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Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
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David Lloyd, manager of global SEO for Adobe, likes to think of the software company's search team as curators of customers as they come along different channels. The content optimization…
The October 1 deadline is approaching, when Google Shopping results will transfer over to be a completely paid service. Understandably, many advertisers and e-tailers are quite fearful about…
Bing grew their search engine market share for the third month running, at the expense of both Google and Yahoo. Microsoft’s search engine increased its market share from 15.7 percent to…
Influential German pianist and mother of a brood of eight children Clara Schumann is celebrated in today’s Google Doodle, on what would have been her 193rd birthday. The Doodle shows…
Have you ever played the game Six Degrees of Kevin Bacon? Google has now made the game even easier to play. Google now provides answers when you search for an actor's Bacon Number, which is…
Let's begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared…
The search engine marketing (SEM) space is hot and growing hotter every day. The massive migration of advertising budgets from traditional channels to online marketing has brought many new…
The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Forty-seven percent of…
The search engine marketing industry in North America will reach an estimated value of $23 billion by the end of the year, according to the State of Search Marketing Report 2012. SEM has grown…
Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's poor stock market debut. Speaking at the…
Trust. What exactly does "trust" mean? Isn't it context specific? In the context of relationships, trust is earned via a number of ways, among them being open and honest, candid and fair,…
There have been a lot of changes the past 12 months in how Google displays search results. No longer is it 10 blue links combined with a few universal and local results. Google is continually…
Dorm decor, fall school fashion, and search engines? Microsoft wanted to show young women that its Bing search engine is worth checking out, so when it threw down the gauntlet last week…
Google will no longer suggest that visitors head to The Pirate Bay. The search giant has removed the website's name from its autocomplete suggestions. The removal from Google's search…
Google is facing another lawsuit over their autocomplete search feature. This time, Germany’s former First Lady, Bettina Wulff, is taking the search giant to court. Google refuses to…
I had the opportunity to meet a few of the folks from DataPop at SES San Francisco this summer. Not one to judge after just one meeting, I knew I needed to speak with them again. I had a bone…
In his autobiography, Warren Buffet, the greatest investor who ever lived, succinctly describes his investing strategy as ‘be long term greedy, not short term greedy’. While his…
The busy season is fast approaching for those of us in the paid search world. It's the thing we wait all year for: the retail holiday season. Each year digital – and paid search…
Last week SEMrush announced the release of a new Facebook PPC reporting tool. The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on…
Microsoft is to rebrand its advertising arm as part of a deeper partnership with Yahoo. The name for the partners' collective advertising offering will be the Yahoo Bing Network, according…
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO…
Vitaly Borker’s online reign of terror, once used as his SEO strategy, has earned the failed entrepreneur four years in federal prison. The former owner/operator of…
Bought anything off of Amazon lately without reading the reviews? Probably not, since we’re intrinsically driven to seek out social proof when making choices. It’s no different…
Publishing value-driven, quality content on your site is a major key to SEO success. And with the recent rollouts of Panda and Penguin, this meme is truer now more than ever. But finding a…
While search engine result pages (SERPs) may be constantly evolving, one facet of search that has withstood the test of time is basic acquisition strategy. Most marketers understand that if…
Google has bought web-based security tool developer VirusTotal. The company said that it would continue to maintain the VirusTotal online malware scanning tool and the VirusTotal team would…
Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it's really tough to tell the difference between someone who knows their stuff and someone who talks a…
Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle that celebrates the 46th anniversary of the original "Star Trek" TV series, which originally aired September…
Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links…
Your website is humming along when, suddenly *poof* the rug is ripped out from under you. Your traffic has plummeted by 85 percent and the organization is in a panic. In the blink of an eye,…
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. According to the survey, even those who thought they preferred Google, chose…
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, seems largely unchanged from last year, but…
I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin’s blog post, “Organic vs. Paid…
When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has been.”…
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out - going forward Google plans to focus exclusively on…
An interesting argument appeared on the Jitbit blog this week. In it, the author alleges the default "above the fold" area of a Google search results page (SERP) is only 18 percent…
I was recently wandering around some Facebook groups and saw this: ”Do you guys think that general web directories are still good for building links, or should I go with niche…
Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? Most advertisers will focus their…
Chinese search giant Baidu has launched a mobile web browser to cash in on Chinese smartphone users. Baidu, the dominant search engine in China, has launched the Baidu Mobile Browser, which…
Sure we all know about sexy viral videos, blending rakes, and beefy dudes in underpants, but what about YouTube for B2B? In reality, a holistic program of steady, engaging, well-optimized…
When managing PPC campaigns on a daily basis, there are hundreds of details that require close attention. As with any project that requires hair-splitting focus, it’s easy to lose sight…
Facebook is looking to crack down on scammers who use malware and fraud to generate phony "Like" votes. The company said that it has increased its use of automated tools that can detect and…
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their Promoted Tweets and Promoted Accounts to…
Market research to discover what other people in your space are doing is one of the biggest and most valuable areas of SEO. No matter whether you’re launching a new vertical or trying…
Remember that cool photo your friend shared on Facebook last week? Can't find all his pictures from last week's party? It's no longer a problem, thanks to Bing. In the latest search feature…
With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro,…
Many businesses have recognized the importance and value of localization. The Internet offers unparalleled opportunities to break into new markets, but traditional SEO through localization…
Intention is a critical facet of the search landscape. The underlying intention of a user’s search begins the process of crafting ads and landing page content. We need to truly…
All good search engine marketers (SEMs) know that call to action words (CTAs) play an integral role in developing compelling ads. They also know it’s difficult to determine which CTAs to…
The end of summer means it’s time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and…
Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element to their home page. No, not the new Google+…
The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results. Our task is to incrementally increase the traffic and revenue…
If you’re spending money on search engine marketing to drive retail sales, chances are you’ve asked yourself, “how do I measure up against Amazon?” and “can I…
In addition to supplying buyers with data on when to buy, Decide.com now uses big data in another way, adding more than 7,000 expert reviews and 2 million user reviews to help consumers…
