SEO News

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  1. The Ultimate Guide to Google AdWords Conversion Types

    Earlier this month, Google AdWords officially launched Flexible Conversion Counting, a new type of conversion that allows advertisers to track the types of conversions that are most valuable…

  2. 3 Ways Merchants Can Gain More Visibility on Google

    There are far more than 1 million Google advertisers. Even if your products are priced competitively, you have flawless SEO, and your PPC campaigns (Product Listing Ads Campaigns and text) are…

  3. Matt Cutts on How to Tell Google When Multiple…

    With all the unnatural linking penalties happening last couple years, many webmasters have become concerned about whether they should link to related websites under the same company. Whether…

  4. Many Web-Only Retailers Fail to Offer Optimized…

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience.…

  5. Bing Product Ads Now Open to All U.S. Advertisers

    After a closed beta for months, Bing has announced the release of Product Ads to all U.S. advertisers. The ads include custom images from an advertiser’s own product catalog,…

  6. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Some folks claim to do it, but…

  7. Schema & International SEO – Everything You Need to Know

    When done right, Schema markup can give a lift to international campaigns. Schema.org, which is supported by all major search engines, provides what we call structured data markup. Launched…

  8. Not Ranking in Google: Is a Manual Penalty,…

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as…

  9. Google Takes Action Against Greek Link Networks

    Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related…

  10. 5 Steps to Execute a Site Redesign Without Compromising SEO

    You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the…

  11. Google AdWords Conversions Help You Find the Hidden Value

    An AdWords PPC conversion used to be just a click and it seemed pretty simple. This came with challenges however, because PPC managers weren't able to adequately explain how valuable PPC was…

  12. 40% of Marketers Want to Reinvent Themselves: Data &…

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. Search, social,…

  13. Matt Cutts Isn't Amused by This Guy Selling Links on Twitter

    It has been nearly 2 years since iAcquire was penalized by Google for participating in link buying schemes for their clients. At the time it was pretty significant because it was an SEO agency…

  14. Learn With Google at ClickZ Live New York 2014

    ClickZ Live New York is just a week away. One unique opportunity for marketers and advertisers attending the conference will be the chance to enter the "Google classroom" and learn tips and…

  15. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the…

  16. 4 Content Activities to Help Build Real…

    Relationships are important in online marketing. Developing relationships with thought leaders, influential bloggers, or other site owners in your niche can: Lend credibility and authority…

  17. Mobile Devices to Account for 50% of Paid Search…

    If you're investing in search advertising, the time is now to understand your mobile audience. In its latest research, online advertising platform Marin Software forecasts that mobile…

  18. Google Konami Code for Desktop Voice Search Unlocks…

    Looks like Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches!  To try it out yourself,…

  19. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception. For example, since blog software was first…

  20. How Combining SEO & Usability Solves 4 Common…

    One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This primarily means stepping away from “bot…

  21. A Content Marketing Manifesto: 10 Principles to…

    No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer…

  22. Trust is the Most Valuable Currency Online, Is It…

    Trust has been a factor in the human economy forever, and today is no different. But, the way trust can be evaluated has changed dramatically over the past 100+ years, and the web has…

  23. Matt Cutts: If You Have Multiple Breadcrumbs, Google…

    The latest Google Webmaster Help video deals with a topic that comes up periodically: breadcrumbs. How should you handle your breadcrumb navigation if a product or an article belongs in…

  24. 7 Reasons You Should Go to ClickZ Live New York 2014

    The time has almost come, but it's not to too late; if you're still undecided on whether you'll go to the ClickZ Live New York conference later this month, or you just want a guide…

  25. How to do SEO for Local Business, WITHOUT Content Marketing

    Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it's difficult to determine ROI…

  26. How to Gain SEO Seasonality Insights Using Google…

    Year-over-year (YOY) comparisons are a great way to see recurring changes in traffic correlated to certain times of year, but if the analytics data comes up short of a year, it's game over.…

  27. Google Slaps Marketing Company Portent for Unnatural Links

    Another day, another penalty to report. Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today his company received a manual spam action notice for…

