SEO News

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  1. Model Battles Google, Yahoo in Court Over Images…

    Have you ever had something less than favorable appear when you ran a search of yourself or a client online? If you have, you know that getting content removed is no easy undertaking. That…

  2. Rachel Louise Carson Google Doodle Honors Marine…

    Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook,…

  3. Organic Social Media: Why Marketers Must Join the…

    I had the pleasure of participating on a panel with Mel Carson of Delightful Communications at ClickZ Live Toronto. The session, Hand in Hand: Combining Social and Content to Earn Visibility…

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a "right to be forgotten." Let's…

  5. Easy Landing Page Testing Using DoubleClick Search

    As advertisers, we have a lot of questions. What type of messaging motivates users to act?  Is my CTR higher this week than it was last week? Why is that?  Yes, I know Bob,…

  6. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on." This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful…

  7. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't…

  8. Hub Link Building With Majestic SEO

    A while back I wrote a piece outlining 78 of my favorite SEO resources. It was fairly well received and based on some of the questions I received I thought it wise to do a few articles…

  9. Fundamental Elements of Effective User Personas

    Once all the rage, personas have recently come under scrutiny, as many question their usefulness as a design tool. There is some merit to the notion that personas don't lend much to the UX…

  10. Search is the Starting Point for 60% of Travelers,…

    Market for the travel industry? Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and…

  11. Did Your Manual Penalty Disappear? It Probably Expired

    Imagine this scenario. You've been working extremely hard for months to lift a manual unnatural links penalty on your site. After spending countless hours auditing your links, contacting site…

  12. 3 Principles of Behavioral Economics That Will…

    More and more, it isn't what we can do to drive traffic; it's what we can do to increase sales. The lines are blurred and every search marketer has to be focused on conversions and sales. It's…

  13. Google Launches Panda 4.0

    It's official. Panda 4.0 has officially hit the Google search results. The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or…

  14. Google Targets Spammy Queries With Payday Loans…

    If you do SEO for websites in any market areas that tend to produce highly spammy search results, then you should be aware that over the weekend Google released an update to their algorithm…

  15. Google Must 'Forget' Unfavorable Search Results in Europe

    Should you be allowed to say what you want to, or report what you want to, on someone else? Or should someone who is unhappy with a writer's coverage of their life be able to have it removed,…

  16. Google Updates PageSpeed Insights Tools With User…

    Even if site owners have created mobile-optimized sites with pages that render in less than one second, what happens when a user lands on that page is just as important as how fast that page…

  17. Google Search Engine Market Share Nears 68%

    Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market…

  18. The Link Graph Conundrum: Why Citations Remain…

    It's a popularly held belief that the link graph is broken. This post will explore the roots of the problem, and why it is such a tough problem for Google and Bing to resolve. It all…

  19. PPC Click-Through Rate by Position: Does Rank Matter? [Data]

    I find myself in discussions about the rank of given keywords far more frequently than I think I should. The general conversation is based around what the "right" position is for a given…

  20. Google Adds Quick Facts to Maps

    Have you ever wanted to explore a destination from the comfort of your home, office or on the go? The recent Google Maps update now allows you to save locations that you'd like to visit and…

  21. Gender Bias in Marketing: Women Seen as Less…

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. Both men and women have passionate views…

  22. Bing Adds Food & Drug Information to Snapshot Results

    Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick access to information about medications and…

  23. Search Engine Indexation Analysis: A Simple Guide

    Ever wondered about all the content you have floating around Google's organic search index? We're often consumed with analyzing the traffic we receive and the hopes of traffic we don't have…

  24. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers use to build traffic…

  25. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present…

  26. Websites Fail Page Speed Test: 4 Things You Need to…

    You've never heard anyone say that the bird that slept in and was late to the field got the worm. The same logic can be applied to your website speed. Internet marketing company Portent…

  27. How to Avoid Mobile Ranking Pitfalls by Assessing…

    The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO best practices: Google has…

  28. Google Webmaster Tools: An Overview

    Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if…

  29. Marin Software Stakes Claim as First Google API…

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). "Support of…

  30. A 5-Step DIY Promotion Guide for Startups to…

    It's no secret that I'm a huge fan of search engine traffic, and the strategies that you can use to attract and keep it. But here's something everybody who loves SEO needs to recognize: It's…

  31. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of…

  32. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of…

  33. Break-Even CPC & Simple Landing Page Testing

    In the relentless hunt for more conversions, being number one has never been so important in a digital marketing. But how to can you get on top and stay there? That will require a combination…

  34. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. However, many…

  35. 5 Ways to Sell SEO to Your CMO

    If I came to you and asked to borrow $40,000 for a business venture I'm considering, and I said that you needed to trust the idea was going to work based on my knowledge and experience, what…

  36. 10 SEO Myths Debunked by Bing's Duane Forrester

    Hot on the heels of Google's Distinguished Engineer Matt Cutts discussing what he feels are the biggest SEO myths, Bing's senior product manager Duane Forrester has written about what he feels…

  37. From Foursquare to Swarm: Mayor 2.0, Insights,…

    The time has come to say goodbye to Foursquare mayorships as we know them. You may remember our recent post in which we discussed Foursquare's decision to split their app in two. Foursquare's…

  38. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists…

  39. 6 Ways to Get the Most Out of Your Search Marketing Agency

    Working with a search marketing agency is a little bit like a marriage. There are ups and downs, and sometimes it doesn't work out. How do you know if you have a good search marriage or one…

  40. How to Audit Your SEO & PPC Agency or Consultant

    Many business owners employ search engine optimization or paid search consultants – which are sometimes the same people. However, many business owners don't actually take the time and…

  41. ProFlowers, 1800Flowers Killing It in Paid Search…

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66…

  42. 4 Statistics About Pinterest Users You Need to Know [Study]

    Since launching its Guided Search function, Pinterest is quickly evolving into a discovery platform. In fact, it's possible that Pinterest could become a major e-commerce player and…

  43. How Can Good PPC Managers Become Great PPC Managers?

    I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very successful people. And it got me thinking – what are the differences…

  44. How BuzzFeed Piggybacked on Mobile & Social to…

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. Many of us are already familiar with their addictively…

  45. Google Buys, Then Shuts Down Restaurant Website…

    Google has purchased Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations that only larger restaurants can usually afford. This comes on…

  46. Google AdWords MCC Scripts Now Available to All Users

    If you've been waiting to try out the new MCC scripts in Google AdWords, you'll be happy to know that they have just been made available to all users. Google first announced the MCC scripts…

  47. Local Listing Management Priorities: How & Where to…

    Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical for every business, but those…

  48. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer…

  49. PPC SWOT Analysis: Manage Campaigns Like a Business

    Managing a business requires a great deal of self-reflection, analysis, and strategic planning. Through that process a great deal of focus is placed on internal factors - financials, human…

  50. Google: Local Searches Lead 50% of Mobile Users to…

    Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a…

  51. 7 Reasons You Need to Update Your Google Maps App

    Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with "even more ways to avoid life's everyday hiccups." Let's…

  52. How to Recover From a Google Smartphone Rankings…

    At the end of March I wrote a blog post covering an example of a smartphone rankings demotion caught in the wild. A rankings demotion can happen when a website incorrectly handles smartphone…

  53. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality. Extending her approach, let's focus in on video…

  54. Matt Cutts: Google Won't Devalue Links Anytime Soon

    With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will…