SEO News

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  1. 8 Free Must-Attend Networking Events at ClickZ Live…

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live…

  2. The Incredible, Vanishing Authorship Program -- Step…

    Google's Authorship program has been a bit of a circus lately. First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google…

  3. Competitive Analysis for Panda Using SEMrush [Tutorial]

    I've written a number of posts over the past few years about Panda on Search Engine Watch. Those posts were often focused on helping companies identify and then fix problems that led to a…

  4. Not Everything in Today's SEO Has to be Organic

    No, I am not about to write about buying links...well, at least not directly. But I am going to suggest that today's SEO is truly about the bringing together of cross-channel initiatives…

  5. 5 Key Takeaways From a Successful Social Media…

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human…

  6. Bing Ads 2014 Recap

    A lot has happened at Bing Ads since our last recap. David Pann, general manager for Bing Ads at Microsoft, reports that clicks are up 30 percent in the past year and mobile clicks are up 133…

  7. SEO Strategies for JavaScript-Heavy Single Page…

    Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established to trigger the load of certain page content on demand,…

  8. Google Doodle Fetes John Venn's 180th Birthday

    Not just anyone can say there has been a Google Doodle created in his or her honor. On August 4, Google honors what would be the 180th birthday of John Venn, the creator of the Venn diagram.…

  9. Is Google's New Local Algorithm 'Pigeon' for the Birds?

    On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by…

  10. Is SEO Dead? NOOOOOOO!

    … Again? Wait! Before you send me 1,000 Fiver links filled with exact match anchor text on a link wheel, no, this will not be yet another "is SEO dead" article, and it won't rehash…

  11. What Makes Content Shareable & Why It Matters for SEO

    Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So…

  12. Want to Measure Social ROI? Start with These 5…

    In a recent Gigaom survey, 52 percent of responders stated that, "It's difficult to prove ROI for social media marketing." ROI, specifically social ROI, has been a point of contention ever…

  13. 30% of Traffic to Insurance Sites Came from Search in June

    How do auto insurance brands stack up in the search results? How much do they rely on search traffic to their websites? New data coming from Millward Brown Digital explains. Across the…

  14. Twitter Buys Image Search Company Madbits

    Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that…

  15. How to Eventually Become a Millionaire Using Your…

    There are many types of SEO services you can offer and running your own websites might even be more profitable. With a wide range of clients you get asked to offer your expertise in many…

  16. Fake Googlebot Activity up 61% [Report]

    Just in time for the annual security conferences of Black Hat and Defcon in Las Vegas, Nevada, Incapusla Security has released their latest report on the state of Googlebot (and it's evil…

  17. Danny Goodwin Leaves Search Engine Watch, Thank You…

    Today marks Danny Goodwin's last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors…

  18. New Bing Site Safety Page Tells You Why Sites Aren't…

    In the past few weeks, Bing rolled out its site safety page, a place where searchers can better understand why Bing is indicating that a site may not be safe to visit.  In the past, a…

  19. Yelp Trends Reveals What's Hot or Not Locally, But…

    Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those…

  20. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just…

  21. Defining Local SEO KPIs & How to Measure Them for…

    Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those…

  22. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts…

  23. Google Introduces Product Ratings on PLAs

    Product Listing Ads (PLA) will now feature product ratings, starting in late July, the announcement said:  We believe these ratings will help differentiate products across google.com…

  24. Maybe We Should Break Up With Google

    Imagine you had a friend in a relationship with someone who was unreliable, secretive and made big decisions without regard to their well-being. Beyond that, the person in question is…

  25. 3 Ways to Extend Your Products Into Social This Holiday

    If you ask retail marketers where they will be sending their product feed this holiday season, nearly all of them will say Google Product Listings Ads (PLA). Many will list off comparison…

  26. 5 Most Important Takeaways From the Link Building…

    James Agate of Skyrocket SEO released the 2014 edition of his link building survey on Moz. Big hat tip to Agate for his hard work in building the survey along with analyzing and releasing…

