SEO News

The NewsWall™

Today's stories shown visually

  1. Search Engine Basic Concepts

    Baffled by search engines and how they work? Not technical in orientation? Unfortunately, this make you susceptible to bad SEO advice, or sets you up to potentially be taken by a bad SEO…

  2. Quick Internal Linking Insight Using Google Analytics

    An essential aspect of assigning priority to any SEO recommendation is to understand scale as it applies to the site in question. For example if a site is linking to URLs that have a certain…

  3. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer…

  4. Google Payday Loans Algorithm Update Launch is Imminent

    Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX…

  5. How to Find Link Building Opportunities in 5 Steps…

    Last month I covered Majestic SEO's Clique Hunter and outlined how it can be used for relevant link building. Well, this month I'm going to cover something I can almost guarantee you haven't…

  6. Content Marketing: 3 Overlooked Content Sources

    Every marketing strategist, from SMB to enterprise and B2C to B2B, has one thing in common: content. Content lives at the core of all marketing campaigns and is the glue that connects…

  7. Facebook Posts See More Engagement on Weekends and…

    Facebook’s ever-evolving algorithm keeps marketers on their toes when it comes to how to get the most visibility from status updates. So TrackMaven set out to uncover how to gain more…

  8. How to Do Awesome SEO Annotations

    In marketing-savvy companies, SEO experts may be called in to review visual designs or wireframes during a site build or redesign. This presents a chance to address SEO holistically in an easy…

  9. 3 Tips for Selling SEO

    As far back as I can remember, I've been in sales. My dad had our family working flea markets selling stuff when I was probably 5 years old. While we were selling all kinds of stuff, it…

  10. Adobe Experience Manager: Content, Search, Social &…

    "Think of the website like a canvas where creativity meets technology." This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience…

  11. Kiss Your Ads Goodbye: How Net Neutrality May Impact…

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. By design? Let's not be cynical.…

  12. Google Updates Site Move Guidelines

    If you've ever had to move a website, you've probably been faced with the fear that Google might not figure out that the website is new and it will suffer in the search results until they…

  13. LinkedIn Revamps Search With New 'Galene' Architecture

    For a company that services more than 300 million users, LinkedIn's search functionality was due for a much-needed upgrade. LinkedIn has traditionally taken a more reactive approach to search…

  14. Google Will Alert Searchers About 'Right to Be…

    Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling. Google plans to place an alert at the bottom of each page where it has removed links, after…

  15. Doodle 4 Google 2014 Winner Invents Water Purifier…

    Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View,…

  16. Financial Services PPC Ads: Words That Work [Study]

    Messaging is one part art and one part science. Bing Ads has helped out with the science by analyzing word choice in PPC ads across verticals such as education, retail, travel, and diet and…

  17. Do-It-Yourself Promoted Pins Premiere on Pinterest

    Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business's…

  18. Search Apps Stealing Mobile Search Ad Revenues from…

    Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of…

  19. Ten Timely Tips for Terrific Title Tags

    Google's most recent results page layout changes meant more than just a search experience update. With the change came adjustments to how each individual result is displayed, which may almost…

  20. 5 Development Tricks Self-Sufficient Marketers Should Master

    There are very few things that frustrate me as much as almost completing a task only to realize: "Crap. I need a developer for that." While there are some jobs better left to programmers,…

  21. Google Warns Smartphone Searchers About Homepage Redirects

    If you take a lazy approach to optimizing for mobile traffic, where you automatically redirect anyone who visits your site from a mobile device to the homepage, rather than the page they…

  22. Bing Rocks Out With New Dynamic Carousel on Music…

    Only days after celebrating their fifth birthday, Bing has released a significant upgrade to their music discovery functionality. Bing's team has recognized that people search for music…

  23. Matt Cutts on How Google Ranks Pages That Don't Get…

    Perhaps you've just launched a site that's loaded with fabulous content, but you don't have a lot of links to your site or individual articles yet. Or perhaps your site has a decent amount of…

  24. New Kenshoo Technology Integrates Paid Search,…

    This week, software company Kenshoo announced an addition to its paid search and social solutions that matches clicks on paid search ads to audiences on Facebook in real time. "Intent-Driven…

  25. A Strategic Approach for New SEO Clients

    Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic…

  26. How to Grow Your Google+ Fan Base to 1,000 Followers…

    +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their…

  27. Bing Ads Revamps Tablet, Mobile Targeting for Better…

    Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with Google AdWords, giving advertisers the ability to target specific devices – desktop,…

