SEO News

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  1. Does Google Penalize For Invalid HTML? Matt Cutts Says No

    It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. When one of the features in Google Webmaster Tools is the ability to validate your code…

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. RLSAs are really flexible. As a feature it opens up a lot of potential…

  3. 12 Things You Need to Do NOW to Get Your SEM Holiday…

    Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven't even started thinking about how to…

  4. How Will Voice Search Change SEO for Local Stores &…

    In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention:…

  5. Major Search Engines and Directories

    Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured…

  6. YouTube Launches Audio Library, a Royalty-Free Music…

    YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks…

  7. Google Overhauls YouTube Comments Using Google+

    Google will soon change the way comments are displayed on YouTube, and will drive them with Google+. The changes will see comments that are more relevant moving to the top of the comments…

  8. The Relentless Pounding of Google Panda: Why SEO…

    Getting hit by Panda is a horrible experience. I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some combination of fear,…

  9. Removing Unnatural Links by Removing Pages on Your Website

    Trying to clean up your backlink profile? Did you know that you can quickly remove links by removing the page of your site to which that link points? Obviously this tactic can’t be…

  10. Matching Content to the Customer Life Cycle

    It's not what you say. Sometime it's not even how you say it. It's whenyou say it. The right message, at the right time, is what it takes to convert a visitor to a life-long customer. By now…

  11. Most Wanted Celebs Expose Searchers to Malware

    Searching for nude pics of Lily Collins? How about Avril Lavigne or Sandra Bullock? McAfee warns that these types of searches, along with a handful of others centered on certain celebrities,…

  12. Google: 70% of Mobile Searchers Call a Business…

    Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand…

  13. 5 Steps to Dominate Your Niche on Google

    Dominating your niche on Google can be a very profitable SEO strategy. Ranking well for keywords related to a specific niche helps drive higher quality traffic to your site and differentiates…

  14. 3 Essentials for Great Mobile SEO

    Much of the discussion around mobile SEO seems to be a numbers game. Dozens of articles focus on mobile usage statistics – from 25 percent of all searches being performed on mobile…

  15. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. Both lovers and haters responded in droves. Today's…

  16. AOL Climbs into 2nd Place in Online Video Content…

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2012,…

  17. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company…

  18. New Google Bar, Logo Begins Rolling Out

    Google is doing some housekeeping with their Google bar, the bar that appears above the search results and across many of their properties and apps. The search giant announced it is…

  19. Goodbye, Keyword Data: Google Moves Entirely to…

    The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether. Nearly two years…

  20. How Search Engines Rank Web Pages

    Once upon a time search engines looked at words. Over the years the movement has been towards concepts. Or as the new mantra goes, "things not strings." Yes, indeed, the words on the page…

  21. Top 3 Ways SEO and Social Can Work Together to Make…

    Suspending math rules for a second, the synergies between SEO and social media working together (if done properly) can make one plus one seem like four. Regardless of whether you're in-house…

  22. Gaining Publicity With Social Talk Shows: Google+…

    Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and…

  23. Why Is It So Hard to Increase Your Search Rankings…

    Why it is so hard to tell what it will take to increase your rankings for specific search phrases? Sometimes it seems remarkably easy, and other times it seems nearly impossible. Full…

  24. New MPAA Report Blames Google, Search Engines for Piracy

    The Motion Picture Association of America (MPAA) has completed a study of online piracy and traced a lot of it to Google services. The MPAA claimed that many of the incidents of piracy it…

  25. YouTube to Add Offline Viewing to Mobile Apps

    YouTube will add an offline mode viewing option to its mobile applications in November. At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of…

  26. Pinterest Experiments with Promoted Pins

    It was only a matter of time before Pinterest dabbled in the promoted content world. Pinterest announced it will be "experimenting" with promoted pins to help ensure the future of Pinterest.…

  27. Yelp Sues Law Firm Over Supposedly Writing Fake Reviews

    Review site Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in…

  28. Google to Ditch Cookies, Start Tracking Users With…

    In what could have a significant impact for advertisers online, Google is considering whether to change how they track users online. USA Today reported that Google will no longer use…

  29. How to Turn the Google Analytics Visitors Flow…

    Are you searching for that super secret insight in Google Analytics that will fuel the next big win for your conversion rate optimization (CRO) testing program? Big data expert Sinan Aral from…

