SEO News

The NewsWall™

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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great…

  2. 6 Reasons Why BuzzFeed Destroys Your Content Strategy

    Buzzfeed. That horrific amalgamation of Internet drivel. That endless stream of GIFs, "Top 21" Lists (please note the tasteful choice of only six points on this list), memes, and complaints…

  3. Did Google Help or Hurt SEO in 2013?

    Last year I wrote An Open Letter To Google. After a year of updates that smacked down site owners and took negative SEO and collateral damage to a new level, I felt some things needed to be…

  4. Facebook Likes, Shares Don't Impact Google Search…

    Eric Enge, president of Stone Temple Consulting, has done a groundbreaking study on the impact of Facebook Likes and Shares on SEO, specifically Google, as well as what role profiles play on…

  5. Google 'Let’s Go Caroling' Easter Egg Turns Your…

    Google has created a very festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select…

  6. Video Ad Views Have More Than Doubled Since Last Year

    According to data released by comScore Video Metrix, 189.2 million Americans watched 47.1 billion online content videos in November 2013, while the number of video ad views totaled 26.8…

  7. Google Reveals Top Searches of 2013: From Nelson…

    What did you search for on Google in 2013? Were you curious about “twerking” like the many others who pushed that search query to the top of Google’s “what is”…

  8. Big Data Marketing's Next Frontier: Paid Search

    It's tough to be a marketer in today's always-changing online environment. It seems that every time we master one new channel, a new and more "promising" channel emerges. We witnessed a…

  9. Hit By Panda and Confused About Low-Quality Content?…

    There has always been a lot of confusion surrounding Google Panda. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner.…

  10. 8 Tips for Building Your Internal Content Marketing Strategy

    You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like…

  11. The Pros and Cons of Big Data Democratization

    We live in very complex times. As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this statement has been shared ad…

  12. 11 Untapped Content Promotion Strategies

    Is your content getting you the traffic and inbound links that it deserves? If not, then you probably have one question burning on your mind: "why not?". After all, you work your tail off…

  13. Google's Matt Cutts: A Little Duplicate Content…

    Duplicate content is always a concern for webmasters. Whether it's a website stealing content from another site, or perhaps a website that hasn't taken an active role in ensuring they get…

  14. Twitter Shares the Year on Twitter #2013

    The end of the year is a time to reflect, and that’s just what Twitter did with its look back on the tweets that told the stories of 2013. With its interactive widget at…

  15. Google Torches Yet Another 'Undetectable' Link Network

    Google's spam team has taken down yet another link network, the second in as many weeks. The target this time was Backlinks.com. The takedown was announced by Google's Matt Cutts on Twitter,…

  16. 6 Ways to Accelerate Your Local SEO Success in 2014

    Forecasting SEO trends for local is quite difficult – primarily because I know in my heart of hearts that local SEO isn't a trend, phenomenon or fad. Local – along with…

  17. Holiday Ecommerce SEO: The (Almost) A to Z Guide

    The holiday season is upon us, which means that your ecommerce site needs to be prepared to "deck the halls" of search engines with their products. My early gift to you is an (almost) A to Z…

  18. 2014 Social Media Tricks, Tools & Trends

    When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media.…

  19. Google Webmaster Tools Adds Debugging Support in…

    If you utilize structured data markup on your websites, you'll be happy to know that Google has added debugging support in the Webmaster Tools console. When people begin working with…

  20. From Old School to New School: SEO in Transition

    SEO is growing up. For more than a decade SEO was filled with get rich quick schemes where the connection between the business and the customer was not a material part of the strategy to get…

  21. 5 Predictions About Real-Time Bidding in 2014

    In the digital space, 2013 has been another massive year. 2013 has been branded the year of mobile, the year of video, the year of enhanced campaigns (gasp!), and the year of audience, etc.…

  22. Naver Optimization: 5 Best Practices

    Back in 1999, not even one year after Google incorporated in the United States, another search engine was emerging across the Pacific in South Korea. Founded by ex-Samsung employees and dubbed…

  23. Did Anglo Rank Link Network Get Websites Penalized…

    When the news about Anglo Rank first broke, via a tweet by Google's Matt Cutts ("There are absolutely NO footprints linking the websites together" Oh, Anglo Rank.), there was a lot…

  24. New Facebook Like-Share Buttons Now Available to All

    Back in November, Facebook announced a redesign to its Like and Share buttons to unveil the new Like-Share combo button to select brands. This week, Facebook announced the new buttons would be…

  25. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. In fact, Aberdeen's 2012 Marketing Lead Management research report found that,…

  26. Google's Matt Cutts on How to Avoid the Guest…

    A couple of months ago, Google's Matt Cutts talked about ways that writers can guest blog without coming across to Google as spammy. But is it possible Google might penalize guest blogging…

