SEO News

The NewsWall™

Today's stories shown visually

  1. Matt Cutts: Short Website Downtime Won't Hurt Your…

    Back when Googlebot used to crawl your site once a month and rank your site accordingly during the monthly Google Dance, the sheer terror webmasters used to have that their website might be…

  2. SES San Francisco 2013 Revamped: 5 New Tracks,…

    The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San Francisco 2013, taking place…

  3. Google AdWords Remarketing Lists For Search Ads…

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Remarketing lists for…

  4. What Percentage of Brands Actually Use Google+…

    Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. But sometimes it can be easy to get caught up within our own bubble,…

  5. Matt Cutts on Links & How to Succeed With Content Marketing

    Eric Enge of Stone Temple Consulting did it again in another info-packed interview with Google's Distinguished Engineer Matt Cutts. This time, Enge tackled all sorts of topics with link…

  6. Google Overhauls Android Maps App

    Google has given its Android Maps application a makeover, revising its interface and adding some exploring and navigation features in the latest update that was first previewed at its I/O…

  7. The Dirty Lawsuit Could be First of its Kind in…

    A new retrial of Sarah Jones vs. Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry. While previous defamation cases against The Dirty…

  8. Reality Check: Google Isn't 'Killing' Organic Search

    Being annoyed with Google is every marketer's and site owner's God-given right. But when people report about the changing face of Google search results with shock and awe, and the fact that…

  9. Search Ads Account for 52.8% of World’s Mobile Ad…

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The report showed mobile ad revenue grew 82.8 percent in 2012…

  10. SEO Quick Wins: Google Query Data

    Hey gang, I have a bit of a surprise for you this month... for me at least. You see, for those that know me, I generally don't do "educational". Why? For a few reasons: I'm not a fan of…

  11. How to Introduce a Politics-Free Prioritization…

    Building a center of excellence analytics practice, whether it's web analytics or data analytics, is bound to get you a lot of attention. The self-perpetuating cycle of asking business…

  12. Want Your Video Ads to Go Viral? Stop Trying to be…

    If advertisers want their video ads to go viral they need to stop trying to be funny, according to new research published today by Unruly. Unruly's Science of Sharing white paper, which…

  13. KISSMetrics Introduces My Analytics, A New Mobile…

    It's been just over a year since the Google Analytics mobile app was introduced. Not much has changed since then. This morning, the folks at KISSMetrics announced the launch of My Analytics,…

  14. Paying it Forward (With a Great Tip)

    There's a tendency, whenever people want to learn about a particular topic, to seek the teachers, the experts, to learn from. Setting aside the often difficult task of determining who's the…

  15. Google Paying to Have Ads Whitelisted on AdBlock Plus?

    Adblock Plus is a very popular browser extension for both Chrome and Firefox, which automatically blocks web advertising on all websites. However, Austrian news site Horizont reported…

  16. Twitter Experiments with Retargeting for Advertisers

    Last month, there was speculation that Twitter was going to offer retargeting for advertisers. Last week, Twitter announced the retargeting option. Twitter said it is currently "experimenting"…

  17. Google's Search Market Share in China Falls to Just 3%

    While Google is the behemoth throughout most of the world when it comes to search engine traffic and search share, China is definitely not amongst the countries with high Google usage. In…

  18. Why Links Remain Critical to SEO Success

    With all the "link building is dead!" and "link building isn't dying or dead!" posts out there, coupled with the fear that many people seem to have where link building is concerned, it's…

  19. The Mobile #PR Hookup: Telling Brand Stories &…

    Nike, Starbucks, and Victoria's Secret have one thing in common, they all made the top 10 list of most popular brands on Instagram. Welcome to the mobile public relations movement whether you…

  20. How to Use the Google Analytics New vs Returning Report

    The New vs Returning report in Google Analytics, found under Audience > Behavior, is a great place to understand how people who have been to your site before behave differently to those who…

  21. Google Faces £500,000 Fine if Privacy Policy Isn't…

    Google appears unmoved by the threat of a potential fine of up to £500,000 from the Information Commissioner's Office (ICO) after it was told that it needs to update its privacy…

  22. Bing & Yahoo Advertisers Integrated in Windows 8.1…

    Microsoft launched Windows 8.1 Preview at the start of the month, and with that comes "Smart Search": the ability to search for something across the web, your device, apps, and the cloud.…

  23. Facebook Graph Search Expands to More U.S. Users

    If you're still looking for that friend of a friend who frequents your favorite coffee shop and shares your passion for all things Jedi, Facebook might have your match. Nearly six months…

  24. How to Prepare & Submit a Digital Marketing…

    Speaking at conferences is a great way to build your name as an expert in your specific industry. As far as SEO, social media, and search engine marketing are concerned, speaking at…

  25. Flying Saucer Spotted in Google Doodle: How to Play…

    UFO enthusiasts will love today’s Google Doodle which celebrates the 66th anniversary of the Roswell UFO incident. The Doodle is interactive and users need to help the alien retrieve his…

