SEO News

The NewsWall™

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  1. More Panda 4.0 Findings: Syndication, User…

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze. Once I heard the…

  2. Life After a Link Apocalypse

    There have been a lot of TV shows and websites dedicated to surviving the eventual apocalypse. Whether it comes in the form of nuclear winter, global climate change, zombie-inducing chemical…

  3. Why Brands Should Provide Content Based on Users,…

    Brands often create content strategies that cater to specific devices and their expected user behavior. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much…

  4. 60% of Consumers Use Mobile Exclusively to Make…

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd…

  5. Happy Birthday, Bing: Microsoft's Search Engine Turns 5

    Today marks the 5th birthday of Microsoft's Search Engine, Bing. The Bing Search Blogreminded us yesterday that their search engine was "one that was anchored around the mission of empowering…

  6. Apple Adds DuckDuckGo as Search Option to Safari in…

    DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be supported in the new OS X…

  7. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. They aren't totally separate concepts! Certainly,…

  8. The Best and Worst Things About Twitter Ads

    Is your company or client active on Twitter? If so, it's time to take a look at Twitter Ads. Twitter Ads can be an effective way to broaden your reach on Twitter and generate leads. As with…

  9. Community Management Basics: 7 Tips for Marketers

    Properly integrating search, social, and content marketing will increase the odds that your digital marketing strategy will succeed. An effective community manager will help engage your…

  10. Major Exploits Found in All in One SEO Pack WordPress Plugin

    If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Two vulnerabilities and one cross-site scripting (XSS) flaw have been discovered. Sucuri, a web…

  11. China Blocks Google Ahead of Tiananmen Square 25th…

    As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy…

  12. Google Launches Search Removal Request Form

    Following the European Union "Right to be Forgotten" court ruling, Google has now launched a new form to allow people to submit removal requests to the search engine. The form launched…

  13. Backlinks = Rankings, Rankings = Traffic – Deal With It

    Link building, done correctly, is hard work. It's laborious and filled with lots of rejection. In many ways, it's like telemarketing – nobody likes it, but it pays off. In fact, link…

  14. 5 Ways Social Data Can Enhance Marketing Data

    The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use…

  15. Link Building for Real Estate Websites

    If there is one big thing I've noticed from real estate sites, it's that a lot of them look great but are very, very poorly optimized for search engines and for users. Pretty pictures can sell…

  16. 4 Mistakes Agencies Make to Lose Clients

    Client retention and getting new business are two of the biggest challenges most agencies face. How many clients have you lost this year? What was the main reason? As someone who owned an…

  17. Working With a New PPC Client: 7 Ways to Drive…

    Recently I changed jobs, and took somewhat of a different direction. I went from an agency doing paid search for many clients to providing search strategies for a large international company.…

  18. Is comScore's Google Search Share Data False? Not Exactly

    Conductor this week released a whitepaper, "Why You Shouldn't Trust comScore's Numbers for Search Engine Market Share [Data]". It raises the issue that comScore's search share data they…

  19. Fetch as Google Adds Page Rendering

    Google has announced an addition to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. When selecting…

  20. Two Links, Different Anchor Text, Same URL: Does it…

    In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing…

  21. Want to Increase Your CTR by Nearly 50%? Consider…

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is…

  22. Here's Why Your Editorial Calendar Isn't Working...

    You were lied to. Don't be too mad. I was lied to, as well. We all were. We were told editorial calendars were the secret to consistent blogging and to creating content our customers would…

  23. What Search Strategists Overlooked in the New York…

    An Innovation Report leaked from the New York Times recently. In it, the authors chronicle the changing landscape of offline and online publishing, benchmark fierce competition, detail…

  24. Travel PPC: Top Advertisers, Keywords & Destinations…

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S. travel advertising, which was the seventh highest spending paid search category last…

  25. 4 Steps to Maximize Local Search Success

    "Four out of five consumers say they want search ads to be customized to their city, ZIP code or immediate surroundings," according to new research from Google highlighting the importance of…

  26. 5 Reasons to Include Polling in Your Social Media Strategy

    Polling is one of the most powerful tools brands can incorporate into a social strategy. Below are a few reasons why you should consider incorporating polling into your next marketing…

