SEO News

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  1. Your SEO Rainy Day Fund

    So your site is chugging along. You're feeling happy. Organic visits are through the roof and your converting users into happy customers at well over the standard percentage. Then one day it…

  2. Rethinking Quality Score: It's All Relative

    Most search marketers understand the importance of quality score. After all, it's the single most important predictor of success in a paid search campaign since it affects how frequently your…

  3. Why Local PPC Needs Call Tracking

    Search marketing agencies that cater to local SMBs are often faced with some issues that are quite unique to these kinds of clients. They're small businesses with small budgets. They have…

  4. 404 Page Best Practices

    The Internet is no different than anything else in life. Mistakes will always happen. Whether it's because someone has mistyped your URL or you forgot to change an old link, at some point,…

  5. What Does it Take to Get a Link From the BBC?

    Right now, there is a lot of discussion about links in press releases and how Google sees them. These are important practical discussions but perhaps not the most important strategically. An…

  6. Why Google Will Reject, Block, or Flag Your Data Feed

    Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand why, this isn't always clear to ecommerce business owners. Moreover, Google…

  7. It's Time to Update the Definition of a Website

    For years, the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it…

  8. Essential Tips for Facebook's New News Feed Ad Unit

    Back in May we covered Facebook's new ad formats which includes placement in users' News Feeds featuring bigger images and more text, and have since been testing these ad units in select…

  9. 2 Reasons to Love the New Google AdWords Paid &…

    Google recently launched a brand new report that shows the total traffic by keyword from paid and organic search. This is the first report of its kind. This report is available in the…

  10. Google+ Brings Automatic Authorship to WordPress &…

    Seth Sternberg, the Product Management Director for Google+, announced two new initiatives yesterday at TechCrunch Disrupt and on the Google+ Developer blog. The first of these was regarding…

  11. Google Submits New Proposal to Avoid Antitrust Fine in EU

    Google has increased its concessions to avoid a possible $5 billion fine from the European Commission (EC) in its ongoing antitrust review. In July the EC said that Google had to improve its…

  12. SEO Best Practices: Setting Up a Blog

    Your blog should be the centerpiece of a larger initiative, one that engages your target audience in a "human" way, with the goal of creating signals that will aid/support what you're trying…

  13. The Mobile Local Opportunity, By the Numbers

    The excitement and attention paid to mobile local search continue to ratchet up. But we still haven't seen the equivalent ad dollars follow. Mobile local search is now $1.3 billion in the…

  14. Are You Overpaying Your Advertising Partners for…

    Since mobile apps and app usage has seen tremendous growth in the last year, you've probably read up on all the tips and tricks for getting an app discovered and realized that getting your…

  15. 4 Reasons to Spend More on SEO

    Google has made dramatic changes in 2013, with the May 22 Penguin update having the biggest impact for small business websites. After some severe reductions in traffic, some webmasters are at…

  16. Topsy Has Every Tweet Ever

    If you're an avid Twitter user, you've probably experienced the frustrations of trying to use their built-in search. Ever since the deal between Twitter and Google ended in 2011, it has become…

  17. Facebook Organic and Paid Posts With Photos Get Most…

    ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other…

  18. Matt Cutts on Auto-Generated Content: Google Will…

    The latest webmaster help video from Google's Distinguished Engineer Matt Cutts deals with auto-generated content and whether manual action is taken against these types of sites (i.e., whether…

  19. Google Doodle Honors Social Work Pioneer Jane Addams…

    A Google Doodle today celebrates one of the pioneering United States social workers, Jane Addams. She was the first American woman to win the prestigious Nobel Peace Prize, doing so in 1931.…

  20. 20:20 Vision: 20 Brands Share Insights on 20 Topics…

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13…

  21. 5 Tips on Dealing With Small Budget Search Clients

    I've been working in online marketing for nearly 10 years now. My experience has ranged from being both in-house and agency side as well as running my own freelance company. Today I run an…

  22. Google Places for Business vs. Google+ Local

    Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and…

  23. Meetup Groups Talk Industry Changes, Budgets, and Q4…

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept. 11, for a collaborative get together with SES attendees, speakers and…

  24. New Yahoo Logo Revealed

    Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Yahoo's new logo isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains…

  25. International SEO: Top-Level Domains, Subdomains &…

    SEO for international targets has many facets, all of which require a slightly different approach than SEO within a single country. One of the most important items is how you structure your…

  26. Google Names Next Android Operating System KitKat

    Google has announced that the next version of its Android 4.4 operating system will be called KitKat, in a surprise move to use the chocolate bar brand over Key Lime Pie. "Android is the…

  27. Facebook Hashtags Not Yielding Added Exposure for…

    Ever since Facebook hashtags hit the scene in June, marketers have been trying to figure out if they're worth the extra effort. So far, the results aren't looking good. First, Simply…

  28. Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

    Many PPC advertisers who need to geo-target their audiences can find it challenging to find the volume they need when limiting to location. Since some searchers limit cookies or browse…

