SEO News

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  1. 4 SEO Myths & Conspiracy Theories Google's Matt…

    Have you ever overheard something at a conference, or read something on an industry blog and thought to yourself, that can't possibly be true? Or do you keep hearing something inaccurate being…

  2. Why Google Changes Your Titles in Search Results

    Everyone knows the importance of the page title in the Google search results. A great title can result in higher click-throughs and more traffic to your site, while a poorly crafted title can…

  3. Google's Matt Cutts: Small Sites Can Beat Large…

    If you run a smaller website, it can be frustrating to know that even though you have great content, you aren't getting as much traffic as a well-known brand. What can webmasters for small…

  4. 360i Agency Says New Technology Reverse Engineers…

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to…

  5. 12 Critical Metrics to Help You Build a…

    There was a saying in print that "no one knows their audience better than the editor." It's the premise behind the creation of the now legendary "Fleet Street" stereotypes, type A…

  6. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this…

  7. Conquering Content Marketing, Step 5: Measurement

    Previously, on British Outfitters... Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to…

  8. Pinterest Unveils Guided Search for Mobile Devices

    Pinterest’s new guided search feature is a different way for people to discover the things they’re looking for on Pinterest, and perhaps, discover things they weren’t looking…

  9. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    It's time for some spring cleaning. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have…

  10. Mythbusting: 4 Content Marketing Misconceptions &…

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the…

  11. 4 Reasons Nofollowing All Links Is Absurd

    There seems to be a lot of confusion in the SEO world right now surrounding links. Recent actions from Google have (not surprisingly) caused a bit of panic and hysteria. Out of the frenzy…

  12. Pages With Schema Markup Rank 4 Positions Higher in…

    Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engines like Bing and Google what their pages were about. Less than 1…

  13. Vic Gundotra Leaving Google, What's It Mean for Google+?

    Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for…

  14. Google AdWords Dynamic Search Ads: 10 Quick Tips to…

    As advertisers, we're always trying to find new and innovative ways to showcase our products. Sometimes it isn't just about the "look and feel" of our products, but the placement of them as…

  15. 5 Steps to Quick Insights Using Google Analytics…

    What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard…

  16. 5 Ways You Can Avoid FOMO When Developing a Website

    All of us have fears that can keep us up at night. Especially when it comes to developing and optimizing a website. No digital undertaking can compare to launching a new website. There's a…

  17. A Knowledge Gap Analysis Will Tell You What Web…

    Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics…

  18. Nuances of Spanish Language Search Marketing

    Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and…

  19. Can Bing Predict Reality Show Winners?

    Right now, Bing is gathering and processing search and social signals to attempt to predict outcomes of events, like which contestants will be eliminated or move onto the next round in shows…

  20. How to Avoid Buying a Bad Domain – Tips From…

    Buying a new domain can be stressful, especially when you don't know if there is any previous bad history with the domain and Google. Many people purchase a domain only to discover it's been…

  21. Bing in the Classroom Now Open to All U.S. Schools

    Bing has announced that their Bing in the Classroom program is now open to all kindergarten to 12th grade U.S. schools. Bing for Schools search, which incorporates both safe search and an ad…

  22. Search Ads Yield 68% More Revenue per Conversion…

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it…

  23. Are All Sitewide Links Unnatural?

    These days, doing a regular audit of your backlinks is an excellent idea. However, if you don't have experience with auditing links, you may find that it is difficult to determine whether some…

  24. 4 Keyword Research Techniques in an Age of Vanishing…

    The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did…

  25. Rank Still Matters in the Age of Secure Search

    The days of judging SEO success purely based on rank are long gone. Panda, Penguin, Hummingbird, the Knowledge Graph, Google Carousel, and most recently secure search mean that there is no…

  26. Google Wants to Woo Enterprise Clients Away From…

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these…

  27. Schema.org Introduces New Elements for Actions

    An important new addition to Schema.org was announced last week. Jointly signed by representatives from Google, Microsoft, Yahoo, and Yandex, it introduces new schema that focuses on…

  28. Google Reveals New AdWords Features: App Ads,…

    During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and tools for…

  29. 26 Free (or Free-to-Try) Online Collaborative Tools…

    There are three things that successful marketers do well: Adapt to new standards. Collaborate with team members. Leverage the best tools to streamline and scale their efforts. The…

