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  1. 7 Video Marketing Core Best Practices for Brand Marketers

    Pixability has just released a comprehensive industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which details how global brands are successfully driving video and…

  2. Google Highlights In-Depth Articles in Search Results

    If you sometimes like to research a topic online where you want something a little bit more in-depth than your standard article, Google has introduced a new feature where searchers can…

  3. New Yahoo Logo Coming, Right After 30 Days of Other Logos

    The Yahoo logo has remained pretty much unchanged for more than a decade, with the only slight change really being a color change from red to purple. So it was a bit surprising that Yahoo…

  4. Facebook Launches 'Story Bumping' to Show Older…

    Facebook's News Feed algorithm, also called EdgeRank, is an anomaly to many. Because it's so complex and because so many businesses rely on knowing how it works to market their brand, getting…

  5. Matt Cutts on Google's International Spam-Fighting Efforts

    If you've ever been curious just how much web spam fighting goes on for non-U.S. markets, it is the topic of the latest webmaster help video from Google's Distinguished Engineer Matt Cutts.…

  6. Google Panda, Penguin & Phantom: 3 Recovery Examples

    The latest Panda Update began rolling out the week of July 15 and was confirmed by Google. I was happy to see Google confirm the update, since that wasn't supposed to happen anymore. During…

  7. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Does your marketing department tend to function as a silo? Has your online media become a silo within a silo? Often times as marketers we tend to focus on the strategy and implementation of…

  8. There is No 'New SEO' – Just a New Fad!

    I'm sure I'm not the only one who's tired of seeing posts like "Social Media is the New SEO" or "Content Marketing is the New SEO". In fact, Google shows 4.64 million results for the query…

  9. Social Media Use By Older Americans Has Nearly…

    The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew…

  10. 7 New YouTube Features for Partners, Content…

    YouTube has been very busy this summer, rolling out a several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube…

  11. Twitter Search Results Add Photos, Recent Searches,…

    Twitter has announced new search functionality for users. The new features weren’t covered in an official blog post; rather, the update was only mentioned in a tweet that said "Search…

  12. Website Launch Checklist: 25 Things to Test Before…

    Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it…

  13. How to Train a Link Builder From Scratch

    Over the past few years I've helped train more than 60 link builders, almost all of whom didn't know the first thing about building links. Most of them had very little, if any, SEO knowledge…

  14. SEO for Google+ Profiles, Pages, Local, Communities…

    Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords…

  15. Attorneys File RICO Lawsuit Against Law Firm…

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end…

  16. Google Integrates 3 Tools Into New Display Planner

    Google AdWords has launched the Google Display Planner, which is a combination of three long time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal…

  17. Need a Timer? Use Google

    Google has a new fun tool built within their search. If you ever need a quick timer for something, grabbing your phone or a regular timer isn’t always convenient when you’re…

  18. How to Reach and Market to Moms During the…

    The back-to-school event is the second largest shopping experience in the U.S. behind major winter holidays, according to Experian Marketing Services, and a recent study shows what marketing…

  19. Why is My Health Care Competitor Outranking Me?

    Editor's Note: This is the first installment of "The Missing Link," a new Search Engine Watch exclusive reader-driven Q&A column with veteran "content publicist" Eric Ward. You can ask…

  20. Leveraging Pinterest for SEO and E-commerce

    Pinterest has quickly evolved from a simple idea to one of the most popular, revenue generating social media platforms. In the last 5 months alone Pinterest has grown its user base 43.7…

  21. How to Create Content Strategy for a B2B Business

    If you sell products or services to other companies, you're in the B2B (business to business) space. While most of the copywriting, blogging, and content marketing advice you read is general…

  22. 2 Specific Strategies to Build Trust With Extra…

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The…

  23. Link Building A-Z Guide – Definitions & Terms

    When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. We bandy around phrases like "CTR on page 1 of the…

  24. Can Google Authorship Really Cause a Huge Traffic…

    Alex Yumashev created quite a stir with his claim that Google authorship decreased his traffic by 90 percent. He certainly got my attention, as I had recently spoken at a conference as a…

  25. SEO in the Age of Apps: Diversifying Your Mobile SEO…

    The increasing adoption of responsive design is paving an easier path for mobile SEO within browsers; it's not always the ultimate silver bullet, but it's a welcome relief to brands looking…

  26. Google Analytics Announces API for Real-Time Analytics Data

    Building off content experiments API released earlier this year, Google Analytics has announced an API for Real-Time Analytics data. Google launched real-time analytics nearly two years ago to…

  27. Facebook Embedded Posts Let You Share Interactive…

    Facebook is becoming more like Twitter all the time. First with hashtags that allow status updates to be discovered outside a page or profile, now with embeddable status updates. Following…

