SEO News

The NewsWall™

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  1. Google Changes Smartphone User-Agent

    Google announced that they are changing the user-agent they use when crawling content for smartphones. It will now be: Mozilla/5.0 (iPhone; CPU iPhone OS 6_0 like Mac OS X)…

  2. Google Webmaster Tools Updates Crawl Error Reports

    Google announced it is implementing new crawl error reports in Webmaster Tools to help webmasters understand crawl errors that are being displayed for redirected URLs. There has been much…

  3. Google Search Results Add Details About Notable Websites

    Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature…

  4. Facebook News Feed Algorithm Change Reduces…

    Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that…

  5. A New Look for Google AdWords Rolling Out Now

    Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering…

  6. Pinterest Tests Personalized Home Page, Adds GIF…

    Never dull, the Pinterest platform was abuzz with news this week, including an announcement for a new recipe search for special dietary needs and a couple features spotted by users in testing,…

  7. Reputation Management Mistakes, Challenges &…

    With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who…

  8. What is Duplicate Content?

    We all know that duplicate content is a bad thing, right? But what is it? And why is it bad? To fully understand the issue of duplicate content, we need to look at it not from the context of…

  9. How to Integrate Content Marketing – Your Path to ROI

    Content marketing is a hot topic. It's something that's frequently misunderstood by both business owners and marketing professionals alike. So often, digital marketers and business owners…

  10. How Do You Stack Up Against Top Brands on Twitter? [Study]

    Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed…

  11. Matt Cutts Says 'Stop' Guest Blogging for SEO:…

    We've been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as an SEO tactic. As the quality declined and the prevalence of poor quality…

  12. Employees & Your Brand: How to Reduce the Risk of…

    Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of social training for your employees? Do you monitor…

  13. 5 Critical Factors for Optimized Mobile PPC Targeting

    There's no denying that your target audience is incorporating mobile devices into their lives more with each passing day. Capturing the most value out of mobile can be a challenge – but…

  14. iBeacon: Goodbye Showrooming, Hello In-Store Purchase

    The marketing world has an ironic history of underestimating Apple – remember people dismissing the iPad as nothing more than an overgrown iPod touch? So it's no surprise that there…

  15. Google's Product Listing Ads: Adoption, Clicks,…

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and…

  16. Google Killed 350 Million 'Bad Ads' in 2013

    In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much…

  17. The 3Ps of Content Measurement: Page Rank, Traffic &…

    Let's say you're moving into a new home, and you're bringing all your existing furniture with you. In order to decide where each piece of furniture should go, you need to know the size and the…

  18. Seeking Search Engine Love? Begin With Yahoo, Bing,…

    What is SEO, really? You're bound to get a slightly different answer from each person you ask, based on their frame of reference. Because there are so many aspects of search, and the rules…

  19. 2 Essential Pivot Table Skills for Marketers:…

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of…

  20. Dissecting Google Penguin 2.1: What Factors…

    Dissecting Google's Penguin algorithm has been a passion for many SEO pros since first learning about the update. Last year, U.K.-based MathSight used reverse engineering to identify which…

  21. 9 Tools to Help You Come Up With Content Ideas

    One of the biggest challenges for content marketers is idea generation. Content marketing relies on quality and volume; you can't sacrifice one for the other. Generating good quality content…

  22. Google Updates Widget Link Scheme Definition

    Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to its Link Schemes page to clarify what types…

  23. Google Glass Driving Case Thrown Out of Court

    A Google Glass tester who was ticketed for wearing the device while driving has seen her case dismissed. Cecilia Abadie was pulled over by a California Highway Patrol officer in October for…

  24. Google Reveals Contact Lens That Monitors Diabetes

    Google has unveiled its plans for a new type of "smart contact lens" intended to help people with diabetes keep track of their fluctuating glucose levels in a passive way, instead of requiring…

  25. Facebook Adds Trending Topics

    Facebook has released a new feature similar to one Twitter has offered for quite some time. A new trending box will appear on the top right side of your Facebook news stream page. Facebook's…

  26. Matt Cutts: Google Search Result Positions Aren't…

    When it comes to Google's search algorithm, there's still a lot of mystery and misconception about how exactly it works. In a new webmaster help video, Google's Matt Cutts discusses whether…

