SEO News

The NewsWall™

Today's stories shown visually

  1. Paid Media Is the Future

    We know as digital marketers that the landscape has evolved to a complex world of options. "Back in the day" of digital advertising you could spend your money with Google for search and the…

  2. YouTube Keyword Tool Goes Missing

    Past research by comScore has named YouTube the second largest search engine behind Google, so it is clear optimizing YouTube videos is a must for marketers. Unfortunately, per a recent…

  3. Is a Proposed Twitter Algorithm the Death of "Real…

    At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony Noto discussed what’s on the horizon for Twitter in 2015 – and a new…

  4. Callouts for AdWords Offer More Space for Advertisers

    Google has rolled out the callouts extension for AdWords, giving marketers more space in which to advertise their products. The new feature displays additional text that appears below search…

  5. 4 Things Your Competitors Are Doing This Q4 to Crush…

    Google Shopping Q4 e-commerce strategy is key for more holiday sales and exposure. Here are some of the major plays your competitors will use to try and out leverage you on the Google field.…

  6. Block Determination and Link Distribution

    Google is getting better and better at recognizing what blocks within your Web page serve what purpose. For Google this is especially effective when trying to figure out what the main content…

  7. Bing and Google Are Ready for Some Football

    The Seattle Seahawks have a 74.2 percent chance of beating the Green Bay Packers in the opening game of the 2014 NFL season, according to Bing Predicts, a service that uses search, social, and…

  8. Bing Ads Offers New Bulk Editing Tools

    In a recent announcement, Bing said Bing Ads will offer bulk editing plus the ability to review accounts with up to 1 million keywords, 500,000 ads, and 250,000 ad groups within the Web user…

  9. Organic Search Drives 51% of Traffic to Websites [Study]

    SEO platform provider BrightEdge recently released a report showing the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic over…

  10. Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

    There is ongoing debate about the value of including your own brand terms in paid search marketing campaigns. There is a fine line between capitalizing on the additional traffic that ads…

  11. HTTPS Doesn’t Boost Rankings [Study]

    According to recent analysis by digital marketing software and services provider Searchmetrics, HTTPS does not impact rankings and there is no discernible difference between HTTP and HTTPS.…

  12. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long…

  13. How Google Pigeon Impacted Local Queries, and What…

    Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact…

  14. Google Dorking: Feds Warn Against Malicious Cyber Actors

    The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set…

  15. Need Some Extra PPC Mojo? Revisit Bing Ads’…

    For quite some time now, PPC practitioners have been telling you (or have been told) to steer clear of Bing Ads’ Syndicated Search Partner network. The "partner" sites are often…

  16. Google Drops Authorship From Search Results

    In a Google+ post, webmaster trends analyst John Mueller says Google has "made the difficult decision" to stop showing authorship in search results. Google's authorship support page, says…

  17. Bing Waxes Lyrical on Spam Detection and Filtering

    In the latest post on the Bing blog, Bing dives into the inner workings of Web spam, what it looks like, and what Bing is doing about it. In the post, Igor Rondel, principal development…

  18. Star Ratings of a Different Color: Google Testing…

    When searching for a company review or local business, users have come to expect to see an orange star rating in their results. However, Google has reportedly been mixing it up by testing…

  19. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin…

  20. Yahoo, Bing Flirt With New Search Interfaces

    Yahoo is reportedly testing a new search interface, while Microsoft is allegedly redesigning Bing. According to Search Engine Roundtable, Yahoo's new design for its search results page is…

  21. Choosing Your Agency: It’s About the Team

    Bear with me if you will, and take a trip back down memory lane to elementary school during recess as a big group of children get together to play a team game. For me it was kickball. All…

  22. Move Over Google Knowledge Graph, Here Comes Knowledge Vault

    The Knowledge Graph is well known throughout the SEO community as a knowledge base that collects data from a variety of sources across the Web to enhance its search results. But will its…

  23. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains…

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In…

  24. Hack or Glitch? Google Image Search Only Displays Car Crash

    Google Image Search users received an interesting surprise on August 26. Instead of displaying the results related to their search terms, they saw images of a Russian car crash. Search…

  25. Panda Has a Smartphone – Here Are 7 Things You Can…

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start…

  26. Bing Releases Image Search Widget

    Bing has made the process of displaying images and slideshows on websites a lot easier by providing access to the code necessary to display its search result images. Once users copy the…