  28. Google Shows Reviews in New Search Overlay, Offers…

    It looks like Google is making some changes to the local search results again. LocalSEOGuide.com spotted changes in the search results on July 30 that indicate a new direction from Google.…

  29. Matt Cutts: Be Careful About How You Choose Your ccTLDs

    With great .com names becoming more and more scarce, and with the resale value of fabulous .com names being worth thousands or even millions of dollars, many businesses have resorted to that…

  30. Tubular Labs Crunches Big Data to Create Audience…

    Tubular Labs today emerged from private to public beta by granting full, open access to Tubular's real-time dashboard. The Tubular big-data analytics suite enables brands, digital studios, and…

  31. Maria Mitchell Google Doodle Honors First Female Astronomer

    American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago today, she discovered a new comet in 1847, which later became known as Miss Mitchell's Comet.…

  32. What is 'Pure Spam'? 10 Examples From Google

    Like a hot dog, one does not often associate the word "pure" with "spam". In fact, one is generally best not to think of what it's made of – unless you're Google, of course. Since 0 AG…

  33. Collaborative Content Marketing With Big Brands

    Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s…

  34. How to Transform Text Ads Into Product Listing Ads…

    Product Listing Ads (PLAs) can be daunting for small advertisers, but you don't need lots of technology to take advantage of the high quality traffic. Since Google launched Product Listing Ads…

  35. Higher Education Searches Rise on Google, Reveal…

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research…

  36. Google Will Make Starbucks Wi-Fi Faster

    Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds –…

  37. Microsoft Sends Google 26,000 URL Removal Requests…

    Microsoft has submitted a whopping 17,142 takedown requests to Google in the past two years, equating to around 165 each week, according to the latest Google Transparency Report. Since…

  38. Google+ Local App Killed Due to Extremely Low Usage

    Google will officially retire the Google+ Local app for iOS on August 7. While this retirement may seem strange from what many would believe is a popular product, it is actually part of…

  39. Google Doesn't Care if it Ranks Your Site Properly

    It's true. Google doesn't care if it ranks your site properly. Well, if you are Amazon, eBay, USA.gov, MIT.edu, or some other site like that they do care. But, if you aren't, they don't.…

  40. Broken Link Building: How to Find Thousands of…

    Think of white hat link building strategies that can be done at scale and you'll immediately think of content marketing, quality guest posting and online PR. But broken link building won't…

  41. Bridging the Gap Between Social Media and PR

    It can be difficult sometimes. Breaking down silos and pushing teams to work together. Encouraging departments to ignore comfort zones in favor of new ideas. The tightrope balancing act…

  42. Google Relaunches the Zagat Experience on the Web…

    Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on…

  43. The Ultimate Platform Migration and Redirection Plan for SEO

    Whether you're making changes to your website, or moving it to an entirely new platform, if you haven't redirected your key pages properly, you are unwittingly corroding your rank, traffic,…

  44. How to Measure SEO Success

    Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you're in and your objectives. However, there are three key performance indicators…

  45. PPC Defense: Don't Let These 7 Factors Damage Your…

    One of the most popular phrases in football is that "defensive wins championships." Same goes for managing PPC campaigns. On any given day, countless entities are striving to damage your…

  46. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Microsoft is the first search engine to add the sort of feature that the UK government has…

  47. New Facebook for Business Hub Launches With Tips,…

    Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub. The new hub not only…

  48. Google Updates How AdWords Quality Score is Reported

    Google AdWords is making some updates to how the AdWords quality score is reported within your Google AdWords account. Google said is making these changes to make it easier for advertisers…

  49. Yandex Co-Founder Ilya Segalovich Dies

    Ilya Segalovich, cofounder, CTO and director of Yandex, passed away on Saturday, June 27 in a London hospital after being removed from life support on Saturday. He had been in a coma with no…

  50. Hiring an SEO Agency: The Ultimate Client-Agency…

    Considering hiring an agency for some or all of your SEO efforts? What are the secrets to help the client and agency forge a successful, long-lasting relationship? Let's dive into some best…

  51. How the Semantic Web Changes Everything for Search

    Google's launch of the Knowledge Graph and ongoing communication around how it is attempting to move to a new era of search has, rightly, attracted much focus of late. Until recently, Google…

  52. How to Ensure a Positive Online Reputation For Your…

    As an executive, you need to monitor what people are saying about you online. It helps to build business. In the "good news" bucket, there's relationship development. You'll find…

  53. Google Revises Link Scheme Definitions: Guest Posts,…

    Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with advertorials, as well as a separate video in which…

  54. Facebook Hashtags: Why It's Too Early to Declare Failure

    New features are released all the time in social media. Many of them take a while to catch on with users. Most marketers and tech-savvy people jump on them first … then about a…