SEO News

The NewsWall™

Today's stories shown visually

  1. Is Negative SEO a Fairly Easy Practice?

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  2. Social Media ROI: 11 FREE Tools for Measuring Social…

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for…

  3. Ask.com's Top Question of 2013: What is the Royal…

    George Alexander Louis sure was popular this year. You may know him better as His Royal Highness Prince George of Cambridge. The son of Britain's Prince William and Kate was born on July 22…

  4. Microsoft Opens Online Scroogled Merchandise Store

    Microsoft has escalated their war on Google with their Scroogled campaign. Their Scroogled campaign, targets Google for what they see as privacy related issues with Gmail, Chrome, the Google…

  5. Tell Google What New Features You Want in Webmaster Tools

    Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added or changed in Google Webmaster Tools for 2014. Cutts first…

  6. Image Optimization: How to Rank on Image Search

    Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they…

  7. Link Building 101: Utilizing Past and Current Relationships

    Link building can be a difficult task, requiring knowledge, patience and trust. Going after good links is a project, not an overnight success. Despite this, link building is something anyone…

  8. Twitter Puts Mobile Front and Center for the Holidays

    It's easy to forget that Twitter started out as a mobile service. Sure, it always had a web-based UI, but that 140 character limit was originally set because the founders figured most users…

  9. A New Google Shopping Experience in Time for the Holidays

    Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new products details and get a better look at the products they’re…

  10. 'Doctor Who' Google Doodle Wants You To #SaveTheDay

    Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who", which aired for the first time on November 23, 1963. The Doctor is an…

  11. Bing Sunsets Shopping Search, Integrates Directly…

    As Search Engine Watch first reported in August, Bing has been enhancing shopping results. Over the three months since, Bing has completely integrated shopping results directly into main the…

  12. Pinterest Explores Local Marketing with 'Place Pins'

    Yesterday, we reported the value of a pin was worth 78 cents to a publisher; that value may have just skyrocketed as brands in the hospitality industry can now feature their hotels,…

  13. Effective Storytelling for Brands: How to Drive…

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and…

  14. What You Can Learn From Google Analytics Mobile Reports

    When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. These days we can access the…

  15. Future of Paid Search: Think Target Audiences, Not…

    Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or offshoot/variant…

  16. Top 20 Most Shared Video Ads of 2013

    It isn't even Thanksgiving, and Unruly has already announced the Top 20 most shared video ads of 2013. Pity the poor marketers who were waiting until Black Friday, Small Business Saturday, or…

  17. U.S. Holiday Trends & Forecast: Top Shopping Days,…

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. In fact, the National Retail Federation forecast sales in November and December to increase 3.9…

  18. Matt Cutts: Create Unique Meta Descriptions for Your…

    If you've ever skipped over filling out a meta description tag for a web page, or gotten lazy and simply use the same meta description for every single page on the site, you aren't alone.…

  19. 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents

    With Pinterest being one of the most popular curators of content, it's no surprise that a single pin can pay big dividends to a website over time. Pinterest pins deliver two site visits and…

  20. 8 Reasons Your Reconsideration Request Will Fail

    Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely familiar with the mixture of excitement and fear that comes with…

  21. 8 Video Types to Add to Your Content Marketing

    In 2013 you made a decision to use video to connect with your customers. But now the year is almost through and you're still staring at your coworkers trying to understand what that means.…

  22. Google's Matt Cutts: Responsive Design Won't Hurt Your SEO

    With mobile traffic gaining more market share over the past few years, it's more important than ever for websites to have a mobile version of their webpage, a specific version tailored to…

  23. LinkedIn Showcase Pages Let Users Follow Specific…

    In what appears to be an effort to consolidate brand presence, LinkedIn has launched Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now…

  24. Google's Your Money or Your Life Search Quality…

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your…

  25. Google Pays $17 Million to Settle Apple Safari User…

    Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser.…

  26. Bing Webmaster Tools Connected Pages Let You See…

    While one search engine is taking away keywords, Bing is letting you see more. Bing has announced Connected Pages, a feature that lets you claim your owned content properties and see how…

  27. Search Engine Traffic Drives Most Ad Clicks on…

    Advertising network Chitika released a study today that showed how ad click-through rates (CTR) on a website vary when users come to that website from search engines like Google, Bing, Yahoo,…

