SEO News

The NewsWall™

Today's stories shown visually

  1. A Beginner's Guide to Ghost

    WordPress is a workhorse. I love it like lots of people do. I've used it to build everything from full ecommerce shops to simple micro sites. But am I in too deep? I'm acclimated to the…

  2. Google Webmaster Tools Now Highlights Security Issues

    Last week at Pubcon, Google's Matt Cutts said that Google was working on the next generation of hacked site detection during his keynote. Google has announced some updates today in the way…

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great…

  4. Travel Agencies Aggressively Targeting Hotel Brand…

    Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a study to see just how many online travel agencies were potentially…

  5. Google AdWords Bidding Strategies: The Complete Guide

    While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now with Flexible Bidding Strategies it may be a bit confusing as to what…

  6. Writing Content for Users vs. Search Engines: Is…

    There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to both in an unobtrusive fashion.…

  7. The 4 Levels of UX Design

    Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That's just putting lipstick on the pig. Or, as they say in Maine, "you can't…

  8. Google Inks Cross Media Ad Deal With Publicis

    Google has signed a multi-million cross-media advertising deal with Publicis Groupe, one of the largest advertising agencies in the world, through its subsidiary MediaVest,  a company…

  9. Google+ Hangouts on Air, Videos & Photos…

    This morning in a San Francisco warehouse Google had rented out for the occasion, the search and social giant unveiled new and upgraded features for Google+, their social networking platform.…

  10. Matt Cutts: Larger Websites Don't Automatically Rank…

    Webmasters have always gone by the rule that the more pages you get indexed on a website, the better it is for Google. Not only do you have a larger website overall, but you can also capture a…

  11. 21 Best FREE SEO Tools for On-Page Optimization

    Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved…

  12. 30 Quick & Easy Ways to Increase Your Site's Linkability

    One of the most common issues that arises when I'm laying out a plan for a client who wants help with link building is this: there's no time. Can't I just handle it and send them a report each…

  13. Social Video ROI: Relationships That Convert

    Many marketers assume "social video" mostly means sharing on YouTube, Facebook, and other social networks. What's forgotten? The "social" part. To successfully incorporate video into your…

  14. Bring Your Paid, Owned, Earned Media Together at SES…

    SES Chicago 2013 kicks off next week in the windy city at the Marriott Magnificent Mile. This is your final chance this year in North America to learn the latest marketing strategies, tactics,…

  15. Buffer’s Response to Hacking: A Study in Social…

    More often than brands would probably like, we’re given opportunities to learn about social media crisis management through the highly visible fallout from the experiences of others.…

  16. Gamification in Marketing: Lessons from the Khan…

    In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.…

  17. 5 Google AdWords Enhanced Campaign Tips for…

    Enhanced Campaign features have been available in beta since February, yet as with many new technologies, learning the ropes can be a big effort, especially given all the of the recent changes…

  18. Will Disavowing a Competitor's Links Hurt Their…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  19. Facebook on Graph Search Posts Index: 700 TB of Data…

    What does it take to power a social search index with over a trillion total posts and hundreds of terabytes of data? Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek…

  20. Link Building 101: Local Link Building

    Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and…

  21. Stop Obsessing Over AdWords Quality Score

    Quality score is more complex than you think it is, but probably less useful. It's an integral part of the ad auction, yet the metrics Google provides to advertisers can be misleading. Don't…

  22. Matt Cutts on SEO, PageRank, Spam & the Future of…

    Matt Cutts kicked off day two at Pubcon with another of his signature keynotes, dispelling myths, talking about spammers and about Jason Calcanis’ keynote from day one, at the urging of…

  23. Goodbye, Google PageRank Data: Maybe Just for Now,…

    Earlier this month, I had speculated that Google was getting ready to retire PageRank. It hadn’t been updated for several months and Matt Cutts hinted that PageRank “started to go…

  24. The Value of Referrer Data in Link Building

    Before we get into this article let me first state, link building is not dead.  There are a lot of opinions floating around the web on both sides; this is just mine.  Google has shut…

  25. Halloween Inspired SEO Tricks to Keep Spiders at Bay

    Over the years, I’ve made a habit of prodigiously extolling search engine best practices per contra to taking shortcuts designed to trick search engines into trusting that an online…

  26. Leap Motion and the Future of Gestural Search

    When the Leap Motion Controller debuted to the general public this past spring, response was lukewarm at best. Tech journalists grudgingly admitted it might be cool for gaming, if nothing…

  27. Google Says: Use AdWords Ad Extensions, Or Else

    Earlier this week, Google unexpectedly rolled out an update to their AdWords Ad Rank algorithm—you know, the one that decides how your ads are positioned on search results pages and how…

