SEO News

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  1. Is That Directory Link Unnatural?

    I have found that one of the most difficult types of links for a site owner to look at objectively when doing a backlink audit is a directory link. Sure, there are some that are obviously bad…

  2. Google Informs Webmasters of Faulty Redirects for…

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile." There are technical considerations when implementing mobile…

  3. 8 Blogging "Rules" You Should Probably Ditch

    As with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and…

  4. Perseid Meteor Shower Rains Down in Google Doodle

    The August 12, 2014 Google Doodle showcases the Perseid Meteor Shower, which happens every August, and, per NASA, is considered to be the best meteor shower of the year. In a blog post,…

  5. Google Creates Shopping Campaigns "Upgrade Tool" for…

    Google wants to motivate advertisers to make the switch from Product Listing Ads (PLAs) to Shopping campaigns and has released an upgrade tool to "help you upgrade in a matter of clicks," it…

  6. Just What Is UX Design Thinking?

    A respected user experience (UX) colleague on LinkedIn recently posed a rather interesting question: Are not UX design thinking and user-centered design (UCD) the same thing? It suddenly…

  7. 10-Point Google Analytics Implementation Checkup

    The first point in any digital marketing effort I undertake is establishing the accuracy of the analytics program. Before you perform any online marketing initiatives or optimization efforts,…

  8. You Autocomplete Me: Should Google Monitor Suggestions?

    This week, a court in Hong Kong ruled that Albert Yeung has the right to sue Google for autocomplete suggestions that link him to organized crime. According to a report from…

  9. Link Building With Ahrefs: A How-To Guide

    A couple months ago, I wrote a piece on Majestic SEO’s Clique Hunter. In the article and comments, I noted that Ahrefs had a similar tool and I thought it only fair to give equal…

  10. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Google Panda 4.0 rolled out in May and several websites were crushed in the process. Searchmetrics came out with a report following the announcement to show some sites were experiencing…

  11. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    In the wake of the "Right to be Forgotten" ruling in Europe, the Wikimedia Foundation, the non-profit organization that operates online encyclopedia Wikipedia, says it has received multiple…

  12. Google Merchant Center Adds Shipping Tool

    To help combat negative feedback about transparency into cost, Google has added a shipping configuration tool to its Merchant Center arsenal. The search engine says this means users will now…

  13. 8 Free Must-Attend Networking Events at ClickZ Live…

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live…

  14. The Incredible, Vanishing Authorship Program -- Step…

    Google's Authorship program has been a bit of a circus lately. First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google…

  15. Competitive Analysis for Panda Using SEMrush [Tutorial]

    I've written a number of posts over the past few years about Panda on Search Engine Watch. Those posts were often focused on helping companies identify and then fix problems that led to a…

  16. Not Everything in Today's SEO Has to be Organic

    No, I am not about to write about buying links...well, at least not directly. But I am going to suggest that today's SEO is truly about the bringing together of cross-channel initiatives…

  17. 5 Key Takeaways From a Successful Social Media…

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human…

  18. Bing Ads 2014 Recap

    A lot has happened at Bing Ads since our last recap. David Pann, general manager for Bing Ads at Microsoft, reports that clicks are up 30 percent in the past year and mobile clicks are up 133…

  19. SEO Strategies for JavaScript-Heavy Single Page…

    Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established to trigger the load of certain page content on demand,…

  20. Google Doodle Fetes John Venn's 180th Birthday

    Not just anyone can say there has been a Google Doodle created in his or her honor. On August 4, Google honors what would be the 180th birthday of John Venn, the creator of the Venn diagram.…

  21. Is Google's New Local Algorithm 'Pigeon' for the Birds?

    On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by…

  22. Is SEO Dead? NOOOOOOO!

    … Again? Wait! Before you send me 1,000 Fiver links filled with exact match anchor text on a link wheel, no, this will not be yet another "is SEO dead" article, and it won't rehash…

  23. What Makes Content Shareable & Why It Matters for SEO

    Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So…

  24. Want to Measure Social ROI? Start with These 5…

    In a recent Gigaom survey, 52 percent of responders stated that, "It's difficult to prove ROI for social media marketing." ROI, specifically social ROI, has been a point of contention ever…

  25. 30% of Traffic to Insurance Sites Came from Search in June

    How do auto insurance brands stack up in the search results? How much do they rely on search traffic to their websites? New data coming from Millward Brown Digital explains. Across the…

