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  1. 2 Specific Strategies to Build Trust With Extra…

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The…

  2. Link Building A-Z Guide – Definitions & Terms

    When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. We bandy around phrases like "CTR on page 1 of the…

  3. Can Google Authorship Really Cause a Huge Traffic…

    Alex Yumashev created quite a stir with his claim that Google authorship decreased his traffic by 90 percent. He certainly got my attention, as I had recently spoken at a conference as a…

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO…

    The increasing adoption of responsive design is paving an easier path for mobile SEO within browsers; it's not always the ultimate silver bullet, but it's a welcome relief to brands looking…

  5. Google Analytics Announces API for Real-Time Analytics Data

    Building off content experiments API released earlier this year, Google Analytics has announced an API for Real-Time Analytics data. Google launched real-time analytics nearly two years ago to…

  6. Facebook Embedded Posts Let You Share Interactive…

    Facebook is becoming more like Twitter all the time. First with hashtags that allow status updates to be discovered outside a page or profile, now with embeddable status updates. Following…

  7. Google Shows Reviews in New Search Overlay, Offers…

    It looks like Google is making some changes to the local search results again. LocalSEOGuide.com spotted changes in the search results on July 30 that indicate a new direction from Google.…

  8. Matt Cutts: Be Careful About How You Choose Your ccTLDs

    With great .com names becoming more and more scarce, and with the resale value of fabulous .com names being worth thousands or even millions of dollars, many businesses have resorted to that…

  9. Tubular Labs Crunches Big Data to Create Audience…

    Tubular Labs today emerged from private to public beta by granting full, open access to Tubular's real-time dashboard. The Tubular big-data analytics suite enables brands, digital studios, and…

  10. Maria Mitchell Google Doodle Honors First Female Astronomer

    American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago today, she discovered a new comet in 1847, which later became known as Miss Mitchell's Comet.…

  11. What is 'Pure Spam'? 10 Examples From Google

    Like a hot dog, one does not often associate the word "pure" with "spam". In fact, one is generally best not to think of what it's made of – unless you're Google, of course. Since 0 AG…

  12. Collaborative Content Marketing With Big Brands

    Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s…

  13. How to Transform Text Ads Into Product Listing Ads…

    Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads…

  14. Higher Education Searches Rise on Google, Reveal…

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research…

  15. Google Will Make Starbucks Wi-Fi Faster

    Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds –…

  16. Microsoft Sends Google 26,000 URL Removal Requests…

    Microsoft has submitted a whopping 17,142 takedown requests to Google in the past two years, equating to around 165 each week, according to the latest Google Transparency Report. Since…

  17. Google+ Local App Killed Due to Extremely Low Usage

    Google will officially retire the Google+ Local app for iOS on August 7. While this retirement may seem strange from what many would believe is a popular product, it is actually part of…

  18. Google Doesn't Care if it Ranks Your Site Properly

    It's true. Google doesn't care if it ranks your site properly. Well, if you are Amazon, eBay, USA.gov, MIT.edu, or some other site like that they do care. But, if you aren't, they don't.…

  19. Broken Link Building: How to Find Thousands of…

    Think of white hat link building strategies that can be done at scale and you'll immediately think of content marketing, quality guest posting and online PR. But broken link building won't…

  20. Bridging the Gap Between Social Media and PR

    It can be difficult sometimes. Breaking down silos and pushing teams to work together. Encouraging departments to ignore comfort zones in favor of new ideas. The tightrope balancing act…

  21. Google Relaunches the Zagat Experience on the Web…

    Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on…

  22. The Ultimate Platform Migration and Redirection Plan for SEO

    Whether you're making changes to your website, or moving it to an entirely new platform, if you haven't redirected your key pages properly, you are unwittingly corroding your rank, traffic,…

  23. How to Measure SEO Success

    Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you're in and your objectives. However, there are three key performance indicators…

  24. PPC Defense: Don't Let These 7 Factors Damage Your…

    One of the most popular phrases in football is that "defensive wins championships." Same goes for managing PPC campaigns. On any given day, countless entities are striving to damage your…

  25. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Microsoft is the first search engine to add the sort of feature that the UK government has…

  26. New Facebook for Business Hub Launches With Tips,…

    Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub. The new hub not only…

  27. Google Updates How AdWords Quality Score is Reported

    Google AdWords is making some updates to how the AdWords quality score is reported within your Google AdWords account. Google said is making these changes to make it easier for advertisers…

