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  1. Google Doodle Administers Rorschach Inkblot Test

    Today, Google honors Swiss psychiatrist and psychoanalyst Hermann Rorschach, best known as the founder of the psychological test, the Rorschach inkblot. The Rorschach test, created in 1921,…

  2. The Role of #Hashtags in Social Media and Search

    By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog…

  3. 315 Businesses Boost Rankings by Optimizing Their…

    The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+ continues to prove itself out as a winning strategy that can pay big dividends, according to a…

  4. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully…

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips…

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of…

  6. 10 Online PR Lessons From the Huge Success of Phonebloks

    You start with an idea, create an explainer video, spend a minimum amount of money, and 8 weeks later you've got more than 17 million YouTube views, thousands of quality links, 900,000…

  7. No. 1 Position in AdWords Doesn't Always Get Highest…

    What share of clicks does the No. 1 position in Google's paid search results get? This is the question digital marketing agency Accuracast attempted to answer in a 12-month study of ad…

  8. Rand Fishkin Talks New Approach to Link Building,…

    "Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy." That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The…

  9. 5 Facebook Ad Features to Use NOW!

    Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad creation. Read on for five…

  10. Why You Must Optimize and Create Content for More…

    One of the game-changing benefits the Internet handed to marketers is targeted marketing. The benefits of getting your content in front of someone looking for a product or service in your…

  11. Facebook Mobile Referrals Up More Than 250% [Study]

    Facebook mobile traffic to websites was up approximately 253 percent year-over-year in September 2013; this, according to social media-sharing company Shareaholic, which released data last…

  12. Marketers Talk Hummingbird, '(Not Provided)' & More…

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov. 5, for a collaborative get together with SES…

  13. Could Bing Ever Overtake Google in Search?

    Preface: I'm pissed at Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing…

  14. 13 Metrics Every PPC Report Should Have

    Metrics, whether for PPC or email, can be tied back to four basic lifecycle stages: attracting, engaging, converting, and renewing. In an ongoing effort of consistency in multi-channel…

  15. The Continued Collision of Big Data with Mobile & Local

    Tracking search ads' influence on offline conversions has always been contentious. We've relied on clicks for years as a sort of proxy, and we're moving toward things like phone calls and even…

  16. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. Many businesses…

  17. Yelp Lawsuit Seeks Wages for Yelpers

    A lawsuit filed in California is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the…

  18. In Memoriam: Ren Warmuz of Trellian

    The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who was battling cancer for about a year, passed…

  19. Google Starts Indexing App Content

    If you have an Android app, you'll be happy to hear the latest feature by Google for app developers. Developers will now have the option to get their app content indexed, and that content to…

  20. Brands Expected to Respond Within an Hour on Twitter [Study]

    The next time you think about putting off a response to that tweet your brand just received on Twitter – or not responding at all – think again. According to research put out by…

  21. Pinterest Adds Related Pins for Better Discovery

    Pinterest is adding "related pins" to users' home feeds, in a bid to improve its discovery features and pin-based recommendations. The pinboard-style photo-sharing website realizes that it…

  22. 3 Google Shopping Campaign Challenges & Solutions

    On October 22, Google announced a new enhancement to Product Listing Ads, called Shopping Campaigns. The announcement came via the official Google AdWords blog, and notes a number of key…

  23. Can RTB Turn Display Into Search?

    When advertisers consider which marketing channels are most likely to drive direct conversions, pay-per-click (PPC) search is most often the go-to channel. It isn't hard to understand why…

  24. Long-Time Voice in the Industry Jill Whalen Says…

    Jill Whalen of High Rankings has been a voice in the SEO community since SEO was in its infancy. This week, she announced she was officially leaving SEO in pursuit of other interests. In her…

  25. How to Maximize Sales and ROI on Black Friday and…

    On November 24th, 2011, more than $52 million was spent on Cyber Monday. According to IBM’s Smarter Commerce division, the 2012 Cyber Monday was the largest online shopping day in…

  26. Content Marketing for Small Business: The Five Ws

    No matter the size of your business, you're often going to come across the same types of issues and have the same overall goals. Plus, content still has identical meaning and rationale, and…

  27. A Beginner's Guide to Ghost

    WordPress is a workhorse. I love it like lots of people do. I've used it to build everything from full ecommerce shops to simple micro sites. But am I in too deep? I'm acclimated to the…

  28. Google Webmaster Tools Now Highlights Security Issues

    Last week at Pubcon, Google's Matt Cutts said that Google was working on the next generation of hacked site detection during his keynote. Google has announced some updates today in the way…

