SEO News

The NewsWall™

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  1. Google Slaps Marketing Company Portent for Unnatural Links

    Another day, another penalty to report. Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today his company received a manual spam action notice for…

  2. Twitter Reveals Which Tweets Get the Most Engagement [Study]

    We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its own, looking at more than 2 million tweets…

  3. Going Beyond Basic SEO Techniques: 3 Overlooked…

    Athletes who train using the same program and training techniques over a prolonged period often hit a "training plateau." A common response is to train harder and more often. Unfortunately,…

  4. 4 Recent Changes to Search That Make SEO Easy as…

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.…

  5. AdMob Now Has Google Analytics Integration, Tag…

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. First there is a new integration with Google Analytics, where users can now access Google Analytics…

  6. New Study Diagnoses Why Google's Flu Trends Are Always Wrong

    Since being rolled out in 2008, Google Flu Trends has often been cited as an exceptional instance of the potential for big data to revolutionize the way we live. However, Science Magazine…

  7. Google Penalizes MyBlogGuest, a Guest Blog Network

    When Google's Matt Cutts first announced the search engine would be penalizing a large guest blogging network, many people in the SEO industry instantly thought that it could possibly be…

  8. So... You Think SEO Has Changed?

    Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. I usually find these statements…

  9. Bing Webmaster Tools: An Overview

    If you don't yet have a Bing Webmaster Tools (BWT) account, just go ahead and sign up. In the two years since we first published this guide to BWT, they've added more and more features that…

  10. Ecommerce SEO Tips for Unavailable Products From…

    What should an ecommerce site do when a product is no longer in stock or has been discontinued? Should it: Keep serving a product page for something that's no longer available? Show a…

  11. New Bing Ads Search Terms Report Shows Zero-Click Terms

    Bing Ads has announced a revamped version of the Search Query Report, now known as the Search Terms Report. It includes significantly more data and includes zero-click search terms.…

  12. Will 'Softer' Google Panda Help Small Businesses…

    Google is working on a refresh of Panda, a "kinder, softer Panda," Google's Distinguished Engineer Matt Cutts announced at SMX last week. The goal of the next generation of Panda is to help…

  13. Android Wear: Google Reveals New Wearable Tech

    Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to…

  14. Unraveling Big Data with Dixon Jones from Majestic…

    With our digital marketing conference, ClickZ Live New York, about to commence in just under a couple of weeks, we've reached out to some companies who'll have representatives speaking or…

  15. Making Sense of Big Data in Search Marketing

    To make marketing data work, you need to be able to measure and understand performance against a standard set of metrics. The challenge lies in marrying data from web analytics with search and…

  16. Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

    An Excel VLOOKUP can be a marketer's best friend because it can save you hours of work. Give this formula the information you have (a name) and it looks through a long list (list of names) so…

  17. BrightEdge Unlocks Its Massive Data Cube for…

    SEO software company BrightEdge has announced a way for its customers to tap into big data in a powerful way. The "Data Cube" – the muscle behind the company's S3 platform – is now…

  18. Google Penalizes German, Spanish, Italian Link Networks

    Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and…

  19. SEO Website Audits: Everything You Need to Know

    As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a…

  20. How Brands Can Connect With Teens Using Social Media

    Every generation of teens always want to do things differently it seems. From setting trends both in fashion and technology to keeping their parents guessing their whereabouts, teens are…

  21. Google Search Layout Change is Here to Stay, Despite…

    The new Google search layout users began seeing a couple weeks ago on a limited basis has now gone live to all users. Google's new layout, which changes the font and removes underlines from…

  22. Google Encrypted Search Hits China

    While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China,…

  23. The Evolution of Guest Blogging: Where Does it Stand…

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The days of guest blogging, he…

  24. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013,…

  25. The PPC Diagnostic Manual: How to Troubleshoot 3…

    It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you've become, something is bound to happen to…

