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Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented…
Professional social network LinkedIn is rolling out a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and…
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when…
Are you surrounded by web developers and graphic designers in your office every day? Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the…
Remember the days when fans had to wait to hear a full album when it was released? Or wouldn’t get a glimpse of their favorite celebrity until it was published in a magazine? Today, fans…
The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global…
First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part…
Google is fighting a National Security Letter (NSL) issued by the U.S. government, with the Electronic Frontier Foundation (EFF) acknowledging it is one of the first firms to do so. Google…
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is…
In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Or should it? Fashionista Marie picks up her favorite…
Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably…
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. Thirty percent of all product searches now begin on Amazon as opposed to 13…
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us?" While self-reported data is leaps and bounds better than no-reported data,…
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO…
Many of you might think there is no longer any need for tools to monitor your ranking in search engines like Google. After all, just by visiting Google Webmaster Tools you get visibility,…
GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on…
Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to influencers on behalf of your…
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). RTB extends the bidding process…
Google's privacy policies are under investigation by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law. The move comes after French data protection…
Google's privacy director has resigned from her position after nearly 10 years of service at the search giant. Alma Whitten worked at Google since 2003, taking over as privacy director in…
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the…
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately…
Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a product on their website. That's why PPC campaigns are…
It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook…
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your…
How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online…
A former member of Matt Cutts' search quality team was recently quoted as saying: "…getting a link from a high PR page used to always be valuable, today it's more the relevance of the…
PPC conversion tracking has evolved greatly over the past decade or so. In the early days, few advertisers were tracking conversions at all. Web analytics software was a new and expensive…
Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and…
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC,…
We've come to a crossroads in the world of SEO over the past year or so. Now your content expansion initiatives have to be of a certain caliber of quality to be effective. The days…
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in…
AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple…
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions…
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new…
Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance. This process is particularly critical for large companies. Big brands have an inherent SEO…
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are…
“Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent”, said Seth…
If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals. Facebook is an exciting marketing channel with tons of potential, but…
Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel funnels, Google Analytics has more or…
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience…
Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. And as a marketer, what if you can…
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers.…
Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work. Literally, get back to work. In a memo leaked round…
The science fiction writer, A.E. van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought.” A nexialist was able to…
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Chances are you probably have a social network open in another browser…
People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal…
Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012?…
Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES…
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value…
Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant…
There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course. Same thing with video games; I can…
Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community. Social media can be a powerful medium…
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency,…
