SEO News

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  1. The Future of Local Search: 5 Layers of Local

    Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies,…

  2. Understanding Link-Based Negative SEO

    Although there are varying ways to destabilize the organic visibility of a website on Google, this article will focus on the most common attack: when a competitor buys and points low-quality…

  3. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. The launch of PLAs last year was challenging – there was a steep learning curve…

  4. How to Build Links With Location Relevance

    Searcher locality is starting to influence regular search results for almost every query. Because this location is auto-detected you can't omit it from a search. You can only change is to…

  5. How B2B Advertisers Can Win on Facebook, Just Like…

    While many B2Bs focus on Facebook for organic interaction with current customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study coming from Facebook's…

  6. FTC Giving Native Advertising a Closer Look

    The FTC has announced they will hold a workshop on the subject of native advertising on December 4. While the fact that holding a workshop isn't necessarily that big of news, the fact of the…

  7. Matt Cutts: Too Many nofollow Links Won't Hurt Your…

    One of the latest webmaster help videos brings up a really interesting SEO question: what happens if you get a lot of nofollow links, such as links gained for the explicit purpose of…

  8. Learn With Google: 10 Mobile Marketing Tips from…

    The mobile opportunity looms large for marketers able to tap into the wealth of data available in a constantly connected consumer relationship. Yet marketers struggle to pull together a…

  9. Mobile & Tablet Click Curves Confirm: Your Site is…

    Click curves are a fundamental part of forecasting for SEO professionals; helping project the volumes of traffic to be expected if SEO manages to make a domain more visible within the SERPs…

  10. 9 Interview Questions to Ask Your SEO Hires

    Talent is hard to find. Good talent is nearly impossible, especially when it comes to SEO and digital marketing where there are far too many people who can talk the theory but come up…

  11. New Cross-Account Conversion Tracking In AdWords…

    This past week at SES San Francisco, I led a session on Advanced Channel Sequencing. This session dove into the consumer's path to purchase and how each channel could help move a consumer…

  12. Bing Redesigns Search Experience, Introduces New Logo

    Earlier this year, we got a sneak peek of what was considered a possible new Bing logo. Today, it's official. Bing has a new identity and logo. Using the Microsoft corporate font, Segoe, the…

  13. Google Trends Adds Trending Charts, 30 Days of Hot Searches

    Google Trends is a great tool for webmasters and business owners to spot trends and devise a marketing strategy, or just to discover different things that are happening that they might not…

  14. Matt Cutts Talks Google Panda Basics: Make Sure…

    What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video…

  15. New Study Finds Google+ Shares Don't Cause Higher…

    Stone Temple Consulting announced the results of a new study this morning that found Google +1's don't cause higher ranking. This latest finding takes conventional wisdom in the industry and…

  16. How to Increase the Profitability of Your Content

    Most site owners and businesses know exactly which pages on their site are the most profitable (i.e., the content that drives the most leads and/or revenue). If you run a site and you don't…

  17. 6 PPC Tasks That Are Ideal for an Intern

    Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Some would say that an internship is the most useful class you can…

  18. Is Google Putting Less Emphasis on Links as Part of…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  19. B2B Social Media: Building a Cohesive Strategy

    Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement…

  20. Recovering from Penalties, Penguin, and Panda

    We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties. An in-depth session at SES…

  21. SES San Francisco Digital Swag: Bing Ads Insights,…

    Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors, exhibitors and speakers. Even if you couldn't make it to the…

  22. To Blog, or Not to Blog

    A client recently asked me why they need to blog. My first thought on how to respond was probably similar to your reaction or that of any other marketer: "Yes, you have to have a blog,…

  23. My Company Just Died; Now What? Here's How to Take…

    A few weeks ago, my company suddenly died. The autopsy results are still pending and people will analyze, hypothesize, guess, and make things up about what was the cause of death, but it…

  24. Facebook's New Promotion Policy: 6 Ways Brands Can…

    Facebook recently announced that it's now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions through apps. Marketers rejoiced…

  25. E-commerce Holiday SEO Keyword Optimization: 6 Keys…

    For many retailers and brands, success pivots on holiday sales. A single day during November and December might bring in double or even triple the amount of average same day sales in other…

  26. 4 Types of Low-Cost Content Small Businesses Should Create

    Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets. It's crucial that they get the word out about their products and services,…

  27. Why Real-Time Bidding is Set to Become Huge

    Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. The excitement around this sexy new(ish) way of running display campaigns is on par with where PPC was…