  26. How Personalizing Websites With Dynamic Content…

    Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the…

  27. 4 Reasons You Should Start Obsessing About AdWords…

    Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the…

  28. Matt Cutts Talks Google, Spam & Small Business: Do…

    When it comes to ranking in Google search, many webmasters in highly competitive markets wonder if it's possible to compete against larger, established sites, especially without using black…

  29. AdWords Changing Video Advertising Options in April

    If you use video as part your AdWords advertising campaigns, you might be interested in Google's recent announcement. Starting April 15, all new video campaigns will have different settings…

  30. You'll Laugh, Then Cry When You See the Simple Trick…

    Stop. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself. So why did you click on that Upworthy-inspired headline? Because it works.…

  31. Video Helps Persuade 73% of People to Buy a Product…

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study…

  32. Rule the SERPs: Become an Expert

    Getting your message across is often much more effective on other websites than your own site. Strong domains require less SEO effort to rank. This means you could potentially rank multiple…

  33. Google: Sites Penalized for Long-Term Spam Tactics…

    If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s good graces, you probably have a harder time ahead of you than…

  34. Moz + Bitly = More Link Data

    URL shortener Bitly and search and social software company Moz have announced a partnership in which Bitly will power Moz's tools to "discover, score and display inbound links from across the…

  35. 4 Ways to Avoid Getting Hit by Negative SEO or New…

    When helping clients with Penguin or manual actions for unnatural links, it's common for companies to start asking questions about negative SEO. Once clients understand how Penguin works, and…

  36. 5 Tips for Using Facebook News Feed Ads

    Will Facebook's right-rail ads finally disappear in 2014? It may be too soon to sound the death knell for Facebook's right-side "banner spam" – after all, these ads work well for many…

  37. Improve PPC Performance Now: How to Take Advantage…

    PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an…

  38. Google is About to Penalize Spanish, Italian Link Networks

    If you're participating in Spanish or Italian link networks, you might want have a pretty close look at your site and see if there’s anything you clean up now. Google's Matt Cutts has…

  39. 4 Ways to Get the Most Out of Your Next Marketing Conference

    Whatever anyone says about digital and social media, nothing can replace the power of face-to-face engagement, networking, and learning that can be experienced at a conference relevant to…

  40. Google AdWords Adds Consumer Rating Annotations

    You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites,…

  41. 26 Free Must-Have Tools for PPC Success

    Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a…

  42. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven…

  43. Free Getty Images: What is Getty Giving & Getting in Return?

    There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions that we should consider when deciding…

  44. Top 8 Google Analytics Reports for Managing Organic…

    Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven. The biggest problem isn't…

  45. How to Deliver Useful Marketing With Video Resource…

    Great marketing strategists bring their products to market by finding creative ways to help their universe of potential buyers solve problems faster, better, or cheaper. It's called utility…

  46. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of…

  47. 12 Types of Evergreen Content That Attract Valuable Links

    Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period,…

  48. Facebook Aims to Restrict Gun Sales With New Rules

    Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant…

  49. Twitter’s Vine Updates Rules on Explicit Sexual Content

    Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. Twitter…

  50. 'New' Facebook News Feed Redesign Now Rolling Out,…

    Facebook has spruced up its news feed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its news feed redesign exactly 12 months ago today,…

  51. It's BrightEdge vs. Searchmetrics in SEO Patent Case

    Patent wars are nothing new. Every day, tech companies battle in and out of court over patented innovations. Take high profile cases like Oracle v. Google, for example, or recent cases like…

  52. Take Your Sitelinks to the Next Level With Descriptions

    Back in June of last year, in conjunction with new features of enhanced campaign, Google introduced an enhancement to sitelinks that allows users the ability to add descriptive text for your…

  53. Link Building Basics for International Search Engine…

    Whether international or local, link building is the all-important SEO topic. Anyone at least moderately familiar with SEO best practices has a good understanding of both the importance of…

  54. Matt Cutts Shares 4 Ways Google Evaluates Paid Links

    Webmasters and Google have such a love-hate relationship when it comes to backlinks. Webmasters know they need great backlinks in order to rank well, and Google knows they need to keep on top…