  28. New Wordstream Tool Lets You Audit PPC Landing Page for Free

    Consider this: More than 25 percent of accounts send all of their PPC traffic to just one landing page. 20 percent of small businesses send clicks straight to the home page of a…

  29. More Panda 4.0 Findings: Syndication, User…

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze. Once I heard the…

  30. Life After a Link Apocalypse

    There have been a lot of TV shows and websites dedicated to surviving the eventual apocalypse. Whether it comes in the form of nuclear winter, global climate change, zombie-inducing chemical…

  31. Why Brands Should Provide Content Based on Users,…

    Brands often create content strategies that cater to specific devices and their expected user behavior. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much…

  32. 60% of Consumers Use Mobile Exclusively to Make…

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd…

  33. Happy Birthday, Bing: Microsoft's Search Engine Turns 5

    Today marks the 5th birthday of Microsoft's Search Engine, Bing. The Bing Search Blogreminded us yesterday that their search engine was "one that was anchored around the mission of empowering…

  34. Apple Adds DuckDuckGo as Search Option to Safari in…

    DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be supported in the new OS X…

  35. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. They aren't totally separate concepts! Certainly,…

  36. The Best and Worst Things About Twitter Ads

    Is your company or client active on Twitter? If so, it's time to take a look at Twitter Ads. Twitter Ads can be an effective way to broaden your reach on Twitter and generate leads. As with…

  37. Community Management Basics: 7 Tips for Marketers

    Properly integrating search, social, and content marketing will increase the odds that your digital marketing strategy will succeed. An effective community manager will help engage your…

  38. Major Exploits Found in All in One SEO Pack WordPress Plugin

    If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Two vulnerabilities and one cross-site scripting (XSS) flaw have been discovered. Sucuri, a web…

  39. China Blocks Google Ahead of Tiananmen Square 25th…

    As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy…

  40. Google Launches Search Removal Request Form

    Following the European Union "Right to be Forgotten" court ruling, Google has now launched a new form to allow people to submit removal requests to the search engine. The form launched…

  41. Backlinks = Rankings, Rankings = Traffic – Deal With It

    Link building, done correctly, is hard work. It's laborious and filled with lots of rejection. In many ways, it's like telemarketing – nobody likes it, but it pays off. In fact, link…

  42. 5 Ways Social Data Can Enhance Marketing Data

    The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use…

  43. Link Building for Real Estate Websites

    If there is one big thing I've noticed from real estate sites, it's that a lot of them look great but are very, very poorly optimized for search engines and for users. Pretty pictures can sell…

  44. 4 Mistakes Agencies Make to Lose Clients

    Client retention and getting new business are two of the biggest challenges most agencies face. How many clients have you lost this year? What was the main reason? As someone who owned an…

  45. Working With a New PPC Client: 7 Ways to Drive…

    Recently I changed jobs, and took somewhat of a different direction. I went from an agency doing paid search for many clients to providing search strategies for a large international company.…

  46. Is comScore's Google Search Share Data False? Not Exactly

    Conductor this week released a whitepaper, "Why You Shouldn't Trust comScore's Numbers for Search Engine Market Share [Data]". It raises the issue that comScore's search share data they…

  47. Fetch as Google Adds Page Rendering

    Google has announced an addition to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. When selecting…

  48. Two Links, Different Anchor Text, Same URL: Does it…

    In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing…

  49. Want to Increase Your CTR by Nearly 50%? Consider…

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is…

  50. Here's Why Your Editorial Calendar Isn't Working...

    You were lied to. Don't be too mad. I was lied to, as well. We all were. We were told editorial calendars were the secret to consistent blogging and to creating content our customers would…

  51. What Search Strategists Overlooked in the New York…

    An Innovation Report leaked from the New York Times recently. In it, the authors chronicle the changing landscape of offline and online publishing, benchmark fierce competition, detail…

  52. Travel PPC: Top Advertisers, Keywords & Destinations…

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S. travel advertising, which was the seventh highest spending paid search category last…

  53. 4 Steps to Maximize Local Search Success

    "Four out of five consumers say they want search ads to be customized to their city, ZIP code or immediate surroundings," according to new research from Google highlighting the importance of…

  54. 5 Reasons to Include Polling in Your Social Media Strategy

    Polling is one of the most powerful tools brands can incorporate into a social strategy. Below are a few reasons why you should consider incorporating polling into your next marketing…