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  1. 5 Content Marketing Myths That Need to Die

    In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about…

  2. 5 Key Takeaways from SES Chicago 2013

    SES Chicago wrapped up last week and with it, the 2014 conference season is coming to a close. It's been a whirlwind of a year for search marketing. If you weren't able to join us in the…

  3. Google Now Gets Waze Integration; News, Website…

    Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the addition of Waze-powered traffic reports, allowing…

  4. Yahoo Hopes to Raise $4 Million by Selling 500 Domains

    Yahoo wants to raise some cash by selling some of the domain names that it has acquired over the years. Over time Yahoo built up quite a portfolio of domain names, and it is now ready to…

  5. Google Fails to Gain Search Market Share, Bing…

    It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market…

  6. Google Analytics Real-Time Event and Conversion…

    Google Analytics developers have taken the "beta" moniker off of real-time Event and Conversion reports, are expanding it to apps, and are adding metrics for active visitors. The Google…

  7. Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

    On the heels of its IPO, Twitter has released new features that give more flexibility to publishers and more control to advertisers. First, custom timelines allow publishers to create and…

  8. Why Obsessing Over One Keyword Could Sink Your Whole Site

    Ever dealt with prospective clients who only want to target a single keyword? These folks have only one goal: reaching Page 1 of Google for a single, solitary "money term." They aren't…

  9. 4 Ways to Get Link Building Into Your Client's DNA

    I always try to get link building integrated into the DNA of my client's daily activities. Links as "votes of confidence" shouldn't be requested, but earned. Being conscious about the…

  10. Top 9 Twitter PPC Opportunities and Challenges

    After a wildly successful IPO last week, Twitter is the talk of the town with a market valuation to match. We know all about the hashtags, celebrity endorsements, and the infamous fail whale,…

  11. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might…

  12. Google AdWords Adds Click-to-Call Ads to Conversion Columns

    Google AdWords advertisers who are currently using mobile click-to-call ads will now find them listed in the regular Conversion columns, Google announced. This is part of a change Google…

  13. Mobile SEO: 5 Ways to Ensure Your Brand's Content is…

    Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.…

  14. How to Implement a Tiered PPC Bidding Strategy

    When building out and launching a new PPC campaign, approaching match types and your bidding strategy correctly is extremely important in getting your new account off on the right foot. When…

  15. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means…

  16. Google Lets Advertisers Test Nielsen Measurement…

    Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube, The Wall Street Journal reported. "We know our clients want…

  17. Google AdWords Adds Search Network with Display…

    Google AdWords has been trying to encourage more advertisers to include the display network in their PPC advertising. But because some advertisers feel the quality of some sites within the…

  18. Google Helpouts: Pay For Expert Advice By Video

    Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to ask the questions, have an expert answer them, and pay for the…

  19. SEMPO State of Search Survey: Weigh In, Get the…

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. Now in its ninth year, the survey asks…

  20. Cyber Monday Optimization Checklist

    If you're in the ecommerce space, this is one of the busiest times of year for your business and your website. It's about to get even more hectic from here on out. The Monday after…

  21. Top Tips for Social PPC Success From the Experts

    As I write this, social media is abuzz with news of Twitter's IPO. Social channels like Facebook, Twitter, and LinkedIn are here to stay – and they all have PPC ad platforms. More and…

  22. 5 New Awesome Features Twitter Would be Crazy Not to Add

    Twitter went public last week. As Twitter stock fluctuates, the company will try to find new revenue streams to justify its hefty $22 billion market cap. Since, as a Twitter user, I'm worth…

  23. Twitter Lead Gen Cards: 3 Keys to B2B Domination…

    Back in May, Twitter began piloting “Lead Generation Cards,” a new advertising feature that let companies build their email marketing lists right within Twitter. In August, Twitter…

  24. 5 Analytics Focal Points for Proactive SEO Tacticians

    I had the wonderful opportunity to speak last week at SES Chicago in the "Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic" session. As part of that session, I discussed how…

  25. Make Your Own Keywords

    Language evolves and is shaped by active forces. As technology, culture, and society moves forward, our language and keywords are forced to keep up. Because this change happens fast, it's…

  26. New Pinterest, Instagram Advertising Options: 4 Tips…

    For most consumers, two of their most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Users are used to ads in…