  30. Smartwatches & Search: New Form Factors, New…

    We're still in the stone age when it comes to wearable technology. For all the excitement over Google Glass and the smartwatches rolling out from Samsung, Sony, and, inevitably, Apple, we're…

  31. Promote Yourself: 5 Rules for Career Success From…

    The New York Times bestseller "Promote Yourself – The New Rules of Career Success" by Dan Schawbel could easily have been called "Promote Yourself – The New Rules of Success". Yes…

  32. The Future of Local Search: 5 Layers of Local

    Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies,…

  33. Understanding Link-Based Negative SEO

    Although there are varying ways to destabilize the organic visibility of a website on Google, this article will focus on the most common attack: when a competitor buys and points low-quality…

  34. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. The launch of PLAs last year was challenging – there was a steep learning curve…

  35. How to Build Links With Location Relevance

    Searcher locality is starting to influence regular search results for almost every query. Because this location is auto-detected you can't omit it from a search. You can only change is to…

  36. How B2B Advertisers Can Win on Facebook, Just Like…

    While many B2Bs focus on Facebook for organic interaction with current customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study coming from Facebook's…

  37. FTC Giving Native Advertising a Closer Look

    The FTC has announced they will hold a workshop on the subject of native advertising on December 4. While the fact that holding a workshop isn't necessarily that big of news, the fact of the…

  38. Matt Cutts: Too Many nofollow Links Won't Hurt Your…

    One of the latest webmaster help videos brings up a really interesting SEO question: what happens if you get a lot of nofollow links, such as links gained for the explicit purpose of…

  39. Learn With Google: 10 Mobile Marketing Tips from…

    The mobile opportunity looms large for marketers able to tap into the wealth of data available in a constantly connected consumer relationship. Yet marketers struggle to pull together a…

  40. Mobile & Tablet Click Curves Confirm: Your Site is…

    Click curves are a fundamental part of forecasting for SEO professionals; helping project the volumes of traffic to be expected if SEO manages to make a domain more visible within the SERPs…

  41. 9 Interview Questions to Ask Your SEO Hires

    Talent is hard to find. Good talent is nearly impossible, especially when it comes to SEO and digital marketing where there are far too many people who can talk the theory but come up…

  42. New Cross-Account Conversion Tracking In AdWords…

    This past week at SES San Francisco, I led a session on Advanced Channel Sequencing. This session dove into the consumer's path to purchase and how each channel could help move a consumer…

  43. Bing Redesigns Search Experience, Introduces New Logo

    Earlier this year, we got a sneak peek of what was considered a possible new Bing logo. Today, it's official. Bing has a new identity and logo. Using the Microsoft corporate font, Segoe, the…

  44. Google Trends Adds Trending Charts, 30 Days of Hot Searches

    Google Trends is a great tool for webmasters and business owners to spot trends and devise a marketing strategy, or just to discover different things that are happening that they might not…

  45. Matt Cutts Talks Google Panda Basics: Make Sure…

    What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video…

  46. New Study Finds Google+ Shares Don't Cause Higher…

    Stone Temple Consulting announced the results of a new study this morning that found Google +1's don't cause higher ranking. This latest finding takes conventional wisdom in the industry and…

  47. How to Increase the Profitability of Your Content

    Most site owners and businesses know exactly which pages on their site are the most profitable (i.e., the content that drives the most leads and/or revenue). If you run a site and you don't…

  48. 6 PPC Tasks That Are Ideal for an Intern

    Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Some would say that an internship is the most useful class you can…

  49. Is Google Putting Less Emphasis on Links as Part of…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  50. B2B Social Media: Building a Cohesive Strategy

    Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement…

  51. Recovering from Penalties, Penguin, and Panda

    We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties. An in-depth session at SES…

  52. SES San Francisco Digital Swag: Bing Ads Insights,…

    Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors, exhibitors and speakers. Even if you couldn't make it to the…

  53. To Blog, or Not to Blog

    A client recently asked me why they need to blog. My first thought on how to respond was probably similar to your reaction or that of any other marketer: "Yes, you have to have a blog,…

  54. My Company Just Died; Now What? Here's How to Take…

    A few weeks ago, my company suddenly died. The autopsy results are still pending and people will analyze, hypothesize, guess, and make things up about what was the cause of death, but it…