SEO News

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  1. Think First, Link Later: Creativity in SEO

    Increasingly, the only type of links worth going after are top quality links. However, these are difficult to get; your content and pitch must be top notch. To produce top notch work, you need…

  2. The Buzz on Search and Social Signals: Building…

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels,…

  3. Google Glass Not Welcome in Seattle Diner

    A Seattle diner has banned its customers from wearing Google Glass, as one visitor found out the hard way. Nick Starr is a network engineer from Seattle who visited the Lost Lake diner…

  4. Black Friday Mobile Sales & Thanksgiving Day…

    The week prior to Thanksgiving, we reported on Black Friday forecasts predicting what people would be shopping for and which devices they’d be using on one of the biggest U.S. holiday…

  5. SEO Really is Dead, Long Live...Uh...What Should We…

    Buying banner ads on search? Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.…

  6. How to Build Links to Your Social Profiles

    This post isn't about using social profiles to build links to your website – you can find in this post on social media link building. What this post covers is building links, both…

  7. The Multi-Platform Majority Has Arrived. Are You Ready?

    One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell phones. They have a very hard time getting their heads…

  8. Paid Search Ads Paired with Facebook Ads Yield 30%…

    In web marketing, multiple channels work together to boost return on investment. Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might…

  9. 57% of Ecommerce Brands Don't Use Site Search in…

    How do you integrate your site search capabilities into your marketing? Do you use the data at all? This is what SLI Systems set out to study in its latest research that asked ecommerce brands…

  10. Google Wants to Write Your Social Media Messages For You

    Overwhelmed by social media? Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks.…

  11. As Microsoft Moves to Encrypted Search, Webmasters…

    Microsoft is reportedly looking at encrypting their Internet traffic which would include their search results, in response to the NSA spying controversy where it is believed that the NSA was…

  12. A Guide to Google AdWords Bid Adjustments & 10 Top…

    In "Google AdWords Bidding Strategies: The Complete Guide" we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding…

  13. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most…

  14. Machine Learning Basics for Better Content & SEO Results

    We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about them? Do you understand what they're capable of learning and how they go…

  15. Google Adds Ability to Undo Changes in AdWords

    Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button. This essentially provides advertisers with a backup of all the things they are…

  16. Matt Cutts: Use the Link Disavow Tool Even if Your…

    When Google launched the disavow tool, there was lots of discussion about whether people should use the disavow tool even Google hadn't taken a manual action against their sites. There were…

  17. Google's Yellow Ads Label Now Showing on Desktop Searches

    Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The "Ad" or "Ads" label, which many people have seen on mobile search results, is…

  18. How to Use Images in Your Link Building Campaigns

    It's no secret that content that includes images attracts more attention. I've seen statistics that say that content with images can get well over 90 percent more total views than content…

  19. The 4 A's of Killer Conversions

    The underlying principles of UX design are rooted in psychology and leverages what we know about human cognition to incite specific behaviors. Tactical UX focuses on applying predictable…

  20. How to Convert One-Time Customers Into Repeat or…

    All great parties must come to an end. The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing…

  21. Google's Eric Schmidt Tells iPhone Users How to…

    What do you get the Apple fanboi who has everything? If you're Google Executive Chairman Eric Schmidt, the answer is an Android phone. The recommendation came as part of a rare and lengthy…

  22. New Google Newsstand App Replaces Play Magazines, Currents

    Google has released a Google Play Newsstand app for Android. The new arrival replaces Google Play Magazines and Google Currents to provide a one-stop shop for digital news feeds and magazine…

  23. Twitter TV Ads Launches Conversation Targeting

    Earlier this year, Twitter launched TV ad targeting – a way for brands to further reach TV viewers on Twitter who may have been exposed to their ads during a television show. Last week,…

  24. 97% of Top U.S. Retailers Not Following Mobile…

    The maintenance of mobile websites can be complicated; even top retailers make common mistakes. Recently, Pure Oxygen Labs released a study examining top 100 U.S. retailers online and found 97…

  25. SEO in 2014: How to Prepare for Google's 2014…

    It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from…

  26. Actionable Insights You Can Find in Google Analytics…

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Not to mention these systems can be rather complicated, creating a…

  27. What 'Quick Win' Metric Can You Identify & Measure…

    Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we think we should. An entire industry of wellness programs and lifestyle medicine have…

