SEO News
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Ongoing PPC campaign optimization requires focused persistence. Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a…
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a…
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged Wisconsin woman is…
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at…
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas…
There’s no doubt that almost every business is (or at least trying to be) active on social media. But more often than not, you’ll find companies trying to engage with their…
Social is a hugely exciting space right now. For businesses it gives us, for the first time, the ability to connect with customers individually, and in an incredibly targeted way. For search…
If you’re thinking about redesigning or rebuilding your website, there’s a lot to consider. A hasty start or too much enthusiasm without a lot of research to support it almost…
Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people you're connected…
Late last week, YouTube Product manager Jeb Havens announced the roll out of the YouTube One Channel. This represents another significant step in the "Channel-ization" of YouTube, one of the…
In "SEO Revelations for 2013", I wrote this about rel=author: "This will be the big new ranking signal for 2013". A mere 19 days later, a very interesting excerpt from "The New Digital Age",…
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference & Expo. To…
How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who designed today’s tribute to half the…
The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never…
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. The failing truth: “99% of the reasons why websites fail are…
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. According to data from the 2013 B2B Content Marketing Report, a…
The European Commission (EC) hit Microsoft with a €561 million fine Wednesday, after the firm failed to keep its promise of offering Windows users a choice of web browsers. Web…
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the…
As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today unveiled its redesigned,…
Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving…
If there is one section of web marketing that seems to be ignored over and over again, it's analytics. Even for people who pay attention to their site's statistics, it's very common for those…
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should…
There are many reasons an outreach team can fail at earning coverage for a brand. The team can be made up of unqualified outreachers who don't have the skills necessary to get coverage. Or…
Google has released figures on the number of requests to turn over data made by the U.S. Federal Bureau of Investigation (FBI), showing that it receives less than 1,000 requests a year.…
Accused by the Environmental Investigation Agency (EIA) of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material advertising ivory and…
Google Play is celebrating its first birthday today, and is doing so by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday, but it is exactly…
YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify, Fortune reported. The upcoming service, which will be tightly knit into…
“Can you name a city in New Jersey that doesn’t have an E in its name? It’s not easy…” So say the multitude of recent Facebook posts that have inundated the feed…
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the…
Keyword research is the basis for a lot of what we do in SEO. It’s what helps us decide which pages to make, how to optimize the pages have. They influence navigation, linking, images,…
Many companies can't deny the lure of driving millions of pre-qualified visitors to their website. Organic search is, and will continue to be, a trusted source of quality traffic online.…
The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system against the…
Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants, coffee shops, bars, gas stations, and other places. Tap the search box, then tap…
Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry…
287 pages, all about link building…be still my heart! Paddy Moogan is a well-known link builder who works for Distilled. He's written an incredibly comprehensive link building…
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web…
My last post talked about three big mistakes that PPC pros make, and how to fix them. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I…
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. The…
The enhanced campaigns AdWords rollout has drawn mixed sentiment among advertisers. You need only monitor #enhancedcampaigns on Twitter to see the full spectrum of thoughts from opinionated…
The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has declined to comment on what specifically happened, which is out of…
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google…
Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which shares a stream of real examples of “pure…
By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the…
Social network Facebook has said it will roll out some major changes to its news feed during a March 7 event. Invitations were sent out Friday summoning media to "see a new look for News…
Goal measurement is quite possibly the most important element of SEO itself…because it is the justification of the investment. Those new to SEO often want to base campaign success on…
What would it be like for you if, with your same monthly paid search spend and related efforts, you could yield 50 percent more conversions? Not only would it help you get a nice, fat bonus,…
With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately…
When using AdWords or any advertising medium, you always create ads with the prospect in mind. But unlike most other media that will run your ad as long as your checks clear and you…
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your…
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social…
Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Developers building apps for…
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. But what exactly do these people search for? A number of…
We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. To review, those five mistakes were: Pausing an ad within the first couple days.…
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes. However, out of the box, WordPress is not as SEO friendly as you'd think. This…