  27. Google Now is Coming to Desktop Computers, via Chrome

    The latest Canary nightly build of Chrome 34 has a flag to activate Google Now. Personal assistant Google Now, which monitors your web searches and alerts you about things such as…

  28. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to…

  29. Facebook Content Comes to Yandex Search Results

    Yandex has announced a deal with Facebook, one that gives the Russian search giant gain direct access to public Facebook data. Posts by Facebook users in Russia, Ukraine, Belarus,…

  30. Google, Bing Gain Search Share to End 2013

    Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of…

  31. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    Toward the end of 2012, Bert Levi was faced with a choice. Amidst mounting pressure from outside competition, he was about to do something his conscience told him was a bad idea, but his…

  32. Where's the Search?

    Thirty years ago three little old ladies asked an exceedingly simply question about a hamburger. The premise of their collective query quickly permeated pop culture when the catchphrase made…

  33. Mobile, Google, Ratings & Reviews Gained Influence…

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The…

  34. Twitter Expands Tailored Audiences, Redesigns Web Interface

    True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also…

  35. New Google Publisher Plugin for WordPress Lets You…

    Many bloggers who use WordPress aren't necessarily as well versed in things such as how to create a specific page for Webmaster Tools verification, how to edit template files to include…

  36. Yelp: Court Ruling on Anonymous Customer Reviews…

    A U.S. court has ordered local business review website Yelp to reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a firm called Hadeed Carpet…

  37. How to Implement Adjusted Bounce Rate (ABR) via…

    Managing analytics tagging can be a tough situation for some companies. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively…

  38. Christening a New Marketing Holiday for B2B PPC:…

    Ecommerce advertisers traditionally get to have all the fun. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Black Friday! Cyber…

  39. Google Cuts Authorship in Search Results by 20-40%

    At Pubcon Las Vegas in October, Google's Matt Cutts commented in his keynote that they would be tightening up authorship in order to combat spam. Google found that if they removed about 15…

  40. YouTube Unveils New Comment Management Page

    YouTube has revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its…

  41. Google Images Makes it Easier to Search by Usage Rights

    Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful for webmasters and others to…

  42. Google Buys Nest, Spends $3.2 Billion on 'Smart…

    Google has announced a $3.2 billion deal to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal is also…

  43. Top Online Retailers Favor Facebook for Traffic and…

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet…

  44. 16 Examples of How to Use Non-SEO Friendly Content for SEO

    A good search marketer must understand that the content landscape is changing. This point was once again highlighted in an interesting post written by Jack Marshall at Digiday, on the "death…

  45. B2B Search: It's Time To Go Mobile

    The Who's song "Going Mobile" was written in 1971 about the joys of life on the road: I can stop in any street And talk with people that we meet Goin' mobileKeep me movin' Out in the…

  46. Will 2014 Finally Be the Year of the Web Analyst?

    One of these days, the marketing industry will collectively realize that everything can be measured and will invest in digital analytics resources accordingly. Overnight, campaign ROI will…

  47. Bing Begins Rollout of Secure Search, Say Goodbye to…

    In November, we reported that Microsoft was looking into switching their search traffic into encrypted SSL search. And it looks as if that might be becoming a reality now. Currently, the…

  48. DuckDuckGo Celebrates 1 Billion Searches in 2013

    Search engine DuckDuckGo is just over five years old, and has quite a bit to celebrate. In a recent announcement, the search engine proclaimed it served more than 1 billion searches in 2013.…

  49. Linking the Google Way in 2014

    My previous column showed you the right way to build links in 2014. Now it's time to show you a specific linking tactic that may blow your mind. You're about to learn how to link "Google…

  50. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone.…

  51. Online Content Videos Break Record with 52 Billion…

    Online content video views have exceeded 50 billion a month for the first time on record and video ad views have tripled in the past year, according to the latest data from the comScore Video…

  52. 15 Ways Clients Can Build a Better Relationship With…

    After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work…

  53. Facebook to Kill Sponsored Stories

    Marketers and Facebook users have had a love-hate relationship with Facebook's Sponsored Stories advertisements. The ads can convert very well, but many users found Sponsored Stories creepy,…

  54. Google Wins Brand of the Year, Ad of the Year

    Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for "Here's to 2013" from Ace Metrix, a…