SEO News

The NewsWall™

Today's stories shown visually

  1. Google Names Next Android Operating System KitKat

    Google has announced that the next version of its Android 4.4 operating system will be called KitKat, in a surprise move to use the chocolate bar brand over Key Lime Pie. "Android is the…

  2. Facebook Hashtags Not Yielding Added Exposure for…

    Ever since Facebook hashtags hit the scene in June, marketers have been trying to figure out if they're worth the extra effort. So far, the results aren't looking good. First, Simply…

  3. Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

    Many PPC advertisers who need to geo-target their audiences can find it challenging to find the volume they need when limiting to location. Since some searchers limit cookies or browse…

  4. SEO Packages: Buyer Beware

    All too often, I have new clients share the "strategy" their previous SEO company/consultant had suggested (or worse – implemented) and it's some sort of a package deal. Often, these…

  5. Thin Content With Little or No Added Value Manual…

    If you've received a warning in your Google Webmaster Tools account about thin content with little or no added value, you will need to rectify that before your site will have much success in…

  6. Multi-Channel Analytics: An Interview With SES San…

    SES San Francisco is next week, taking place September 10-13. The comprehensive agenda of this conference will walk you through the new marketing landscape of converged media will be led by…

  7. Facebook to Users: You Have Exactly 7 Days Until We Own You

    In connection with a class action settlement, Facebook last week made "proposed" changes to its data use policy and statement of rights and responsibilities. In an official announcement,…

  8. How to Use Google Trends for SEO

    Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop…

  9. Seasonal Link Building in 6 Steps

    Just because your business doesn't have traditional seasonal spikes doesn't mean that you can't use a seasonal approach in order to capitalize on the increased interest that comes with…

  10. Monitoring Your SEO Clients with Cyfe

    Ever have trouble keeping up with everything when it comes to managing your clients – or even your own websites? If so, then Cyfe could be the answer to managing multiple SEO campaigns.…

  11. What Are Some Post-Google Penguin, Budget-Friendly…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  12. Why Google Wants to Know About Small Websites That…

    Do you have a small website that isn't performing as well in Google's search results as you think it should? If so, you could have the opportunity to have someone on the Google webspam team…

  13. New on Twitter: Lead Generation Cards for All…

    Twitter was busy this week with two announcements that included the availability of Lead Generation Cards to all advertisers, and an easier way to follow conversation happening on Twitter.…

  14. Link Building 101: How to Conduct a Backlink Analysis

    Every day, individuals who are new to SEO need to learn the basics of link building and important concepts and strategies within a campaign. This link building 101 post will continue the…

  15. Keyword Mining: An Interview With SES San Francisco…

    Image Credit: Jackie Hole Bill Hunt is an online marketing professional who is the president of Back Azimuth Consulting. He writes for various publications, including Search Engine Watch,…

  16. Why Google Won't Respond to the 5,000…

    The latest Google webmaster help video deals with the possibility of Google providing true support to webmasters, where if a webmaster has a specific issue such as with ranking, they can talk…

  17. Yelp Gets Bad Reviews From Small Business Owners in…

    Small business owners have criticized Yelp since the company's launch nearly 10 years ago. But dozens of Los Angeles business owners recently gathered together to voice their concerns in…

  18. Facebook Revamps Contest Rules for Businesses

    Facebook drastically changed its contest rules for businesses this week. Businesses can now run contests and promotions freely on their own timelines without the use of a third-party app,…

  19. Correlation, Causation & Coincidence in SEO

    A recent blog post on Moz by Cyrus Shepard caused quite a stir in the SEO community. This stir was rooted in part over lack of understanding of the difference between correlation and…

  20. Retail Paid Search Traffic Up 30%, Organic Visits…

    E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013. The study primarily focused on the differences…

  21. Let Your Audience's Interests Guide Your Content Strategy

    One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing content that is worthy of a Facebook like, a tweet, or a LinkedIn…

  22. Google Doodle Marks 50th Anniversary of King's 'I…

    Today's Google Doodle celebrates Martin Luther King Jr.'s "I Have a Dream" speech, which he gave on August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln…

  23. Goodbye, Video Responses: YouTube Giveth and YouTube…

    A small army of commentators have already commented on YouTube's decision to retire Video Responses. But virtually no one seems to have noticed that YouTube has dramatically changed the list…

  24. Google '(Not Provided)' Traffic Highest for Tech…

    BrightEdge recently released findings that confirmed what many marketers are dealing with today: Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same…

  25. SEO Audit Findings: 4 Hidden Technical Problems That…

    I conduct a lot of large-scale SEO audits, which can often uncover a lot of large-scale SEO problems. On sites with millions of pages indexed, technical problems can sometimes yield…

  26. How to Write Great Content: Because Awesome Content…

    You know what's probably really unhelpful for a client or business owner? Being told to write "great content." Because what does that mean? How is that actionable? It isn't. We've all been…

  27. After Being Crushed By Google Panda, Voucher and Car…

    After unprecedented numbers of sites recovered from Panda as a result of the last confirmed update, many people stil have questions about what sites need to do to escape the wrath of the…

