SEO News
Today's stories shown visually
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has…
Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. The changes will affect accounts in the U.S., as well as…
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Only a limited number of accounts went active immediately, but…
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm…
Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing…
Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. So…
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research…
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be…
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces…
Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a…
Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass' most famous opening title sequences featuring the…
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that…
YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com. In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots…
My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough. You…
Ever wonder if that funny video you shared on Facebook is popular in other parts of the county? Or if the viral video your company produced is only popular in your home state or if it has…
YouTube has announced two new features that offer convenience and control in uploading and publishing videos. An email notification system will send users a message when videos are…
Google has released many products and services over the last few years to improve the way people search and find information. In their line up of latest releases, we've seen Google+, Google+…
Improving your conversion rate is one of the most important tactics in your SEM toolkit. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action…
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO…
It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting. Or worse, you're a multinational company, but your country level…
Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to "Palestine." The name "Palestine"…
Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via…
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local,…
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have…
What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common? The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to…
Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have several phases or steps they go through before…
Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers…
Perhaps you have been doing guest posting for a while. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound…
It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding…
Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its hardware lines. The patent application, filed with the US PTO, describes a device that…
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers…
Facebook has confirmed that it will remove videos of people having their heads cut off. The social network is responding to an increasing outcry over the kind of content that its users…
About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass affluent as consumers…
YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global…
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. Most marketers will tell you that you need to…
In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not, have all been burned by SEO agencies. We have seen: International…
How do you measure SEO performance now that "not provided" keyword data is so prevalent? This question comes up frequently in client meetings and conversations with colleagues in the…
If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. It often gives insight about where the…
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to…
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions,…
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The study found that Pinterest use in the fashion retail…
The approach you used two years ago to builds links is most likely drastically different than the approach you take now. As search engines have changed what they are looking for, the efforts…
When thinking about how to manage an emerging (and growing!) product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO…
A lot of people talk about Facebook ads as though they're all the same. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.) and…
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help…
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase…
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and…
A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have…
We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever. Then the daftest most inane negative response leaves their…
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the…
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to…
Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make,…
When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links. Much of this preoccupation stems from a belief that Google bestows…
Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers…
