SEO News

The NewsWall™

Today's stories shown visually

  1. The 'New SEO' is Plain Old Marketing

    The latest trend in SEO seems to be change. Changes in the way Google evaluates signals, changes in the way brands are treated, changes in the way we all have to approach what optimization…

  2. Google Trends Updates Accommodate Misspellings and…

    Google Trends is a great place for webmasters to spot trends and get some concrete marketing data. However, the data doesn’t take into account such things as misspellings or alternative…

  3. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    It can be bit complicated for websites with a high number of smartphone visitors to figure out issues like 404 errors when only smartphone visitors or desktop users may be affected. Often,…

  4. Matt Cutts: Don’t Stitch Copied Content from Multiple Sites

    While many marketers and site owners understand the importance of quality, original content in their marketing plans, there are still those who are testing the boundaries of what that actually…

  5. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. The social network will work alongside partner companies to offer advertisers access to…

  6. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Bing, Yahoo and Ask have each revealed the most-searched people, places and things for 2013, on each of their respective platforms. Hot topics this year include Obamacare, Miley Cyrus and…

  7. 5 Steps to Building a Results-Driven Multi-Channel…

    One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results. Far too often, marketers depend on search position,…

  8. Google AdWords Call Extensions: Beware the Data Gaps

    Do you have major gaps in call tracking data from Google AdWords Call Extensions? You just might, if you haven’t followed important rules. Thankfully, there are solutions to fill these…

  9. Consumer Packaged Goods Keyword Strategies Offer…

    One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are, but very few can say…

  10. Google Search Results Now Include Apps for Android Users

    Android users can now see apps in search results when searching on their mobile device -- and if they're logged in, they can see links to apps they already have. "Starting today, Google can…

  11. Stolen Logins for 2 Million Email & Social Media…

    Almost two million login credentials including those for sites such as Facebook, Google and Twitter have been found online by security researchers. Researchers from Trustwave’s…

  12. Google & NORAD/Microsoft Go Head-to-Head with…

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has…

  13. Google's Universal Privacy Policy Class Action…

    A lawsuit against Google over their universal privacy policy has been dismissed by a California judge. Plaintiffs sought damages from Google, arguing the search and social giant "made money…

  14. Racist YouTube Video Epicenter of Bizarre…

    It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker at a football game. A commercial for law firm McCutcheon & Hamner, P.C. is going viral for all the…

  15. Facebook News Feed Now Favors High-Quality Articles

    As part of an ongoing effort to keep Facebook users up-to-date, Facebook announced recent algorithm changes that give high-quality articles shared on the social network favorable position in…

  16. Digital Marketers: 'Insanely Ambitious' Wolfram…

      Image credit: Wolfram Alpha Stephen Wolfram has been working on a knowledge-based programming language he promises will become profoundly important in the world of technology and…

  17. Marketing & Sales Alignment: 5 Practical Tips

    Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings. This has to…

  18. Give a Little, Get a Lot: How Superstar SEOs Use…

    At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and…

  19. Matt Cutts on Linking Guidelines: How Many Links on a Page?

    There has been a rule of thumb for many years that you shouldn’t have more than 100 links per page. While the webmaster guidelines have changed to state that link should be keeping to a…

  20. 'Demerol,' 'Butt' & 'Preggers' Among 1,400 Strange…

    Internet giant Google's Android mobile operating system has a dictionary of unsavoury words that it would rather users not type. The list, part of a file called Dictionaries in the OS…

  21. Special Delivery from Amazon's Doorstep Drones

    In what could be either tremendously exciting or terrifying news, Amazon announced the newest members of its delivery fleet: Drones that drop Amazon.com purchases in 30 minutes or less. Its…

  22. Google, Bing, Yahoo Ordered by French Court to Block…

    Typically, Google gets pirated content sites out of the search index when companies file a DMCA -- numerous pirate sites have already been removed from the index due to webmaster guideline…

  23. FTC Workshop 'Blurred Lines: Advertising or…

    Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial. The practice has blossomed online in the form of native…

  24. Apple Buys Social Search & Analytics Firm Topsy for $200m

    Software developer Apple acquired its second company in as many weeks on Monday by picking up Twitter analytics specialists Topsy. Following its acquisition of Primesense, the company behind…

  25. Think First, Link Later: Creativity in SEO

    Increasingly, the only type of links worth going after are top quality links. However, these are difficult to get; your content and pitch must be top notch. To produce top notch work, you need…

