SEO News
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One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size of their market opportunity. For decades successful…
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227…
Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and…
Majestic SEO has announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs. Dixon…
Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People also search for” section,…
Last week’s big announcement at Pubcon about Google’s Disavow Links tool (which comes several months after Bing launched their own version of the tool) was pretty hot news that set…
OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next level with…
Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again…
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and…
The announcement that Google had created and launched a Disavow Links Tool to allow people to simply “delete” spammy backlinks has been met with much fanfare as the…
At the signing of the Declaration of Independence, Benjamin Franklin said, "We must, indeed, all hang together, or assuredly we shall all hang separately." This quote can also be applied to…
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view…
Within organizations, some very smart people want to understand enough to know whether their SEO agency is doing a good job. While good results are pretty easy to define, what's more…
Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. While some SEM account managers may frown on this, this tactic can work very well if…
Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g., phone calls). With the massive growth in mobile advertising,…
Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new…
Google revenues topped $10 billion for the fourth quarter in a row, up from the $12.2 billion reported in Q2 2012. The Q3 2012 $14.10 billion in revenue is another new record and reflects a 45…
When people talk about analytics solutions, they are often referring to Google Analytics. It’s simple to use, flexible, and best of all, it can help you make the right decisions. There…
If social media had an Academy Award, Instagram would win Best Picture of the Year. The popular photo-sharing platform snaps up 7.3 million daily users in the U.S. and last month zoomed by…
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days but where do they sit now as the dust…
Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on his PubCon conference series, while Boykin will…
Last month Gigya launched User Management 360 which is a revamp of their previous social login infrastructure. The change heralds three important new features for content publishers who want…
Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about…
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In…
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and…
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote,…
Google has extended its Gmail search trial to include results from its calendar and online documents applications, as well as adding the features to its email application and its core search…
Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo…
Split testing (in the context of digital marketing) is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate…
Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers.…
With the economy beginning to recover, attending the leading conferences and expos in your industry is important to keep informed and competitive as we head toward the holiday season and 2013.…
LivePerson may be most recognized for their instant chat software for websites which enables your customer service team to respond to users in real time whilst they are browsing your website,…
Today marks the 107th anniversary of illustrator Winsor McCay’s iconic comic strip, Little Nemo in Slumberland. Today’s Google Doodle is an animated comic short in which…
Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO…
Retailers, get ready! A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable. My previous column, "10 Conversion Boosters for…
The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. Evaluating the Internet marketing efforts,…
Both content marketing and authorship are extremely important. But one thing that is commonly overlooked in content marketing - and search in general: the importance of people.…
We've all heard it said many times: "Content is king." In general, this is true, but the statement needs some qualification. We'll begin by digging quite deeply into the reasoning…
As a continuation of this series on crowdfunding best practices and stories, I recently spoke with Tiffany Krumins, the creator of the AVA the Elephant brand and an ABC Shark Tank winner. We…
Bing Ads has added sitelink extensions, which will allow advertisers to link searchers directly to specific pages of their website. The ad extensions will appear for paid search ads on both…
Earlier this week, Google extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply... if they’ve…
This column was supposed to appear a couple of days ago. I was late getting it completed, which is pretty ironic given the subject is attention and distraction. I know you don't get paid to…
With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. However, all…
Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other…
The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, according to Google Executive Chairman Eric Schmidt. Speaking at the…
Google has started rolling out its biggest update to Street View ever, updating 250,000 miles of roads. As well as updating hundreds of thousands of miles of roads, Google has doubled its…
Google has released its Play software and media service to the Google TV platform. The company said that the update would allow Google TV users to access the Play app store as well as…
Each time Google rolls out an update or refresh of their infamous Panda or Penguin algorithms, SEOs go wild. Anecdotal stories and panic spread like wildfire across blogs, forums, chat…
Every SEO professional reading this who's had more than one client has undoubtedly been faced with the following statement, "I know you got my rankings up, but when do you expect to see my…
I’ll admit, I’ve been a fan ever since I started studying advertising back in college. The way he just plain didn’t seem to care what the rest of the world thought played…
Email marketing isn't a sexy topic. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new…
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. In a…
How important is it to be on top? In search marketing, the difference between a first and second place listing can be huge, according to new research from Compete.com. Their recent analysis…
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are four powerful features that you might have overlooked. 1. Page Speed…