  26. Google's Penguin 2.0 Algorithm: The Definitive Guide

    In April 2012, Google released one of its biggest algorithm changes to date. Penguin 1.0 targeted sites that featured questionable link profiles, low quality backlinks, and anchor text that…

  27. How to Dominate the Entire First Page of Bing

    Once you control your brand reputation by dominating the entire first page of Google, what's next? True online reputation management requires an understanding of a complex ecosystem of sites…

  28. 3 Landing Page Headline Formulas to Target Your Prospects

    When I ran track in high school, the coach would put slow guys like me in the fifth and sixth heats of races like the sprint medley. This race consisted of two eighths of a mile, one quarter,…

  29. Guest Posting: A Quick Start Guide

    There is no hotter form of "content marketing" than guest blogging. The "build great content" drum beat has been relentless for years, now. There's only one "small" problem – just…

  30. Augmented Reality & SEO: Search in an Annotated World

    Augmented reality has been a factor in consumer consciousness for decades thanks to sci-fi classics like "Tron" and "Videodrome". Along with flying cars and cyborgs, the ability to see an…

  31. Breaking Up With Your Spokesperson: Men's Wearhouse…

    "You're going to love the way you look." George Zimmer won't be guaranteeing that any longer - Men's Wearhouse has ousted its founder. SEO professionals worry about what will happen if they…

  32. Backend Website Development: How to Prioritize Your Efforts

    The Easy Button. We all want one. If we could turn all of the complex things in our lives into Easy Buttons, it'd be smooth sailing. After all, the decision to do something is the hard part.…

  33. Yelp's New Wordmap Helps You Avoid Hipsters

    Yelp announced a new feature called “Wordmap” that allows users to search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit.…

  34. Twitter 'Embedded on These Websites' Test Curates…

    With Twitter being a source of news for so many people, a new feature it’s testing that essentially curates the content behind the topic seems like a logical fit. “Embedded on…

  35. Top 4th of July 2013 Searches From Bing & Yahoo

    While Google is celebrating July 4th with an interactive Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year's celebration. Yahoo's users…

  36. Interactive 4th of July 2013 Google Doodle Takes You…

    It's Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years. Today's Google Doodle once again marks…

  37. How to Make Money on YouTube: 'Elementary'

    YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from over 30 countries around the world earn more money from thousands of advertisers…

  38. Google Tests Bigger Images in New Look News Results

    If you dislike the amount of real estate that Google News listings are currently given in the Google search results, you definitely won’t be happy with the new Google News OneBox change…

  39. Russia's Mail.Ru Drops Google Search, Launches Own…

    There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to…

  40. Bing Images Adds License Search Filter

    Bing has added another feature to Image Search. Starting this week you can now search images based on the license with which you can use it. There's now a new menu choice at the end of image…

  41. Phanteguin: A Phantom & Penguin One-Two Punch From Google

    May was a rough month for webmasters, SEO professionals, and business owners. There were two significant algorithm updates that impacted many sites across the web. The first, which I…

  42. 4 Ways to Make Video Astronomically Better

    Are you obsessed with online video? Don't be ashamed, your customers are, too. If you're like many other businesses, you've been keeping a close eye on online video, wondering how it could…

  43. 5 Tactics to Bridge the Online and Offline Sales Funnel

    SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I've worked with numerous companies that utilize PPC to initiate a conversation with a lead/customer…

  44. Bing Search Now Influences Klout Score

    In yet another integration with Bing, Klout announced Bing Search will now influence Klout scores. That is, how many times a person's name is searched for on Bing will factor into how…

  45. Bing Gives Webmasters More Control Over Deep Links

    Good news for webmasters who has been waiting for more flexibility over which deep links are shown in Bing's search results. Bing has announced changes to deep link management. You can now…

  46. Google Reader Closes: Save Your Data by July 15 Or…

      Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted the following message: Google Reader has been…

  47. In Memoriam: Warren "Ted" Ulle (Tedster of WebmasterWorld)

    The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry by his nickname "tedster", passed away. Brett Tabke,…

  48. Attention Digital Marketing Director: Read This for…

    You're tasked with launching a social initiative or making social media marketing work. You're given the keys with strong expectations that social will just work for your organization and…

  49. Embedded Video Schema Markup: A 7-Step Checklist for…

    Video is hot, hot, hot! This isn't news. Everyone and their brother, mother, and aunt Sally's cousin's sister are shooting and embedding video on their own website. The entry level to decent…

  50. Facebook Restricts Some Ad Placement to Protect…

    In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all ad placement in groups and pages that might compromise the advertiser's image. Facebook has begun a…

  51. AdWords Review Extensions: Add Third-Party…

    Endorsements and accolades from past and current customers are increasingly important to conversions. That's why Google AdWords announced review extensions in beta. Review extensions allow…

  52. Yahoo Axes AltaVista Search Engine, Axis Search App

    Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. For those of you old-school enough to remember going to…

  53. With Death of AdWords Keyword Tool Near, Google…

    The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools…

  54. After Google Panda, Standout Content is Essential

    Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that…