SEO News
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Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go…
In the past, link building was less about bringing people straight to your site and more about making sure Google rank your site as high as possible. These days, many link building methods…
The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. Proulx will be the opening keynote speaker at SES New York 2013. The leading event…
A GeekWire article, "We Need More Startup Marketing Minds (a.k.a. Full-Stack Marketers)", muses that the startup community needs more "full-stack marketers." That is, more marketers…
Display campaigns didn't lose out on all the glory when Google announced Enhanced Campaigns recently. Check out some of the changes. What's the Difference? Display campaigns haven't been…
Have you ever made a change to a filter or other setting in Google Analytics only to wonder why months later? Do you have a team of people who have admin access to your site's Google Analytics…
For years now we have heard the phrase “the year of mobile.” In 2013 we are getting much closer to that prediction becoming true. A key theme during many sessions at this…
PLAs are hot! We’ve been hearing that consistently since Google Shopping switched to a fully paid marketplace in October. This channel is suddenly akin to the early days of paid search…
At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief Strategist of Distilled, tackled some thorny topics during the session on…
Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help…
In August, Google began showing seven search results, rather than 10, for certain queries. SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from…
Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them…
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate…
Marketers have access to an amazing amount of data – from clickstream data to webmaster tools to A/B/C/D/E testing experiments and keyword data, from surveys to PPC campaign reports, and…
For years Google has tried to court SMBs into search marketing through various means. This includes local sales channels (resellers) and directly to the more savvy "self-serve" SMB…
As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. When Google makes a change…
AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. In the SES London Day 3 keynote, Weintraub talked about…
Oliver Snoddy, the Head of Planning at Twitter UK, was the keynote speaker at SES London on Wednesday, 20 Feb. (In his Twitter profile, Snoddy describes himself as the “Wannabe love…
When you put aside Quality Score’s function as a landing page and user experience thermometer, you can think of quality score as a tool to help you benchmark your click-through rate…
When you only have 140 characters to work with, you have to be cautious of every character you add to a tweet to determine what value it will add to it. Advertising on Twitter gives you the…
It isn’t uncommon to hear that Google has made a mistake. It is, however, rare to discover that buried deep within Google’s best practices documentation (for mobile), a potentially…
Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google Analytics code mucking up your website? If it's been a while, you…
CPA starting to get high? Lower the bid price to compensate. That's the automatic reaction for a lot of us who run paid search campaigns on the Google Display Network. While we may end up…
Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content,…
Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping…
My Google Chrome Browser wants me to buy a new Chromebook for $249. Developers have reported seeing such advertising from Google on Chrome start pages - where your apps, bookmarks or…
Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin…
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub…
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming equally…
Type "t shape employee" into Google and you'll see headlines like "T-Shaped People: the New Employees of the Digital Age" and "T-Shaped Employees: The Key to Success in the New World". This…
AdWords search funnels reporting was originally released in beta in 2010. It’s been available since then living quietly in the conversion section of the accounts of advertisers who have…
Twitter bought Posterous last March, basically as a talent acquisition, for an undisclosed amount, possibly between $5 million and $10 million. The founder of Posterous, Sachin Agarwal, is now…
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the…
Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has introduced a new URL submission tool open to…
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused…
Demonstrating the ROI of link building is a tricky, tricky thing. There are cases where you can tell that a link gave you a conversion, or multiple conversions, but many times, links…
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a…
Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your competitors? What do they know that you don’t? Are the metrics really…
An animated Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn’t the center of the universe.…
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months,…
The worst time to conduct a link audit is when you need to. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to…
You won’t be seeing an animated Google Doodle meant to coincide with the passing of Asteroid 2012 DA14 on Google's home page today. The Doodle, which you can see above, was pulled after…
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data,…
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up. 1. AdWords Labels are Great for…
Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are…
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google…
Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better idea of you “not provided” and “not set” traffic to a wide…
We discover, consume, and share digital content in radically different ways than we did five years ago. This fundamental change has been driven by the rapid adoption of social media and mobile…
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach their existing…
Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris. Today's Google Doodle depicts a carnival…
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. About 66 percent of advertisers say they integrate paid…
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation…
The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer. Speaking at the Goldman Sachs Technology and Internet Conference, Mayer said she wants to see…
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). Advertisers can expect to see a…
