SEO News

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  1. Google Doodle Pays Homage to 'Salsa Queen' Celia Cruz

    Google pays homage today to Celia Cruz, a Cuban-American entertainer who reigned as the “Salsa Queen” to adoring fans worldwide. A singer and dancer, Cruz made many gold albums and…

  2. Marin Software Helps Customers Lock Down Their…

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. With “PositionLock,” Marin captures position data at a…

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not…

    We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track…

  4. Top 5 Ways to Optimize Your YouTube Marketing…

    YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign…

  5. 20 Inspiring (Mildly Edited) Historical Quotes About…

    Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve…

  6. Content Publishing Tips for Brands From the Experts

    Brands publishing news content isn't a question anymore, it's a way of life in the digital marketing world. Whether it's a weekly post on a corporate blog, a news release published in the…

  7. 3 Key Ways B2B SEO Impacts Demand Generation Efforts

    Pardot recently announced the launch of their 2013 State of Demand Generation Report, surveying 400 B2B buyers and 138 B2B companies to get insight into their demand generation habits and best…

  8. Facebook Retail Advertisers Averaging 152% ROI [Report]

    Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the upcoming holiday season,…

  9. AOL Races Past Google to Becomes Top U.S. Video Ad Property

    The latest data from the comScore Video Metrix service shows that AOL's acquisition of Adap.tv, which was completed in early September, enabled AOL to leapfrog over Google to land in the top…

  10. Matt Cutts on How to Guest Blog Without Looking Like…

    There's a lot of speculation about the value of guest blogging. Many guest blogs don't have the highest of standards, and could be seen as paid links in the eyes of Google, rather than a…

  11. The Secrets Online Searchers Keep [Study]

    What do you search for when no one is looking? This is the question Ask.com wanted to expose in its 2013 Online Consumer Search Habits study. What they found out was nearly two-thirds of…

  12. How Facebook Ads Help Deliver Big ROI for Magnolia Pictures

    Wanting to raise awareness and drive box office and iTunes sales, film company Magnolia Pictures turned to Facebook advertising. Facebook's Optimized CPM tool helped the company achieve nearly…

  13. Facebook Launches New Retargeting Capabilities

    New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Facebook retargeting campaigns…

  14. 5 Tips to Get Your Product Feed Ready for the Holidays

    Back in the late '90s the first shopping comparison engines came on the scene and allowed retailers to begin syndicating feeds of their product inventory. The first comparison sites began to…

  15. All Google AdWords Advertisers Gain Access to Review…

    Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers…

  16. Mobile Trumps Desktop in Paid Search Click Share [Study]

    The Search Agency released its State of Paid Search Report today to show the climate of online search advertising in Q3 2013 and year-over-year (YoY). Overall, data showed advertiser…

  17. Google Keyword '(Not Provided)': How to Move Forward

    Without a doubt, Google's recent changes make performance reporting less accurate. SEO professionals and marketers no longer have the raw data that we once used to measure SEO results. We will…

  18. Google Analytics Hostname Report – Great for Troubleshooting

    Continuing on from our previous post about the Service Provider report in Google Analytics, now we'll go into detail about the Hostname report that sits alongside this in Google Analytics. It…

  19. Big Brands, Google, Penalties & You

    For years there has been controversy about big brands and their special place in Google's heart. For the most part, Google's supposed brand bias is really an SEO myth told late night over…

  20. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Foursquare Ads, which were…

  21. Google's Matt Cutts on Search vs. Social: Don't Rely…

    You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social…

  22. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a…

  23. Twitter Ad Users Can Now Schedule Tweets a Year in Advance

    Many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled…

  24. U.S. Paid Search Spend Continues Rising in Q3 2013

    Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo…

  25. Ecommerce Product Pages: How to Fix Duplicate, Thin…

    Content issues plague many sites on the web. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of product pages. Typical issues…

  26. Technical SEO for Nontechnical People

    Asking a nontechnical person to understand technical SEO is like asking an infant to understand Pig Latin. Many of us didn't understand the difference between client side and server side,…

  27. 6 More PPC Tasks That Are Ideal for an Intern

    If structured properly, internships can be a win-win for both the intern and the company. Hiring the right intern and paying him or her a fair wage can be a big help to a busy PPC manager,…