  26. Twitter Buys Image Search Company Madbits

    Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that…

  27. How to Eventually Become a Millionaire Using Your…

    There are many types of SEO services you can offer and running your own websites might even be more profitable. With a wide range of clients you get asked to offer your expertise in many…

  28. Fake Googlebot Activity up 61% [Report]

    Just in time for the annual security conferences of Black Hat and Defcon in Las Vegas, Nevada, Incapusla Security has released their latest report on the state of Googlebot (and it's evil…

  29. Danny Goodwin Leaves Search Engine Watch, Thank You…

    Today marks Danny Goodwin's last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors…

  30. New Bing Site Safety Page Tells You Why Sites Aren't…

    In the past few weeks, Bing rolled out its site safety page, a place where searchers can better understand why Bing is indicating that a site may not be safe to visit.  In the past, a…

  31. Yelp Trends Reveals What's Hot or Not Locally, But…

    Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those…

  32. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just…

  33. Defining Local SEO KPIs & How to Measure Them for…

    Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those…

  34. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts…

  35. Google Introduces Product Ratings on PLAs

    Product Listing Ads (PLA) will now feature product ratings, starting in late July, the announcement said:  We believe these ratings will help differentiate products across google.com…

  36. Maybe We Should Break Up With Google

    Imagine you had a friend in a relationship with someone who was unreliable, secretive and made big decisions without regard to their well-being. Beyond that, the person in question is…

  37. 3 Ways to Extend Your Products Into Social This Holiday

    If you ask retail marketers where they will be sending their product feed this holiday season, nearly all of them will say Google Product Listings Ads (PLA). Many will list off comparison…

  38. 5 Most Important Takeaways From the Link Building…

    James Agate of Skyrocket SEO released the 2014 edition of his link building survey on Moz. Big hat tip to Agate for his hard work in building the survey along with analyzing and releasing…

  39. 17 Keys to Success in Social PPC

    If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective source…

  40. Twitter Cards: A Quick Start Guide

    Everyone should know by now, the importance of creating multiple streams of internet traffic to ensure ongoing success. Relying strictly on Google organic traffic is both unwise and…

  41. 10 Social Media PR Lessons From #OITNB

    Looking to connect, bond and create brand advocates? You might learn a social media lesson or 10 from the hashtag #OITNB. The Netflix original television series, "Orange is the New Black",…

  42. New Free Dynamic Sitelinks on Google AdWords Ads –…

    Surprise! Google has announced and rolled out dynamic sitelinks to all advertisers worldwide, free of charge. Dynamic sitelinks are automatically generated and appear below your ad text.…

  43. 6 Tips for Writing Successful LinkedIn Articles

    Back in February, publishing articles on LinkedIn was the hot topic. LinkedIn had finally opened up their publishing platform to all users, which would help them showcase content and improve…

  44. Retailers Outspend Luxury Brands on Luxury Keywords…

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and…

  45. Google Has Removed 100,000 Links, Approved More Than…

    Google reportedly has removed "more than 100,000" links since the European Court of Justice (ECJ) "right to be forgotten" ruling came into effect in May. The Wall Street Journal reported the…

  46. 14 Top-Notch Resources to Help You Become a CRO Expert

    Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing…

  47. How to Use Twitter Lead Gen Cards to Increase…

    Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about…

  48. Foursquare Upgrades App, Transitions Check-Ins to Swarm

    In May we shared some of the details surrounding Foursquare's decision to split their app in two. Foursquare provided insight around why they were making these moves and introduced their new…

  49. SEM the Most Effective Acquisition Channel for 85%…

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the…

  50. 5 Content Questions to Guide Your Site Redesign

    There's a lot to consider when you decide to redesign your website, and there are even more people who want to be involved when it happens. Designers want to talk about building a better…

  51. Listing Management: The Required Foundation for Local SEO

    Many new developments emerged to impact local SEO in the first half of 2014 alone, many courtesy of Google. Google began supporting new schema for multiple business phone numbers, for example,…

  52. Using Majestic's Topical Trust Flow to Find Online…

    Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news…

  53. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available…

  54. How to Ensure Your SEO Strategy Delivers the Right Traffic

    When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but what about ensuring those rankings deliver the right type of traffic to your website, traffic…