SEO News
Today's stories shown visually
During an event that launched Econsultancy's first Content Marketing Survey of 1,300 industry agencies, brands and publishers, one guest speaker stated that "SEO departments should be renamed…
For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth (i.e., more downloads). Not…
Is your brand effectively harnessing the power of emotion to deliver a more powerful experience to consumers – and reach more of them? Emotional campaigns are almost twice as likely to…
Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. Thanks to Bharati Ahuja for kicking us off. Now we would like to…
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then…
After we wrote about the exact match domain (EMD) algorithm update, Google confirmed a Panda update was released around the same time, on September 27. This makes sense of traffic…
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the…
Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit." Typically, query or visit volume is used to…
A couple of significant changes in social media and digital marketing have taken place this year: the number of requests for services coming from outside of the United States – in…
Many search marketers have fixated on Panda and Penguin updates from Google this year. There have literally been hundreds of articles and blog posts written about Google’s Panda updates…
Search giant Google has begun warning users that their accounts could be at risk from government-organized cyber-attacks as the firm looks to educate users of the risks they face on the web.…
Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of New York Advertising Week. He said, “Our entire original video content library…
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or…
Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us…
Google has surpassed Microsoft, becoming the world's second largest technology company. Google's market valuation rose 1 percent to $761.78 at the close of the stock market in New York on…
Google Analytics. AdWords Conversions. DoubleClick Floodlight Counters. A/B Testing. Custom Image Tags. Remarketing. We add a lot of code to our websites to track visitors and improve the…
Late last week, Google’s head of webspam Matt Cutts announced a “small,” upcoming algorithm change meant to reduce the amount of low quality exact match domains in search…
As amazing as Facebook can be for an advertising and audience engagement platform, one thing they are just downright horrible at is letting people know about and understanding changes to their…
Have you checked your sitelinks lately? You probably should. Google will soon be enforcing an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign…
In order to successfully market your company on a platform like LinkedIn, it's essential that you focus on meaningful conversation and engagement rather than constant brand boasting. Think…
Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the publisher tool AdSense for Feeds, Classic Plus, which let users…
Iranian officials have unblocked Gmail services for the country's citizens, Reuters reported. The unblocking marks a quick end to the government sanctioned block of Google's email…
Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool. In addition, Hot Searches have been expanded from U.S.-only…
Over the last few years the digital marketing landscape has changed. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to…
Let’s face it. Online shoppers are becoming incredibly savvy these days and boring product pages just won’t cut it. Because most shoppers have developed expectations in terms of…
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords, which is no easy…
Performance marketers have been multiplying their arsenal over the past few years and mobile advertising has really come into its own over the past 2 years or so. There are many ad network for…
On SEW we try to reserve Saturdays for non-search content that we still think is of interest to our readers. We've been getting excited about the potential of crowdfunding and so we asked a…
CEO Tim Cook has issued a rare apology on behalf of Apple, admitting that its new Maps tool with iOS 6 isn't good enough. "We are extremely sorry for the frustration this has caused our…
Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. After performing a Bing search, the "People Who Know" section of the Social Sidebar will…
Remarketing is now an established tactic leveraged by many (if not all) digital marketers trying to maximize conversion activity. Retargeting, in its simplest form, is the practice of…
Women outnumber men on Facebook, yet marketers spend more targeting men, allocating 53 percent of their budget to male users. Why is that? Quite simply, men are cheap. So say Kenshoo Social…
For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over…
Professional social network LinkedIn has introduced a feature that allows users to recognize professionals for their expertise. Similar in a way to Facebook's "Likes", Endorsements has…
Media magnate Rupert Murdoch has backed down from blocking Google and says that he will let the search engine index his newspapers. Murdoch went to war with the search giant over how and…
Google has unveiled plans to use wind energy to power its new Oklahoma data center. The search giant has signed an agreement to use 48 MW of wind energy from the Canadian Hills Wind Project…
Twitter has updated their robots.txt file to allow search engines to crawl more of the site. Specifically, Google, Bing, Yandex and others will now have access to Twitter’s search…
With Google launching an easier to implement, more feature-enabled version of their remarketing code, now it’s easy for advertisers to create and set up the newest Google remarketing…
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can…
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. So how do you get any attention for your name with such a small image and nobody…
As search marketers, we’re used to having a lot of control. We have all sorts of levers to pull – creative, keywords, bids, budget caps, etc. And optimizing these factors to make…
By now, most Google users are accustomed to seeing Google celebrate the birthdays of famous artists, scientists, and holidays or events. Today, Google is celebrating its own birthday, as the…
Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program. To date, tens of thousands of merchants…
Yahoo CEO Marissa Mayer laid out her vision for the future of Yahoo for employees yesterday, some of whom leaked the details of her plan to AllThingsD’s Kara Swisher. Don’t get too…
Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including shopping and product research; when they…
Tech dreamers with aspirations of creating a search engine to rival Google: take heart in the story of DuckDuckGo. Now celebrating its fourth birthday, this popular alternative engine is…
For those who are new to the party, Google remarketing provides marketers with an opportunity to stay engaged with users who were on their site (or their client’s sites) and then offer…
With more than 2 million orders of the iPhone 5 placed within the first 24 hours, the consumer mobile movement shows no sign of waning. Mobile touches every demographic regardless of gender,…
Bad news for iPhone users. Google has revealed that it won't be bringing Google Maps back to IOS anytime soon. Apple launched its own Maps application last week, a move that was met by…
One of the most prevalent ideas floating around the internet is that if you're not in a sexy niche, no one will want to link to you. Eric Ward once used the example of social media for…
“Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able…
If you know anything at all about PPC, you know that campaign optimization is one of the most important tasks a PPC manager can perform. Managers spend most of their day tweaking bids, ad…
The Iranian government has started filtering Google searches and Gmail in order to increase its own security. The Iranian government announced its intention to screen Google communications…
Google announced improvements to their rich snippet testing tool late last week, including a new moniker: the Structured Data Testing Tool. There are three major changes, says Google:…
