SEO News
Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
Today's stories shown visually
A lot of people talk about Facebook ads as though they're all the same. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.) and…
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help…
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase…
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and…
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have…
We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever. Then the daftest most inane negative response leaves their…
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the…
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to…
Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make,…
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows…
Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers…
At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us…
Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The firm…
Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's…
The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and…
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search…
Are you seeing less than 10 results in your Bing search results? There's a reason for that. Starting last week, Bing began changing up their search engine result pages (SERPs). No longer…
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater…
Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large…
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who…
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap…
To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your…
If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up…
Google has acquired news summarization start-up Wavii for more than $30 million. The deal was first reported by TechCrunch earlier this week and finally confirmed by Wavli in a post…
From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that…
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view…
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. But what…
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached…
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images…
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners…
The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist…
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local,…
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct…
Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy…
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at…
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. No matter how good a writer you may be, it’s…
Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up. What follows is…
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." That's according to Guy Kawasaki, the…
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player…
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and…
Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were later…
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March. Summly is a summarization…
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. That's according to information technology hack Benedict…
Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. The €145,000 fine comes nearly…
Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the…
For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy. Where are things headed? What rightful…
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on…
The upcoming Digital Upfronts (a.k.a., "NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my…
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this…
Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. All four seasons, animals,…
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. Once that work is done,…
WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within…
It's that time again when we ask you, our valued Search Engine Watch audience, to give us your feedback in our annual SEW Reader Survey. For those of you who totally and completely honestly…
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile strategy to provide…