  28. Yandex Co-Founder Ilya Segalovich Dies

    Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Saturday, June 27 in a London hospital after being removed from life support on Saturday. He had been in a coma with no…

  29. Hiring an SEO Agency: The Ultimate Client-Agency…

    Considering hiring an agency for some or all of your SEO efforts? What are the secrets to help the client and agency forge a successful, long-lasting relationship? Let's dive into some best…

  30. How the Semantic Web Changes Everything for Search

    Google's launch of the Knowledge Graph and ongoing communication around how it is attempting to move to a new era of search has, rightly, attracted much focus of late. Until recently, Google…

  31. How to Ensure a Positive Online Reputation For Your…

    As an executive, you need to monitor what people are saying about you online. It helps to build business. In the "good news" bucket, there's relationship development. You'll find…

  32. Google Revises Link Scheme Definitions: Guest Posts,…

    Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with advertorials, as well as a separate video in which…

  33. Facebook Hashtags: Why It's Too Early to Declare Failure

    New features are released all the time in social media. Many of them take a while to catch on with users. Most marketers and tech-savvy people jump on them first … then about a…

  34. 3 SEO Methods to Repurpose Great Content

    Want to get more out of the amazing content you publish online? Of course you do! Writing guest blogs takes a lot of time to research the topic, write engaging content, provide images, and…

  35. Visual PR Secrets: Content Power Tips and Social…

    If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it's in a…

  36. Getting Started With Google Places for Business

    Google Places is one local listing you don't want to miss. Having a solid Google Places listing is a great way to position your company as a leader in a your business niche in a particular…

  37. Facebook's Mobile Surge: Ad Revenues Double

    How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active…

  38. LinkedIn Attracts Brands to Homepage With Sponsored Updates

    LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing…

  39. Google Analytics Gives Advertisers Bid Adjustments Report

    Google AdWords is now sending even more conversion data to Google Analytics to help advertisers optimize their bidding adjustments with the new enhanced campaigns. Analytics now shows bid…

  40. Google Showcases Back-to-School Shopping Trends and…

    Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online. This year, Google said it was seeing the earliest back-to-school shopping season on record,…

  41. Rosalind Franklin and Photo 51 Honored in Google Doodle

    On what would have been her 93rd birthday, today's Google Doodle honors Rosalind Franklin. Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo…

  42. Fortune 500 Social Media: 77% Active on Twitter; 70%…

    It's been no secret that some Fortune 500 companies are a little behind the times when it comes to their social media endeavors. Not to say that there aren't some fantastic cutting edge social…

  43. Foursquare Opens Self-Service Advertising to Small…

    Foursquare is expanding their advertising availability to small businesses worldwide with a new self-service platform. While many advertisers are familiar with advertising platforms such as…

  44. Limited Edition Link Building Strategy

    A great link building strategy I often use is best described as the "Limited Edition strategy". It's based on the concept that having weird and outrageous items in your product range attracts…

  45. Pros & Cons of Directly Translating Multilingual…

    Translation can be dangerous. When it comes to keyword research, terms that are searched on the Internet simply can't be translated because people in different countries often use different…

  46. Summer Prep for a Very Merry PLA Christmas

    Hot dogs roasting on an open fire, sunburns nipping at your nose... Not quite the holiday song you're used to. But as retailers know all too well, it's never too early start planning for the…

  47. How Does Google Treat Hidden Text That's Only…

    Back about 10 years ago, it was so common to see websites that would have 10,000 keywords in hidden white text in the footer the homepage in order to hope to rank for every one of those hidden…

  48. Ad & Marketing Execs See Facebook, LinkedIn, Google+…

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative…

  49. Google to Pay $8.5 Million to Settle Search Query…

    Google agreed to pay $8.5 million to a handful of nonprofits in a federal U.S. class-action settlement that claimed the search engine violated user privacy, according to MediaPost. If…

  50. Does Duplicate Content From Terms & Conditions…

    Webmasters have long been told to never ever create duplicate content for a website if you want your website and pages to rank well in Google. Google automatically filters out to the content…

  51. GEICO Hump Day Commercial Dominates Social Video, At…

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the…

  52. The 10 Days of Google Panda

    Google's Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won't tell you about it (although, Google did just confirm a Panda…

  53. 4 SEO Tips for Launching a New Website and New Brand

    Launching a new website is hard. Launching a new brand with that new website can be downright madness. Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency…

  54. Use AdWords Scripts to Streamline Your PPC…

    There is only so much time in each day. Spending half your day in AdWords and the other half in Excel is the first step in going crazy. AdWords Scripts allows users to work directly with…