SEO News

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  1. Bing Ads Express Manages Paid Search for Local Businesses

    Local businesses now have the option to advertise online in a way that might be a bit more accessible with Bing’s new managed paid search offering, announced just last week. With "Bing…

  2. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    If you've ever been arrested, whether or not you are guilty of the charges, your mug shot may be online. And a potential employer or neighbor might find that mug shot right in the search…

  3. Are You Wasting 25% Of Your PPC Budget? New Study…

    A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. That's according to a new analysis of 500 small and medium business Google…

  4. 4 Google Carousel Optimization Tips

    The fragmentation of search results from Google's continual algorithm updates, improvements to personalized search, and changes to the SERP keep practitioners of SEO on their toes in the…

  5. The Causal Nexus of SEO

    There are some aspects of online marketing that play a huge role in the bigger picture, but aren't as easy to see. Things like emotion, motivation, awareness, and relationships can be hard to…

  6. How to Turn Data & Creativity Into Great Content in 3 Steps

    Marketers seem to spend their lives trying to reconcile science with creativity. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big…

  7. Broken Link Building: Why Suggesting Your Own…

    In broken link building the general model is to find resource and links pages, check them for broken links, and then suggest a resource of your own. Sounds simple, but it's rare that a piece…

  8. Validity of Bing It On Challenge Results Put Bing on Defense

    If you live in the U.S., you're probably aware of the "Bing It On" challenge, where Bing claims that in blind testing, that users prefer Bing over Google 2-to-1. Considering Google has the…

  9. Keywords, and #Hashtags, and Hummingbird! Oh My!

    A long-standing aphorism in the search community dictates that chaos brings opportunity. Well, Google has brought us the chaos. The last couple of weeks have been full of the kind of Google…

  10. 3 Reasons Natural Language Processing (Not Google…

    In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we…

  11. Why Users Delete Your Mobile App

    Mobile app stores are growing by the minute. There are over 45,000 apps added to app stores every month. It isn't enough to just develop and launch your mobile app. Getting users aware of…

  12. Google Adds Local Availability, Local Storefront for…

    Google has announced two new local features for product listing ads (PLAs) to a limited number of U.S. retailers: local availability and local storefronts. These ads will tell customers when a…

  13. Yelp Launches New CPC Advertising Program

    Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount…

  14. BrightEdge Shifts Marketers from Keyword to Page Performance

    While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill…

  15. What '(Not Provided)' & Google Hummingbird Mean for…

    Many small businesses measure the performance of their SEO agency based on keyword-level data. They believe the value proposition stems from better rankings on specific keywords that they…

  16. Sitemaps & SEO: An Introductory Guide

    Way back in the "good old days" of SEO, many "SEO firms" made a pretty good living "submitting your website to thousands of search engines." While that has never been a sound tactic/method of…

  17. Matt Cutts: Google Penguin 2.1 is Going Live Today

    Google Penguin 2.1 is launching today, according to a tweet from Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target…

  18. Instagram Ads Are Coming to Photo Stream

    Ever since Facebook purchased Instagram, many people have been waiting to see when advertising would creep into the Instagram stream, although it has surprisingly taken much longer than…

  19. Link Building 101: Competitor Analysis

    Link building is something anyone can accomplish. There's no great secret, just hard work, creativity, and determination to get links that matter. When you're looking for some practical link…

  20. 5 Ways to Unlock the Value of the AdWords Dimensions Tab

    When people ask me how they can separate their campaigns from the competition, my answer is always the same: "Those with the best data win." When you really think about it, the rules of the…

  21. Marin Bridges the Gap in Tracking Advertising and…

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. With "Channel Connect," Marin's latest product feature,…

  22. Google Acquires Flutter, Creator of Hand Gesture…

    Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online…

  23. Facebook Graph Search Now Lets You Search for Posts,…

    Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but…

  24. Bing Image Search Adds Pinterest Boards

    Bing continues to marry search and social. Bing's latest announcement: users can access Pinterest content right within its image search results. Now users can find more interesting content in…

  25. Dissecting Google Penguin 2.0: Why Sites Won or Lost…

    Penguin 2.0 hit in May of this year and was described by Google's Matt Cutts as more comprehensive and deeper than Penguin 1.0. What that meant at the time wasn't entirely clear. However, that…

  26. Pivot Table Basics For Search Marketers

    Excel has been a popular topic lately. One popular feature of Excel is the answer to many woes marketers face. With thousands of rows of conversion, click, keyword, and device type data, how…

  27. After '(Not Provided)' & Hummingbird, Where is…

    We've come a long way in a little over two decades of search. Archie, Veronica, Jughead, Excite, Wanderer, Aliweb, Altavista, WebCrawler, Yahoo, Lycos, LookSmart, Google, HotBot, Ask, dmoz,…

