SEO News

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  1. Google Accounts for Nearly 25% of All U.S. Internet Traffic

    Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield published this week. This is up…

  2. How to Increase Conversions for Your Best (and…

    Traffic is great. Traffic that doesn't convert? Not so great. Don't get me wrong. I like big traffic numbers just as much as the next guy. In fact, sustained organic traffic growth means…

  3. PPC in 10 Minutes Per Day

    We've all had days where we're so busy we can't see straight: we've just returned from vacation and are catching up, we're booked solid with meetings, or we're tasked with writing an in-depth…

  4. Why Negative Keywords are an Absolute Necessity in…

    Adobe reported that Google's product listing ads (PLAs) accounted for 17 percent of total paid search spending in mid-December 2012, while other reports indicate that some retailers are…

  5. Pinterest Bests Facebook on Ecommerce Content…

    Online retailer sharing is Pinterest's game now. The social network provided the most shares in the ecommerce category with 41 percent, compared to 37 percent for Facebook and 17 percent for…

  6. Google, Yahoo, Facebook, Microsoft Urge 'Greater…

    Several high-profile technology companies have co-signed a letter that asks President Obama for permission to report on PRISM data requests. Firms including Google, Yahoo, Facebook,…

  7. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it –…

  8. Welcome to AdWords Enhanced Campaigns: Top Tips From…

    Today is July 22, which means AdWords enhanced campaigns are now officially upon us. The final 25 percent (or roughly 2 million) campaigns that have held out until the migration deadline no…

  9. Google, Social & Content Marketing: Can We Quantify…

    The concept of "quality" has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux of the problem is – how…

  10. Instagram Video: How Brands are Using Their 15 Seconds

    When Instagram announced the platform was adding video in mid-June, it sent marketers and consumers into an exciting frenzy on the heels of the very popular Twitter app, Vine. What could…

  11. Google Webmaster Tools: An Overview

    Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if…

  12. New Google Panda Update Rolling Out Now: What…

    Despite Google stating they would no longer confirm any of the rolling Panda updates, they seem to have gone back on that and confirmed that yes a new Panda began going live on July 18.…

  13. Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75%…

    More than six million campaigns, or 75 percent, have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their…

  14. Korea’s FTC Acquits Google of Antitrust Charges

    The Korean Fair Trade Commission acquitted Google of claims it was demonstrating an unfair advantage by preloading its search engine on Android phones. The antitrust charges were originally…

  15. Bing Autosuggest Expands to Take on Instant Search,…

    Bing has taken search suggestions, autocomplete, and semantic search to a whole new level. Combining autocomplete with Bing Snapshot Search – an element that resembles Google's…

  16. Sick to Death of Content Marketing

    Why is it that the SEO industry is constantly looking for something, anything to save it from itself? Why is the sky always falling? Why do we always doubt our methods? Even if our methods…

  17. Advertising on Amazon: 3 Winning Channels

    Unless you've been living under a rock that happens to block access to the Internet, chances are that you've at least heard of the new advertising opportunities at Amazon. But what you may not…

  18. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on…

  19. Ripoff Report Launches Verified, a New Program to…

    RipoffReport, which is one of the most popular review sites for posting customer complaints, has recently launched a program called "Ripoff Report Verified," that acts like an insurance policy…

  20. Video Ad Views Surge to Record 20 Billion in June

    According to the latest data from comScore Video Metrix, 183 million Americans watched more than 44 billion online content videos in June, while the number of video ad views surpassed 20…

  21. Google Maps Overhaul Arrives for iOS, With Dedicated…

    After launching an overhauled Maps 2.0 app for Android last week, Google has announced an updated app for iOS devices, including a dedicated design for the iPad. As with the Android…

  22. Google EU Antitrust Concessions Called 'Insufficient'

    It seems Google's three-year long antitrust review in relation to the firm blocking its rivals in search results isn't quite over yet. As expected, European Union regulators are demanding…

  23. SEO Cheat Sheet: 15 Common Oversights Found During…

    SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job. Just like the automobile, there once was a time when you…

  24. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public…

  25. Local Keyword Research: 3 Ways to Use Google

    The foundation to any search marketing campaign begins with extensive keyword research to identify what search queries are likely to drive the highest ROI. The tools available for mining and…

  26. Matt Cutts on Multiple Domain Names: Avoid Massive…

    The latest Google Webmaster Help video featuring Distinguished Engineer Matt Cutts brings up the topic of the proper way to handle multiple domains. Should you be linking them altogether? In…

  27. Baidu Buys App Store 91 Wireless for $1.9 Billion

    Baidu, China's top search engine, is in the process of making one of the largest ever Internet takeovers in the country's history, with a $1.9 billion purchase of 91 Wireless, an Internet app…

  28. Google Tests New Design With 16 Product Listing Ads;…

    Google may be testing a new way to display Product Listing Ads (PLA) by allowing users to expand the results from a few products to many, right in the search results. This feature was spotted…