  26. The Buzz on Search and Social Signals: Building…

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels,…

  27. Google Glass Not Welcome in Seattle Diner

    A Seattle diner has banned its customers from wearing Google Glass, as one visitor found out the hard way. Nick Starr is a network engineer from Seattle who visited the Lost Lake diner…

  28. Black Friday Mobile Sales & Thanksgiving Day…

    The week prior to Thanksgiving, we reported on Black Friday forecasts predicting what people would be shopping for and which devices they’d be using on one of the biggest U.S. holiday…

  29. SEO Really is Dead, Long Live...Uh...What Should We…

    Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.…

  30. How to Build Links to Your Social Profiles

    This post isn't about using social profiles to build links to your website – you can find in this post on social media link building. What this post covers is building links, both…

  31. The Multi-Platform Majority Has Arrived. Are You Ready?

    One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell phones. They have a very hard time getting their heads…

  32. Paid Search Ads Paired with Facebook Ads Yield 30%…

    In web marketing, multiple channels work together to boost return on investment. Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might…

  33. 57% of Ecommerce Brands Don't Use Site Search in…

    How do you integrate your site search capabilities into your marketing? Do you use the data at all? This is what SLI Systems set out to study in its latest research that asked ecommerce brands…

  34. Google Wants to Write Your Social Media Messages For You

    Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks.…

  35. As Microsoft Moves to Encrypted Search, Webmasters…

    Microsoft is reportedly looking at encrypting their Internet traffic which would include their search results, in response to the NSA spying controversy where it is believed that the NSA was…

  36. A Guide to Google AdWords Bid Adjustments & 10 Top…

    In "Google AdWords Bidding Strategies: The Complete Guide" we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding…

  37. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most…

  38. Machine Learning Basics for Better Content & SEO Results

    We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about them? Do you understand what they're capable of learning and how they go…

  39. Google Adds Ability to Undo Changes in AdWords

    Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button. This essentially provides advertisers with a backup of all the things they are…

  40. Matt Cutts: Use the Link Disavow Tool Even if Your…

    When Google launched the disavow tool, there was lots of discussion about whether people should use the disavow tool even Google hadn't taken a manual action against their sites. There were…

  41. Google's Yellow Ads Label Now Showing on Desktop Searches

    Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The "Ad" or "Ads" label, which many people have seen on mobile search results, is…

  42. How to Use Images in Your Link Building Campaigns

    It's no secret that content that includes images attracts more attention. I've seen statistics that say that content with images can get well over 90 percent more total views than content…

  43. The 4 A's of Killer Conversions

    The underlying principles of UX design are rooted in psychology and leverages what we know about human cognition to incite specific behaviors. Tactical UX focuses on applying predictable…

  44. How to Convert One-Time Customers Into Repeat or…

    All great parties must come to an end. The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing…

  45. Google's Eric Schmidt Tells iPhone Users How to…

    What do you get the Apple fanboi who has everything? If you're Google Executive Chairman Eric Schmidt, the answer is an Android phone. The recommendation came as part of a rare and lengthy…

  46. New Google Newsstand App Replaces Play Magazines, Currents

    Google has released a Google Play Newsstand app for Android. The new arrival replaces Google Play Magazines and Google Currents to provide a one-stop shop for digital news feeds and magazine…

  47. Twitter TV Ads Launches Conversation Targeting

    Earlier this year, Twitter launched TV ad targeting – a way for brands to further reach TV viewers on Twitter who may have been exposed to their ads during a television show. Last week,…

  48. 97% of Top U.S. Retailers Not Following Mobile…

    The maintenance of mobile websites can be complicated; even top retailers make common mistakes. Recently, Pure Oxygen Labs released a study examining top 100 U.S. retailers online and found 97…

  49. SEO in 2014: How to Prepare for Google's 2014…

    It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from…

  50. Actionable Insights You Can Find in Google Analytics…

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Not to mention these systems can be rather complicated, creating a…

  51. What 'Quick Win' Metric Can You Identify & Measure…

    Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we think we should. An entire industry of wellness programs and lifestyle medicine have…

  52. Is Negative SEO a Fairly Easy Practice?

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  53. Social Media ROI: 11 FREE Tools for Measuring Social…

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for…

  54. Ask.com's Top Question of 2013: What is the Royal…

    George Alexander Louis sure was popular this year. You may know him better as His Royal Highness Prince George of Cambridge. The son of Britain's Prince William and Kate was born on July 22…