SEO News

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  1. Optimizing Across Paid & Organic Search: 3 Ways to…

    Over the past few years the world of digital marketing has been fragmenting across devices (mobile, tablet, and desktop) as well as platforms (apps, Pinterest, Twitter, Facebook, Yelp,…

  2. YP Adds Social Sharing, Curated Collections to Mybook

    YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow the feature's 2 million users to share…

  3. Twitter Engagement Study: Top Apps, Content Sources…

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on…

  4. Organic Search Accounts for Up to 64% of Website…

    Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face…

  5. Google Panda: Understanding the Technical Inner Workings

    The concept of a search engine is very simple. Database the location of pages and return the most relevant results. Primitive search engines only understood words on the pages in their…

  6. 3 Tests to Determine if Mobile Ads are Right for…

    Mobile use is such a part of our lives that 73 percent of people admit they would feel panicked about losing a phone. Mobile use is a pervasive habit for our society- across search, shopping,…

  7. How to Implement an Engaging Content Marketing Plan…

    Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to…

  8. 4 Ways to Maximize Agency Relationships

    I've had the pleasure of working in multiple capacities throughout my career. On the one hand, this includes roles on the brand side of marketing and dealing directly with agencies. The flip…

  9. Influential Twitter Accounts Indexed More in Google…

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential Twitter…

  10. Publisher Guide for Adding Custom Variables in…

    If you're an online publisher using Google Analytics, I'm sure you've heard this before: you need to use custom variables so that you can really segment and measure your audience. You also…

  11. How to Diversify Your PPC Campaigns – and Your Skill…

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are…

  12. Mobile Site Configuration 101: How to Choose

    IPhones and Androids, now in their eighth and seventh year of existence respectively, have 23 percent of the organic search market, according to April data from BrightEdge's Data Cube.…

  13. 'Delete' is Now 'Remove' In AdWords

    Google Ads on Google+ announced yesterday a tiny change to the language within its user interface (UI) that could have a big impact on how people view "old" campaigns. In about two weeks,…

  14. Top Keyword Combos for PPC Retail Ads During Back to…

    The back-to-school and back-to-college retail audience spent an estimated combined $72.5 billion in 2013 – this season is second only behind the holidays for highest spending. The…

  15. Mobile Now Exceeds PC: The Biggest Shift Since the…

    If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. Mobile Exceeds PC Internet…

  16. Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo

    DuckDuckGo continues to delight users with new, novel features on top of the foundations the search engine is known for, and why many people choose DuckDuckGo over giants like Google:…

  17. SEO Website Audits: Everything You Need to Know Part II

    In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get…

  18. Implementing the SEO Quality Gate

    Brands are doubling down on content and becoming publishers in the true sense of the word. With all this investment in content creation, it’s become critical to have internal processes…

  19. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic speaks volumes. However, the…

  20. Bing Reveals U.S. "Fireworks" Search Interest in…

    Bing gets into the Fourth of July spirit with a deep dive into the search term that's on everyone's mind: "Fireworks." Looking into the data, Bing discovered the interest by state, and…

  21. 6 Ways to Make Your Search Results Shine

    Google Knowledge Graph is consistently presenting new opportunities to produce enhanced listings in on its search results pages. Forget about ranking above the fold among 10-blue links. Your…

  22. Many Organic Results Influenced by Locality

    About nine months ago I started checking for which keywords regular search engine result page (SERP) ranking is influenced by the location of a searcher and for which it isn’t. This was…

  23. gShift Gives Marketers Additional Ways to Track…

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its…

  24. Google Search for Android: "OK, Google" and Audio History

    Android users rejoice! Google Search 3.5.14 includes the addition of a new "OK, Google" feature as well as Audio History. What do you need to know? "OK, Google" From Any Screen Users can…

  25. Panda 4.0 Help: Google Clarifies Tremors, 3…

    Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts…

  26. Learn How to Recognize CPC Creep and What You Can Do…

    Over time we PPC managers make changes to our campaigns based on recent and longer date-range performance trends - what is converting best for me now? Keyword bids get bumped up to increase…

  27. Content Creators Ranking Checklist: How Quality…

    Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted…

  28. Google Expands Mobile App Indexing in Search Results

    Did you hear the news that Google is now indexing more mobile app content in its search results? That means, for those who have apps installed on their mobile devices, they could be seeing…

