SEO News

The NewsWall™

Today's stories shown visually

  1. Bing Waxes Lyrical on Spam Detection and Filtering

    In the latest post on the Bing blog, Bing dives into the inner workings of Web spam, what it looks like, and what Bing is doing about it. In the post, Igor Rondel, principal development…

  2. Star Ratings of a Different Color: Google Testing…

    When searching for a company review or local business, users have come to expect to see an orange star rating in their results. However, Google has reportedly been mixing it up by testing…

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin…

  4. Yahoo, Bing Flirt With New Search Interfaces

    Yahoo is reportedly testing a new search interface, while Microsoft is allegedly redesigning Bing. According to Search Engine Roundtable, Yahoo's new design for its search results page is…

  5. Choosing Your Agency: It’s About the Team

    Bear with me if you will, and take a trip back down memory lane to elementary school during recess as a big group of children get together to play a team game. For me it was kickball. All…

  6. Move Over Google Knowledge Graph, Here Comes Knowledge Vault

    The Knowledge Graph is well known throughout the SEO community as a knowledge base that collects data from a variety of sources across the Web to enhance its search results. But will its…

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains…

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In…

  8. Hack or Glitch? Google Image Search Only Displays Car Crash

    Google Image Search users received an interesting surprise on August 26. Instead of displaying the results related to their search terms, they saw images of a Russian car crash. Search…

  9. Panda Has a Smartphone – Here Are 7 Things You Can…

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start…

  10. Bing Releases Image Search Widget

    Bing has made the process of displaying images and slideshows on websites a lot easier by providing access to the code necessary to display its search result images. Once users copy the…

  11. Why We Need Control in PPC

    Last week, Google announced that the option to exclude close variant match types was going away in September. The PPC community, predictably, went ballistic. But then some began to question…

  12. Tennis Great Althea Gibson Honored in Google Doodle

    The Google Doodle for August 25 in the U.S. honors tennis player Althea Gibson's 87th birthday. Per Biography.com, Gibson was born in South Carolina on August 25, 1927. On her 23rd…

  13. Bing Maps Adds Streetside and 3D View for More Than…

    Are you looking to visit a new city or maybe just take in the scenery from a location on your bucket list? Bing's new Streetside imagery and 3-D cities are making all of that possible with a…

  14. The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

    For some, it will be tears of joy. Tens of thousands, if not hundreds of thousands of webmasters have performed meticulous link audits after being impacted by Penguin. Specifically, they have…

  15. How FREE Website Call Conversion Tracking From…

    Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t…

  16. Want to Control Your Fate? Own Your Measurement Plan

    Data is dangerous. More specifically, the amount of data to which we now have access to is dangerous. Beyond the obvious analysis paralysis challenges and other big data pitfalls, the…

  17. Navigating Secure Search: From Keywords to Content…

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door…

  18. Close Variant Matching – 3 Important Points to Keep in Mind

    The AdWords community was once again hit by a new change - Google announced last Thursday that in September, you could no longer disable close variant matching to all phrase and exact…

  19. Why Facebook’s New Cross-Device Tracking Tool Is a…

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser’s lips…

  20. Google AdWords Incorporates Focused Bid Automation…

    In a post on Google+, Google Ads announced it would add new conversion settings to AdWords. This feature will give users the "flexibility to choose which specific conversions to include in…

  21. Lost and Found: How Top E-Commerce Brands Stack Up…

    When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their…

  22. Product Listing Ads – An Evaluation

    By the end of this month product listing ads (PLAs) will transition to "Google Shopping Campaigns," featuring different campaign functionality for advertisers but the same essential end…

  23. Google Tests Search Results Format Minus Carousel

    According to reports, Google has been testing specific search terms that display desktop results in an updated format. Instead of seeing a Google carousel atop desktop search results, users…

  24. Google Wages War on European Link Scheme Networks

    Google announced on Google+ on Monday that it took action on two link scheme networks. One German and one European network were affected, although Google did not specify who or what they…

  25. The Content Hack That Will Unlock 100 Years of…

    "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure." - Mark Twain Mark Twain has a point. Over the past 18…

  26. Sneak Peek at Google Stars: If Pinterest Met Google Drive

    As we all know, Google is secretly working on hundreds of skunkworks projects as we speak. One of these undercover projects is called Google Stars. It’s a social bookmarking tool that…

