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It's that time again when we ask you, our valued Search Engine Watch audience, to give us your feedback in our annual SEW Reader Survey. For those of you who totally and completely honestly…
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile strategy to provide…
I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume. But courting a fragmented SMB…
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. And with similar…
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion for Q1 2013. As revenues rise…
The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. But Google's exit is good news for competitive affiliate networks and affiliate program…
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Hartnett about his company’s upcoming birthday, how the…
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls on devices. The updates will also allow Yahoo Mail users to more easily manage…
Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. In 2011, they launched the Page…
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Users won't notice a great difference. Ads…
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems…
The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to…
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure…
It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from…
Google Glass turned up on auction site eBay yesterday. The augmented reality eyewear apparently fetched bids of more than $95,000, according to Forbes, showing that the product is in high…
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six…
A Japanese court has fined Google $3,100 for the uncensored results shown in its autocomplete feature that linked an innocent man to crime, AFP reported. This case has been going on for some…
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further.…
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be…
The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social…
Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. I was certain it ran a lot deeper than that. When…
How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however,…
A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is…
Separate from Bing's social sidebar efforts, the folks over at Bing have added a "Pin it" button to the Bing Images search results. No more copy-and-paste. No more extra plugins. Now you can…
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies…
Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. From fake Twitter followers, to ghost publishers, this…
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator…
Google Executive Chairman Eric Schmidt took some time out of his busy schedule this weekend to tell the Guardian newspaper that civilians flying spy drones over each other's houses is a bad…
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now…
Google reportedly has reached a deal with European Union (EU) regulators regarding its so-called anticompetitive search practices. The European Commission (EC) has been investigating…
Google is the subject of yet another anti-competitiveness complaint, this one from Streetmap. Streetmap used to do a lot of business back in the 2000s. It still does of course, it's just…
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching? When are…
Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape…
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next…
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive…
An old joke that I first heard from my friend and colleague Ann Convery: An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling…
While I was scrambling to finish some last-minute handover items during my last day in the office before heading on vacation, I remembered a saying we had in the army: "A good commander is…
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of…
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: Dear…
Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following…
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase…
Getting the mobile experience wrong can be deadly to your bottom line. You don't want to turn off customers with a bad mobile site and lose them to a competitor. Use these tips, tools, and…
What do Facebook, Google+, and LinkedIn all have in common? The social networks all use metadata to pull in a preview of your content. Often, we see content creation as a piecemeal endeavor…
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they…
Developing an SEO strategy to tackle different demographics is difficult. When those demographics are scattered across different regions, the situation gets even harder as you're no longer…
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph…
The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by the poet John Godfrey Saxe. In various versions of the tale, a…
Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking. The search giant announced the launch of the Google Global Human…
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC…
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint…
I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can…
It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees. As the world prepares to come back to life, it's not just…
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can…
My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near future, but inevitably every…