  28. Is Negative SEO a Fairly Easy Practice?

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  29. Social Media ROI: 11 FREE Tools for Measuring Social…

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for…

  30. Ask.com's Top Question of 2013: What is the Royal…

    George Alexander Louis sure was popular this year. You may know him better as His Royal Highness Prince George of Cambridge. The son of Britain's Prince William and Kate was born on July 22…

  31. Microsoft Opens Online Scroogled Merchandise Store

    Microsoft has escalated their war on Google with their Scroogled campaign. Their Scroogled campaign, targets Google for what they see as privacy related issues with Gmail, Chrome, the Google…

  32. Tell Google What New Features You Want in Webmaster Tools

    Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added or changed in Google Webmaster Tools for 2014. Cutts first…

  33. Image Optimization: How to Rank on Image Search

    Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they…

  34. Link Building 101: Utilizing Past and Current Relationships

    Link building can be a difficult task, requiring knowledge, patience and trust. Going after good links is a project, not an overnight success. Despite this, link building is something anyone…

  35. Twitter Puts Mobile Front and Center for the Holidays

    It's easy to forget that Twitter started out as a mobile service. Sure, it always had a web-based UI, but that 140 character limit was originally set because the founders figured most users…

  36. A New Google Shopping Experience in Time for the Holidays

    Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new products details and get a better look at the products they’re…

  37. 'Doctor Who' Google Doodle Wants You To #SaveTheDay

    Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who", which aired for the first time on November 23, 1963. The Doctor is an…

  38. Bing Sunsets Shopping Search, Integrates Directly…

    As Search Engine Watch first reported in August, Bing has been enhancing shopping results. Over the three months since, Bing has completely integrated shopping results directly into main the…

  39. Pinterest Explores Local Marketing with 'Place Pins'

    Yesterday, we reported the value of a pin was worth 78 cents to a publisher; that value may have just skyrocketed as brands in the hospitality industry can now feature their hotels,…

  40. Effective Storytelling for Brands: How to Drive…

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and…

  41. What You Can Learn From Google Analytics Mobile Reports

    When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT screen. These days we can access the…

  42. Future of Paid Search: Think Target Audiences, Not…

    Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or offshoot/variant…

  43. Top 20 Most Shared Video Ads of 2013

    It isn't even Thanksgiving, and Unruly has already announced the Top 20 most shared video ads of 2013. Pity the poor marketers who were waiting until Black Friday, Small Business Saturday, or…

  44. U.S. Holiday Trends & Forecast: Top Shopping Days,…

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. In fact, the National Retail Federation forecast sales in November and December to increase 3.9…

  45. Matt Cutts: Create Unique Meta Descriptions for Your…

    If you've ever skipped over filling out a meta description tag for a web page, or gotten lazy and simply use the same meta description for every single page on the site, you aren't alone.…

  46. 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents

    With Pinterest being one of the most popular curators of content, it's no surprise that a single pin can pay big dividends to a website over time. Pinterest pins deliver two site visits and…

  47. 8 Reasons Your Reconsideration Request Will Fail

    Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely familiar with the mixture of excitement and fear that comes with…

  48. 8 Video Types to Add to Your Content Marketing

    In 2013 you made a decision to use video to connect with your customers. But now the year is almost through and you're still staring at your coworkers trying to understand what that means.…

  49. Google's Matt Cutts: Responsive Design Won't Hurt Your SEO

    With mobile traffic gaining more market share over the past few years, it's more important than ever for websites to have a mobile version of their webpage, a specific version tailored to…

  50. LinkedIn Showcase Pages Let Users Follow Specific…

    In what appears to be an effort to consolidate brand presence, LinkedIn has launched Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now…

  51. Google's Your Money or Your Life Search Quality…

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your…

  52. Google Pays $17 Million to Settle Apple Safari User…

    Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser.…

  53. Bing Webmaster Tools Connected Pages Let You See…

    While one search engine is taking away keywords, Bing is letting you see more. Bing has announced Connected Pages, a feature that lets you claim your owned content properties and see how…

  54. Search Engine Traffic Drives Most Ad Clicks on…

    Advertising network Chitika released a study today that showed how ad click-through rates (CTR) on a website vary when users come to that website from search engines like Google, Bing, Yahoo,…