SEO News
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Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012?…
Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES…
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value…
Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant…
There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course. Same thing with video games; I can…
Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community. Social media can be a powerful medium…
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency,…
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per…
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone…
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. Above the…
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with…
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Its impact on mobile and local search was the focal point –…
YouTube is new getting more than 1 billion unique visitors every month. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in…
Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. Confirmation of this initially came from the Verge website and a document from the USPTO. It…
Google surprised nobody yesterday with the unveiling of its Keep note-taking service, which is available for Android and on the web. Google Keep, like rival app Evernote, allows users to jot…
Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets…
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. While the company positions for broader interest in its paid…
Want to make sure you're meeting the right people and attending the right sessions during SES New York? Meet Vivastream – the official social platform of SES Conference & Expo.…
This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content focusing…
There must be 101 misconceptions about quality score on blogs and discussion forums right now. Ultimately, quality score is a useful tool with which you can prioritize opportunities and…
Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept since we…
After a long delay, Google Flight Search, its airline flight comparison service that has been available in the U.S. since September 2011, has finally arrived in Europe. The service is a bit…
SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly to Google+, where your identity has…
Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box (officially called "answer cards") above the organic results…
The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results. Was Digg the victim of a manual…
Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in this marketing environment is change. Ranging from the changes…
A lot has changed in the search engine optimization (SEO) industry during the past year. Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking…
Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to…
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and…
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the…
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced…
With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference strategies is of increasing importance to us all.…
If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called Relationship Building." Featuring Erin Everhart and Jo Turnbull and…
If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. A lot of insightful data is contained within the Facebook Insights user…
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was…
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen…
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC…
Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize…
While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking…
When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes Back", Luke shrugs his reluctant acquiescence: "All right, I’ll…
A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid search community through 38 comments and multiple “hate tweets.” I actually…
Google+ is the future of search. Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman Eric…
Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each…
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Is this up, down or…
Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version. "We've heard people…
Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and…
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer Matt Cutts. The latest…
This post is a look at how my team built a website that nearly broke 100,000 visitors in the first month after launch, and grew to more than 350,000 organic visits per month in only 6 months.…
Google has announced a new “Help for hacked sites” informational series to help webmasters whose sites have been hacked or compromised. The announcement begins with an overview…
Google has removed ad blocking app Adblock Plus from the Google Play store. Adblock Plus said this "unilateral move by Google threatens consumer choice." So, why has Google pulled ad…
Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Google CEO Larry Page announced the news…
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. At its heart, benchmarking is the practice of analyzing the…
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing…
Your domestic SEO program is progressing well. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad. Those optimizations you sent to…
