SEO News

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  1. A 5-Step Action Plan for Influencer Marketing & 9…

    Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and…

  2. Google Webmaster Tools Gives More Precise Index Status Data

    Google Webmaster Tools has announced a new “Index Status” feature now tracks a website’s indexed URLs for each protocol (HTTP and HTTPS), as well as for verified…

  3. Why Content Marketers Should Step Back From Creation…

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles…

  4. Conquering Content Marketing, Step 4: Racing to Launch

    Previously, on British Outfitters... Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, was on the phone with Tim, the company's PR head. For months…

  5. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design…

  6. Marin Software's Context Connect Helps Advertisers…

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold.…

  7. YouTube Reveals the Secret Formula to Content…

    Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was…

  8. The Complete Social Media Spring Cleaning Checklist

    It's that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It's a time of new beginnings. A fresh start. Use this seasonal motivation to get…

  9. 3 Pitfalls of Using Social as a Ranking Signal & Why…

    The SEO industry moves quickly. Those of us who work in the industry are always trying to adapt and keep up with best practices. Due to the nature of our niche, we can sometimes get ahead of…

  10. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple…

  11. 3 Non-SEO Tips for Small Businesses Scared of Google…

    Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate,…

  12. The Ultimate Guide to Google AdWords Conversion Types

    Earlier this month, Google AdWords officially launched Flexible Conversion Counting, a new type of conversion that allows advertisers to track the types of conversions that are most valuable…

  13. 3 Ways Merchants Can Gain More Visibility on Google

    There are far more than 1 million Google advertisers. Even if your products are priced competitively, you have flawless SEO, and your PPC campaigns (Product Listing Ads Campaigns and text) are…

  14. Matt Cutts on How to Tell Google When Multiple…

    With all the unnatural linking penalties happening last couple years, many webmasters have become concerned about whether they should link to related websites under the same company. Whether…

  15. Many Web-Only Retailers Fail to Offer Optimized…

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience.…

  16. Bing Product Ads Now Open to All U.S. Advertisers

    After a closed beta for months, Bing has announced the release of Product Ads to all U.S. advertisers. The ads include custom images from an advertiser’s own product catalog,…

  17. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Some folks claim to do it, but…

  18. Schema & International SEO – Everything You Need to Know

    When done right, Schema markup can give a lift to international campaigns. Schema.org, which is supported by all major search engines, provides what we call structured data markup. Launched…

  19. Not Ranking in Google: Is a Manual Penalty,…

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as…

  20. Google Takes Action Against Greek Link Networks

    Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related…

  21. 5 Steps to Execute a Site Redesign Without Compromising SEO

    You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the…

  22. Google AdWords Conversions Help You Find the Hidden Value

    An AdWords PPC conversion used to be just a click and it seemed pretty simple. This came with challenges however, because PPC managers weren't able to adequately explain how valuable PPC was…

  23. 40% of Marketers Want to Reinvent Themselves: Data &…

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. Search, social,…

  24. Matt Cutts Isn't Amused by This Guy Selling Links on Twitter

    It has been nearly 2 years since iAcquire was penalized by Google for participating in link buying schemes for their clients. At the time it was pretty significant because it was an SEO agency…

  25. Learn With Google at ClickZ Live New York 2014

    ClickZ Live New York is just a week away. One unique opportunity for marketers and advertisers attending the conference will be the chance to enter the "Google classroom" and learn tips and…

  26. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the…

  27. 4 Content Activities to Help Build Real…

    Relationships are important in online marketing. Developing relationships with thought leaders, influential bloggers, or other site owners in your niche can: Lend credibility and authority…

  28. Mobile Devices to Account for 50% of Paid Search…

    If you're investing in search advertising, the time is now to understand your mobile audience. In its latest research, online advertising platform Marin Software forecasts that mobile…

  29. Google Konami Code for Desktop Voice Search Unlocks…

    Looks like Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches!  To try it out yourself,…

  30. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception. For example, since blog software was first…

  31. How Combining SEO & Usability Solves 4 Common…

    One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This primarily means stepping away from “bot…