  28. Yahoo Remains Top Web Property: comScore

    Yahoo’s on top, continuing to surpass Google in comScore’s September Media Metrix report, which measures traffic to top web properties. September marked the third month in a row…

  29. Brands Account for 40% of Top 1,000 Most Shared…

    According to new data released today by Unruly, 40 percent of the 1,000 most shared Instagram videos last month came from brands. More than 80 different brands - including Samsung, Nike, BMW,…

  30. The Impact of Penguin 2.1: Recovery, Knockout…

    On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night…

  31. Become a Leading SEO Mechanic with Both Google &…

    Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do…

  32. Instagram Coming to Windows Phone 8 After Nokia's…

    Nokia announced on Tuesday that Instagram is finally coming to Windows Phone 8, and the firm told us that it's something it has been "screaming for" for a long time. SEW's sister…

  33. Google's Misogynistic Autocomplete Suggestions:…

    Google’s autocomplete function is a complicated matter. Scratch that. The web’s content as a whole is a complicated matter. Or is it the world we live in that’s complicated?…

  34. Searcher Personas: A Case for User-Centric SEO

    It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with your keywords and…

  35. Demographics and Interests: Coming to a Google…

    I was really excited to see some new information in one of my Google Analytics profiles this week. What wasn’t so exciting is that out of the approximately 20 profiles I flit between,…

  36. How B2B Advertisers Can Use Q4 to Dominate Q1

    My last article focused on how retailers can have a mega-successful holiday season. B2B and B2C holiday strategy need to be segmented because this time of year is dramatically different for…

  37. Facebook Exchange Coming to DoubleClick Bid Manager…

    Few saw it coming, but Google DoubleClick announced that they will know be able to utilize Facebook Ad Exchange (FBX) to sell advertising through their DoubleClick Bid Manager, formerly known…

  38. Google Doodle Pays Homage to 'Salsa Queen' Celia Cruz

    Google pays homage today to Celia Cruz, a Cuban-American entertainer who reigned as the “Salsa Queen” to adoring fans worldwide. A singer and dancer, Cruz made many gold albums and…

  39. Marin Software Helps Customers Lock Down Their…

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. With “PositionLock,” Marin captures position data at a…

  40. How to Use PPC Data to Guide SEO Strategy in a '(Not…

    We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track…

  41. Top 5 Ways to Optimize Your YouTube Marketing…

    YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign…

  42. 20 Inspiring (Mildly Edited) Historical Quotes About…

    Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve…

  43. Content Publishing Tips for Brands From the Experts

    Brands publishing news content isn't a question anymore, it's a way of life in the digital marketing world. Whether it's a weekly post on a corporate blog, a news release published in the…

  44. 3 Key Ways B2B SEO Impacts Demand Generation Efforts

    Pardot recently announced the launch of their 2013 State of Demand Generation Report, surveying 400 B2B buyers and 138 B2B companies to get insight into their demand generation habits and best…

  45. Facebook Retail Advertisers Averaging 152% ROI [Report]

    Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the upcoming holiday season,…

  46. AOL Races Past Google to Becomes Top U.S. Video Ad Property

    The latest data from the comScore Video Metrix service shows that AOL's acquisition of Adap.tv, which was completed in early September, enabled AOL to leapfrog over Google to land in the top…

  47. Matt Cutts on How to Guest Blog Without Looking Like…

    There's a lot of speculation about the value of guest blogging. Many guest blogs don't have the highest of standards, and could be seen as paid links in the eyes of Google, rather than a…

  48. The Secrets Online Searchers Keep [Study]

    What do you search for when no one is looking? This is the question Ask.com wanted to expose in its 2013 Online Consumer Search Habits study. What they found out was nearly two-thirds of…

  49. How Facebook Ads Help Deliver Big ROI for Magnolia Pictures

    Wanting to raise awareness and drive box office and iTunes sales, film company Magnolia Pictures turned to Facebook advertising. Facebook's Optimized CPM tool helped the company achieve nearly…

  50. Facebook Launches New Retargeting Capabilities

    New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Facebook retargeting campaigns…

  51. 5 Tips to Get Your Product Feed Ready for the Holidays

    Back in the late '90s the first shopping comparison engines came on the scene and allowed retailers to begin syndicating feeds of their product inventory. The first comparison sites began to…

  52. All Google AdWords Advertisers Gain Access to Review…

    Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers…

  53. Mobile Trumps Desktop in Paid Search Click Share [Study]

    The Search Agency released its State of Paid Search Report today to show the climate of online search advertising in Q3 2013 and year-over-year (YoY). Overall, data showed advertiser…

  54. Google Keyword '(Not Provided)': How to Move Forward

    Without a doubt, Google's recent changes make performance reporting less accurate. SEO professionals and marketers no longer have the raw data that we once used to measure SEO results. We will…