SEO News

The NewsWall™

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  1. Negative SEO Case Study: How to Uncover an Attack…

    Ever since Google launched the Penguin update back in April 2012, the SEO community has debated the impact of negative SEO, a practice whereby competitors can point hundreds or thousands of…

  2. 3 Ways Ecommerce Websites Can Grow or Maintain…

    Organic search traffic has long been one of the most valuable sources of traffic for any e-commerce site. Not only is the sheer volume of visitors huge, but those eyeballs were often net-new…

  3. Sequencing the DNA of the Perfect Comment [Study]

    Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging the spread of content. A recent study examined the contribution of…

  4. Google Maps Adds Real-Time Traffic Alerts

    Google has added Waze alerts to its Google Maps service, following its $1.3 billion acquisition in June. Waze, which apparently was eyed up by Apple and Facebook ahead of Google's buyout, is…

  5. 48 Billion Video Views, 19.6 Billion Ad Views in July

    According to the latest data from the comScore Video Metrix service, 187 million Americans watched more than 48 billion online content videos in July, while the number of video ad views…

  6. 3 Ways to Get the Most Out of SES San Francisco

    Going to SES San Francisco? Haven't quite decided yet? Sometimes it's hard to know just how valuable a few days at a search and social marketing conference like this can be without first…

  7. Google Analytics Expands Attribution Capabilities…

    Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The feature is…

  8. 3 Sustainable SEO Tips: Why Recover From Google…

    We've all been there at one point or another. Shoot, you may be going through one of the five stages of Google grief right now. This summer was a tumultuous one for Google algorithm updates.…

  9. A 5-Step Summer Review for Your PPC Account

    As the end of August approaches, thoughts turn to back-to-school. Many schools in the U.S. have already started, and those who haven't are in the throes of preparation. Think back to your…

  10. 21 Ways to Scale Content Promotion for Maximum Exposure

    When it comes to content marketing, one of your primary objectives should be to get your asset in front of as many eyes as possible. The more people that see your content, the better chance…

  11. Google Analytics Engagement Report: How to Find…

    Following on from my posts about the New vs. Returning and Frequency & Recency reports in Google Analytics, it's time to have a look at the third behavior report: Engagement. This has two…

  12. Google Boldly Rejects UK Privacy Laws in Safari…

    Google has told the UK High Court that it isn't subject to UK privacy laws because it is a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and…

  13. L'Oreal Launches New Makeup Line Designed by YouTube…

    L'Oreal announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force…

  14. Google Outage: Web Traffic Dips 40% During 5 Minute Blackout

    Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services – including Search, Gmail, and…

  15. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. The Google Analytics SDK…

  16. Google's Pure Spam Manual Action: Matt Cutts on How…

    Author's Note: This is the first in a weekly series detailing specific spam warnings that webmasters might find displayed in Google Webmaster Tools manual action viewer, the types of things…

  17. 4 Ways to Find Out Why Your Website Traffic Died…

    A site redesign and relaunch can be an exciting and busy time in the life of a company’s web marketing program. It's a great time to shake a site down to its core, revamp the message,…

  18. Content Syndication: How to Get Started

    Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. The idea is to drive more…

  19. Big Data = Big Trouble: How to Avoid 5 Data Analysis…

    I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread…

  20. How Long Should You Wait Before Submitting a…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  21. Why Do Baidu? Preparing for Paid, Owned, Earned…

    Global/international search is growing rapidly in the U.S. And there are a handful of countries that continue to drive this growth trajectory. China, Brazil, and Russia are at the forefront.…

  22. Play 'Missile Command' Game on YouTube

    In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic "Missile Command" Atari video game. To trigger it, play any video, click on white…

  23. Google's Search Market Share Shoots Back to 67%

    Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google's market share shot back to 67 percent…

  24. 5 New Website Vulnerabilities Straight from Black…

    Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the somewhat incredible, totally awesome and you-won't-sleep-tonight world of online…

  25. Google AdWords Keyword Planner vs. Keyword Tool: SEO…

    Google's AdWords Keyword Tool enables online marketers to quickly retrieve an overview of the relevancy of single search terms as well as whole product categories and brands, making it an…

  26. How to Find Free Images With Google's Advanced Image Search

    The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are several benefits to doing this, with the most…

  27. The 11 Most Popular Sports Teams in the World in…

    Everyone has their favorite sports team, whether it's the Philadelphia Flyers, Hull City, or the Northern Virginia Majestics (U12). In the past on SEW we've taken a look at social media as it…

  28. Mobile Traffic Up 125% but Conversions Lag Behind…

    It's no secret mobile usage is up, and brands are experiencing more and more visits to their website from mobile devices like smartphones and tablets. But are they converting? In the first…