  32. A Content Marketing Manifesto: 10 Principles to…

    No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer…

  33. Trust is the Most Valuable Currency Online, Is It…

    Trust has been a factor in the human economy forever, and today is no different. But, the way trust can be evaluated has changed dramatically over the past 100+ years, and the web has…

  34. Matt Cutts: If You Have Multiple Breadcrumbs, Google…

    The latest Google Webmaster Help video deals with a topic that comes up periodically: breadcrumbs. How should you handle your breadcrumb navigation if a product or an article belongs in…

  35. 7 Reasons You Should Go to ClickZ Live New York 2014

    The time has almost come, but it's not to too late; if you're still undecided on whether you'll go to the ClickZ Live New York conference later this month, or you just want a guide…

  36. How to do SEO for Local Business, WITHOUT Content Marketing

    Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it's difficult to determine ROI…

  37. How to Gain SEO Seasonality Insights Using Google…

    Year-over-year (YOY) comparisons are a great way to see recurring changes in traffic correlated to certain times of year, but if the analytics data comes up short of a year, it's game over.…

  38. Google Slaps Marketing Company Portent for Unnatural Links

    Another day, another penalty to report. Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today his company received a manual spam action notice for…

  39. Twitter Reveals Which Tweets Get the Most Engagement [Study]

    We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its own, looking at more than 2 million tweets…

  40. Going Beyond Basic SEO Techniques: 3 Overlooked…

    Athletes who train using the same program and training techniques over a prolonged period often hit a "training plateau." A common response is to train harder and more often. Unfortunately,…

  41. 4 Recent Changes to Search That Make SEO Easy as…

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.…

  42. AdMob Now Has Google Analytics Integration, Tag…

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. First there is a new integration with Google Analytics, where users can now access Google Analytics…

  43. New Study Diagnoses Why Google's Flu Trends Are Always Wrong

    Since being rolled out in 2008, Google Flu Trends has often been cited as an exceptional instance of the potential for big data to revolutionize the way we live. However, Science Magazine…

  44. Google Penalizes MyBlogGuest, a Guest Blog Network

    When Google's Matt Cutts first announced the search engine would be penalizing a large guest blogging network, many people in the SEO industry instantly thought that it could possibly be…

  45. So... You Think SEO Has Changed?

    Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. I usually find these statements…

  46. Bing Webmaster Tools: An Overview

    If you don't yet have a Bing Webmaster Tools (BWT) account, just go ahead and sign up. In the two years since we first published this guide to BWT, they've added more and more features that…

  47. Ecommerce SEO Tips for Unavailable Products From…

    What should an ecommerce site do when a product is no longer in stock or has been discontinued? Should it: Keep serving a product page for something that's no longer available? Show a…

  48. New Bing Ads Search Terms Report Shows Zero-Click Terms

    Bing Ads has announced a revamped version of the Search Query Report, now known as the Search Terms Report. It includes significantly more data and includes zero-click search terms.…

  49. Will 'Softer' Google Panda Help Small Businesses…

    Google is working on a refresh of Panda, a "kinder, softer Panda," Google's Distinguished Engineer Matt Cutts announced at SMX last week. The goal of the next generation of Panda is to help…

  50. Android Wear: Google Reveals New Wearable Tech

    Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to…

  51. Unraveling Big Data with Dixon Jones from Majestic…

    With our digital marketing conference, ClickZ Live New York, about to commence in just under a couple of weeks, we've reached out to some companies who'll have representatives speaking or…

  52. Making Sense of Big Data in Search Marketing

    To make marketing data work, you need to be able to measure and understand performance against a standard set of metrics. The challenge lies in marrying data from web analytics with search and…

  53. Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

    An Excel VLOOKUP can be a marketer's best friend because it can save you hours of work. Give this formula the information you have (a name) and it looks through a long list (list of names) so…

  54. BrightEdge Unlocks Its Massive Data Cube for…

    SEO software company BrightEdge has announced a way for its customers to tap into big data in a powerful way. The "Data Cube" – the muscle behind the company's S3 platform – is now…