SEO News

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  1. Google's Matt Cutts: Here's How to Deal With…

    If your website sometimes has minor short-term duplicate content issues, how can you avoid being caught in Google's duplicate content filter? That's the topic of the latest Webmaster Help…

  2. Interactive U.S. Map Shows Google, Windows, Mac…

    Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover…

  3. Pinterest Acquires VisualGraph to Boost Image Recognition

    Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition and visual search platform. Many speculate this move not only primes…

  4. French Privacy Watchdog Fines Google €150,000

    Google has been fined €150,000 (roughly $203,000) by the French data protection authority after it ruled that the firm doesn't comply with the country's data protection laws. The…

  5. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single…

  6. 4 Local Search Tactics That Will Matter More in 2014

    One of the more interesting aspects of seeing local search mature over the past seven years has been how little the algorithm driving local search results on Google has shifted. For example,…

  7. 6 Tips for Leaving Your Marketing Bubble

    Make any good New Year's resolutions this year? How about one specifically related to your business or how you'll make 2014 even more profitable than last year? If you haven't, there's still…

  8. Google Webmaster Tools Now Provides More Specific…

    Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those…

  9. Unruly's Second Opinion on Top 10 Social Video…

    Last week, Search Engine Watch shared our top 10 predictions for video in 2014. This week, Unruly Media shared its 10 social video predictions for 2014. Why would you want to get a second…

  10. Twitter Co-Founder Launches Q&A Social Search Jelly App

    Twitter co-founder Biz Stone might have left the world's biggest social network Twitter a while back but he hasn't given up on technology entrepreneurism, having launched a social search app…

  11. 10 Lessons On Creating Spectacular Content

    The nature of link building continues to change and is likely to embrace the online PR model even more in the year ahead. Put simply, this means moving away from email blasts targeted at…

  12. How Should You Charge For SEM?

    One of the major benefits of paid search is that you can create an AdWords account and start driving traffic today. But setting up an account correctly takes time. Whether you are a…

  13. Is Your Website Bass Ackwards?

    I often give UX design presentations to small networking groups of 10-30 people. I like these more intimate groups where I can interact with folks more directly and begin speaking with my name…

  14. European Search Awards Entry Deadline is Fast Approaching

    Time is quickly running out to enter your nominations for the European Search Awards. The entry deadline is Friday, January 17, for individuals, agencies, or organizations hoping to have their…

  15. Yahoo Confirms Its Ads Spread Malware to Users

    Hundreds of thousands of Yahoo users in European countries including the UK, France and Romania may have been infected with malware injected into advertising hosted on Yahoo websites. Dutch…

  16. Rap Genius No SEO Genius: Lyric Site Fails to…

    If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with associated ads for ring tones and downloads. In such a competitive…

  17. Facebook Sued for Profiting From Private Message Data

    Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged "systematic interception" and commercial use of private messages sent between users…

  18. Google Android's Next Destination: Audi, Honda, GM,…

    Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance (OAA) to bring the Android mobile operating system to…

  19. Conquering Content Marketing in 5 Steps: It All…

    Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama in…

  20. Reverse Engineer Sociology & Influencer…

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time consuming task.…

  21. Why Apps Will Dethrone Content as King of Digital Marketing

    Every year or so, a tried and true online marketing tactic is declared "dead." This usually happens long before it actually is dead, sometimes even while it's in its prime. So I'll do you a…

  22. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This holiday…

  23. 40% of Facebook Users Visit the Site Multiple Times…

    As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew's Social Media Update 2013. Pew's new study reveals that more…

  24. Link Building the Right Way in 2014

    Let's face it. Link building isn't sexy. Link building isn't fun. And in 2014, if done correctly, it certainly isn't cheap or easy. Most importantly, and contrary to what you may have heard,…

  25. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a…

  26. 4 Surprisingly Awesome Google Retail Opportunities for 2014

    In the retail sphere, there is a constant need to innovate and approach consumer needs from a different paradigm, with more and more of an overlap between the digital experience and…

  27. 5 Ways to Have Killer Content in 2014

    If there's one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010...), it was that "content is king." Frankly, this phrase has been said so many times that it has lost its meaning. What…

  28. An Integrated Marketing Blueprint to Grow Sales &…

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years.…

  29. Top 10 SEO New Year's Resolutions for a Successful 2014

    It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New…

  30. Facebook Photo Sizes Cheat Sheet for Marketers:…

    Smart marketers have known the way to a fan's heart is through their eyes for some time, but significant changes to Facebook's News Feed underscored the importance of visuals even…

  31. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when…

  32. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That's not to say that SEM has…

  33. Why Content Marketing is a Definitive Method for…

    Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk…

  34. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks…

    The one thing marketers agree on is there isn't enough time in the day to accomplish everything. Often the best way to find more time is to save time. Improving your Excel skills is a great…

  35. 6 Major Google Changes Reveal the Future of SEO

    The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of…

  36. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to…

  37. How Much Should You Spend on SEO Services?

    Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven…

  38. Reduce Bounce Rate: 20 Things to Consider

    Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of "this is how XYZ will reduce…

  39. 2013 Web Analytics Year in Review

    With multiple updates each month, 2013 was a huge year for the Google Analytics team. The changes included several improvements to the user interface, the introduction of several real-time…

  40. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the…

  41. 3 Reasons Why Responsive Web Design is the Best…

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a…

  42. How Link Building Changed in 2013

    Every year, link building gets harder. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about new factors that may outweigh…

  43. 10 Essential WordPress Plugins to Improve SEO & Usability

    After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your…

  44. 16 Secret Google Analytics Advanced Segments Worth…

    Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced…

  45. The Ultimate List to Clean Up Your PPC Accounts for…

    Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your…

  46. Twitter 2013 Year in Review: Notable Features, News…

    Ah, how time flies … especially in the Twittersphere – where 140 characters rule and 6 seconds of video say it all. It seems like just yesterday we were oogling over Twitter…

  47. 20 Top YouTube and Video Marketing Stories of 2013

    Google's YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV…

  48. 4 Memorable Twitter Campaigns of 2013

    Ladies and gentlemen, I'm happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that…

  49. Happy Holidays from Search Engine Watch!

    As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, all of us at Search Engine Watch, as well as our sister brands…

  50. The Biggest Mobile Trends and Stories of 2013

    In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In…

  51. 9 Things You Must Update When Moving Your Business Location

    Are you thinking about moving your business to a new location? Is your lease up and you're looking for something larger, more affordable, or with a better location? Moving your business from…

  52. How to Plan Effectively for Content Marketing in 2014

    We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and…

  53. Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

    The 2013 holiday season saw record-high increases in clicks, impressions, and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to…

  54. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great…