  29. SEO Packages: Buyer Beware

    All too often, I have new clients share the "strategy" their previous SEO company/consultant had suggested (or worse – implemented) and it's some sort of a package deal. Often, these…

  30. Thin Content With Little or No Added Value Manual…

    If you've received a warning in your Google Webmaster Tools account about thin content with little or no added value, you will need to rectify that before your site will have much success in…

  31. Multi-Channel Analytics: An Interview With SES San…

    SES San Francisco is next week, taking place September 10-13. The comprehensive agenda of this conference will walk you through the new marketing landscape of converged media will be led by…

  32. Facebook to Users: You Have Exactly 7 Days Until We Own You

    In connection with a class action settlement, Facebook last week made "proposed" changes to its data use policy and statement of rights and responsibilities. In an official announcement,…

  33. How to Use Google Trends for SEO

    Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop…

  34. Seasonal Link Building in 6 Steps

    Just because your business doesn't have traditional seasonal spikes doesn't mean that you can't use a seasonal approach in order to capitalize on the increased interest that comes with…

  35. Monitoring Your SEO Clients with Cyfe

    Ever have trouble keeping up with everything when it comes to managing your clients – or even your own websites? If so, then Cyfe could be the answer to managing multiple SEO campaigns.…

  36. What Are Some Post-Google Penguin, Budget-Friendly…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  37. Why Google Wants to Know About Small Websites That…

    Do you have a small website that isn't performing as well in Google's search results as you think it should? If so, you could have the opportunity to have someone on the Google webspam team…

  38. New on Twitter: Lead Generation Cards for All…

    Twitter was busy this week with two announcements that included the availability of Lead Generation Cards to all advertisers, and an easier way to follow conversation happening on Twitter.…

  39. Link Building 101: How to Conduct a Backlink Analysis

    Every day, individuals who are new to SEO need to learn the basics of link building and important concepts and strategies within a campaign. This link building 101 post will continue the…

  40. Keyword Mining: An Interview With SES San Francisco…

    Image Credit: Jackie Hole Bill Hunt is an online marketing professional who is the president of Back Azimuth Consulting. He writes for various publications, including Search Engine Watch,…

  41. Why Google Won't Respond to the 5,000…

    The latest Google webmaster help video deals with the possibility of Google providing true support to webmasters, where if a webmaster has a specific issue such as with ranking, they can talk…

  42. Yelp Gets Bad Reviews From Small Business Owners in…

    Small business owners have criticized Yelp since the company's launch nearly 10 years ago. But dozens of Los Angeles business owners recently gathered together to voice their concerns in…

  43. Facebook Revamps Contest Rules for Businesses

    Facebook drastically changed its contest rules for businesses this week. Businesses can now run contests and promotions freely on their own timelines without the use of a third-party app,…

  44. Correlation, Causation & Coincidence in SEO

    A recent blog post on Moz by Cyrus Shepard caused quite a stir in the SEO community. This stir was rooted in part over lack of understanding of the difference between correlation and…

  45. Retail Paid Search Traffic Up 30%, Organic Visits…

    E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013. The study primarily focused on the differences…

  46. Let Your Audience's Interests Guide Your Content Strategy

    One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing content that is worthy of a Facebook like, a tweet, or a LinkedIn…

  47. Google Doodle Marks 50th Anniversary of King's 'I…

    Today's Google Doodle celebrates Martin Luther King Jr.'s "I Have a Dream" speech, which he gave on August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln…

  48. Goodbye, Video Responses: YouTube Giveth and YouTube…

    A small army of commentators have already commented on YouTube's decision to retire Video Responses. But virtually no one seems to have noticed that YouTube has dramatically changed the list…

  49. Google '(Not Provided)' Traffic Highest for Tech…

    BrightEdge recently released findings that confirmed what many marketers are dealing with today: Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same…

  50. SEO Audit Findings: 4 Hidden Technical Problems That…

    I conduct a lot of large-scale SEO audits, which can often uncover a lot of large-scale SEO problems. On sites with millions of pages indexed, technical problems can sometimes yield…

  51. How to Write Great Content: Because Awesome Content…

    You know what's probably really unhelpful for a client or business owner? Being told to write "great content." Because what does that mean? How is that actionable? It isn't. We've all been…

  52. After Being Crushed By Google Panda, Voucher and Car…

    After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many people stil have questions about what sites need to do to escape the wrath of the…

  53. Keyword Stuffing & Hidden Text Manual Action: Google…

    Author's Note: This article is part of a series detailing specific spam warnings that webmasters might find displayed in Google Webmaster Tools manual action viewer, the types of things that…

  54. EdgeRank is Dead, Long Live Facebook's EdgeRank Algorithm!

    EdgeRank died a quiet death more than two years ago. Surprised? So were we when we learned of its untimely death on August 16 from a report in Marketing Land. "EdgeRank" was the name given…