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The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone). More to…
Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly…
Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Announced in August, and already available on smartphones running Android 4.1 Jelly…
Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign? Then you’ll want to go to SES Chicago…
Are you struggling with link building? Freaked out by Penguins and unnatural linking messages? A lot of folks are and seem to be putting a ton of stock into outreach and guest posting.…
SES Chicago kicks off in just a couple weeks, and boy oh boy, we are stoked. Industry luminaries and brainchow-hungry marketers alike will flock to the Windy City in droves and saddle up for…
Thursday, November 1st at 1pm EST, Search Engine Watch (SEW) enters a new era with our very own radio show, SEW Weekly! SEW joins forces with WebmasterRadio.fm for a weekly radio series…
There is more Halloween fun to be had on Google aside from the Haunted House doodle. If you haven't noticed them already, Google really want you to notice their freebase results which makes…
Today a Google Doodle celebrates Halloween with an interactive logo on the search engine's homepage. Clicking on various features in the Doodle causes the image to come to life, complete with…
Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their…
All of our online marketing efforts are useless if we don’t act on and improve upon their results. Email marketing continues to be one of the more common marketing strategies. There…
A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s…
Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. If you are based in or do business in India, drop us a…
When you launch a new site or enter the SEO game for the first time, one of the most obvious first steps is spending some quality time working on on-page optimization. But once…
The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal…
Managing paid search campaigns without specific objectives or goals is like driving a car with no destination. If you don’t have a map and a target, you’ll end up in the middle of…
“The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Google Doodle paying tribute to the artist known for teaching PBS viewers to paint…
Reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. User reviews are the most under-tested element on product pages – and can…
Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel. If you’re one of these…
Managing SEM campaigns can be challenging for any agency, in-house expert, or consultant. These challenges tend to be compounded as the budgets increase and the organization gets…
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks?…
Yesterday, we reported that a blogger claimed to have purchased a list of over one million Facebook user emails, complete with full names and the URLs of their Facebook profiles. Facebook…
Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network. On…
The SEO landscape has changed significantly over the last year. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real…
Just this month Facebook announced it had passed the 1 billion active members mark. You may think that the rest of the social media world might as well just turn around, go home, and switch…
Internet marketer Bogomil Shopov has been blogging his saga of allegedly buying the emails of more than 1 million Facebook users from a person representing themselves as a Facebook and Twitter…
Pinterest exploded onto the social networking scene last year, after a closed beta launch late in 2010. It’s been all good news for the fledgling social site since then; in just a year,…
The definition of 'Bounce rate' is the total number of single page visits divided by the total number of visits but analytics packages may calculate it slightly differently. However what has…
If you're an SEO professional reporting on the number of links earned, this article is dedicated to you. Our industry is infested with executives evaluating our performance on link numbers,…
One of the most difficult choices SEO professionals face is whether to operate under one umbrella website or under multiple domains. Even if you operate in multiple countries there…
This time of year, everyone enjoys a good scare. Ghosts are around every corner, goblins meet you at your door and you are likely to face more tricks than treats. But that doesn’t mean…
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick…
Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Select users have seen the new icons in place of the…
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent…
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here’s a…
Happy customers make for happy marketers. But how do you measure customer happiness when it comes to the web? Search marketers are all about metrics – using metrics to guide keyword…
One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size of their market opportunity. For decades successful…
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227…
Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and…
Majestic SEO has announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs. Dixon…
Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People also search for” section,…
Last week’s big announcement at Pubcon about Google’s Disavow Links tool (which comes several months after Bing launched their own version of the tool) was pretty hot news that set…
OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next level with…
Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again…
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and…
The announcement that Google had created and launched a Disavow Links Tool to allow people to simply “delete” spammy backlinks has been met with much fanfare as the…
At the signing of the Declaration of Independence, Benjamin Franklin said, "We must, indeed, all hang together, or assuredly we shall all hang separately." This quote can also be applied to…
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view…
Within organizations, some very smart people want to understand enough to know whether their SEO agency is doing a good job. While good results are pretty easy to define, what's more…
Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. While some SEM account managers may frown on this, this tactic can work very well if…
Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g., phone calls). With the massive growth in mobile advertising,…
Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new…
Google revenues topped $10 billion for the fourth quarter in a row, up from the $12.2 billion reported in Q2 2012. The Q3 2012 $14.10 billion in revenue is another new record and reflects a 45…
When people talk about analytics solutions, they are often referring to Google Analytics. It’s simple to use, flexible, and best of all, it can help you make the right decisions. There…
