SEO News

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  1. 7 Ways Content Marketing is Like a Relay Race

    Earlier this month, I laced up my sneakers and hit the road with 11 teammates to run the Ragnar Relay from Madison, Wisconsin, to Chicago, Illinois, covering 196 miles in just more than 34…

  2. Google Kills Google+ Direct Connect Feature

    Remember when you could find Google+ pages simply by typing the plus symbol ("+") in front of the business name? For example, typing +Search Engine Watch would bring you directly to SEW's…

  3. Bing Ads Bid Landscape Tool Comes to Ad Group Level

    Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in…

  4. Google Adds One-Click Music App Integration

    If you're like me, you've often found yourself quietly singing the couple words to a song that you heard on the radio. Once you get frustrated that you can't remember the song or the artist,…

  5. Google Updates Shopping Feed Requirements

    Google has announced new shopping feed requirements. Google AdWords ads (both text and image) are created from inventory information that sellers communicate to Google through a feed.…

  6. PPC Budget Forecasting 101

    As pay-per-click (PPC) professionals, we're often asked to play with our numbers, to shift our budgets, and essentially to predict the future. A daunting task, I know. Some common questions we…

  7. 6 Reasons for Your Lack of Content Marketing Success

    Content marketing is the phrase of the moment. Everyone in the marketing industry now seems to "do content". Several brands and agencies boast its success, and a growing number of "experts"…

  8. How Responsive Design Increases the Results of Your…

    We all hear about responsive design. But as a marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links, and updating…

  9. Videos Dominate Universal Search Results 65% of the…

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news.…

  10. Microsoft Kills Sponsored Post Program After…

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington,…

  11. Google Censorship Ruling in Canada Has Worldwide…

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much censorship control should a…

  12. When Do You Add UX to Your Design?

    It seems that user experience (UX) is becoming more prevalent in the website design arena, but some sites seem to get more out of their UX efforts than others. It's not so much if you add UX…

  13. SES Atlanta is Just 3 Weeks Away: Learn Top SEO &…

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will feature sessions in two main tracks…

  14. Yandex's Sibir Reverse Image Search Technology is…

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval."…

  15. Bing Catapult: New Technology Delivers Faster, More…

    Bing has put significant resources behind a new data center project at Microsoft designed to give searchers faster results and results that are much more relevant to the query. Call it Bing's…

  16. Google: Top Search Ads Increase Brand Awareness by…

    Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of…

  17. Back to School 2014 Trends: How Search Marketers Can…

    School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming from PM Digital's…

  18. Yandex Keyword Data Now '(Not Provided)'

    When Google moved entirely to secure search, or what webmasters know best as "(not provided)", many believed it was only a matter of time before other search engines jumped on the bandwagon in…

  19. 5 Reasons a Site Hit by Google Penguin Won't Recover

    When Google launched the Penguin algorithm April 24, 2012, many sites who had relied strongly on low-quality link building were severely affected. I regularly hear stories from business owners…

  20. 4 Ways to Make Sure You Find the Right SEO Job

    For the first time in a long time, I've been on the other side of the interview table. I left my job in early May to take some off, do some contracting on my own, and get myself back to…

  21. RIP Bing Ads Express

    Bing Ads Express is going away July 30, according to an announcement on the Bing Ads blog. If you remember, Bing Ads Express was meant to be a managed service, of sorts, for local businesses.…

  22. 4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson

    Facebook marketing has become a significant part of most company's digital marketing strategy and it's not going away anytime soon. However, marketers are facing increasing challenges due to…

  23. PPC Optimization & Balancing the Relationship…

    Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top positions and having a high…

  24. 5 Changes You Need to Make for Google Shopping in…

    I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the…

  25. Google My Business: New Tools for Small Business Owners

    Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to…

  26. Addressing Thin Content

    In 2014, one would think that we would have made a full transition from "old SEO" to "new SEO". The old school of thought is about building an experience for search engines, creating a page…

  27. Search Engine Basic Concepts

    Baffled by search engines and how they work? Not technical in orientation? Unfortunately, this make you susceptible to bad SEO advice, or sets you up to potentially be taken by a bad SEO…

  28. Quick Internal Linking Insight Using Google Analytics

    An essential aspect of assigning priority to any SEO recommendation is to understand scale as it applies to the site in question. For example if a site is linking to URLs that have a certain…

