SEO News

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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Not every piece of content you produce is great. Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't. Every day millions of pieces…

  2. Link Building for Gaming Companies

    Gamers are some seriously intense people who are passionate about their games. It's estimated that 3 billion hours a week are spent on games, as a planet. It was estimated in 2010 that 67…

  3. Google Reveals 4 Things You Need to Know About Quality Score

    Earlier this week, Google published a whitepaper, "Settling the Quality Score," and updated the famous 5-year old Hal Varian-AdWords Quality Score video. When I asked them, "Why now?" they…

  4. Key Takeaways From 5 A/B Tests With Significant Results

    Interested in some real-life evidence of how A/B testing can generate significant lift in profit? A/B testing is not something you do once and then forget about; it's an ongoing process to…

  5. Restructuring Your PPC Campaigns in 5 Key Steps

    Wouldn't it be nice if restructuring your PPC account was as simple as adding water? Alas, most often the simple mention of the phrase "campaign restructure" causes moments of panic, brow…

  6. Google Tries to Steal How-To Traffic in Organic…

    Think back to your childhood. You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag. You check all of your loot before going to bed just…

  7. Google Begins Removing Search Results to Comply With…

    Google has started removing search results, following the European Court of Justice landmark "right to be forgotten" ruling in May. "This week we're starting to take action on the removals…

  8. New Conversion Settings Can be Imported From Google…

    Google AdWords has announced new conversion settings for advertisers that allow you to import goals-related data from Google Analytics directly into your AdWords account, and edit the data…

  9. 2 New Google Mobile Search Tests: Larger Titles & Info Cards

    Google has made some changes to how they are displaying mobile search results, and if you're currently ranking number one for your queries and have sitelinks, your click-through rate (CTR)…

  10. 67% of Travel & Hospitality Brands Use Dedicated…

    The Search Agency released another edition of its mobile scorecard analysis, but now for the travel and hospitality industry. What it found was that of the 100 travel sites studied, 8 percent…

  11. 130 Questions to Ask When Choosing a Local Search…

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local…

  12. How to Write Better Copy While Barely Trying: 6…

    I was in a client meeting recently when I found myself tuning out the conversation and becoming increasingly distracted. It wasn't by anything happening outside or even an odd outfit in the…

  13. The 10 Best Shopping Engines

    Each quarter, CPC Strategy releases their Comparison Shopping Report, a compilation of data from more than 4 million clicks and more than $8 million in revenue. The report ranks the industry's…

  14. Google to Remove Author Images from Search Results

    Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will…

  15. Search Engine Traffic Declines While Engagement…

    Digital marketers rely heavily on organic traffic from search engines to drive users to their Web properties. But a new Shareaholic analysis of search engine data from December 2013 to May…

  16. Mobile Implementation Errors Cost Sites 68% of…

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and…

  17. 3 Killer Survey Questions to Generate Useful Content…

    The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client's knowledge of their own…

  18. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.…

  19. Black Box Paid Search Ads Showing on Right Rail

    Marketing in the pharmaceutical industry is a restricted area to play in. With the FDA restricting what can and cannot be said in advertisements, many companies limit what innovative tactics…

  20. Google Domains: New Domain Registration Service Launches

    Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain…

  21. Watch Time Now Impacts Facebook News Feed Video Rankings

    Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric comes in addition…

  22. Google AdWords Rolling Out Parental Targeting…

    Would you like the ability to target ads based on parental status? It looks like Google AdWords is testing that feature in the U.S., and WordStream was first to spot it.  WordStream…

  23. Forget Big Content – Small Content Is Critical to…

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to…

  24. Competitive Analysis in Search Is Linked to Higher…

    Knowing what your competition is up to – how they are thinking about the market, the tactics they are utilizing – can make all the difference in the battle for share. This is an…

  25. YouTube to Censor Search Results From Artists Who…

    There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music labels to sign on to its…

  26. German Publishers Try to Force Google to Pay for…

    German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from…

  27. BuzzSumo: The Heavyweight of Content Discovery?

    Before we get started, I have a confession – I was initially a little reluctant to write this review, because BuzzSumo has become nothing short of my secret weapon when it comes to…

