SEO News

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  1. How to Measure SEO Success

    Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you're in and your objectives. However, there are three key performance indicators…

  2. PPC Defense: Don't Let These 7 Factors Damage Your…

    One of the most popular phrases in football is that "defensive wins championships." Same goes for managing PPC campaigns. On any given day, countless entities are striving to damage your…

  3. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Microsoft is the first search engine to add the sort of feature that the UK government has…

  4. New Facebook for Business Hub Launches With Tips,…

    Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub. The new hub not only…

  5. Google Updates How AdWords Quality Score is Reported

    Google AdWords is making some updates to how the AdWords quality score is reported within your Google AdWords account. Google said is making these changes to make it easier for advertisers…

  6. Yandex Co-Founder Ilya Segalovich Dies

    Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Saturday, June 27 in a London hospital after being removed from life support on Saturday. He had been in a coma with no…

  7. Hiring an SEO Agency: The Ultimate Client-Agency…

    Considering hiring an agency for some or all of your SEO efforts? What are the secrets to help the client and agency forge a successful, long-lasting relationship? Let's dive into some best…

  8. How the Semantic Web Changes Everything for Search

    Google's launch of the Knowledge Graph and ongoing communication around how it is attempting to move to a new era of search has, rightly, attracted much focus of late. Until recently, Google…

  9. How to Ensure a Positive Online Reputation For Your…

    As an executive, you need to monitor what people are saying about you online. It helps to build business. In the "good news" bucket, there's relationship development. You'll find…

  10. Google Revises Link Scheme Definitions: Guest Posts,…

    Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with advertorials, as well as a separate video in which…

  11. Facebook Hashtags: Why It's Too Early to Declare Failure

    New features are released all the time in social media. Many of them take a while to catch on with users. Most marketers and tech-savvy people jump on them first … then about a…

  12. 3 SEO Methods to Repurpose Great Content

    Want to get more out of the amazing content you publish online? Of course you do! Writing guest blogs takes a lot of time to research the topic, write engaging content, provide images, and…

  13. Visual PR Secrets: Content Power Tips and Social…

    If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it's in a…

  14. Getting Started With Google Places for Business

    Google Places is one local listing you don't want to miss. Having a solid Google Places listing is a great way to position your company as a leader in a your business niche in a particular…

  15. Facebook's Mobile Surge: Ad Revenues Double

    How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active…

  16. LinkedIn Attracts Brands to Homepage With Sponsored Updates

    LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing…

  17. Google Analytics Gives Advertisers Bid Adjustments Report

    Google AdWords is now sending even more conversion data to Google Analytics to help advertisers optimize their bidding adjustments with the new enhanced campaigns. Analytics now shows bid…

  18. Google Showcases Back-to-School Shopping Trends and…

    Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online. This year, Google said it was seeing the earliest back-to-school shopping season on record,…

  19. Rosalind Franklin and Photo 51 Honored in Google Doodle

    On what would have been her 93rd birthday, today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo…

  20. Fortune 500 Social Media: 77% Active on Twitter; 70%…

    It's been no secret that some Fortune 500 companies are a little behind the times when it comes to their social media endeavors. Not to say that there aren't some fantastic cutting edge social…

  21. Foursquare Opens Self-Service Advertising to Small…

    Foursquare is expanding their advertising availability to small businesses worldwide with a new self-service platform. While many advertisers are familiar with advertising platforms such as…

  22. Limited Edition Link Building Strategy

    A great link building strategy I often use is best described as the "Limited Edition strategy". It's based on the concept that having weird and outrageous items in your product range attracts…

  23. Pros & Cons of Directly Translating Multilingual…

    Translation can be dangerous. When it comes to keyword research, terms that are searched on the Internet simply can't be translated because people in different countries often use different…

  24. Summer Prep for a Very Merry PLA Christmas

    Hot dogs roasting on an open fire, sunburns nipping at your nose... Not quite the holiday song you're used to. But as retailers know all too well, it's never too early start planning for the…

  25. How Does Google Treat Hidden Text That's Only…

    Back about 10 years ago, it was so common to see websites that would have 10,000 keywords in hidden white text in the footer the homepage in order to hope to rank for every one of those hidden…

  26. Ad & Marketing Execs See Facebook, LinkedIn, Google+…

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative…

  27. Google to Pay $8.5 Million to Settle Search Query…

    Google agreed to pay $8.5 million to a handful of nonprofits in a federal U.S. class-action settlement that claimed the search engine violated user privacy, according to MediaPost. If…