  28. Twitter Reveals Which Tweets Get the Most Engagement [Study]

    We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its own, looking at more than 2 million tweets…

  29. Going Beyond Basic SEO Techniques: 3 Overlooked…

    Athletes who train using the same program and training techniques over a prolonged period often hit a "training plateau." A common response is to train harder and more often. Unfortunately,…

  30. 4 Recent Changes to Search That Make SEO Easy as…

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.…

  31. AdMob Now Has Google Analytics Integration, Tag…

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. First there is a new integration with Google Analytics, where users can now access Google Analytics…

  32. New Study Diagnoses Why Google's Flu Trends Are Always Wrong

    Since being rolled out in 2008, Google Flu Trends has often been cited as an exceptional instance of the potential for big data to revolutionize the way we live. However, Science Magazine…

  33. Google Penalizes MyBlogGuest, a Guest Blog Network

    When Google's Matt Cutts first announced the search engine would be penalizing a large guest blogging network, many people in the SEO industry instantly thought that it could possibly be…

  34. So... You Think SEO Has Changed?

    Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. I usually find these statements…

  35. Bing Webmaster Tools: An Overview

    If you don't yet have a Bing Webmaster Tools (BWT) account, just go ahead and sign up. In the two years since we first published this guide to BWT, they've added more and more features that…

  36. Ecommerce SEO Tips for Unavailable Products From…

    What should an ecommerce site do when a product is no longer in stock or has been discontinued? Should it: Keep serving a product page for something that's no longer available? Show a…

  37. New Bing Ads Search Terms Report Shows Zero-Click Terms

    Bing Ads has announced a revamped version of the Search Query Report, now known as the Search Terms Report. It includes significantly more data and includes zero-click search terms.…

  38. Will 'Softer' Google Panda Help Small Businesses…

    Google is working on a refresh of Panda, a "kinder, softer Panda," Google's Distinguished Engineer Matt Cutts announced at SMX last week. The goal of the next generation of Panda is to help…

  39. Android Wear: Google Reveals New Wearable Tech

    Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to…

  40. Unraveling Big Data with Dixon Jones from Majestic…

    With our digital marketing conference, ClickZ Live New York, about to commence in just under a couple of weeks, we've reached out to some companies who'll have representatives speaking or…

  41. Making Sense of Big Data in Search Marketing

    To make marketing data work, you need to be able to measure and understand performance against a standard set of metrics. The challenge lies in marrying data from web analytics with search and…

  42. Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

    An Excel VLOOKUP can be a marketer's best friend because it can save you hours of work. Give this formula the information you have (a name) and it looks through a long list (list of names) so…

  43. BrightEdge Unlocks Its Massive Data Cube for…

    SEO software company BrightEdge has announced a way for its customers to tap into big data in a powerful way. The "Data Cube" – the muscle behind the company's S3 platform – is now…

  44. Google Penalizes German, Spanish, Italian Link Networks

    Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and…

  45. SEO Website Audits: Everything You Need to Know

    As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a…

  46. How Brands Can Connect With Teens Using Social Media

    Every generation of teens always want to do things differently it seems. From setting trends both in fashion and technology to keeping their parents guessing their whereabouts, teens are…

  47. Google Search Layout Change is Here to Stay, Despite…

    The new Google search layout users began seeing a couple weeks ago on a limited basis has now gone live to all users. Google's new layout, which changes the font and removes underlines from…

  48. Google Encrypted Search Hits China

    While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China,…

  49. The Evolution of Guest Blogging: Where Does it Stand…

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The days of guest blogging, he…

  50. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013,…

  51. The PPC Diagnostic Manual: How to Troubleshoot 3…

    It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you've become, something is bound to happen to…

  52. How Personalizing Websites With Dynamic Content…

    Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the…

  53. 4 Reasons You Should Start Obsessing About AdWords…

    Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the…

  54. Matt Cutts Talks Google, Spam & Small Business: Do…

    When it comes to ranking in Google search, many webmasters in highly competitive markets wonder if it's possible to compete against larger, established sites, especially without using black…