  27. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s…

  28. The Telegraph Mysteriously Removes "Right to Be…

    Here's a story that is likely to make your head spin. As part of its effort to combat the EU's "Right to Be Forgotten" rulings, reports say the Telegraph has begun writing stories about the…

  29. Yahoo Recovers From Search Share Low in June

    Yahoo is gaining incremental search share, with July showing a 0.2 percent increase from the month prior at 10 percent share, according to comScore U.S. search engine rankings. This is a…

  30. Goodbye, Exact and Phrase Match Keywords. Now What?

    By now you've probably read that Google is killing off exact and phrase match in AdWords as we know them. Now, it's not a crazy-new feature - it's been the default since 2012 - but what…

  31. Link Building: The Art of Persuasion

    I’ve long said that link building boils down to two steps. Step one: find a site you want a link from. Step two: get a link on that site. Realistically, that’s all there is…

  32. Bing Ads "Top Movers" Report Gives the "Why" Behind…

    Bing Ads has expanded its reporting features for added visibility into an account's performance. In an announcement, Bing Ads says its "top movers" report would give a snapshot of significant…

  33. Optimizing Search and Digital Marketing With…

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search…

  34. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have both had the opportunity to work at agencies where we…

  35. Reaching the College Market With PPC

    It's back to classes, dorms, and Greek life for our future leaders at colleges across the country. According to the National Retail Federation’s 2014 Back-to-School Survey, college…

  36. Mobile App Metrics: Attributed Install vs. Assisted Install

    To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install. Looking at which marketing channels and…

  37. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted…

  38. Is That Directory Link Unnatural?

    I have found that one of the most difficult types of links for a site owner to look at objectively when doing a backlink audit is a directory link. Sure, there are some that are obviously bad…

  39. Google Informs Webmasters of Faulty Redirects for…

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile." There are technical considerations when implementing mobile…

  40. 8 Blogging "Rules" You Should Probably Ditch

    As with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and…

  41. Perseid Meteor Shower Rains Down in Google Doodle

    The August 12, 2014 Google Doodle showcases the Perseid Meteor Shower, which happens every August, and, per NASA, is considered to be the best meteor shower of the year. In a blog post,…

  42. Google Creates Shopping Campaigns "Upgrade Tool" for…

    Google wants to motivate advertisers to make the switch from Product Listing Ads (PLAs) to Shopping campaigns and has released an upgrade tool to "help you upgrade in a matter of clicks," it…

  43. Just What Is UX Design Thinking?

    A respected user experience (UX) colleague on LinkedIn recently posed a rather interesting question: Are not UX design thinking and user-centered design (UCD) the same thing? It suddenly…

  44. 10-Point Google Analytics Implementation Checkup

    The first point in any digital marketing effort I undertake is establishing the accuracy of the analytics program. Before you perform any online marketing initiatives or optimization efforts,…

  45. You Autocomplete Me: Should Google Monitor Suggestions?

    This week, a court in Hong Kong ruled that Albert Yeung has the right to sue Google for autocomplete suggestions that link him to organized crime. According to a report from…

  46. Link Building With Ahrefs: A How-To Guide

    A couple months ago, I wrote a piece on Majestic SEO’s Clique Hunter. In the article and comments, I noted that Ahrefs had a similar tool and I thought it only fair to give equal…

  47. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Google Panda 4.0 rolled out in May and several websites were crushed in the process. Searchmetrics came out with a report following the announcement to show some sites were experiencing…

  48. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    In the wake of the "Right to be Forgotten" ruling in Europe, the Wikimedia Foundation, the non-profit organization that operates online encyclopedia Wikipedia, says it has received multiple…

  49. Google Merchant Center Adds Shipping Tool

    To help combat negative feedback about transparency into cost, Google has added a shipping configuration tool to its Merchant Center arsenal. The search engine says this means users will now…

  50. 8 Free Must-Attend Networking Events at ClickZ Live…

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live…

  51. The Incredible, Vanishing Authorship Program -- Step…

    Google's Authorship program has been a bit of a circus lately. First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google…

  52. Competitive Analysis for Panda Using SEMrush [Tutorial]

    I've written a number of posts over the past few years about Panda on Search Engine Watch. Those posts were often focused on helping companies identify and then fix problems that led to a…

  53. Not Everything in Today's SEO Has to be Organic

    No, I am not about to write about buying links...well, at least not directly. But I am going to suggest that today's SEO is truly about the bringing together of cross-channel initiatives…

  54. 5 Key Takeaways From a Successful Social Media…

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human…