SEO News

The NewsWall™

Today's stories shown visually

  1. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public…

  2. Local Keyword Research: 3 Ways to Use Google

    The foundation to any search marketing campaign begins with extensive keyword research to identify what search queries are likely to drive the highest ROI. The tools available for mining and…

  3. Matt Cutts on Multiple Domain Names: Avoid Massive…

    The latest Google Webmaster Help video featuring Distinguished Engineer Matt Cutts brings up the topic of the proper way to handle multiple domains. Should you be linking them altogether? In…

  4. Baidu Buys App Store 91 Wireless for $1.9 Billion

    Baidu, China's top search engine, is in the process of making one of the largest ever Internet takeovers in the country's history, with a $1.9 billion purchase of 91 Wireless, an Internet app…

  5. Google Tests New Design With 16 Product Listing Ads;…

    Google may be testing a new way to display Product Listing Ads (PLA) by allowing users to expand the results from a few products to many, right in the search results. This feature was spotted…

  6. Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013

    Yahoo appears to be stabilizing as it closes its first year with Marissa Mayer at CEO. The company is banking more profit but ad sales are on the decline from a year ago. Yahoo cleared $331…

  7. Bing Grows Search Market Share – at Yahoo's Expense,…

    Bing's search share was up in June to 17.9 percent, while Yahoo dropped to 11.4 percent, according to comScore. The percentage Bing grew was exactly the amount of market share Yahoo lost.…

  8. Google Analytics Revolutionizes Advanced Segments

    Google Analytics has evolved again. The Analytics team has announced new changes to the advanced segmentation features. First and foremost, a new interface that simplifies the process of…

  9. 7 Critical Web Redesign Considerations You Can't Overlook

    Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and flair. It's tempting to get carried away.…

  10. How to Set Up New Facebook Reports

    Facebook recently announced a change to reports that is slowly being rolled out to accounts. Look for it in your Ads Manager soon! At first glance, the new reports layout may leave you…

  11. Social Media Competitive Analysis: A Lesson from the…

    You can obtain insights across an industry to establish competitive benchmarks and inform best practices for content marketing within Facebook and Twitter. Although the references contained…

  12. Google Warns: Don't Insert Pages Into Users' Browser History

    Google has warned webmasters many times about the dangers of using manipulative or deceptive behavior. Now Google has issued a special warning regarding a practice where a website inserts…

  13. Google, Top Ad Networks Team With White House to…

    The White House announced that it has reached an agreement with several of the largest Internet ad networks. The goal: to curb advertising on websites that peddle copyright infringing…

  14. Nearly 90% of Gas & Convenience Mobile Searches…

    Mobile searchers need fuel to keep them on the go, and data released today from Telmetrics and xAd's Mobile Path-to-Purchase study show the gas and convenience store category dominates when it…

  15. Mobile PPC & Bing See Significant Gains in Q2 2013…

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets.…

  16. Pinterest Tops 70 Million Users; 30% Pinned,…

    If you have suspected that Pinterest continues to grow by leaps and bounds, you are definitely correct. Relatively unheard of until it began experiencing explosive growth and popularity last…

  17. Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?

    The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine. If the report from DoNews (via The Next Web) is accurate,…

  18. Google: 88% of Mobile Search Ad Clicks are…

    Wondering about running mobile ads in AdWords? Fret no more. Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental…

  19. How to Use the Google Analytics Frequency & Recency Report

    The Google Analytics Frequency and Recency Report (within Audience > Behavior) is perfect for analyzing visits in order to help you plan your marketing campaigns or gain other beneficial…

  20. SEO & Content: The Time is Now for Collaboration! [Data]

    Given Google's search algorithm changes in the last 12+ months that have placed increasing focus on quality content, have things changed to such a degree that content creation must now be a…

  21. U.S. Search Awards Nominations Deadline is This Friday

    If you haven't yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so. The deadline is this Friday, July 19, for individuals, agencies, or…

  22. Facebook Mobile App Install Ads: Optimize Beyond…

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply…

  23. BloomReach Helps Retailers Deliver Personalized…

    Multiscreen usage and the conversion funnel for mobile users can be a complicated path for ecommerce brands to maneuver; yet it's very important they understand how. Today, big data app…

  24. Organic vs. Paid Listings: Do Users Know the Difference?

    Last week, we reported on a recent calculation that showed paid search was taking over the search engine results pages (SERPs). This was experimental math by a local business owner who…

  25. Rembrandt Self-Portrait Google Doodle Celebrates…

    Google is celebrating the 407th birthday of Dutch painter Rembrandt van Rijn with a new Google Doodle. Rembrandt is considered one of the greatest portraitists of all time and is perhaps…

  26. In SEO, It's Not What You Do, It's How You Do It

    For years (perhaps as long as I've been in this industry), I've read comments all over the web about how "anyone can do SEO" and/or the obligatory "don't waste your money on an SEO expert."…

  27. How to Use Data to Build a Well-Timed Marketing Campaign

    With the right data, could we predict the future and drive even better performance from our limited marketing budgets? Yes, I think so. As digital marketers, we already understand…