  28. Does Duplicate Content From Terms & Conditions…

    Webmasters have long been told to never ever create duplicate content for a website if you want your website and pages to rank well in Google. Google automatically filters out to the content…

  29. GEICO Hump Day Commercial Dominates Social Video, At…

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the…

  30. The 10 Days of Google Panda

    Google's Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won't tell you about it (although, Google did just confirm a Panda…

  31. 4 SEO Tips for Launching a New Website and New Brand

    Launching a new website is hard. Launching a new brand with that new website can be downright madness. Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency…

  32. Use AdWords Scripts to Streamline Your PPC…

    There is only so much time in each day. Spending half your day in AdWords and the other half in Excel is the first step in going crazy. AdWords Scripts allows users to work directly with…

  33. Google Accounts for Nearly 25% of All U.S. Internet Traffic

    Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield published this week. This is up…

  34. How to Increase Conversions for Your Best (and…

    Traffic is great. Traffic that doesn't convert? Not so great. Don't get me wrong. I like big traffic numbers just as much as the next guy. In fact, sustained organic traffic growth means…

  35. PPC in 10 Minutes Per Day

    We've all had days where we're so busy we can't see straight: we've just returned from vacation and are catching up, we're booked solid with meetings, or we're tasked with writing an in-depth…

  36. Why Negative Keywords are an Absolute Necessity in…

    Adobe reported that Google's product listing ads (PLAs) accounted for 17 percent of total paid search spending in mid-December 2012, while other reports indicate that some retailers are…

  37. Pinterest Bests Facebook on Ecommerce Content…

    Online retailer sharing is Pinterest's game now. The social network provided the most shares in the ecommerce category with 41 percent, compared to 37 percent for Facebook and 17 percent for…

  38. Google, Yahoo, Facebook, Microsoft Urge 'Greater…

    Several high-profile technology companies have co-signed a letter that asks President Obama for permission to report on PRISM data requests. Firms including Google, Yahoo, Facebook,…

  39. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it –…

  40. Welcome to AdWords Enhanced Campaigns: Top Tips From…

    Today is July 22, which means AdWords enhanced campaigns are now officially upon us. The final 25 percent (or roughly 2 million) campaigns that have held out until the migration deadline no…

  41. Google, Social & Content Marketing: Can We Quantify…

    The concept of "quality" has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux of the problem is – how…

  42. Instagram Video: How Brands are Using Their 15 Seconds

    When Instagram announced the platform was adding video in mid-June, it sent marketers and consumers into an exciting frenzy on the heels of the very popular Twitter app, Vine. What could…

  43. Google Webmaster Tools: An Overview

    Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if…

  44. New Google Panda Update Rolling Out Now: What…

    Despite Google stating they would no longer confirm any of the rolling Panda updates, they seem to have gone back on that and confirmed that yes a new Panda began going live on July 18.…

  45. Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75%…

    More than six million campaigns, or 75 percent, have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their…

  46. Korea’s FTC Acquits Google of Antitrust Charges

    The Korean Fair Trade Commission acquitted Google of claims it was demonstrating an unfair advantage by preloading its search engine on Android phones. The antitrust charges were originally…

  47. Bing Autosuggest Expands to Take on Instant Search,…

    Bing has taken search suggestions, autocomplete, and semantic search to a whole new level. Combining autocomplete with Bing Snapshot Search – an element that resembles Google's…

  48. Sick to Death of Content Marketing

    Why is it that the SEO industry is constantly looking for something, anything to save it from itself? Why is the sky always falling? Why do we always doubt our methods? Even if our methods…

  49. Advertising on Amazon: 3 Winning Channels

    Unless you've been living under a rock that happens to block access to the Internet, chances are that you've at least heard of the new advertising opportunities at Amazon. But what you may not…

  50. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on…

  51. Ripoff Report Launches Verified, a New Program to…

    RipoffReport, which is one of the most popular review sites for posting customer complaints, has recently launched a program called "Ripoff Report Verified," that acts like an insurance policy…

  52. Video Ad Views Surge to Record 20 Billion in June

    According to the latest data from comScore Video Metrix, 183 million Americans watched more than 44 billion online content videos in June, while the number of video ad views surpassed 20…

  53. Google Maps Overhaul Arrives for iOS, With Dedicated…

    After launching an overhauled Maps 2.0 app for Android last week, Google has announced an updated app for iOS devices, including a dedicated design for the iPad. As with the Android…

  54. Google EU Antitrust Concessions Called 'Insufficient'

    It seems Google's three-year long antitrust review in relation to the firm blocking its rivals in search results isn't quite over yet. As expected, European Union regulators are demanding…