  28. Keyword Stuffing & Hidden Text Manual Action: Google…

    Author's Note: This article is part of a series detailing specific spam warnings that webmasters might find displayed in Google Webmaster Tools manual action viewer, the types of things that…

  29. EdgeRank is Dead, Long Live Facebook's EdgeRank Algorithm!

    EdgeRank died a quiet death more than two years ago. Surprised? So were we when we learned of its untimely death on August 16 from a report in Marketing Land. "EdgeRank" was the name given…

  30. New Bing Product Search Launches

    Big changes are coming to Bing's shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications,…

  31. Ten Tips to the Top of Google

    Ten years ago, creating a website and getting found in Google wasn't hard to do. Choose a domain. Learn some basic HTML code. Do some keyword research. Create some title tags and meta tags.…

  32. Product Listing Ads Click-Through Rate 21% Higher…

    Marin Software today released a report that showed Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard…

  33. From Keyword Strings to 'Things': Some New Tidbits…

    My daily Google searches – both personal and business related – have been generating more, and more, teeny-tiny heads in the SERPs, a sign that Google authorship adoption continues…

  34. How to Rock Your Customers' World: An Interview With…

    SES San Francisco is just a couple weeks away, and Bryan Eisenberg will be one of the featured speakers. His session, Mad Men of Search: How They Leverage Data to Rock the Customer…

  35. Google Finally Supports Paid and Organic Co-Optimization

    Google has now made it possible to "analyze and optimize your search footprint" with the new AdWords Paid & Organic report. Adding this functionality was a bit surprising, since Google…

  36. A Great Strategy to Create In-Depth Evergreen Content

    Let's face it, we knew it was coming. With Google increasingly putting the squeeze on poor marketing practices, either by punishing websites for using manipulative link building practices or…

  37. 12 Questions to Separate Social Media Experts From…

    Social media takes time. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't have a team member to take…

  38. 5 Clever Ways to Leverage PR for SEO Success

    When looking for fresh link building ideas, seek inspiration from PR pros. They have long used several tried and tested methods to enhance the brand image and sales of their clients. Forget…

  39. Content Curation & SEO: A Bad Match?

    Many publishers continue to seek cheap and easy ways to publish lots of pages and get them up with a goal of bringing in incremental search traffic. One method many people look at is content…

  40. Facebook Advertisers Can Access Professional Photos…

    Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are commercially licensed and available for all…

  41. Google AdWords Adds New Paid & Organic Report

    Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn't paid ads specific. This is part of their campaign to…

  42. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    First Google tried to kill the press release. Now BuzzFeed's president says company blogs are so yesterday. In a recent interview, BuzzFeed President Jon Steinberg said: ...Three years…

  43. How to Build Authority by Talking About Your Competitors

    Samsung vs. Apple. Ford vs. Chevy. Mac vs. PC. We've all seen these giants go head to head with each other, right? It used to be taboo to talk about your competition by name. TV ads used…

  44. 5 B2B SEO Recommendations for the Dog Days of Summer

    In the New England area, the summer months bring a yearning for the beach, barbecues, and outdoors. With precious little time to enjoy warm weather and school vacations upon us, it's easy to…

  45. Yahoo Defeats Google: Gets More Unique Visitors in July

    Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million.…

  46. 7 Tips From Google on Using Google Authorship

    For those who haven't put authorship into use yet, Google's Webmaster Central blog has a great post detailing frequently asked questions regarding authorship and its implementation.…

  47. Animated Google Doodle Commemorates Influential…

    Today, Google celebrates famous French composer Achille-Claude Debussy, who was born on this date 151 years ago, with an animated, musical Doodle. The Google Doodle features a historic…

  48. 4 Google Changes That Could Impact Your Holiday ROI

    If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobile shopping, omni-channel,…

  49. How to Use the Browser & OS Reports in Google…

    The Technology reports in Google Analytics contain a whole host of fantastic data. It is an essential place to look when you're thinking about making changes to your site that may work…

  50. Google Brings TrueView Video Ads to Online Games

    Google is bringing skippable video ads to online games. Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers…

  51. Mark Zuckerberg Creates Tech Justice League to Bring…

    Facebook founder Mark Zuckerberg has launched a new initiative designed to bring people in poorer areas online. Zuckerberg announced the new Internet.org initiative in a public Facebook…

  52. Average Facebook Engagement Metrics: How Does Your…

    AgoraPulse has released its monthly "barometer" measuring Facebook page metrics across nearly 5,000 pages and 168 industries. The data for July showed the average engagement on posts for pages…

  53. Matt Cutts: Google +1s Don't Lead to Higher Ranking

    It isn't often that Google's Distinguished Engineer Matt Cutts comes right out to debunk a highly publicized blog post regarding something to do with ranking in Google. Everybody has their…

  54. Watch a News Story Evolve With Twitter Related Headlines

    Twitter is launching a new feature on their site, "Related headlines", where when someone tweets about something newsworthy, Twitter will include links to the news story below the tweet, even…