SEO News
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At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network.…
Bing has again expanded features for its Social Sidebar. Bing announced the ability to comment on Facebook directly from the Bing Social Sidebar. This means you will be allowed to…
Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization: Your visual blueprint…
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven…
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to…
A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results. "Klout Experts" is a Q&A feature rolling out to…
A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions,…
Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an…
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame if you've lost search traffic. But you can expect the next Penguin update…
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through…
In 2013 technology and marketing professionals are as busy as they have ever been. We're juggling projects, clients, deliverables, deadlines, and tons of data. Our phones have become the hub…
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to…
Google Shopping has been around long enough that various merchant resources are now available, both from Google and from third party agencies. If you want to know how to add products on…
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has…
Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. The changes will affect accounts in the U.S., as well as…
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Only a limited number of accounts went active immediately, but…
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm…
Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing…
Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. So…
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research…
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be…
Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces…
Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a…
Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass' most famous opening title sequences featuring the…
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that…
YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com. In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots…
My guess is you're busy. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough. You…
Ever wonder if that funny video you shared on Facebook is popular in other parts of the county? Or if the viral video your company produced is only popular in your home state or if it has…
YouTube has announced two new features that offer convenience and control in uploading and publishing videos. An email notification system will send users a message when videos are…
Google has released many products and services over the last few years to improve the way people search and find information. In their line up of latest releases, we've seen Google+, Google+…
Improving your conversion rate is one of the most important tactics in your SEM toolkit. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action…
SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO…
It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting. Or worse, you're a multinational company, but your country level…
Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to "Palestine." The name "Palestine"…
Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via…
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local,…
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have…
What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common? The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to…
Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have several phases or steps they go through before…
Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers…
Perhaps you have been doing guest posting for a while. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound…
It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time widgets and understanding…
Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its hardware lines. The patent application, filed with the US PTO, describes a device that…
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers…
Facebook has confirmed that it will remove videos of people having their heads cut off. The social network is responding to an increasing outcry over the kind of content that its users…
About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass affluent as consumers…
YouTube recently announced that the video-sharing website created in 2005 is now was getting more than 1 billion unique visitors every month. And this week Robert Kyncl, Vice President, Global…
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. Most marketers will tell you that you need to…
In this past few weeks my company has met with several potential clients and partners whom, whether they know it or not, have all been burned by SEO agencies. We have seen: International…
How do you measure SEO performance now that "not provided" keyword data is so prevalent? This question comes up frequently in client meetings and conversations with colleagues in the…
If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. It often gives insight about where the…
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to…
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions,…
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The study found that Pinterest use in the fashion retail…