  28. An Introduction to Facebook's New Page Insights

    Facebook has officially rolled out its new Page Insights analytics. While some page managers may have already been experimenting with the data as an early adopter, for many, it's a brand new…

  29. Google Shared Endorsements Ads to Include User…

    Google is expanding its “Shared endorsements” program. Starting in November, your name, photo, comments, and ratings or +1's you’ve given to a brand or local business can…

  30. Metadata & You: Best Practices, Benefits &…

    Front-end metadata is more important than ever. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org,…

  31. 3 SEO Success Factors for 2014

    I recently came upon one of my old articles, "SEO Factors for 2011". I chuckled to myself, not only about how some of the details were actually still relevant but also how many seemed so…

  32. 5 Inbound Marketing Essentials to Audit

    If you've recently taken on a new job, conducting an audit of your new company's current demand generation status is a smart idea. Let's look at five essential aspects of inbound marketing you…

  33. Will Google Punish a Guest Posting Strategy Due to…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  34. Bing It On Challenge Hits London: Bing Still Finds…

    Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people have been without marketing pokes aimed at Google and kicked off…

  35. Black Friday Readiness With Search in Mind: Is Your…

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming –…

  36. New Google Playbook Outlines 5 Essentials of a…

    Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's…

  37. Bing Adds Klout-Verified Snapshots to Search Results

    Last September, Microsoft began a new relationship with Klout, integrating Klout influencers with Bing social results. That agreement also integrated search results into your Klout score,…

  38. Facebook Users Can No Longer Remain Anonymous in Search

    Facebook has removed the ability for people to remain anonymous in searches on the website. The social network announced that it has removed the "Who can look up your Timeline by name?"…

  39. Pinterest Promoted Pins Debut

    When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins on their site.…

  40. Securing the Future of SEO: Global Brands & 5 '(Not…

    SEO has changed forever. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the…

  41. Link Building 101: Finding Web Mentions

    Launching a fresh link building campaign can be an overwhelming task, especially for those new to or unfamiliar with link building. But link building isn't an impossible task – there's…

  42. 7 Ways to Make Your Google Search Result Stand Out

    Getting listed on the first page of Google is an incredible accomplishment. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get…

  43. Dissecting Moz's 2013 Search Engine Ranking Factors

    Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or may not trigger a penalty or even whether…

  44. Google Doesn't Consider Geolocation Techniques Spam

    One of the cardinal rules of SEO is to make sure you serve the same content to Googlebot that you serve to end users. Many years ago this used to be a spam technique where it would show…

  45. Fortune 100 Companies Not Measuring Up in Mobile [Study]

    The Search Agency is keeping score with its latest research on Fortune 100 companies and their adoption of mobile best practices. The agency has released a scorecard that compares what some of…

  46. Is Google Getting Ready to Retire PageRank?

    If you eagerly watch your PageRank bar to check for any tiny little fluctuation in your site's rank, you've probably noticed that it hardly ever changes. Long gone are the days when we used to…

  47. Twitter Analytics: A Beginner's Guide

    Have you looked at Twitter Analytics? Assuming you don't use any other analytics tools for Twitter, you'll find some very useful information. Everyone can access this by going to Twitter…

  48. Google & Yahoo Reveal the Most Searched For…

    Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google and Yahoo agree that Minion costumes – from the "Despicable…

  49. Organic Search Noticeably Absent From Google…

    Google says it wants to help businesses put together an accurate image of their customers through Google Analytics. Google Analytics is being used by organizations around the world to drive…

  50. 4 Terrifying Local Search Marketing & SEO Mistakes

    Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. While business owners employ…

  51. Google Penguin 2.1: Who Got Hit?

    Everybody's favorite (or least favorite) aquatic bird is back, and now site owners are once again asking how Google Penguin 2.1 has affected their website. As he did for Penguin 1.0 and…

  52. Bing Ads Express Manages Paid Search for Local Businesses

    Local businesses now have the option to advertise online in a way that might be a bit more accessible with Bing’s new managed paid search offering, announced just last week. With "Bing…

  53. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    If you've ever been arrested, whether or not you are guilty of the charges, your mug shot may be online. And a potential employer or neighbor might find that mug shot right in the search…

  54. Are You Wasting 25% Of Your PPC Budget? New Study…

    A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. That's according to a new analysis of 500 small and medium business Google…