  28. 7 Outstanding Content Marketing Tips for Small Businesses

    Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear…

  29. Links Should Only Be a Surprise? Nonsense!

    Google's Matt Cutts is the superhero of combating webspam. Certainly he doesn't work alone at the offices of Google; he has what is known as the webspam team. But this isn't "The Avengers";…

  30. 7 Ways Content Marketing is Like a Relay Race

    Earlier this month, I laced up my sneakers and hit the road with 11 teammates to run the Ragnar Relay from Madison, Wisconsin, to Chicago, Illinois, covering 196 miles in just more than 34…

  31. Google Kills Google+ Direct Connect Feature

    Remember when you could find Google+ pages simply by typing the plus symbol ("+") in front of the business name? For example, typing +Search Engine Watch would bring you directly to SEW's…

  32. Bing Ads Bid Landscape Tool Comes to Ad Group Level

    Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in…

  33. Google Adds One-Click Music App Integration

    If you're like me, you've often found yourself quietly singing the couple words to a song that you heard on the radio. Once you get frustrated that you can't remember the song or the artist,…

  34. Google Updates Shopping Feed Requirements

    Google has announced new shopping feed requirements. Google AdWords ads (both text and image) are created from inventory information that sellers communicate to Google through a feed.…

  35. PPC Budget Forecasting 101

    As pay-per-click (PPC) professionals, we're often asked to play with our numbers, to shift our budgets, and essentially to predict the future. A daunting task, I know. Some common questions we…

  36. 6 Reasons for Your Lack of Content Marketing Success

    Content marketing is the phrase of the moment. Everyone in the marketing industry now seems to "do content". Several brands and agencies boast its success, and a growing number of "experts"…

  37. How Responsive Design Increases the Results of Your…

    We all hear about responsive design. But as a marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links, and updating…

  38. Videos Dominate Universal Search Results 65% of the…

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news.…

  39. Microsoft Kills Sponsored Post Program After…

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington,…

  40. Google Censorship Ruling in Canada Has Worldwide…

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much censorship control should a…

  41. When Do You Add UX to Your Design?

    It seems that user experience (UX) is becoming more prevalent in the website design arena, but some sites seem to get more out of their UX efforts than others. It's not so much if you add UX…

  42. SES Atlanta is Just 3 Weeks Away: Learn Top SEO &…

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will feature sessions in two main tracks…

  43. Yandex's Sibir Reverse Image Search Technology is…

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval."…

  44. Bing Catapult: New Technology Delivers Faster, More…

    Bing has put significant resources behind a new data center project at Microsoft designed to give searchers faster results and results that are much more relevant to the query. Call it Bing's…

  45. Google: Top Search Ads Increase Brand Awareness by…

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of…

  46. Back to School 2014 Trends: How Search Marketers Can…

    School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming from PM Digital's…

  47. Yandex Keyword Data Now '(Not Provided)'

    When Google moved entirely to secure search, or what webmasters know best as "(not provided)", many believed it was only a matter of time before other search engines jumped on the bandwagon in…

  48. 5 Reasons a Site Hit by Google Penguin Won't Recover

    When Google launched the Penguin algorithm April 24, 2012, many sites who had relied strongly on low-quality link building were severely affected. I regularly hear stories from business owners…

  49. 4 Ways to Make Sure You Find the Right SEO Job

    For the first time in a long time, I've been on the other side of the interview table. I left my job in early May to take some off, do some contracting on my own, and get myself back to…

  50. RIP Bing Ads Express

    Bing Ads Express is going away July 30, according to an announcement on the Bing Ads blog. If you remember, Bing Ads Express was meant to be a managed service, of sorts, for local businesses.…

  51. 4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson

    Facebook marketing has become a significant part of most company's digital marketing strategy and it's not going away anytime soon. However, marketers are facing increasing challenges due to…

  52. PPC Optimization & Balancing the Relationship…

    Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top positions and having a high…

  53. 5 Changes You Need to Make for Google Shopping in…

    I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the…

  54. Google My Business: New Tools for Small Business Owners

    Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to…