  27. 4 Google Changes and How Online Merchants Can Adapt

    Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since…

  28. Google Webmaster Tools Adds Manual Action Penalty:…

    Google rolled out manual action viewer in Google Webmaster Tools this past summer to let site owners know when a manual penalty action had been taken against their site. This week, reports of…

  29. Google Doodle Administers Rorschach Inkblot Test

    Today, Google honors Swiss psychiatrist and psychoanalyst Hermann Rorschach, best known as the founder of the psychological test, the Rorschach inkblot. The Rorschach test, created in 1921,…

  30. The Role of #Hashtags in Social Media and Search

    By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog…

  31. 315 Businesses Boost Rankings by Optimizing Their…

    The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+ continues to prove itself out as a winning strategy that can pay big dividends, according to a…

  32. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully…

  33. Mobile Ad Spend Up 5% on Google; Marin Gives Tips…

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of…

  34. 10 Online PR Lessons From the Huge Success of Phonebloks

    You start with an idea, create an explainer video, spend a minimum amount of money, and 8 weeks later you've got more than 17 million YouTube views, thousands of quality links, 900,000…

  35. No. 1 Position in AdWords Doesn't Always Get Highest…

    What share of clicks does the No. 1 position in Google's paid search results get? This is the question digital marketing agency Accuracast attempted to answer in a 12-month study of ad…

  36. Rand Fishkin Talks New Approach to Link Building,…

    "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy." That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The…

  37. 5 Facebook Ad Features to Use NOW!

    Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad creation. Read on for five…

  38. Why You Must Optimize and Create Content for More…

    One of the game-changing benefits the Internet handed to marketers is targeted marketing. The benefits of getting your content in front of someone looking for a product or service in your…

  39. Facebook Mobile Referrals Up More Than 250% [Study]

    Facebook mobile traffic to websites was up approximately 253 percent year-over-year in September 2013; this, according to social media-sharing company Shareaholic, which released data last…

  40. Marketers Talk Hummingbird, '(Not Provided)' & More…

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov. 5, for a collaborative get together with SES…

  41. Could Bing Ever Overtake Google in Search?

    Preface: I'm pissed at Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing…

  42. 13 Metrics Every PPC Report Should Have

    Metrics, whether for PPC or email, can be tied back to four basic lifecycle stages: attracting, engaging, converting, and renewing. In an ongoing effort of consistency in multi-channel…

  43. The Continued Collision of Big Data with Mobile & Local

    Tracking search ads' influence on offline conversions has always been contentious. We've relied on clicks for years as a sort of proxy, and we're moving toward things like phone calls and even…

  44. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Many businesses…

  45. Yelp Lawsuit Seeks Wages for Yelpers

    A lawsuit filed in California is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the…

  46. In Memoriam: Ren Warmuz of Trellian

    The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who was battling cancer for about a year, passed…

  47. Google Starts Indexing App Content

    If you have an Android app, you'll be happy to hear the latest feature by Google for app developers. Developers will now have the option to get their app content indexed, and that content to…

  48. Brands Expected to Respond Within an Hour on Twitter [Study]

    The next time you think about putting off a response to that tweet your brand just received on Twitter – or not responding at all – think again. According to research put out by…

  49. Pinterest Adds Related Pins for Better Discovery

    Pinterest is adding "related pins" to users' home feeds, in a bid to improve its discovery features and pin-based recommendations. The pinboard-style photo-sharing website realizes that it…

  50. 3 Google Shopping Campaign Challenges & Solutions

    On October 22, Google announced a new enhancement to Product Listing Ads, called Shopping Campaigns. The announcement came via the official Google AdWords blog, and notes a number of key…

  51. Can RTB Turn Display Into Search?

    When advertisers consider which marketing channels are most likely to drive direct conversions, pay-per-click (PPC) search is most often the go-to channel. It isn't hard to understand why…

  52. Long-Time Voice in the Industry Jill Whalen Says…

    Jill Whalen of High Rankings has been a voice in the SEO community since SEO was in its infancy. This week, she announced she was officially leaving SEO in pursuit of other interests. In her…

  53. How to Maximize Sales and ROI on Black Friday and…

    On November 24th, 2011, more than $52 million was spent on Cyber Monday. According to IBM’s Smarter Commerce division, the 2012 Cyber Monday was the largest online shopping day in…

  54. Content Marketing for Small Business: The Five Ws

    No matter the size of your business, you're often going to come across the same types of issues and have the same overall goals. Plus, content still has identical meaning and rationale, and…