  29. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great…

  30. Travel Agencies Aggressively Targeting Hotel Brand…

    Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a study to see just how many online travel agencies were potentially…

  31. Google AdWords Bidding Strategies: The Complete Guide

    While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Now with Flexible Bidding Strategies it may be a bit confusing as to what…

  32. Writing Content for Users vs. Search Engines: Is…

    There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to both in an unobtrusive fashion.…

  33. The 4 Levels of UX Design

    Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That's just putting lipstick on the pig. Or, as they say in Maine, "you can't…

  34. Google Inks Cross Media Ad Deal With Publicis

    Google has signed a multi-million cross-media advertising deal with Publicis Groupe, one of the largest advertising agencies in the world, through its subsidiary MediaVest,  a company…

  35. Google+ Hangouts on Air, Videos & Photos…

    This morning in a San Francisco warehouse Google had rented out for the occasion, the search and social giant unveiled new and upgraded features for Google+, their social networking platform.…

  36. Matt Cutts: Larger Websites Don't Automatically Rank…

    Webmasters have always gone by the rule that the more pages you get indexed on a website, the better it is for Google. Not only do you have a larger website overall, but you can also capture a…

  37. 21 Best FREE SEO Tools for On-Page Optimization

    Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved…

  38. 30 Quick & Easy Ways to Increase Your Site's Linkability

    One of the most common issues that arises when I'm laying out a plan for a client who wants help with link building is this: there's no time. Can't I just handle it and send them a report each…

  39. Social Video ROI: Relationships That Convert

    Many marketers assume "social video" mostly means sharing on YouTube, Facebook, and other social networks. What's forgotten? The "social" part. To successfully incorporate video into your…

  40. Bring Your Paid, Owned, Earned Media Together at SES…

    SES Chicago 2013 kicks off next week in the windy city at the Marriott Magnificent Mile. This is your final chance this year in North America to learn the latest marketing strategies, tactics,…

  41. Buffer’s Response to Hacking: A Study in Social…

    More often than brands would probably like, we’re given opportunities to learn about social media crisis management through the highly visible fallout from the experiences of others.…

  42. Gamification in Marketing: Lessons from the Khan…

    In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.…

  43. 5 Google AdWords Enhanced Campaign Tips for…

    Enhanced Campaign features have been available in beta since February, yet as with many new technologies, learning the ropes can be a big effort, especially given all the of the recent changes…

  44. Will Disavowing a Competitor's Links Hurt Their…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  45. Facebook on Graph Search Posts Index: 700 TB of Data…

    What does it take to power a social search index with over a trillion total posts and hundreds of terabytes of data? Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek…

  46. Link Building 101: Local Link Building

    Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and…

  47. Stop Obsessing Over AdWords Quality Score

    Quality score is more complex than you think it is, but probably less useful. It's an integral part of the ad auction, yet the metrics Google provides to advertisers can be misleading. Don't…

  48. Matt Cutts on SEO, PageRank, Spam & the Future of…

    Matt Cutts kicked off day two at Pubcon with another of his signature keynotes, dispelling myths, talking about spammers and about Jason Calcanis’ keynote from day one, at the urging of…

  49. Goodbye, Google PageRank Data: Maybe Just for Now,…

    Earlier this month, I had speculated that Google was getting ready to retire PageRank. It hadn’t been updated for several months and Matt Cutts hinted that PageRank “started to go…

  50. The Value of Referrer Data in Link Building

    Before we get into this article let me first state, link building is not dead.  There are a lot of opinions floating around the web on both sides; this is just mine.  Google has shut…

  51. Halloween Inspired SEO Tricks to Keep Spiders at Bay

    Over the years, I’ve made a habit of prodigiously extolling search engine best practices per contra to taking shortcuts designed to trick search engines into trusting that an online…

  52. Leap Motion and the Future of Gestural Search

    When the Leap Motion Controller debuted to the general public this past spring, response was lukewarm at best. Tech journalists grudgingly admitted it might be cool for gaming, if nothing…

  53. Google Says: Use AdWords Ad Extensions, Or Else

    Earlier this week, Google unexpectedly rolled out an update to their AdWords Ad Rank algorithm—you know, the one that decides how your ads are positioned on search results pages and how…

  54. Yahoo Remains Top Web Property: comScore

    Yahoo’s on top, continuing to surpass Google in comScore’s September Media Metrix report, which measures traffic to top web properties. September marked the third month in a row…