SEO News

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  1. Backend Website Development: How to Prioritize Your Efforts

    The Easy Button. We all want one. If we could turn all of the complex things in our lives into Easy Buttons, it'd be smooth sailing. After all, the decision to do something is the hard part.…

  2. Yelp's New Wordmap Helps You Avoid Hipsters

    Yelp announced a new feature called “Wordmap” that allows users to search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit.…

  3. Twitter 'Embedded on These Websites' Test Curates…

    With Twitter being a source of news for so many people, a new feature it’s testing that essentially curates the content behind the topic seems like a logical fit. “Embedded on…

  4. Top 4th of July 2013 Searches From Bing & Yahoo

    While Google is celebrating July 4th with an interactive Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year's celebration. Yahoo's users…

  5. Interactive 4th of July 2013 Google Doodle Takes You…

    It's Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years. Today's Google Doodle once again marks…

  6. How to Make Money on YouTube: 'Elementary'

    YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from over 30 countries around the world earn more money from thousands of advertisers…

  7. Google Tests Bigger Images in New Look News Results

    If you dislike the amount of real estate that Google News listings are currently given in the Google search results, you definitely won’t be happy with the new Google News OneBox change…

  8. Russia's Mail.Ru Drops Google Search, Launches Own…

    There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to…

  9. Bing Images Adds License Search Filter

    Bing has added another feature to Image Search. Starting this week you can now search images based on the license with which you can use it. There's now a new menu choice at the end of image…

  10. Phanteguin: A Phantom & Penguin One-Two Punch From Google

    May was a rough month for webmasters, SEO professionals, and business owners. There were two significant algorithm updates that impacted many sites across the web. The first, which I…

  11. 4 Ways to Make Video Astronomically Better

    Are you obsessed with online video? Don't be ashamed, your customers are, too. If you're like many other businesses, you've been keeping a close eye on online video, wondering how it could…

  12. 5 Tactics to Bridge the Online and Offline Sales Funnel

    SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I've worked with numerous companies that utilize PPC to initiate a conversation with a lead/customer…

  13. Bing Search Now Influences Klout Score

    In yet another integration with Bing, Klout announced Bing Search will now influence Klout scores. That is, how many times a person's name is searched for on Bing will factor into how…

  14. Bing Gives Webmasters More Control Over Deep Links

    Good news for webmasters who has been waiting for more flexibility over which deep links are shown in Bing's search results. Bing has announced changes to deep link management. You can now…

  15. Google Reader Closes: Save Your Data by July 15 Or…

      Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted the following message: Google Reader has been…

  16. In Memoriam: Warren "Ted" Ulle (Tedster of WebmasterWorld)

    The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Brett Tabke,…

  17. Attention Digital Marketing Director: Read This for…

    You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your organization and…

  18. Embedded Video Schema Markup: A 7-Step Checklist for…

    Video is hot, hot, hot! This isn't news. Everyone and their brother, mother, and aunt Sally's cousin's sister are shooting and embedding video on their own website. The entry level to decent…

  19. Facebook Restricts Some Ad Placement to Protect…

    In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all ad placement in groups and pages that might compromise the advertiser's image. Facebook has begun a…

  20. AdWords Review Extensions: Add Third-Party…

    Endorsements and accolades from past and current customers are increasingly important to conversions. That's why Google AdWords announced review extensions in beta. Review extensions allow…

  21. Yahoo Axes AltaVista Search Engine, Axis Search App

    Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. For those of you old-school enough to remember going to…

  22. With Death of AdWords Keyword Tool Near, Google…

    The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools…

  23. After Google Panda, Standout Content is Essential

    Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that…

  24. Top 5 SEO Leading Indicators: The Best Way to…

    Economists regularly use leading indicators — the measurable economic factors that change before the economy as a whole changes — in order to analyze and predict future…

  25. What can Sales Psychology Teach Digital Outreach?

    To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from the truth, but if you've…

  26. Content Marketing Tactics from the Trenches: A…

    Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an…

  27. Well-Timed Link Building: How to Capitalize on…

    In SEO, timing is of the essence. Timing is very important for regular topics with a predictable life cycle. Your link building efforts will be much more effective when you understand the…

  28. 4 Ways SEO Impacts B2B Content Marketing Initiatives

    B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Their…

  29. Getting Started With Bing Places: A Step-by-Step Guide

    Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Those who are local are more apt to go with your services because it is more…

  30. Google Local Carousel Results: Where Do Users Click Most?

    Google officially rolled out its local carousal results to all U.S. users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out…

  31. 78% of a Brand’s Facebook Fans Are Already Customers [Study]

    Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. The research found 78 percent of a…

  32. Local Business Reviews Read By 85% of Consumers [Survey]

    BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years,…

  33. Google Simplifies Process to Link AdWords, Analytics

    If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in order for advertisers and users of Google…

  34. It's Frickin Hard to Build Links if Your Site Sucks

    It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Don't get me wrong, I'm always…

  35. How I Learned to Stop Worrying and Love Enhanced Campaigns

    When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Pundits said that it was a sign that their empire was sure to crumble. Who was…

  36. My Top 5 Most Used Custom Reports in Google Analytics

    Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That,…

  37. Most Valuable Ecommerce Customers Come from Organic…

    Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The…

  38. FTC Updates Search Engine Ad Disclosure Guidelines

    Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what…

  39. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy…

    We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel…

  40. AdWords Top Movers Report: What It Is & What It Should Be

    Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. This often includes reviewing which keywords drove the most…

  41. How to Choose Trustworthy WordPress Themes & Plugins

    How can you identify trustworthy themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is…

  42. Bing Offers Schools a Safe, Advertising-Free Search…

    Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S. based schools a tailor-made search experience…

  43. Opinion: Search Engines Not Responsible for Deleting…

    Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. Google's vindication came in a…

  44. Antoni Gaudí Google Doodle Showcases Architect's…

    Today is the birthday of Antoni Gaudí, a Spanish architect born in 1852 who was considered an important figure in the “Modernisme” movement of that time. Many of…

  45. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the LGBT community and employees unlike most…

  46. Google Kills Tilde Search Operator

    One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. When you placed the tilde sign immediately in front of a keyword, Google would also include…

  47. Google AdWords Dynamic Remarketing Launches For Merchants

    Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing…

  48. How to Make Your Keywords Fit Your Marketing Messaging

    There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search. When you have those…

  49. Do the PPC Engines Reward the Right Behaviors?

    Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B". Originally…

  50. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really…

  51. Let the Instagram vs. Vine Video Battle Begin!

    Last Thursday, Facebook introduced a new way to share 15-second videos on Instagram. Today, new data from Unruly Media has found the number of tweets containing a 6-second looping video from…

  52. Google Waze Buy Faces Antitrust Review

    Google's $1.1 billion acquisition of navigation firm Waze will be reviewed by the U.S. Federal Trade Commission (FTC) to check that the deal won't harm the firm's competition. The FTC has…

  53. Google Grants Cannabis Group $240,000 in AdWords…

    Google's got $5 on it ... er, make that $240,000. This is according to last week's announcement from a medical cannabis nonprofit. According to Michigan Compassion, Google awarded the group…

  54. Local Search Key Vendors, Best Practices & Steps to Success

    With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Before we dive into the thicket of what it takes to win in the space and who the players…