SEO News

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow." PPC managers have to do exactly…

  2. Will Google Reward Secure Websites With Better…

    Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having spoken…

  3. Google Testing In-Store Conversions Tied to AdWords Ads

    AdWords advertisers and brick-and-mortar business owners may be on the verge of something very exciting. Looks like Google is testing a way to effectively bridge the gap between online…

  4. Reflecting on a Successful ClickZ Live New York & A…

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen,…

  5. Google Analytics Starts Diagnosing Your Tracking…

    Most sites today use some sort of content management system (CMS) to manage their site. This typically includes common elements like headers, menus, footers, and other code needed, like Google…

  6. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. This made perfect sense, as marketing naturally…

  7. 4 Keyword Strategies for Squeezing Performance From…

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain…

  8. You Can Now Link Your Google AdWords & Analytics…

    Historically, it hasn't always been easy to properly link Google Analytics and AdWords accounts together. It always had to be done from the same authoritative user. For agencies, this was…

  9. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You". The bill, sponsored by Senators Tom Coburn and Claire…

  10. Yahoo's Yelp Partnership Wipes Out Old Local…

    If you're a business owner, then you know how important great online reviews are for the success of your business. Even if all the reviews aren't awesome, they still give potential customers a…

  11. Secure Search, Rank & Finding Lost Keyword Traffic:…

    Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today,…

  12. New Facebook Test: Popular Pages In Your Area

    Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that…

  13. SEO, Your Website & You: 5 Myths & 10 Tips

    Have you ever had a call like this? Client: So I heard Google's Matt Cutts said links are [dead/bad/over], so I stopped all my link building, fired my SEO agency, and wanted to ask you what…

  14. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad revenue, compared to $16.9 billion and…

  15. Facebook Update Targets News Feed Spam: Posts…

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of…

  16. 4 Ways to Make Your Blog Stand Out from the Pack

    Whether it's attached to a small business, a large corporation or maybe as a business in itself, a blog is a reflection of its owner. But you're not the only one blogging. There are an…

  17. Google Supports New Schema for Multiple Business…

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. At the very…

  18. Mobile Search Advertising Grows in Q1: 8% in U.S.,…

    Globally, mobile advertising cost per click (CPC) is up nearly 60 percent year-over-year (YoY). Here in the U.S., smartphone CPC is down YoY on both Yahoo and Google by 56 percent and 31…

  19. Google's Matt Cutts on SEO: A Retrospective (2011-2013)

    Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the…

  20. Google's Matt Cutts on SEO: A Retrospective (2000-2005)

    Since 2000 Matt Cutts has been working with Google. After a brief stint with the SafeSearch team, where he earned the nickname "porn cookie guy" (thanks Wikipedia... hey, if Google can…

  21. Connecting Content to ROI Is Critical in 2014, Say…

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content?" "Where do we get our data?"…

  22. News Flash: Paid Search Query Data Isn't Going Away (Duh)

    This week there have been all sorts of rumors and even official news reports in various search marketing publications claiming that search query data for paid search is dead, along the same…

  23. Combining Social & Content to Earn Visibility & Earn $$$

    How do you make your content stand out from the rest? What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals? How do you…

  24. Pick Up on Current Events for Link Building

    Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient than creating the media…

  25. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. This was a key theme from the recent ClickZ Live New York. I managed to attend a…

  26. Google Starts Blocking Access to Paid Search Keyword Data

    Many of us have been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Until now, AdWords advertisers have gotten full access to keyword data,…

  27. 80% of Local Searches on Mobile Phones Convert [Study]

    We’re operating in a multi-screen world, where users turn to multiple devices to find what they need. This is especially true in the world of local search, where, according to recent…

  28. Was the Outrage Over the Links in This Matt Cutts…

    Ever been curious about the types of products that Google's Matt Cutts uses in his day-to-day life? He shared this information last week in an interview with The Setup detailing his day-to-day…

  29. The Future of Link Building: 5 Important Messages

    Best practices rapidly change within SEO as technologies (and Google's guidelines) evolve. But one thing hasn't changed: the importance of links. Obviously there are other fundamental…

  30. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced…

  31. The Art of SEO Direction

    Most of my blog posts don't get done in the office. I usually find myself working on them at home, or at a softball game or in other random situations, like tonight. Tonight, I'm writing…

  32. 73% Lose Trust in Brands Due to Inaccurate Local…

    When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition? Regardless of fault, the majority of people (73…

  33. Google Takes Down 7 Japanese Link Networks

    Japan has been the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has…

  34. Are Guest Blogs Forked?

    The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest-blog spectrum. Both logic and emotions have run…

  35. 18 Must-Have Paid Tools for PPC Success

    Last month, I wrote about free PPC tools for success. Sometimes, though, free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are…

  36. 'No-Links Ranking' – The Battle for Better Organic SERPs

    Is it possible that links will no longer be a ranking factor in the future? Some of the big search engines already have considered this possibility. We will analyze how some of the biggest…

  37. U.S. Search Awards 2014 Nominations Now Open

    No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search…

  38. Google: 'How-To' Tax Searches Increase 37% Since 2012

    Tax season. Doesn’t conjure up nostalgia like some other seasons of the year, but it is the one thing that all income-earning people in the United States around this time are facing…

  39. Google Expands App Indexing

    Last December, Google began showing content from Android apps by including a link directly to the app. This means that when users are searching for something specific, and they had that…

  40. A Lesson in Social Espionage: How to Dissect a…

    Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it's in SEO, PPC, or social media. What follows is an account of how I used public…

  41. 40+ Tools & Tips to Execute a Winning Content Strategy

    There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined…

  42. Influence the Influencers: The Magic of Co-Created…

    Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you…

  43. The Linking Dilemma: Google Has Left a Giant Mess for Us All

    Google's Link Schemes page is quite possibly one of the most critical pages on the internet if you plan on ever doing well in Google. Now I'm no legal expert, but it seems to me that the…

  44. Authority vs. Popularity: Matt Cutts Teases New…

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate…

  45. 4 Tips to Breathe New Life Into Your Paid Search Campaigns

    The paid search landscape has rapidly evolved over the last 18 months. Some might even say it has completely transformed. With new ad features, enhanced campaigns, and the evolution of…

  46. How to Schedule Photo Tweets That Expand in the Twitter Feed

    Twitter recently started expanding photos in the feed, and marketers have jumped all over it. From engaging charts and infographics to mesmerizing photography, the photo update has made…

  47. How to Remove a Penalty for Unnatural Outbound Links

    Following Google's recent manual action against MyBlogGuest and their members, a lot of people have been asking for help with removing manual actions for unnatural links – especially…

  48. 6 Objectives When Creating New Content Assets

    So many of us are deep in the content marketing race right now. We are working ourselves and our teams to the bone in an attempt to create more content, more words and more stuff to attract…

  49. Google Madness: The Elite Eight of Google+ Local Tips

    In the short history of Google+, Google has made a number of changes to its business listings offering, and confusion has crept in for brands and businesses looking to optimize their local…

  50. Matt Cutts on How Google Tests Its Algorithms

    Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? How do they judge which tweak…

  51. Customize the New Google Bar to Your Liking

    Google is adding some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such…

  52. AdWords Retiring Regular PLA Campaigns in Favor of…

    Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. Shopping campaigns are a way to…

  53. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author…

  54. Passable SEO Content is so Passé: Create Something…

    F. Scott Fitzgerald said, "You write not because you want to say something, but because you have something to say." These are two very different approaches and they're relevant to the way we…