  29. The 10 Best Ways to Generate Traffic Without Google

    Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. There's nothing better, if you…

  30. 5 Boring Companies With a Fascinating Social Strategy

    While social media is becoming a great channel for both B2C and B2B companies, in most case we associate great social media campaigns with "interesting" companies and "cool" industries. Fast…

  31. Content Conundrum: The Vanity vs. Performance Dilemma

    Not every piece of content you produce is great. Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't. Every day millions of pieces…

  32. Link Building for Gaming Companies

    Gamers are some seriously intense people who are passionate about their games. It's estimated that 3 billion hours a week are spent on games, as a planet. It was estimated in 2010 that 67…

  33. Google Reveals 4 Things You Need to Know About Quality Score

    Earlier this week, Google published a whitepaper, "Settling the Quality Score," and updated the famous 5-year old Hal Varian-AdWords Quality Score video. When I asked them, "Why now?" they…

  34. Key Takeaways From 5 A/B Tests With Significant Results

    Interested in some real-life evidence of how A/B testing can generate significant lift in profit? A/B testing is not something you do once and then forget about; it's an ongoing process to…

  35. Restructuring Your PPC Campaigns in 5 Key Steps

    Wouldn't it be nice if restructuring your PPC account was as simple as adding water? Alas, most often the simple mention of the phrase "campaign restructure" causes moments of panic, brow…

  36. Google Tries to Steal How-To Traffic in Organic…

    Think back to your childhood. You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag. You check all of your loot before going to bed just…

  37. Google Begins Removing Search Results to Comply With…

    Google has started removing search results, following the European Court of Justice landmark "right to be forgotten" ruling in May. "This week we're starting to take action on the removals…

  38. New Conversion Settings Can be Imported From Google…

    Google AdWords has announced new conversion settings for advertisers that allow you to import goals-related data from Google Analytics directly into your AdWords account, and edit the data…

  39. 2 New Google Mobile Search Tests: Larger Titles & Info Cards

    Google has made some changes to how they are displaying mobile search results, and if you're currently ranking number one for your queries and have sitelinks, your click-through rate (CTR)…

  40. 67% of Travel & Hospitality Brands Use Dedicated…

    The Search Agency released another edition of its mobile scorecard analysis, but now for the travel and hospitality industry. What it found was that of the 100 travel sites studied, 8 percent…

  41. 130 Questions to Ask When Choosing a Local Search…

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local…

  42. How to Write Better Copy While Barely Trying: 6…

    I was in a client meeting recently when I found myself tuning out the conversation and becoming increasingly distracted. It wasn't by anything happening outside or even an odd outfit in the…

  43. The 10 Best Shopping Engines

    Each quarter, CPC Strategy releases their Comparison Shopping Report, a compilation of data from more than 4 million clicks and more than $8 million in revenue. The report ranks the industry's…

  44. Google to Remove Author Images from Search Results

    Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will…

  45. Search Engine Traffic Declines While Engagement…

    Digital marketers rely heavily on organic traffic from search engines to drive users to their Web properties. But a new Shareaholic analysis of search engine data from December 2013 to May…

  46. Mobile Implementation Errors Cost Sites 68% of…

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and…

  47. 3 Killer Survey Questions to Generate Useful Content…

    The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client's knowledge of their own…

  48. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.…

  49. Black Box Paid Search Ads Showing on Right Rail

    Marketing in the pharmaceutical industry is a restricted area to play in. With the FDA restricting what can and cannot be said in advertisements, many companies limit what innovative tactics…

  50. Google Domains: New Domain Registration Service Launches

    Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain…

  51. Watch Time Now Impacts Facebook News Feed Video Rankings

    Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric comes in addition…

  52. Google AdWords Rolling Out Parental Targeting…

    Would you like the ability to target ads based on parental status? It looks like Google AdWords is testing that feature in the U.S., and WordStream was first to spot it.  WordStream…

  53. Forget Big Content – Small Content Is Critical to…

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to…

  54. Competitive Analysis in Search Is Linked to Higher…

    Knowing what your competition is up to – how they are thinking about the market, the tactics they are utilizing – can make all the difference in the battle for share. This is an…