  29. Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

    Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used…

  30. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. Image credit: 2013 Social CEO Report, CEO.com Here are some insights on social…

  31. How to Create YouTube Video Ad Campaigns for Direct…

    YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broken lawnmower? Yet again, more…

  32. 5 Ways to Localize Social to Boost Relevance and Exposure

    By now, large multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local…

  33. 'Geo-Conquesting' Drives Customers Away from Local…

    "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the competitor's location – is the next big thing,…

  34. Oklahoma Uses YouTube TrueView Ads to Boost Tourism…

    What do most people know about Oklahoma? They probably know the title song from "Oklahoma!" It was the first musical written by the team of composer Richard Rodgers and librettist Oscar…

  35. Google Maps 'Doctor Who' Easter Egg Lets You Explore TARDIS

    If you're a big fan of "Doctor Who", you'll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS (which, for those unfamiliar,…

  36. How and When to Use 301 Redirects vs. Canonical

    Web page redirection can seem like a bit of a minefield. The 301 redirect and canonical options have been around for years, but they tend to create confusion and consistently stir-up questions…

  37. 3 Ways to Find Great Link Building Opportunities in…

    Are some industries just too boring for link building? This is a very common question. Amid terrific stories being shared, written about, and linked to every minute, it's easy for link…

  38. The 5 Stages of Google Update Grief

    Sometimes it seems like everything is going perfectly, until suddenly, it's not. Right now a lot of websites find themselves reeling from the effects of a number of different kinds of Google…

  39. The United States of Google: Mapping Google Usage by State

    Online advertising company Chitika conducted research on which U.S. states had the highest use of Google's search engine; East and West Coast states including California, New York and…

  40. Social Ratings, Reviews, and the Power of Groupthink [Study]

    How much do other people’s opinions online affect the way you think about something? According to new research, it could be more than you think. In findings published from a study led…

  41. Matt Cutts Advises When to nofollow Widgets, Infographics

    If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices according to…

  42. 3 Places to Source Data Beyond Google Analytics

    With big data seemingly on everyone's minds, the question is no longer, "Should we use big data analytics to guide our marketing strategies?" but rather, "How can we best use big data to guide…

  43. Time for a New Definition of SEO

    The way we market, sell and deliver SEO services has undoubtedly changed. Google's algorithm updates have made content marketing and social media the core of a strong organic search strategy.…

  44. Got 99 Problems? Missed Paid Search Opportunities…

    Samsung made a big splash this summer with their marketing partnership with Jay Z and his latest album release "Magna Carta Holy Grail". Samsung bought 1 million copies of the album to give…

  45. Google's Patrick Thomas Talks Controversial Content…

    One year ago at SES San Francisco, Google's Distinguished Engineer Matt Cutts revealed that Google had seen more than 30 trillion URLs. As of 2013, that number is closer to 60 trillion unique…

  46. Google Doodle Honors Schrödinger's Cat Creator Erwin…

    A Google Doodle today celebrates Erwin Schrödinger, a Nobel Prize winning Austrian quantum physicist, who was born on this date 126 years ago. He is most notably famous for a thought…

  47. Vince: The Google Update We Should Be Talking About

    Many people have been ranting in the forums for the past several years about the "unfair advantage" big brands have in Google's search results. Ever since the "Vince Update" of February 2009,…

  48. There's a $20 Billion Pot of Gold at the End of the…

    We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile…

  49. Small Business SEO Tactics: Risk vs. Security

    With content marketing gaining momentum in 2013, there are many cries that the "new" SEO is really no different from old SEO, it's just better quality and en vogue. This may be true, but…

  50. A Brief History of Google Search, as Demonstrated by…

    When we think of search engines, the one that immediately leaps to the top of mind is, of course, Google. It's the big yellow fruity thing, the 800 pound gorilla, the top canine, etc. etc.…

  51. Google Puts Local Ads on the Maps App

    Google has introduced a new way for local businesses to advertise on the Google Maps app for iPhone and Android. "Relevant ads", as Google described them, will appear to users after they…

  52. Local Search: How to Rank on Google in 2013 [Survey]

    Moz has released the 2013 Local Search Ranking Factors, a survey of local experts that examines general, specific, and negative ranking factors. It has some interesting data about what local…

  53. Google Webmaster Tools Adds Manual Actions Viewer to…

    For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can now check Google Webmaster Tools at any time to see if they've…

  54. Google Issues New Mobile Speed Guidelines, Updates…

    If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is issuing new guidelines to help ensure those sites are loading…