  28. Twitter Officially Files for IPO

    It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Ever since Facebook went public, many people believed Twitter would be the next major…

  29. SES San Francisco Keynote: Google's Matt Cutts &…

    Image Credit: Simon Heseltine Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable…

  30. Google Webmaster Tools Give Users More Link Data

    Google's Distinguished Engineer Matt Cutts kicked off SES San Francisco this morning by announcing a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting…

  31. Your SEO Rainy Day Fund

    So your site is chugging along. You're feeling happy. Organic visits are through the roof and your converting users into happy customers at well over the standard percentage. Then one day it…

  32. Rethinking Quality Score: It's All Relative

    Most search marketers understand the importance of quality score. After all, it's the single most important predictor of success in a paid search campaign since it affects how frequently your…

  33. Why Local PPC Needs Call Tracking

    Search marketing agencies that cater to local SMBs are often faced with some issues that are quite unique to these kinds of clients. They're small businesses with small budgets. They have…

  34. 404 Page Best Practices

    The Internet is no different than anything else in life. Mistakes will always happen. Whether it's because someone has mistyped your URL or you forgot to change an old link, at some point,…

  35. What Does it Take to Get a Link From the BBC?

    Right now, there is a lot of discussion about links in press releases and how Google sees them. These are important practical discussions but perhaps not the most important strategically. An…

  36. Why Google Will Reject, Block, or Flag Your Data Feed

    Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand why, this isn't always clear to ecommerce business owners. Moreover, Google…

  37. It's Time to Update the Definition of a Website

    For years, the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it…

  38. Essential Tips for Facebook's New News Feed Ad Unit

    Back in May we covered Facebook's new ad formats which includes placement in users' News Feeds featuring bigger images and more text, and have since been testing these ad units in select…

  39. 2 Reasons to Love the New Google AdWords Paid &…

    Google recently launched a brand new report that shows the total traffic by keyword from paid and organic search. This is the first report of its kind. This report is available in the…

  40. Google+ Brings Automatic Authorship to WordPress &…

    Seth Sternberg, the Product Management Director for Google+, announced two new initiatives yesterday at TechCrunch Disrupt and on the Google+ Developer blog. The first of these was regarding…

  41. Google Submits New Proposal to Avoid Antitrust Fine in EU

    Google has increased its concessions to avoid a possible $5 billion fine from the European Commission (EC) in its ongoing antitrust review. In July the EC said that Google had to improve its…

  42. SEO Best Practices: Setting Up a Blog

    Your blog should be the centerpiece of a larger initiative, one that engages your target audience in a "human" way, with the goal of creating signals that will aid/support what you're trying…

  43. The Mobile Local Opportunity, By the Numbers

    The excitement and attention paid to mobile local search continue to ratchet up. But we still haven't seen the equivalent ad dollars follow. Mobile local search is now $1.3 billion in the…

  44. Are You Overpaying Your Advertising Partners for…

    Since mobile apps and app usage has seen tremendous growth in the last year, you've probably read up on all the tips and tricks for getting an app discovered and realized that getting your…

  45. 4 Reasons to Spend More on SEO

    Google has made dramatic changes in 2013, with the May 22 Penguin update having the biggest impact for small business websites. After some severe reductions in traffic, some webmasters are at…

  46. Topsy Has Every Tweet Ever

    If you're an avid Twitter user, you've probably experienced the frustrations of trying to use their built-in search. Ever since the deal between Twitter and Google ended in 2011, it has become…

  47. Facebook Organic and Paid Posts With Photos Get Most…

    ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other…

  48. Matt Cutts on Auto-Generated Content: Google Will…

    The latest webmaster help video from Google's Distinguished Engineer Matt Cutts deals with auto-generated content and whether manual action is taken against these types of sites (i.e., whether…

  49. Google Doodle Honors Social Work Pioneer Jane Addams…

    A Google Doodle today celebrates one of the pioneering United States social workers, Jane Addams. She was the first American woman to win the prestigious Nobel Peace Prize, doing so in 1931.…

  50. 20:20 Vision: 20 Brands Share Insights on 20 Topics…

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13…

  51. 5 Tips on Dealing With Small Budget Search Clients

    I've been working in online marketing for nearly 10 years now. My experience has ranged from being both in-house and agency side as well as running my own freelance company. Today I run an…

  52. Google Places for Business vs. Google+ Local

    Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and…

  53. Meetup Groups Talk Industry Changes, Budgets, and Q4…

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept. 11, for a collaborative get together with SES attendees, speakers and…

  54. New Yahoo Logo Revealed

    Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Yahoo's new logo isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains…