SEO News

The NewsWall™

Today's stories shown visually

  1. Google Finally Supports Paid and Organic Co-Optimization

    Google has now made it possible to "analyze and optimize your search footprint" with the new AdWords Paid & Organic report. Adding this functionality was a bit surprising, since Google…

  2. A Great Strategy to Create In-Depth Evergreen Content

    Let's face it, we knew it was coming. With Google increasingly putting the squeeze on poor marketing practices, either by punishing websites for using manipulative link building practices or…

  3. 12 Questions to Separate Social Media Experts From…

    Social media takes time. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't have a team member to take…

  4. 5 Clever Ways to Leverage PR for SEO Success

    When looking for fresh link building ideas, seek inspiration from PR pros. They have long used several tried and tested methods to enhance the brand image and sales of their clients. Forget…

  5. Content Curation & SEO: A Bad Match?

    Many publishers continue to seek cheap and easy ways to publish lots of pages and get them up with a goal of bringing in incremental search traffic. One method many people look at is content…

  6. Facebook Advertisers Can Access Professional Photos…

    Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are commercially licensed and available for all…

  7. Google AdWords Adds New Paid & Organic Report

    Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn't paid ads specific. This is part of their campaign to…

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    First Google tried to kill the press release. Now BuzzFeed's president says company blogs are so yesterday. In a recent interview, BuzzFeed President Jon Steinberg said: ...Three years…

  9. How to Build Authority by Talking About Your Competitors

    Samsung vs. Apple. Ford vs. Chevy. Mac vs. PC. We've all seen these giants go head to head with each other, right? It used to be taboo to talk about your competition by name. TV ads used…

  10. 5 B2B SEO Recommendations for the Dog Days of Summer

    In the New England area, the summer months bring a yearning for the beach, barbecues, and outdoors. With precious little time to enjoy warm weather and school vacations upon us, it's easy to…

  11. Yahoo Defeats Google: Gets More Unique Visitors in July

    Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million.…

  12. 7 Tips From Google on Using Google Authorship

    For those who haven't put authorship into use yet, Google's Webmaster Central blog has a great post detailing frequently asked questions regarding authorship and its implementation.…

  13. Animated Google Doodle Commemorates Influential…

    Today, Google celebrates famous French composer Achille-Claude Debussy, who was born on this date 151 years ago, with an animated, musical Doodle. The Google Doodle features a historic…

  14. 4 Google Changes That Could Impact Your Holiday ROI

    If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobile shopping, omni-channel,…

  15. How to Use the Browser & OS Reports in Google…

    The Technology reports in Google Analytics contain a whole host of fantastic data. It is an essential place to look when you're thinking about making changes to your site that may work…

  16. Google Brings TrueView Video Ads to Online Games

    Google is bringing skippable video ads to online games. Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers…

  17. Mark Zuckerberg Creates Tech Justice League to Bring…

    Facebook founder Mark Zuckerberg has launched a new initiative designed to bring people in poorer areas online. Zuckerberg announced the new Internet.org initiative in a public Facebook…

  18. Average Facebook Engagement Metrics: How Does Your…

    AgoraPulse has released its monthly "barometer" measuring Facebook page metrics across nearly 5,000 pages and 168 industries. The data for July showed the average engagement on posts for pages…

  19. Matt Cutts: Google +1s Don't Lead to Higher Ranking

    It isn't often that Google's Distinguished Engineer Matt Cutts comes right out to debunk a highly publicized blog post regarding something to do with ranking in Google. Everybody has their…

  20. Watch a News Story Evolve With Twitter Related Headlines

    Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even…

  21. Negative SEO Case Study: How to Uncover an Attack…

    Ever since Google launched the Penguin update back in April 2012, the SEO community has debated the impact of negative SEO, a practice whereby competitors can point hundreds or thousands of…

  22. 3 Ways Ecommerce Websites Can Grow or Maintain…

    Organic search traffic has long been one of the most valuable sources of traffic for any e-commerce site. Not only is the sheer volume of visitors huge, but those eyeballs were often net-new…

  23. Sequencing the DNA of the Perfect Comment [Study]

    Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging the spread of content. A recent study examined the contribution of…

  24. Google Maps Adds Real-Time Traffic Alerts

    Google has added Waze alerts to its Google Maps service, following its $1.3 billion acquisition in June. Waze, which apparently was eyed up by Apple and Facebook ahead of Google's buyout, is…

  25. 48 Billion Video Views, 19.6 Billion Ad Views in July

    According to the latest data from the comScore Video Metrix service, 187 million Americans watched more than 48 billion online content videos in July, while the number of video ad views…

  26. 3 Ways to Get the Most Out of SES San Francisco

    Going to SES San Francisco? Haven't quite decided yet? Sometimes it's hard to know just how valuable a few days at a search and social marketing conference like this can be without first…

  27. Google Analytics Expands Attribution Capabilities…

    Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The feature is…

  28. 3 Sustainable SEO Tips: Why Recover From Google…

    We've all been there at one point or another. Shoot, you may be going through one of the five stages of Google grief right now. This summer was a tumultuous one for Google algorithm updates.…

  29. A 5-Step Summer Review for Your PPC Account

    As the end of August approaches, thoughts turn to back-to-school. Many schools in the U.S. have already started, and those who haven't are in the throes of preparation. Think back to your…

  30. 21 Ways to Scale Content Promotion for Maximum Exposure

    When it comes to content marketing, one of your primary objectives should be to get your asset in front of as many eyes as possible. The more people that see your content, the better chance…

  31. Google Analytics Engagement Report: How to Find…

    Following on from my posts about the New vs. Returning and Frequency & Recency reports in Google Analytics, it's time to have a look at the third behavior report: Engagement. This has two…

  32. Google Boldly Rejects UK Privacy Laws in Safari…

    Google has told the UK High Court that it isn't subject to UK privacy laws because it is a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and…

  33. L'Oreal Launches New Makeup Line Designed by YouTube…

    L'Oreal announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force…

  34. Google Outage: Web Traffic Dips 40% During 5 Minute Blackout

    Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services – including Search, Gmail, and…

  35. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. The Google Analytics SDK…

  36. Google's Pure Spam Manual Action: Matt Cutts on How…

    Author's Note: This is the first in a weekly series detailing specific spam warnings that webmasters might find displayed in Google Webmaster Tools manual action viewer, the types of things…

  37. 4 Ways to Find Out Why Your Website Traffic Died…

    A site redesign and relaunch can be an exciting and busy time in the life of a company’s web marketing program. It's a great time to shake a site down to its core, revamp the message,…

  38. Content Syndication: How to Get Started

    Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. The idea is to drive more…

  39. Big Data = Big Trouble: How to Avoid 5 Data Analysis…

    I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread…

  40. How Long Should You Wait Before Submitting a…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  41. Why Do Baidu? Preparing for Paid, Owned, Earned…

    Global/international search is growing rapidly in the U.S. And there are a handful of countries that continue to drive this growth trajectory. China, Brazil, and Russia are at the forefront.…

  42. Play 'Missile Command' Game on YouTube

    In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic "Missile Command" Atari video game. To trigger it, play any video, click on white…

  43. Google's Search Market Share Shoots Back to 67%

    Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google's market share shot back to 67 percent…

  44. 5 New Website Vulnerabilities Straight from Black…

    Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the somewhat incredible, totally awesome and you-won't-sleep-tonight world of online…

  45. Google AdWords Keyword Planner vs. Keyword Tool: SEO…

    Google's AdWords Keyword Tool enables online marketers to quickly retrieve an overview of the relevancy of single search terms as well as whole product categories and brands, making it an…

  46. How to Find Free Images With Google's Advanced Image Search

    The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are several benefits to doing this, with the most…

  47. The 11 Most Popular Sports Teams in the World in…

    Everyone has their favorite sports team, whether it's the Philadelphia Flyers, Hull City, or the Northern Virginia Majestics (U12). In the past on SEW we've taken a look at social media as it…

  48. Mobile Traffic Up 125% but Conversions Lag Behind…

    It's no secret mobile usage is up, and brands are experiencing more and more visits to their website from mobile devices like smartphones and tablets. But are they converting? In the first…

  49. Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

    Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used…

  50. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. Image credit: 2013 Social CEO Report, CEO.com Here are some insights on social…

  51. How to Create YouTube Video Ad Campaigns for Direct…

    YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broken lawnmower? Yet again, more…

  52. 5 Ways to Localize Social to Boost Relevance and Exposure

    By now, large multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local…

  53. 'Geo-Conquesting' Drives Customers Away from Local…

    "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the competitor's location – is the next big thing,…

  54. Oklahoma Uses YouTube TrueView Ads to Boost Tourism…

    What do most people know about Oklahoma? They probably know the title song from "Oklahoma!" It was the first musical written by the team of composer Richard Rodgers and librettist Oscar…