  30. Google Analytics Content Reports: Understanding the…

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you haven't checked your…

  31. What Do Google's Earnings Reports Tell Us About…

    Google's Q1 numbers are big. Analysts were disappointed that Google didn't hit growth expectations, but a 19 percent year-over-year (YoY) increase in revenue when the numbers are more than $15…

  32. Google Marks Earth Day 2014 With 6 Animated Animal…

    Google is wishing everyone a happy Earth Day this year with six animated Doodles. For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals…

  33. Google Trends Now Lets You Subscribe to Search Topics

    Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as to receive notifications from Google on any…

  34. Google Analytics Combines Data From All Devices;…

    Web analytics isn't for the faint of heart. Understanding visitor behavior can be hard enough even with the right tools. Terminology is always important. Last week, Google Analytics announced…

  35. 7 Tips to Ensure Your SEO Strategy Supports Your Brand

    SEO isn't just about ranking for keywords. Many people fall into a keyword obsession rut and seem to forget that while keywords are important, SEO at its core is about indexation,…

  36. Google AdWords RLSA: 3 Ways to Take Full Advantage

    In 2013 Google launched a program called Remarketing Lists for Search Ads (RLSA). This is a program that in many ways takes a best practice from traditional display ads of targeting ads to…

  37. What Type of Content Should You Create: Long or Short?

    For a long time the Holy Grail of blogging was the 500-word blog post. It was the winning formula. It worked every time. Until it didn't. Then in August 2013, Google updated their algorithm…

  38. Title Tags & SEO: 3 Golden Rules

    It used to be conventional wisdom that title tags should be between 65 and 70 characters in length. Early this year Google began experimenting with a new search layout design that reduces the…

  39. Guest Blog Network PostJoint Confirms Google Penalty

    Google has hit another guest blog network. Google's Matt Cutts confirmed via Twitter that action was taken against PostJoint. This is the second major guest blog network that Google has…

  40. How to Identify Non-Ranking URL Page Types Using…

    There isn't an SEO in existence that doesn't love crawling a site. There's something undeniably powerful in clicking a button and having all-important SEO elements brought to you. Makes the…

  41. 5 Advanced YouTube SEO Tactics to Drive More Traffic…

    It's no secret that YouTube is a traffic source with almost limitless potential. There's only one problem: It's a very crowded place. In fact, according to YouTube, there are more than 100…

  42. One Easy Trick to Convert Website Visitors Into Leads

    Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day…

  43. Matt Cutts on How Google Handles 404 & 410 Status Codes

    If you're into super technical details regarding Google's Web crawling and how they interact with different status codes, you'll probably be interested in the new webmaster help video…

  44. Google Q1 2014 Earnings: Profits Up as CPCs Slide

    Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen, causing…

  45. Microsoft's Scroogled Campaign: Dead...Again?

    Over the past couple of years, you’ve likely seen one of the many Microsoft Scroogled campaigns. They are designed to attack Google for a variety of reasons, such as Gmail using ads on…

  46. Searchmetrics Releases New Tools to Analyze &…

    Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more effectively analyze and optimize the organic search performance of specific…

  47. 70% of Consumers Researching Cars Turn to Search…

    Do you market for the automotive industry? Kenshoo recently released an "industry spotlight" report and infographic highlighting key digital marketing trends for the sector. …

  48. From Link Building to Link Earning: 3 Ways to Transition

    Within the link-building era, life was simpler for an SEO professional. Everything was straightforward and the equation was simple – getting x number of links (let's say submitting your…

  49. 3 Paths to Marketing Success From Personal Brands

    The emergence of social media has changed the ways brands work. Brands are transforming themselves into publishers through the use of content marketing, social media, and the development of…

  50. Yahoo Wants Google's Spot as the Default iOS Search Engine

    While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa…

  51. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile &…

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not…

  52. Amazon's 4 Pillars of Success: A Preview of Jeffrey…

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Your company can as well, says best-selling…

  53. 6 Tips to Protect a Large and Complex Website From…

    Since February 2011, I've had the opportunity to help a number of companies deal with Panda hits. As part of that work, I've assisted several large-scale websites (sites with more than 1…

  54. Search Engine Optimization Companies: Break Google's…

    I have a confession to make. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. I hold out hopes that, one day, my website might actually…