  27. 17 Keys to Success in Social PPC

    If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective source…

  28. Twitter Cards: A Quick Start Guide

    Everyone should know by now, the importance of creating multiple streams of internet traffic to ensure ongoing success. Relying strictly on Google organic traffic is both unwise and…

  29. 10 Social Media PR Lessons From #OITNB

    Looking to connect, bond and create brand advocates? You might learn a social media lesson or 10 from the hashtag #OITNB. The Netflix original television series, "Orange is the New Black",…

  30. New Free Dynamic Sitelinks on Google AdWords Ads –…

    Surprise! Google has announced and rolled out dynamic sitelinks to all advertisers worldwide, free of charge. Dynamic sitelinks are automatically generated and appear below your ad text.…

  31. 6 Tips for Writing Successful LinkedIn Articles

    Back in February, publishing articles on LinkedIn was the hot topic. LinkedIn had finally opened up their publishing platform to all users, which would help them showcase content and improve…

  32. Retailers Outspend Luxury Brands on Luxury Keywords…

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and…

  33. Google Has Removed 100,000 Links, Approved More Than…

    Google reportedly has removed "more than 100,000" links since the European Court of Justice (ECJ) "right to be forgotten" ruling came into effect in May. The Wall Street Journal reported the…

  34. 14 Top-Notch Resources to Help You Become a CRO Expert

    Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing…

  35. How to Use Twitter Lead Gen Cards to Increase…

    Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about…

  36. Foursquare Upgrades App, Transitions Check-Ins to Swarm

    In May we shared some of the details surrounding Foursquare's decision to split their app in two. Foursquare provided insight around why they were making these moves and introduced their new…

  37. SEM the Most Effective Acquisition Channel for 85%…

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the…

  38. 5 Content Questions to Guide Your Site Redesign

    There's a lot to consider when you decide to redesign your website, and there are even more people who want to be involved when it happens. Designers want to talk about building a better…

  39. Listing Management: The Required Foundation for Local SEO

    Many new developments emerged to impact local SEO in the first half of 2014 alone, many courtesy of Google. Google began supporting new schema for multiple business phone numbers, for example,…

  40. Using Majestic's Topical Trust Flow to Find Online…

    Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news…

  41. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available…

  42. How to Ensure Your SEO Strategy Delivers the Right Traffic

    When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but what about ensuring those rankings deliver the right type of traffic to your website, traffic…

  43. Ripoff Report to Revise Removal Policy: May Accept…

    Ripoff Report is notorious for its "no removal" policy, and claims enthusiastically that it doesn't remove reports. No amount of money, pleading or legal litigation seems to be capable of…

  44. Apparel PPC: Zappos Dominates the Competition

    When it comes to paid search advertising in the apparel category, Zappos is king, according to AdGooroo's latest report, which examined U.S. Google AdWords data from Q2 2014 on the top 530…

  45. 3 New Bing Ads Geotargeting Features Now Available

    Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.   First, new map features give advertisers a way to visualize where…

  46. New App-Based Search Engine Startup Relcy Tries to Reset SEO

    What if I told you that the future of SEO didn't include Google? That might sound crazy, but it could just happen thanks to a well-funded, San Francisco-based startup called Relcy. What is…

  47. Managing Your Robots.txt File Effectively

    The robots.txt file has been in the headlines of late – as we celebrated its 20th birthday last month, and Google Webmaster Tools updated its Blocked URLs section with the new Robots.txt…

  48. 4 Amazing Things You Simply Must Know About…

    An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.…

  49. Google Love Grows, Bing Satisfaction Drops Among…

    Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American…

  50. Blogger Fined for Top-Ranked Restaurant Review

    Is it possible to get reprimanded or even fined for being too good at your job? It appears that you can. French blogger Caroline Doudet must pay damages for a negative restaurant review that…

  51. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest…

  52. What is Link Building?

    Webster's Dictionary defines link building as... it doesn't actually. Why is there no standard definition? It isn't like link building is a secret. According to a recent survey, 80 percent…

  53. PR for SEO: Advanced Social Media Tips to Engage…

    Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in…

  54. The Evolution of Audience Targeting: 3 Opportunities…

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information.…