SEO News
Today's stories shown visually
Google announced improvements to their rich snippet testing tool late last week, including a new moniker: the Structured Data Testing Tool. There are three major changes, says Google:…
Facebook announced late last week the addition of personal search history to the Activity Log, allowing users to view and delete previous searches. The seemingly innocuous change hints at…
“The snake which cannot cast its skin has to die.”Fredrich Neitzsche While I certainly don’t agree with everything Nietzsche shared, his famous quote above captures nicely…
This article is a simple breakdown of how to go about using an SEO site crawler to quickly identify duplicate content. There are many tools out there, but Screaming Frog is definitely one of…
It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays. But you’d be surprised how many marketers who are using Facebook or Twitter still…
Microsoft is using the fine levied against Google for its Safari privacy gaffe to tempt Safari users to use Bing. The company has added a 'Privacy Protection' page to Bing's website, and…
One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity. If SEO and social media teams work in silos and don't communicate…
Vince Vaughn, Owen Wilson and crew visited the Googleplex in Mountain View this week to shoot external scenes for upcoming film “The Internship.” Much of the movie was shot on a…
Social media is one of the fastest growing industries in the marketing world. As the top social networks grow and new social networks are created, new and innovative advertising opportunities…
As Google continues to update its search engine technology, the requirements associated to gaining good keyword placement in search results, have become more difficult to attain. Industry…
Google has been showing seller ratings and reviews for a while now, and with good reason. Consumers have responded to this information. During the last holiday season, 75 percent of…
As mobile advertising continues to find its place in the hearts and minds of both consumers and advertisers, the question of ROI remains paramount. So news that a substantial number of mobile…
Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s…
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges the industry is facing and find out whether search marketers are…
Mark Zuckerberg, who shot past Google co-founders Larry Page & Sergey Brin last year, has fallen 22 places to No. 36 on the Forbes 400 list of the Richest Americans. Facebook founder…
SEOs are going to have to start including keyword meta tags in their service proposals again, at least when their clients are Google News-accredited. For the rest of you, get ready to explain…
In what has become a meme, CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. As Page explains, the role of Google+ is…
The days of the single task "SEO and done" marketing are over. Today’s fashion statements include a mix of marketing color: local SEO, Pinterest, and social media. These are the…
Over the past decade microformats have been playing a larger role in how search engines read websites and display information in the SERPs. For sites that have been able to keep up with and…
Facebook's potentially sprawling ad network is emerging slowly but surely. The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an…
Alibaba, China’s e-commerce giant, has announced the successful buyback of half of Yahoo’s assets in their company, in a deal worth approximately $7.6 billion. "The Yahoo! board…
IgnitionOne opened a new office in Brazil earlier this month, taking the number of their global offices to 13. Will Margiloff, CEO appointed home-grown agency veteran and successful…
Google’s Business Photos, panoramic views of business interiors, are now easier to find and access from Google Maps. Users can now simply drag and drop an orange Pegman on the Map, on…
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN (Home Shopping…
If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers. The draw is obvious: they…
There was a time when the conversation of PPC ad position was relatively straightforward. You ranked what you ranked, as long as it was on the first page of the SERPs, and you optimized to…
There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. In recent…
In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.” By this, he means our subconscious habit of predicting what is just about to…
Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members (100 million of whom are monthly acitve users), still less…
Google has launched a new AdWords budget option: Shared Budget allows marketers to set a maximum daily budget across multiple campaigns. It’s a small improvement, but one that should…
A new initiative from 20th Century Fox called The Digital HD project is bringing over 600 new movie and TV titles to users of Google Play and YouTube, among others. “Today you can buy…
A Panda refresh will be rolling out over the next few days, Google today announced via Twitter. Google warned website owners to “expect some flux” during that time, also noting…
One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with…
Understanding the impact that the content put out on your brand's Facebook page has on your audience is a critical component in objectively analyzing the performance of your Facebook efforts.…
Auction Insights launched at the end of May this year, offering advertisers unprecedented keyword data about their competitors. Some awesome things are available, but it's not obvious…
A new Knotice study has revealed strong increases in the interaction of mobile devices with email marketing. In the first six months of 2012, 36 percent of emails sent were opened on…
Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report…
Google is rolling out their car insurance comparison service across the UK. It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts…
Like many in search engine optimization, I watch the major algorithmic updates or “boulders” roll down the hill from the Googleplex and see which of us will be knocked down. For…
It’s 2012. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices. Many are wary of going mobile because they’ve seen lower…
What is the difference between content creators and curators? Further, who are the people behind the rise of photos and videos as social currency? Pew Internet set out to answer…
Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas? Just want to take advantage of competitive…
Google has announced that sitelinks on desktop search ads, first introduced in February this year, are now rolling out to users in all countries where AdWords is available. The…
David Lloyd, manager of global SEO for Adobe, likes to think of the software company's search team as curators of customers as they come along different channels. The content optimization…
The October 1 deadline is approaching, when Google Shopping results will transfer over to be a completely paid service. Understandably, many advertisers and e-tailers are quite fearful about…
Bing grew their search engine market share for the third month running, at the expense of both Google and Yahoo. Microsoft’s search engine increased its market share from 15.7 percent to…
Influential German pianist and mother of a brood of eight children Clara Schumann is celebrated in today’s Google Doodle, on what would have been her 193rd birthday. The Doodle shows…
Have you ever played the game Six Degrees of Kevin Bacon? Google has now made the game even easier to play. Google now provides answers when you search for an actor's Bacon Number, which is…
Let's begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared…
The search engine marketing (SEM) space is hot and growing hotter every day. The massive migration of advertising budgets from traditional channels to online marketing has brought many new…
The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Forty-seven percent of…
The search engine marketing industry in North America will reach an estimated value of $23 billion by the end of the year, according to the State of Search Marketing Report 2012. SEM has grown…
Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's poor stock market debut. Speaking at the…
Trust. What exactly does "trust" mean? Isn't it context specific? In the context of relationships, trust is earned via a number of ways, among them being open and honest, candid and fair,…
