SEO News
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For the longest time, SEM managers have had to lump their Google search targeted campaigns together with campaigns that targeted Google’s search partners. These partners have been made…
We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. Basically, the correct site wasn’t…
Facebook announced the launch of their Sponsored Results search ads API late last night, bringing a month of testing to a close. The new program allows advertisers to embed ads in the…
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this…
Google Ad Planner customers have been receiving email notifications that changes are coming to the tool September 5. Among them, a name change: it will now be known as the Google Display…
A few months ago, Fraser Cain graciously shared how he took his blog from 0 to 3 million monthly visitors. What’s just as amazing is that he also created an engaged audience of 10,000…
Companies that have the best data (the kind that can be made actionable) stand a better chance at beating their competitors. Why? Because a key challenge to effective marketing is scaling your…
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options.…
Nominations are open for the Conductor Foundation SEO grant for 2013 and this year, it’s open to charitable nonprofit organizations anywhere in the United States. Now in its second…
Google and Boingo Wireless are teaming up to offer free Wi-Fi at eight U.S. malls and discounted access in 16 major airports across the U.S. Google’s sponsorship isn’t completely…
Early Facebook investor Peter Thiel didn't wait to dump a significant chunk of his holding in Facebook – 20 million shares on August 16 and 17. Thiel was an early investor in Facebook…
A new addition to Google Webmaster Tools now lets site administrators know when sudden changes occur in impressions and clicks for top pages. The search query…
Norwegian web browser firm Opera is sticking with Google as its default search engine for at least another two years. Opera said that it has extended the deal, though it called this a new…
Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. U.S. District Court Judge William Alsup…
It’s no secret that Google’s recent algorithm updates haven’t been kind to the traditional affiliate business model. I work specifically with travel affiliate sites and…
With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information.…
Last week we put a bunch of fruit trees and bushes in our back yard, including blueberry, cherry, pear, elderberry, peach, and pomegranate. The total cost of the plants was under $400, but the…
Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific…
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results…
SEOMoz has released the results of their second biennial SEO Industry Survey, following up on the success of the first in 2010. It offers a broad look at salaries, the paid and free tools…
When search engines begin making fundamental platform changes, a somewhat consistent causal chain ensues: The first phase: This is normally marked by experimentation and discourse as…
Remarketing in AdWords has been around for a long time (a long time for the search industry, anyway). Showing your ads to people who have already visited your site is a great and tested route…
Google acquired Frommer’s brand of travel guides from Wiley & Sons last week, in a deal reportedly worth $23 million. While the actual acquisition is small by Google’s…
Google's Motorola Mobility division has filed a patent infringement claim against Apple over the Siri voice control and location-based services used on iPhones and iPads. Google's…
SEOs accustomed to using Blekko as a free option for checking backlinks will now see a sign-up form when trying to access their SEO tools. Last week, the slashtag search engine changed to a…
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held…
One of the many important on-page SEO elements is having a keyword-relevant URL for a given site page. I was going to say the widely used term “keyword-rich” but that is often…
Search and social optimization software firm SEOmoz has purchased Followerwonk, a Twitter search, discovery, and analysis company. Starting today, Followerwonk is fully integrated and…
There are several important trends hidden in plain sight in the U.S. Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. First, 184 million U.S. Internet…
Eleven million business have Facebook pages according to a recent earnings conference call with investors. Google has stated that about 1 million Places Pages were being claimed per month,…
Too many businesses get stuck in “HIPPO mode”, where the Highest Paid Person’s Opinion gets in the way of making the best decision for the business. When it comes to PPC ad…
As mobile and local continue to collide, we're seeing lots of evidence that localized content boosts user engagement. That also translates to higher performance and monetization for mobile…
Day 2 of SES San Francisco 2012, or "Wow Wednesday" lived up to its billing, highlighted by Matt Cutts and an all-star "super hero" search keynote and sessions covering the latest marketing…
It was announced on Aug 8 that the New York Times is in talks to sell its Internet property About.com. The New York Times acquired About.com in 2005 for $410 million dollars from Primedia Inc.…
In the aftermath of Panda/Penguin many webmasters are struggling as they decide which linking strategies to use now. The standard answer that most search engine reps give us when we ask…
Google Analytics is an incredible tool that has democratized data. But, one of its weaknesses is that it’s a visit based analytics tool, instead of a person or customer based tool. If…
SES San Francisco is off and running. The day began with the news that Google's Distinguished Engineer Matt Cutts will appear tomorrow at 8:30 a.m. for a special spotlight keynote. Google's…
Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m Feeling Lucky button. Simply hover over the button…
Link intelligence firm Majestic SEO and Rio SEO, a search and social media marketing technology brand from Covario, announced a new partnership at SES San Francisco this morning. The two…
Paid and organic search are the peanut butter and chocolate of the digital marketing world. One is good without the other, but when you put them together the combination is…
Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? A new whitepaper from BrightEdge shares insights into how…
As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. However, the two largest search engines, Google…
Google has announced an update to its search ranking algorithm that will demote sites serving pirated content, in a move that should please copyright holders who have long called for this…
In 69 percent of cases where a company’s website ranks in the top 30 on Google for one location, it doesn't rank for that keyword across all other locations, according to a new report…
There are plenty of reasons why you'd want Googlebot to recrawl your website ahead of schedule. Maybe you've cleaned up a malware attack that damaged your organic visibility and want a clean…
After reading that headline, perhaps you’re wondering to yourself, “has Mark lost his mind”? The answer? Not yet. I've been involved in search engine optimization since…
It's surprising how many advertisers today dismiss YouTube as simply a brand building tool. Fact is, YouTube ads do convert, oftentimes very cost-effectively. Whether you have an e-commerce…
The Olympics always produces great stories and gut wrenching drama. From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting…
The iPad has become a common sight in many work places, schools, homes and on the street. While Microsoft's announcement they will enter the tablet category may change this, iPads are a…
WHOA! Eighty percent bot clicks on Facebook Ads? Yikes! Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times…
My friend and I recently started a passion project: creating a completely legal way for Facebook friends to play poker on a mobile phone. Two months ago, we were approved in the app store…
As search engine marketers, our job is to maximize profits while minimizing dollar spend. Impressions and clicks are important, but it is the return on investment that truly demonstrates…
Just days and counting to the start of SES San Francisco at the Moscone Center on August 14. Acknowledged as the leading search and social marketing event in the industry, this is where your…
My head is still spinning and my mind is still decompressing from everything I learned at the Blackhat and Defcon conferences last week. Blackhat and Defcon are what are professionally…