  28. Social Media Automation: A Beginner's Guide for…

    Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever…

  29. The Dirty Loses Reputation Management Lawsuit

    In "The Dirty Lawsuit Could be First of its Kind in Reputation Management," SEW explained how the website The Dirty (thedirty.com) was being sued by Sarah Jones for posting false content that…

  30. Instagram Video, Photo Embeds Let You Share Content…

    Instagram has announced a new way for users to share their content with the ability to embed both photos and videos across the web. In an announcement, Instagram reps said this has been one of…

  31. 6 Big Mistakes Companies Make in SoLoMo Marketing Efforts

    In an increasingly digital marketing world that where the lines are blurred between search, social, local and mobile marketing, it's hard to keep pace with all the changes that take place, big…

  32. From Keyword to Products Sold: Use Your Data to Gain…

    Let's be honest with ourselves and agree that in paid search we are driven by keywords. It seems obvious, but think about it. If there is a new product launch, what is the first thing you do…

  33. Free WordPress Plugins: Respect the Author

    Just over a week ago, I read a blog post on ManageWP entitled "Is WordPress SEO by Yoast Broken". The post details three issues the author (Tom Ewer) has with the plugin and his efforts to get…

  34. 2013 Search Ranking Factors Survey Results From Moz

    Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a…

  35. Matt Cutts: Short Website Downtime Won't Hurt Your…

    Back when Googlebot used to crawl your site once a month and rank your site accordingly during the monthly Google Dance, the sheer terror webmasters used to have that their website might be…

  36. SES San Francisco 2013 Revamped: 5 New Tracks,…

    The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San Francisco 2013, taking place…

  37. Google AdWords Remarketing Lists For Search Ads…

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Remarketing lists for…

  38. What Percentage of Brands Actually Use Google+…

    Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. But sometimes it can be easy to get caught up within our own bubble,…

  39. Matt Cutts on Links & How to Succeed With Content Marketing

    Eric Enge of Stone Temple Consulting did it again in another info-packed interview with Google's Distinguished Engineer Matt Cutts. This time, Enge tackled all sorts of topics with link…

  40. Google Overhauls Android Maps App

    Google has given its Android Maps application a makeover, revising its interface and adding some exploring and navigation features in the latest update that was first previewed at its I/O…

  41. The Dirty Lawsuit Could be First of its Kind in…

    A new retrial of Sarah Jones vs. Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry. While previous defamation cases against The Dirty…

  42. Reality Check: Google Isn't 'Killing' Organic Search

    Being annoyed with Google is every marketer's and site owner's God-given right. But when people report about the changing face of Google search results with shock and awe, and the fact that…

  43. Search Ads Account for 52.8% of World’s Mobile Ad…

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The report showed mobile ad revenue grew 82.8 percent in 2012…

  44. SEO Quick Wins: Google Query Data

    Hey gang, I have a bit of a surprise for you this month... for me at least. You see, for those that know me, I generally don't do "educational". Why? For a few reasons: I'm not a fan of…

  45. How to Introduce a Politics-Free Prioritization…

    Building a center of excellence analytics practice, whether it's web analytics or data analytics, is bound to get you a lot of attention. The self-perpetuating cycle of asking business…

  46. Want Your Video Ads to Go Viral? Stop Trying to be…

    If advertisers want their video ads to go viral they need to stop trying to be funny, according to new research published today by Unruly. Unruly's Science of Sharing white paper, which…

  47. KISSMetrics Introduces My Analytics, A New Mobile…

    It's been just over a year since the Google Analytics mobile app was introduced. Not much has changed since then. This morning, the folks at KISSMetrics announced the launch of My Analytics,…

  48. Paying it Forward (With a Great Tip)

    There's a tendency, whenever people want to learn about a particular topic, to seek the teachers, the experts, to learn from. Setting aside the often difficult task of determining who's the…

  49. Google Paying to Have Ads Whitelisted on AdBlock Plus?

    Adblock Plus is a very popular browser extension for both Chrome and Firefox, which automatically blocks web advertising on all websites. However, Austrian news site Horizont reported…

  50. Twitter Experiments with Retargeting for Advertisers

    Last month, there was speculation that Twitter was going to offer retargeting for advertisers. Last week, Twitter announced the retargeting option. Twitter said it is currently "experimenting"…

  51. Google's Search Market Share in China Falls to Just 3%

    While Google is the behemoth throughout most of the world when it comes to search engine traffic and search share, China is definitely not amongst the countries with high Google usage. In…

  52. Why Links Remain Critical to SEO Success

    With all the "link building is dead!" and "link building isn't dying or dead!" posts out there, coupled with the fear that many people seem to have where link building is concerned, it's…

  53. The Mobile #PR Hookup: Telling Brand Stories &…

    Nike, Starbucks, and Victoria's Secret have one thing in common, they all made the top 10 list of most popular brands on Instagram. Welcome to the mobile public relations movement whether you…

  54. How to Use the Google Analytics New vs Returning Report

    The New vs Returning report in Google Analytics, found under Audience > Behavior, is a great place to understand how people who have been to your site before behave differently to those who…