  28. 5 YouTube Video Optimization Tips

    "This video is going to generate a ton of views!" is an overoptimistic sentiment we hear too often. YouTube is the second largest search engine in the world, with 100 hours of content uploaded…

  29. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Today those are the buzzwords that…

  30. SES Conference & Expo Rebrands to ClickZ Live

    SEW's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. In a natural transition that recognizes the ever-evolving changes taking place in the…

  31. 3 Reasons Why SMBs Should Have a Website-First…

    Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive traffic to their website, yet are willing to devote little investment in the…

  32. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. The move follows UK government calls made earlier this year for search engines…

  33. Google: 25,000 Government Requests for Data in First…

    Governments requested data over 25,000 times from Google in the first six months of 2013, the search giant has revealed. Data released by Google as part of its twice-yearly transparency…

  34. Google Wins Book Lawsuit: Judge Rules Digitization…

    Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google's use of copyrighted material was allowed under fair use. The case, brought…

  35. Make Way for YouTube Partner Channels in Online…

    If you know some of the advertisers or media buyers who've been waiting for Google to let you place Nielsen measurement tags on YouTube ads before buying more advertising on the online video…

  36. 7 Ways Your Content Can Increase Facebook Engagement

    Raise your hand if you’ve ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are…

  37. Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

    Content led digital marketing is hard. I get it. Almost every day I have the discussion with an in-house marketer or business owner wanting to realign strategy for 2014 and put content at the…

  38. Find & Hire Talent With LinkedIn Education and the…

    If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. The Answer to Your Hiring…

  39. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language. However, it isn't as complicated as it may…

  40. Google+ & SEO: How Google+ Impacts Search Results

    Not too long ago, Greg Jarboe wrote up the results of a study I did showing that Google+ shared links don't appear to impact SEO. This study focuses on the impact of Google+ shared links when…

  41. New Pinterest Feature Lets Brands Showcase What's…

    Pinterest has been busy lately with feature releases like related pins, promoted pins, and now this: dedicated Pinterest pages on brand websites showcasing the pins that are trending…

  42. Matt Cutts on Blog Comments, Links & Spam: Use Your…

    If you've ever wondered whether those links from comments on blogs would hurt or help your SEO strategy, Matt Cutts is tackling this scenario in his latest webmaster help video from Google.…

  43. 10 Google Analytics Advanced Segments That Reveal…

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data,…

  44. 5 Content Marketing Myths That Need to Die

    In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about…

  45. 5 Key Takeaways from SES Chicago 2013

    SES Chicago wrapped up last week and with it, the 2014 conference season is coming to a close. It's been a whirlwind of a year for search marketing. If you weren't able to join us in the…

  46. Google Now Gets Waze Integration; News, Website…

    Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the addition of Waze-powered traffic reports, allowing…

  47. Yahoo Hopes to Raise $4 Million by Selling 500 Domains

    Yahoo wants to raise some cash by selling some of the domain names that it has acquired over the years. Over time Yahoo built up quite a portfolio of domain names, and it is now ready to…

  48. Google Fails to Gain Search Market Share, Bing…

    It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market…

  49. Google Analytics Real-Time Event and Conversion…

    Google Analytics developers have taken the "beta" moniker off of real-time Event and Conversion reports, are expanding it to apps, and are adding metrics for active visitors. The Google…

  50. Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

    On the heels of its IPO, Twitter has released new features that give more flexibility to publishers and more control to advertisers. First, custom timelines allow publishers to create and…

  51. Why Obsessing Over One Keyword Could Sink Your Whole Site

    Ever dealt with prospective clients who only want to target a single keyword? These folks have only one goal: reaching Page 1 of Google for a single, solitary "money term." They aren't…

  52. 4 Ways to Get Link Building Into Your Client's DNA

    I always try to get link building integrated into the DNA of my client's daily activities. Links as "votes of confidence" shouldn't be requested, but earned. Being conscious about the…

  53. Top 9 Twitter PPC Opportunities and Challenges

    After a wildly successful IPO last week, Twitter is the talk of the town with a market valuation to match. We know all about the hashtags, celebrity endorsements, and the infamous fail whale,…

  54. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might…