  27. Top Manufacturers of Consumer Goods Using PPC for…

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand…

  28. Old Sites vs. New Sites: Which Will Win in SEO?

    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer established websites. Should Google change the way it values authority or is the…

  29. Localization for International Search Engine Optimization

    Localization is important to international search engine optimization (SEO) because it helps connect your brand to a location using the words, terms, and behaviors of an audience in a…

  30. Reports: NSA Used Google Cookies for Data Spying

    Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants are faced with another rather inconvenient truth, as the WSJ revealed today…

  31. Matt Cutts: Google Penalties Get More Severe for…

    For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that…

  32. Retweets Most Likely to Happen After Hours [Study]

    Expanding your engagement on Twitter can be a challenge. If you aren't communicating at the time your audience is online, you could miss that first touch. And how your tweets are structured…

  33. Acronym Launches 'Keyword Provided' Algorithm to…

    When Google unleashed 100 percent secure search, many brands scrambled to figure out how to measure their SEO performance heading forward. While SEO as a practice continues to evolve, search…

  34. YouTube Shares Most Watched Content & Video Ads in 2013

    In the not too distant future, social historians and cultural anthropologists will look back at the top trending videos and ads on YouTube for 2013 and wonder, "What were they thinking?"…

  35. These 10 Types of Blog Posts Save the Day When…

    We’ve all been there, facing an impending deadline with nothing written. You could miss the deadline, but that just puts the problem off for a few more days and doesn’t address the…

  36. Majestic SEO Adds Live Rank Factors & New Link…

    Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now version 0.3). With it, they’ve introduced two new…

  37. Google+ Launches Social Ad Called +Post to Appear…

    Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept…

  38. Google Adds Earned Actions in AdWords Reporting for…

    Google AdWords has added new columns to video advertising reporting, making it easier for advertisers to determine how well the video ads are actually doing via TrueView. Advertisers can now…

  39. The Actual Impact of PPC on Sales [Case Study]

    Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of…

  40. 7 Reasons Your Blog Sucks & How to Fix It

    Does your blog suck? If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers, it probably does.…

  41. Google Busts Anglo Rank Link Selling 'Service'

    Google has targeted yet another link selling network, Anglo Rank, as announced in a cheeky tweet from Matt Cutts: Anglo Rank was a paid link service with links reputed to be from multiple…

  42. Google SERPs Updates: In-Depth Articles & Knowledge…

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query.…

  43. Google, Facebook, Microsoft & Others Join Forces to…

    Eight of the world's largest technology companies have signed a joint letter to the US president and congress, demanding reform on the methods used by government agencies to gather user data.…

  44. 6 Ways to Improve Owned Digital Assets

    I come bearing gifts. It is difficult, from time to time, to get the creative juices flowing -- especially when it comes to finding strategic next steps for a client. For a longstanding…

  45. 10 Outrageous Social Media Predictions for 2014

    Every year, around December, I write my predictions for the next year. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to…

  46. SEO: You're Now Being Graded on the Curve

    SEO or whatever your firm is calling it these days is not dead, yet as my daily emails come in with SEO-related articles, I see the plethora of ‘SEO is Dead’ posts mounting. Though…

  47. Gmail Strips Email Marketers of Data with Image Caching

    The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there…

  48. Facebook Admits: Expect Organic Reach for Pages to…

      Companies using Facebook pages have found it increasingly difficult to reach their audience through unpaid, organic promotion. Even those with thousands of fans see only a tiny…

  49. IAB Tackles Native Advertising Standards as FTC Investigates

    As the Federal Trade Commission (FTC) starts to look into the ecosystem of native ads in an attempt to better understand and serve consumers' interests, the Interactive Advertising Bureau…

  50. Google Now Allows Gmail and Calendar Data Downloads

    Google is rolling out the ability to download an archive of Gmail and Calendar data, to allow users to store an offline backup of their information from these services. Google already offers…

  51. Cyber Monday 2013: Largest Online Spend in U.S. History

    Online shopping in the U.S. this holiday season was expected to be big, but many didn’t know just how substantial it would be. Data flooding in from all over shows Cyber Monday was a…

  52. Surprise! Google Updates PageRank Just in Time for Christmas

    Christmas has come early for webmasters eagerly waiting to see if PageRank would ever update again. Twitter is abuzz with webmasters who noticed PageRank was updated early this morning, for…

  53. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential? The…

  54. The 'New SEO' is Plain Old Marketing

    The latest trend in SEO seems to be change. Changes in the way Google evaluates signals, changes in the way brands are treated, changes in the way we all have to approach what optimization…