SEO News
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Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study…
Smartphone searches for information on the Olympics are surpassing those made on tablets and desktop devices, according to data released by Google. The search giant revealed the data on a…
China is now the world’s largest mobile market. Official stats released in February showed the country has more than 1 billion mobile subscribers. Because of the huge market potential,…
Google is testing a smartphone icon on search results that link to mobile-friendly content. SEO Bryson Meunier spotted the test over the weekend and grabbed a screenshot to demonstrate what he…
Google has been celebrating the London 2012 Olympics every day with a unique Olympic-themed Doodle. However, today’s interactive Google Doodle is easily the best and most fun so far,…
One of the reasons advertisers shy away from the Google Display Network (GDN) is a perceived lack of ad distribution control. People seem to think that the GDN is like drinking from a fire…
It feels like almost every day a new hyperlocal startup launches which small- and medium-sized businesses (SMBs) just “have” to participate in. This explosion in content has been…
Over the past few years, investment in social media by the financial sector grew steadily; by Q4 2011, 22 percent of companies in the financial services sector were investing in social. Why,…
Three employees of Chinese search engine Baidu have been arrested for taking bribes to delete postings. According to the BBC, the bribery ring netted a profit of thousands of pounds. It is…
Apple will drop the stand-alone version of the YouTube video player from its iOS mobile platform. The company on Monday confirmed that beta versions of the iOS 6 platform would be the first…
It was 21 years ago today that Sir Tim Berners-Lee, then a humble scientist at CERN, made the first page on the World Wide Web publicly available. It’s hard now to imagine a world…
SES San Francisco 2012 is just a week away. If you're attending (or if you want to – yes, there's still time to register now and save money), one must-have social platform for the…
Politicians, rejoice! Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. This allows politicians and their campaign teams to more precisely…
SES San Francisco 2012 is just a week away. If you're attending (or if you want to – yes, there's still time to register now and save money), one must-have social platform for the…
I’m psyched to be attending my 10th SES next week. It’s a great time to catch up with friends, connect with experts, and learn about the latest and greatest in the industry.…
"Data! Data! Data!" he cried impatiently. "I can't make bricks without clay." -Sherlock Holmes, “The Adventure of the Copper Beeches” Data will tell you the right answer. If you…
We all believe that we live within a great nation, and we are correct. We are able to elect our leaders and live without limitation. Nevertheless, there are masses of statistics that verify…
Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2…
These past two years have brought an increased velocity of aggressive Google algorithm changes, which for many website owners has resulted in a high amount of traffic fluctuations that has…
Thirty percent of all online shoppers start at Amazon to research products, according to a recent report published by Forrester. It’s great news for the retail giant but more strain on…
The first thing an SEO should do when given a new project is to conduct an SEO site audit. A SEO site audit is a critical first step that SEOs must undertake to understand the state of SEO.…
Do Facebook ads work? It’s a question that has, for many, become as troublesome as a Zen koan. Everyone seems to have their own explanation for what Facebook ads should or…
Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages (if they ever were). Many people are…
In search engine marketing we often speak of “levers” that we push or pull in order optimize campaign performance. On the buy side, or “in-engine,” we most famously…
Facebook Stories is a new Facebook website that compiles a selection of user-generated stories from Facebook and publishes insights on the topic of the month. For this first installment,…
More than 83 million Facebook accounts are fake, the social network has revealed in a new filing with the Securities and Exchange Commission (SEC). That represents 8.7 percent of Facebook's…
Global Fortune 100 companies were mentioned a total of 10,400,132 times online during a month-long period, with most of those mentions happening on Twitter. Each company was mentioned an…
Two new Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification…
App Store Optimization (ASO) is the art of making apps rank in both popularity lists and search results within their respective app stores. A key ingredient for a high ranking is the amount of…
For a long time, Xenu’s Link Sleuth has been a key secret weapon in the SEO’s arsenal. Originally designed for finding bad links in a site, the simple crawler, especially combined…
As search marketers, we often talk about the same metrics over and over – CPA/CPL, ROI/ROAS, etc. No matter what vertical we’re working in, most of our optimizations are based on a…
Three out of four of the Top 100 brands are now on Google+. In the past two months, Visa, Hermes, and Wells Fargo have all joined the Google+ network with their own fan pages. Growth is…
Google is removing the video chat function from Gmail that has been available since 2008 and replacing it with a Hangouts style video feature as seen in Google+. "Unlike the old video chat,…
Bing has taken yet another step to make search more social. It’s been only a short time since Bing added their social sidebar to search. Now Bing is introducing the ability to tag…
Google yesterday announced the acquisition of Wildfire, best-known as a Facebook contest and social media marketing app. This puts Google in a great place to expand the social side of their…
If you don't yet have a Bing Webmaster Tools (BWT) account, now is the perfect time to sign up. Like Google Webmaster Tools (GWT), Bing's Webmaster Tools provides some great data for…
Yahoo has confirmed Ross Levinsohn is leaving the company, two weeks after he lost out on the CEO position to former Google executive Marissa Mayer. Levinsohn joined Yahoo in October 2010…
Facebook is working to improve internal search for the social network. Also, don’t expect Facebook to become a direct web search competitor to Google any time soon. That’s the…
Vince Vaughn, Owen Wilson and other Hollywood stars have been spotted on campus at Georgia Tech in Atlanta, shooting scenes for their new comedy about working at Google. Penned by Vaughn, the…
A small hosted e-commerce store company says it is giving up on Facebook because a large majority of ad clicks are coming from bots and the popular social network is now allegedly holding…
I never really thought of local link building as its own unique specialty until a comment on the 2012 Link Building With The Experts really made that sink in. With the recent mass confusion…
Keyword research is one of the fundamentals of PPC. Keywords are the building blocks of nearly all search-based PPC campaigns. It’s one of the first tasks new PPC professionals learn…
Google has updated the calculator available on the search page. The new version of the calculator has 34 buttons and allows users to perform sine, tangent, cosine, square root, and other…
Google has admitted it has discovered more WiFi data collected by its Street View cars that it has failed to delete. Google's WiFi data collection incidents gave the company a huge…
Coming up with new ideas for engaging, high quality content on a regular basis isn't easy. Fresh content not only helps with your search engine optimization strategy; it shows your…
It’s easy to get overwhelmed with SEO analysis. Knowing and using keyboard shortcuts can help create a real-time connection between your brain and the computer, making it easier to…
For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. This thinking was based on two major assumptions: The number of…
Some knitters can teach, some can create fabulous knitwear designs. But few have parlayed their flair for instruction, talent for design, and penchant for entrepreneurship into a successful…
Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join together to become a disruptive force in digital…
Each marketing channel can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful…
Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. Below I outline some of the top mistakes online merchants should look out for when setting up and…
Technology giants – and often competitors – Google, Facebook, Amazon, and eBay are expected to join forces to form a lobbying group known as the Internet Association…
A recent study from marketing firm Perfomics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27…
Facebook reported $1.18 billion in revenue for Q2 2012 in their first earnings call as a public company. The social network just slightly exceeded analysts expectations of $1.16 billion,…