  29. Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013

    Yahoo appears to be stabilizing as it closes its first year with Marissa Mayer at CEO. The company is banking more profit but ad sales are on the decline from a year ago. Yahoo cleared $331…

  30. Bing Grows Search Market Share – at Yahoo's Expense,…

    Bing's search share was up in June to 17.9 percent, while Yahoo dropped to 11.4 percent, according to comScore. The percentage Bing grew was exactly the amount of market share Yahoo lost.…

  31. Google Analytics Revolutionizes Advanced Segments

    Google Analytics has evolved again. The Analytics team has announced new changes to the advanced segmentation features. First and foremost, a new interface that simplifies the process of…

  32. 7 Critical Web Redesign Considerations You Can't Overlook

    Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and flair. It's tempting to get carried away.…

  33. How to Set Up New Facebook Reports

    Facebook recently announced a change to reports that is slowly being rolled out to accounts. Look for it in your Ads Manager soon! At first glance, the new reports layout may leave you…

  34. Social Media Competitive Analysis: A Lesson from the…

    You can obtain insights across an industry to establish competitive benchmarks and inform best practices for content marketing within Facebook and Twitter. Although the references contained…

  35. Google Warns: Don't Insert Pages Into Users' Browser History

    Google has warned webmasters many times about the dangers of using manipulative or deceptive behavior. Now Google has issued a special warning regarding a practice where a website inserts…

  36. Google, Top Ad Networks Team With White House to…

    The White House announced that it has reached an agreement with several of the largest Internet ad networks. The goal: to curb advertising on websites that peddle copyright infringing…

  37. Nearly 90% of Gas & Convenience Mobile Searches…

    Mobile searchers need fuel to keep them on the go, and data released today from Telmetrics and xAd's Mobile Path-to-Purchase study show the gas and convenience store category dominates when it…

  38. Mobile PPC & Bing See Significant Gains in Q2 2013…

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets.…

  39. Pinterest Tops 70 Million Users; 30% Pinned,…

    If you have suspected that Pinterest continues to grow by leaps and bounds, you are definitely correct. Relatively unheard of until it began experiencing explosive growth and popularity last…

  40. Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?

    The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine. If the report from DoNews (via The Next Web) is accurate,…

  41. Google: 88% of Mobile Search Ad Clicks are…

    Wondering about running mobile ads in AdWords? Fret no more. Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental…

  42. How to Use the Google Analytics Frequency & Recency Report

    The Google Analytics Frequency and Recency Report (within Audience > Behavior) is perfect for analyzing visits in order to help you plan your marketing campaigns or gain other beneficial…

  43. SEO & Content: The Time is Now for Collaboration! [Data]

    Given Google's search algorithm changes in the last 12+ months that have placed increasing focus on quality content, have things changed to such a degree that content creation must now be a…

  44. U.S. Search Awards Nominations Deadline is This Friday

    If you haven't yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so. The deadline is this Friday, July 19, for individuals, agencies, or…

  45. Facebook Mobile App Install Ads: Optimize Beyond…

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply…

  46. BloomReach Helps Retailers Deliver Personalized…

    Multiscreen usage and the conversion funnel for mobile users can be a complicated path for ecommerce brands to maneuver; yet it's very important they understand how. Today, big data app…

  47. Organic vs. Paid Listings: Do Users Know the Difference?

    Last week, we reported on a recent calculation that showed paid search was taking over the search engine results pages (SERPs). This was experimental math by a local business owner who…

  48. Rembrandt Self-Portrait Google Doodle Celebrates…

    Google is celebrating the 407th birthday of Dutch painter Rembrandt van Rijn with a new Google Doodle. Rembrandt is considered one of the greatest portraitists of all time and is perhaps…

  49. In SEO, It's Not What You Do, It's How You Do It

    For years (perhaps as long as I've been in this industry), I've read comments all over the web about how "anyone can do SEO" and/or the obligatory "don't waste your money on an SEO expert."…

  50. How to Use Data to Build a Well-Timed Marketing Campaign

    With the right data, could we predict the future and drive even better performance from our limited marketing budgets? Yes, I think so. As digital marketers, we already understand…

  51. Social Media Automation: A Beginner's Guide for…

    Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever…

  52. The Dirty Loses Reputation Management Lawsuit

    In "The Dirty Lawsuit Could be First of its Kind in Reputation Management," SEW explained how the website The Dirty (thedirty.com) was being sued by Sarah Jones for posting false content that…

  53. Instagram Video, Photo Embeds Let You Share Content…

    Instagram has announced a new way for users to share their content with the ability to embed both photos and videos across the web. In an announcement, Instagram reps said this has been one of…

  54. 6 Big Mistakes Companies Make in SoLoMo Marketing Efforts

    In an increasingly digital marketing world that where the lines are blurred between search, social, local and mobile marketing, it's hard to keep pace with all the changes that take place, big…