SEO News
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Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to influencers on behalf of your…
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). RTB extends the bidding process…
Google's privacy policies are under investigation by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law. The move comes after French data protection…
Google's privacy director has resigned from her position after nearly 10 years of service at the search giant. Alma Whitten worked at Google since 2003, taking over as privacy director in…
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the…
Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately…
Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a product on their website. That's why PPC campaigns are…
It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook…
You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your…
How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online…
A former member of Matt Cutts' search quality team was recently quoted as saying: "…getting a link from a high PR page used to always be valuable, today it's more the relevance of the…
PPC conversion tracking has evolved greatly over the past decade or so. In the early days, few advertisers were tracking conversions at all. Web analytics software was a new and expensive…
Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and…
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC,…
We've come to a crossroads in the world of SEO over the past year or so. Now your content expansion initiatives have to be of a certain caliber of quality to be effective. The days…
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in…
AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple…
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions…
Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new…
Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance. This process is particularly critical for large companies. Big brands have an inherent SEO…
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are…
“Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent”, said Seth…
If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals. Facebook is an exciting marketing channel with tons of potential, but…
Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel funnels, Google Analytics has more or…
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience…
Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. And as a marketer, what if you can…
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers.…
Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work. Literally, get back to work. In a memo leaked round…
The science fiction writer, A.E. van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought.” A nexialist was able to…
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Chances are you probably have a social network open in another browser…
People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal…
Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012?…
Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES…
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value…
Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant…
There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course. Same thing with video games; I can…
Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community. Social media can be a powerful medium…
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. The report, based on primary data gathered by the agency,…
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per…
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone…
Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an SEO standpoint. Above the…
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with…
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Its impact on mobile and local search was the focal point –…
YouTube is new getting more than 1 billion unique visitors every month. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in…
Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. Confirmation of this initially came from the Verge website and a document from the USPTO. It…
Google surprised nobody yesterday with the unveiling of its Keep note-taking service, which is available for Android and on the web. Google Keep, like rival app Evernote, allows users to jot…
Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets…
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. While the company positions for broader interest in its paid…
Want to make sure you're meeting the right people and attending the right sessions during SES New York? Meet Vivastream – the official social platform of SES Conference & Expo.…
This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content focusing…
There must be 101 misconceptions about quality score on blogs and discussion forums right now. Ultimately, quality score is a useful tool with which you can prioritize opportunities and…
Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what some may have deemed a slow evolution of the concept since we…
After a long delay, Google Flight Search, its airline flight comparison service that has been available in the U.S. since September 2011, has finally arrived in Europe. The service is a bit…
SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly to Google+, where your identity has…