  27. Why We Need Control in PPC

    Last week, Google announced that the option to exclude close variant match types was going away in September. The PPC community, predictably, went ballistic. But then some began to question…

  28. Tennis Great Althea Gibson Honored in Google Doodle

    The Google Doodle for August 25 in the U.S. honors tennis player Althea Gibson's 87th birthday. Per Biography.com, Gibson was born in South Carolina on August 25, 1927. On her 23rd…

  29. Bing Maps Adds Streetside and 3D View for More Than…

    Are you looking to visit a new city or maybe just take in the scenery from a location on your bucket list? Bing's new Streetside imagery and 3-D cities are making all of that possible with a…

  30. The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

    For some, it will be tears of joy. Tens of thousands, if not hundreds of thousands of webmasters have performed meticulous link audits after being impacted by Penguin. Specifically, they have…

  31. How FREE Website Call Conversion Tracking From…

    Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t…

  32. Want to Control Your Fate? Own Your Measurement Plan

    Data is dangerous. More specifically, the amount of data to which we now have access to is dangerous. Beyond the obvious analysis paralysis challenges and other big data pitfalls, the…

  33. Navigating Secure Search: From Keywords to Content…

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door…

  34. Close Variant Matching – 3 Important Points to Keep in Mind

    The AdWords community was once again hit by a new change - Google announced last Thursday that in September, you could no longer disable close variant matching to all phrase and exact…

  35. Why Facebook’s New Cross-Device Tracking Tool Is a…

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser’s lips…

  36. Google AdWords Incorporates Focused Bid Automation…

    In a post on Google+, Google Ads announced it would add new conversion settings to AdWords. This feature will give users the "flexibility to choose which specific conversions to include in…

  37. Lost and Found: How Top E-Commerce Brands Stack Up…

    When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their…

  38. Product Listing Ads – An Evaluation

    By the end of this month product listing ads (PLAs) will transition to "Google Shopping Campaigns," featuring different campaign functionality for advertisers but the same essential end…

  39. Google Tests Search Results Format Minus Carousel

    According to reports, Google has been testing specific search terms that display desktop results in an updated format. Instead of seeing a Google carousel atop desktop search results, users…

  40. Google Wages War on European Link Scheme Networks

    Google announced on Google+ on Monday that it took action on two link scheme networks. One German and one European network were affected, although Google did not specify who or what they…

  41. The Content Hack That Will Unlock 100 Years of…

    "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure." - Mark Twain Mark Twain has a point. Over the past 18…

  42. Sneak Peek at Google Stars: If Pinterest Met Google Drive

    As we all know, Google is secretly working on hundreds of skunkworks projects as we speak. One of these undercover projects is called Google Stars. It’s a social bookmarking tool that…

  43. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s…

  44. The Telegraph Mysteriously Removes "Right to Be…

    Here's a story that is likely to make your head spin. As part of its effort to combat the EU's "Right to Be Forgotten" rulings, reports say the Telegraph has begun writing stories about the…

  45. Yahoo Recovers From Search Share Low in June

    Yahoo is gaining incremental search share, with July showing a 0.2 percent increase from the month prior at 10 percent share, according to comScore U.S. search engine rankings. This is a…

  46. Goodbye, Exact and Phrase Match Keywords. Now What?

    By now you've probably read that Google is killing off exact and phrase match in AdWords as we know them. Now, it's not a crazy-new feature - it's been the default since 2012 - but what…

  47. Link Building: The Art of Persuasion

    I’ve long said that link building boils down to two steps. Step one: find a site you want a link from. Step two: get a link on that site. Realistically, that’s all there is…

  48. Bing Ads "Top Movers" Report Gives the "Why" Behind…

    Bing Ads has expanded its reporting features for added visibility into an account's performance. In an announcement, Bing Ads says its "top movers" report would give a snapshot of significant…

  49. Optimizing Search and Digital Marketing With…

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search…

  50. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have both had the opportunity to work at agencies where we…

  51. Reaching the College Market With PPC

    It's back to classes, dorms, and Greek life for our future leaders at colleges across the country. According to the National Retail Federation’s 2014 Back-to-School Survey, college…

  52. Mobile App Metrics: Attributed Install vs. Assisted Install

    To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install. Looking at which marketing channels and…

  53. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted…

  54. Is That Directory Link Unnatural?

    I have found that one of the most difficult types of links for a site owner to look at objectively when doing a backlink audit is a directory link. Sure, there are some that are obviously bad…