  29. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer…

  30. Google Payday Loans Algorithm Update Launch is Imminent

    Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX…

  31. How to Find Link Building Opportunities in 5 Steps…

    Last month I covered Majestic SEO's Clique Hunter and outlined how it can be used for relevant link building. Well, this month I'm going to cover something I can almost guarantee you haven't…

  32. Content Marketing: 3 Overlooked Content Sources

    Every marketing strategist, from SMB to enterprise and B2C to B2B, has one thing in common: content. Content lives at the core of all marketing campaigns and is the glue that connects…

  33. Facebook Posts See More Engagement on Weekends and…

    Facebook’s ever-evolving algorithm keeps marketers on their toes when it comes to how to get the most visibility from status updates. So TrackMaven set out to uncover how to gain more…

  34. How to Do Awesome SEO Annotations

    In marketing-savvy companies, SEO experts may be called in to review visual designs or wireframes during a site build or redesign. This presents a chance to address SEO holistically in an easy…

  35. 3 Tips for Selling SEO

    As far back as I can remember, I've been in sales. My dad had our family working flea markets selling stuff when I was probably 5 years old. While we were selling all kinds of stuff, it…

  36. Adobe Experience Manager: Content, Search, Social &…

    "Think of the website like a canvas where creativity meets technology." This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience…

  37. Kiss Your Ads Goodbye: How Net Neutrality May Impact…

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. By design? Let's not be cynical.…

  38. Google Updates Site Move Guidelines

    If you've ever had to move a website, you've probably been faced with the fear that Google might not figure out that the website is new and it will suffer in the search results until they…

  39. LinkedIn Revamps Search With New 'Galene' Architecture

    For a company that services more than 300 million users, LinkedIn's search functionality was due for a much-needed upgrade. LinkedIn has traditionally taken a more reactive approach to search…

  40. Google Will Alert Searchers About 'Right to Be…

    Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling. Google plans to place an alert at the bottom of each page where it has removed links, after…

  41. Doodle 4 Google 2014 Winner Invents Water Purifier…

    Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View,…

  42. Financial Services PPC Ads: Words That Work [Study]

    Messaging is one part art and one part science. Bing Ads has helped out with the science by analyzing word choice in PPC ads across verticals such as education, retail, travel, and diet and…

  43. Do-It-Yourself Promoted Pins Premiere on Pinterest

    Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business's…

  44. Search Apps Stealing Mobile Search Ad Revenues from…

    Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of…

  45. Ten Timely Tips for Terrific Title Tags

    Google's most recent results page layout changes meant more than just a search experience update. With the change came adjustments to how each individual result is displayed, which may almost…

  46. 5 Development Tricks Self-Sufficient Marketers Should Master

    There are very few things that frustrate me as much as almost completing a task only to realize: "Crap. I need a developer for that." While there are some jobs better left to programmers,…

  47. Google Warns Smartphone Searchers About Homepage Redirects

    If you take a lazy approach to optimizing for mobile traffic, where you automatically redirect anyone who visits your site from a mobile device to the homepage, rather than the page they…

  48. Bing Rocks Out With New Dynamic Carousel on Music…

    Only days after celebrating their fifth birthday, Bing has released a significant upgrade to their music discovery functionality. Bing's team has recognized that people search for music…

  49. Matt Cutts on How Google Ranks Pages That Don't Get…

    Perhaps you've just launched a site that's loaded with fabulous content, but you don't have a lot of links to your site or individual articles yet. Or perhaps your site has a decent amount of…

  50. New Kenshoo Technology Integrates Paid Search,…

    This week, software company Kenshoo announced an addition to its paid search and social solutions that matches clicks on paid search ads to audiences on Facebook in real time. "Intent-Driven…

  51. A Strategic Approach for New SEO Clients

    Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic…

  52. How to Grow Your Google+ Fan Base to 1,000 Followers…

    +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their…

  53. Bing Ads Revamps Tablet, Mobile Targeting for Better…

    Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with Google AdWords, giving advertisers the ability to target specific devices – desktop,…

  54. New Wordstream Tool Lets You Audit PPC Landing Page for Free

    Consider this: More than 25 percent of accounts send all of their PPC traffic to just one landing page. 20 percent of small businesses send clicks straight to the home page of a…