  28. Google UK Paid £11.6 Million in Corporation Tax in 2012

    Google has come under fire again for its UK tax arrangements after it was revealed that the firm paid £11.6 million in corporation tax on UK sales of £3.5 billion in 2012. …

  29. Google Gives Advice on How to Expand Your Website to…

    If you have a really popular website, the idea of expanding that site to reach more languages has probably crossed your mind. Such an expansion could mean a broader audience reach in more…

  30. Matt Cutts: You Don't Have to Nofollow Internal Links

    A recent Google webmaster help video brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply…

  31. 5 Things We've Learned From Google's New War on Links

    It's been 18 months now since Google's Penguin update launched and a similar amount of time since the first manual penalty messages were sent to unsuspecting webmasters. That's a long…

  32. Using the Google Analytics Service Provider Report…

    The Service Provider Report is a small but significant report in Google Analytics. It's great for finding sales leads and markets to target, troubleshooting and reviewing cross domain…

  33. How to Build an Analytics Package to Measure…

    Marketers and advertisers have been spoiled in the cloud-based world we now call home. Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute…

  34. Google Web Designer Beta Launches for Advertisers

    Google has announced the launch of the Google Web Designer, which was released as a public beta. Advertisers first heard about the tool in June and that it would be integrated with…

  35. Google Fixes Webmaster Tools Bug, Missing Search…

    When Google turned on secure search last Monday, it meant webmasters were seeing nearly all their keyword referral data as "(not provided)". The best workaround to get organic search data was…

  36. Yelp on Fake Reviews: We Filter 25% of Reviews for…

    The validity of Yelp reviews has always been called into question. Are those great reviews from the business itself? Are those horrible reviews from competitors? It's always hard to know…

  37. InboundWriter Promises More Insight into How Content…

    InboundWriter released research findings in September that stated just 20 percent of a site's web content is responsible for driving 90 percent of the traffic. With that, InboundWriter is…

  38. Top Search Result = Poor Ad CTR [Study]

    Advertising network Chitika released a study today that showed how ad click-through rates on a website vary when users come to that website from Position 1 in the organic search results versus…

  39. How to Build Links Using Expired Domains

    Image Credit: Travis Isaacs/Flickr Many people have had great success snapping up expired domains and using those sites for link building purposes. One of the main reasons for this was that…

  40. New AdWords Estimated Total Conversions Tracks…

    Starting today and over the next few weeks, Google AdWords will roll out a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of…

  41. Do Second Screen Campaigns Have Marketing Potential…

    Earlier this year, New York-based TV channel WNET/THIRTEEN hosted #wnetinno, an internal innovation day aimed at discussing social media engagement around TV shows. The second screen is the…

  42. Fine Tuning Your Local Keyword Research Using Google Trends

    When it comes to local SEO one of the toughest parts of the job is keyword research. Oftentimes query volume for keywords with locations as modifiers is so low that Google's keyword tool, and…

  43. Google Faces $400K Fine in France Over Privacy Policy

    Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000.…

  44. Google Keyword Data Goes Missing Again, This Time…

    Encrypted search has been hard on SEO professionals and marketers. For two years, we've been hit with keywords "(not provided)" in Google Analytics. While the keyword data was still available…

  45. YouTube's New Comment System: 7 Things Video…

    YouTube has announced that better commenting is coming. In a post on YouTube's Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, said: Starting this…

  46. Facebook Tries to Make News Feed Ads More Relevant…

    Facebook is attempting to make News Feed ads even more relevant to users. “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we…

  47. Google '(Not Provided)' Keywords: 10 Ways to Get…

    SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while. Despite initial claims by Google that it would only affect a small percentage of overall…

  48. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par…

  49. Online Reputation Management (ORM): A Quick Guide

    Most people don't give a lot of consideration to online reputation management until the time comes when they think they need it. In actuality, you need to institute an online reputation…

  50. Riding the Motivation Wave in Search Engine Marketing

    Image Credit: HaPe_Gera/Flickr Every couple of months I get the urge to meditate. Like, to free myself once and for all from the illusion of separation and fully realize my oneness with…

  51. Twitter Adds Alerts to Help Users During…

    Twitter has announced the launch of Twitter Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations. "Today, we're launching Twitter…

  52. Google Street View Takes You Into CERN

    Google has taken its Street View cameras into the CERN laboratory, and brought web users with it. Google Street View will now give you passage into CERN and around its Large Hadron…

  53. 5 Ways the Internet Celebrated '(Not Provided)'

    Editor's Note: The following column is intended for immature audiences and probably won't be suitable for all readers, especially those who anger easily at the mention of the word "Google".…

  54. Google Knowledge Graph Adds Filters, Comparisons

    Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The new tools aim to help searchers drill down deeper into…