SEO News
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Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the…
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced…
With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference strategies is of increasing importance to us all.…
If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called Relationship Building." Featuring Erin Everhart and Jo Turnbull and…
If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. A lot of insightful data is contained within the Facebook Insights user…
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was…
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen…
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC…
Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize…
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking…
When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence: "All right, I’ll…
A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search community through 38 comments and multiple “hate tweets.” I actually…
Google+ is the future of search. Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman Eric…
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each…
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Is this up, down or…
Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version. "We've heard people…
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and…
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer Matt Cutts. The latest…
This post is a look at how my team built a website that nearly broke 100,000 visitors in the first month after launch, and grew to more than 350,000 organic visits per month in only 6 months.…
Google has announced a new “Help for hacked sites” informational series to help webmasters whose sites have been hacked or compromised. The announcement begins with an overview…
Google has removed ad blocking app Adblock Plus from the Google Play store. Adblock Plus said this "unilateral move by Google threatens consumer choice." So, why has Google pulled ad…
Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Google CEO Larry Page announced the news…
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. At its heart, benchmarking is the practice of analyzing the…
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing…
Your domestic SEO program is progressing well. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad. Those optimizations you sent to…
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a…
Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a…
Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will take…
Pinterest has launched Pinterest Web Analytics, a tool that allows profiles with verified websites to see what Pinterest users are pinning from their sites and, as a walkthrough video puts it,…
I started my career in web development and web application development, and I’m glad I did. I use my programming skills on a regular basis in SEO, and especially when performing SEO…
Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its…
Like most in our industry, I use my Facebook account for business. In a business context, there really isn’t any legitimate rationale for “poking” somebody. Yet occasionally,…
As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Tag management systems have matured and now offer a wealth of new tracking…
Google has reached a settlement which would end the firm's long-running data harvesting case in the U.S. The company will pay $7 million to settle a case backed up some 38 US states (which ).…
Building identity around top content is now an integral part of a strong digital marketing strategy. As the industry buzzes about changes afoot with Author Rank, it has become impossible to…
Ongoing PPC campaign optimization requires focused persistence. Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a…
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a…
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged Wisconsin woman is…
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at…
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas…
There’s no doubt that almost every business is (or at least trying to be) active on social media. But more often than not, you’ll find companies trying to engage with their…
Social is a hugely exciting space right now. For businesses it gives us, for the first time, the ability to connect with customers individually, and in an incredibly targeted way. For search…
If you’re thinking about redesigning or rebuilding your website, there’s a lot to consider. A hasty start or too much enthusiasm without a lot of research to support it almost…
Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people you're connected…
Late last week, YouTube Product manager Jeb Havens announced the roll out of the YouTube One Channel. This represents another significant step in the "Channel-ization" of YouTube, one of the…
In "SEO Revelations for 2013", I wrote this about rel=author: "This will be the big new ranking signal for 2013". A mere 19 days later, a very interesting excerpt from "The New Digital Age",…
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference & Expo. To…
How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who designed today’s tribute to half the…
The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never…
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. The failing truth: “99% of the reasons why websites fail are…
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. According to data from the 2013 B2B Content Marketing Report, a…
The European Commission (EC) hit Microsoft with a €561 million fine Wednesday, after the firm failed to keep its promise of offering Windows users a choice of web browsers. Web…
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the…
As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today unveiled its redesigned,…