  27. Model Battles Google, Yahoo in Court Over Images…

    Have you ever had something less than favorable appear when you ran a search of yourself or a client online? If you have, you know that getting content removed is no easy undertaking. That…

  28. Rachel Louise Carson Google Doodle Honors Marine…

    Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook,…

  29. Organic Social Media: Why Marketers Must Join the…

    I had the pleasure of participating on a panel with Mel Carson of Delightful Communications at ClickZ Live Toronto. The session, Hand in Hand: Combining Social and Content to Earn Visibility…

  30. 5 Fast Facts about the EU's Privacy Ruling on Google

    On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a "right to be forgotten." Let's…

  31. Easy Landing Page Testing Using DoubleClick Search

    As advertisers, we have a lot of questions. What type of messaging motivates users to act?  Is my CTR higher this week than it was last week? Why is that?  Yes, I know Bob,…

  32. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on." This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful…

  33. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Most business owners don't…

  34. Hub Link Building With Majestic SEO

    A while back I wrote a piece outlining 78 of my favorite SEO resources. It was fairly well received and based on some of the questions I received I thought it wise to do a few articles…

  35. Fundamental Elements of Effective User Personas

    Once all the rage, personas have recently come under scrutiny, as many question their usefulness as a design tool. There is some merit to the notion that personas don't lend much to the UX…

  36. Search is the Starting Point for 60% of Travelers,…

    Market for the travel industry? Kenshoo recently released an industry spotlight report for the travel sector that shows search leading as the starting point for consumers planning trips and…

  37. Did Your Manual Penalty Disappear? It Probably Expired

    Imagine this scenario. You've been working extremely hard for months to lift a manual unnatural links penalty on your site. After spending countless hours auditing your links, contacting site…

  38. 3 Principles of Behavioral Economics That Will…

    More and more, it isn't what we can do to drive traffic; it's what we can do to increase sales. The lines are blurred and every search marketer has to be focused on conversions and sales. It's…

  39. Google Launches Panda 4.0

    It's official. Panda 4.0 has officially hit the Google search results. The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or…

  40. Google Targets Spammy Queries With Payday Loans…

    If you do SEO for websites in any market areas that tend to produce highly spammy search results, then you should be aware that over the weekend Google released an update to their algorithm…

  41. Google Must 'Forget' Unfavorable Search Results in Europe

    Should you be allowed to say what you want to, or report what you want to, on someone else? Or should someone who is unhappy with a writer's coverage of their life be able to have it removed,…

  42. Google Updates PageSpeed Insights Tools With User…

    Even if site owners have created mobile-optimized sites with pages that render in less than one second, what happens when a user lands on that page is just as important as how fast that page…

  43. Google Search Engine Market Share Nears 68%

    Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market…

  44. The Link Graph Conundrum: Why Citations Remain…

    It's a popularly held belief that the link graph is broken. This post will explore the roots of the problem, and why it is such a tough problem for Google and Bing to resolve. It all…

  45. PPC Click-Through Rate by Position: Does Rank Matter? [Data]

    I find myself in discussions about the rank of given keywords far more frequently than I think I should. The general conversation is based around what the "right" position is for a given…

  46. Google Adds Quick Facts to Maps

    Have you ever wanted to explore a destination from the comfort of your home, office or on the go? The recent Google Maps update now allows you to save locations that you'd like to visit and…

  47. Gender Bias in Marketing: Women Seen as Less…

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. Both men and women have passionate views…

  48. Bing Adds Food & Drug Information to Snapshot Results

    Fresh off of adding 150 million doctors, lawyers, and professionals, Bing has expanded its Snapshot feature again. Now Bing searchers get quick access to information about medications and…

  49. Search Engine Indexation Analysis: A Simple Guide

    Ever wondered about all the content you have floating around Google's organic search index? We're often consumed with analyzing the traffic we receive and the hopes of traffic we don't have…

  50. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers use to build traffic…

  51. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present…

  52. Websites Fail Page Speed Test: 4 Things You Need to…

    You've never heard anyone say that the bird that slept in and was late to the field got the worm. The same logic can be applied to your website speed. Internet marketing company Portent…

  53. How to Avoid Mobile Ranking Pitfalls by Assessing…

    The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO best practices: Google has…

  54. Google Webmaster Tools: An Overview

    Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if…