SEO News
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A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s…
Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. If you are based in or do business in India, drop us a…
When you launch a new site or enter the SEO game for the first time, one of the most obvious first steps is spending some quality time working on on-page optimization. But once…
The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal…
Managing paid search campaigns without specific objectives or goals is like driving a car with no destination. If you don’t have a map and a target, you’ll end up in the middle of…
“The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Google Doodle paying tribute to the artist known for teaching PBS viewers to paint…
Reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. User reviews are the most under-tested element on product pages – and can…
Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel. If you’re one of these…
Managing SEM campaigns can be challenging for any agency, in-house expert, or consultant. These challenges tend to be compounded as the budgets increase and the organization gets…
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks?…
Yesterday, we reported that a blogger claimed to have purchased a list of over one million Facebook user emails, complete with full names and the URLs of their Facebook profiles. Facebook…
Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network. On…
The SEO landscape has changed significantly over the last year. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real…
Just this month Facebook announced it had passed the 1 billion active members mark. You may think that the rest of the social media world might as well just turn around, go home, and switch…
Internet marketer Bogomil Shopov has been blogging his saga of allegedly buying the emails of more than 1 million Facebook users from a person representing themselves as a Facebook and Twitter…
Pinterest exploded onto the social networking scene last year, after a closed beta launch late in 2010. It’s been all good news for the fledgling social site since then; in just a year,…
The definition of 'Bounce rate' is the total number of single page visits divided by the total number of visits but analytics packages may calculate it slightly differently. However what has…
If you're an SEO professional reporting on the number of links earned, this article is dedicated to you. Our industry is infested with executives evaluating our performance on link numbers,…
One of the most difficult choices SEO professionals face is whether to operate under one umbrella website or under multiple domains. Even if you operate in multiple countries there…
This time of year, everyone enjoys a good scare. Ghosts are around every corner, goblins meet you at your door and you are likely to face more tricks than treats. But that doesn’t mean…
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick…
Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Select users have seen the new icons in place of the…
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent…
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here’s a…
Happy customers make for happy marketers. But how do you measure customer happiness when it comes to the web? Search marketers are all about metrics – using metrics to guide keyword…
One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size of their market opportunity. For decades successful…
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227…
Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and…
Majestic SEO has announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs. Dixon…
Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People also search for” section,…
Last week’s big announcement at Pubcon about Google’s Disavow Links tool (which comes several months after Bing launched their own version of the tool) was pretty hot news that set…
OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next level with…
Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again…
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and…
The announcement that Google had created and launched a Disavow Links Tool to allow people to simply “delete” spammy backlinks has been met with much fanfare as the…
At the signing of the Declaration of Independence, Benjamin Franklin said, "We must, indeed, all hang together, or assuredly we shall all hang separately." This quote can also be applied to…
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view…
Within organizations, some very smart people want to understand enough to know whether their SEO agency is doing a good job. While good results are pretty easy to define, what's more…
Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. While some SEM account managers may frown on this, this tactic can work very well if…
Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g., phone calls). With the massive growth in mobile advertising,…
Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new…
Google revenues topped $10 billion for the fourth quarter in a row, up from the $12.2 billion reported in Q2 2012. The Q3 2012 $14.10 billion in revenue is another new record and reflects a 45…
When people talk about analytics solutions, they are often referring to Google Analytics. It’s simple to use, flexible, and best of all, it can help you make the right decisions. There…
If social media had an Academy Award, Instagram would win Best Picture of the Year. The popular photo-sharing platform snaps up 7.3 million daily users in the U.S. and last month zoomed by…
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days but where do they sit now as the dust…
Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on his PubCon conference series, while Boykin will…
Last month Gigya launched User Management 360 which is a revamp of their previous social login infrastructure. The change heralds three important new features for content publishers who want…
Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about…
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In…
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and…
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote,…
Google has extended its Gmail search trial to include results from its calendar and online documents applications, as well as adding the features to its email application and its core search…
Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo…
Split testing (in the context of digital marketing) is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate…
