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  1. New Study Finds Google+ Shares Don't Cause Higher…

    Stone Temple Consulting announced the results of a new study this morning that found Google +1's don't cause higher ranking. This latest finding takes conventional wisdom in the industry and…

  2. How to Increase the Profitability of Your Content

    Most site owners and businesses know exactly which pages on their site are the most profitable (i.e., the content that drives the most leads and/or revenue). If you run a site and you don't…

  3. 6 PPC Tasks That Are Ideal for an Intern

    Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Some would say that an internship is the most useful class you can…

  4. Is Google Putting Less Emphasis on Links as Part of…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  5. B2B Social Media: Building a Cohesive Strategy

    Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement…

  6. Recovering from Penalties, Penguin, and Panda

    We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties. An in-depth session at SES…

  7. SES San Francisco Digital Swag: Bing Ads Insights,…

    Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors, exhibitors and speakers. Even if you couldn't make it to the…

  8. To Blog, or Not to Blog

    A client recently asked me why they need to blog. My first thought on how to respond was probably similar to your reaction or that of any other marketer: "Yes, you have to have a blog,…

  9. My Company Just Died; Now What? Here's How to Take…

    A few weeks ago, my company suddenly died. The autopsy results are still pending and people will analyze, hypothesize, guess, and make things up about what was the cause of death, but it…

  10. Facebook's New Promotion Policy: 6 Ways Brands Can…

    Facebook recently announced that it's now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions through apps. Marketers rejoiced…

  11. E-commerce Holiday SEO Keyword Optimization: 6 Keys…

    For many retailers and brands, success pivots on holiday sales. A single day during November and December might bring in double or even triple the amount of average same day sales in other…

  12. 4 Types of Low-Cost Content Small Businesses Should Create

    Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets. It's crucial that they get the word out about their products and services,…

  13. Why Real-Time Bidding is Set to Become Huge

    Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. The excitement around this sexy new(ish) way of running display campaigns is on par with where PPC was…

  14. Twitter Officially Files for IPO

    It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Ever since Facebook went public, many people believed Twitter would be the next major…

  15. SES San Francisco Keynote: Google's Matt Cutts &…

    Image Credit: Simon Heseltine Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable…

  16. Google Webmaster Tools Give Users More Link Data

    Google's Distinguished Engineer Matt Cutts kicked off SES San Francisco this morning by announcing a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting…

  17. Your SEO Rainy Day Fund

    So your site is chugging along. You're feeling happy. Organic visits are through the roof and your converting users into happy customers at well over the standard percentage. Then one day it…

  18. Rethinking Quality Score: It's All Relative

    Most search marketers understand the importance of quality score. After all, it's the single most important predictor of success in a paid search campaign since it affects how frequently your…

  19. Why Local PPC Needs Call Tracking

    Search marketing agencies that cater to local SMBs are often faced with some issues that are quite unique to these kinds of clients. They're small businesses with small budgets. They have…

  20. 404 Page Best Practices

    The Internet is no different than anything else in life. Mistakes will always happen. Whether it's because someone has mistyped your URL or you forgot to change an old link, at some point,…

  21. What Does it Take to Get a Link From the BBC?

    Right now, there is a lot of discussion about links in press releases and how Google sees them. These are important practical discussions but perhaps not the most important strategically. An…

  22. Why Google Will Reject, Block, or Flag Your Data Feed

    Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand why, this isn't always clear to ecommerce business owners. Moreover, Google…

  23. It's Time to Update the Definition of a Website

    For years, the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it…

  24. Essential Tips for Facebook's New News Feed Ad Unit

    Back in May we covered Facebook's new ad formats which includes placement in users' News Feeds featuring bigger images and more text, and have since been testing these ad units in select…

  25. 2 Reasons to Love the New Google AdWords Paid &…

    Google recently launched a brand new report that shows the total traffic by keyword from paid and organic search. This is the first report of its kind. This report is available in the…

  26. Google+ Brings Automatic Authorship to WordPress &…

    Seth Sternberg, the Product Management Director for Google+, announced two new initiatives yesterday at TechCrunch Disrupt and on the Google+ Developer blog. The first of these was regarding…

  27. Google Submits New Proposal to Avoid Antitrust Fine in EU

    Google has increased its concessions to avoid a possible $5 billion fine from the European Commission (EC) in its ongoing antitrust review. In July the EC said that Google had to improve its…

  28. SEO Best Practices: Setting Up a Blog

    Your blog should be the centerpiece of a larger initiative, one that engages your target audience in a "human" way, with the goal of creating signals that will aid/support what you're trying…

  29. The Mobile Local Opportunity, By the Numbers

    The excitement and attention paid to mobile local search continue to ratchet up. But we still haven't seen the equivalent ad dollars follow. Mobile local search is now $1.3 billion in the…

  30. Are You Overpaying Your Advertising Partners for…

    Since mobile apps and app usage has seen tremendous growth in the last year, you've probably read up on all the tips and tricks for getting an app discovered and realized that getting your…

  31. 4 Reasons to Spend More on SEO

    Google has made dramatic changes in 2013, with the May 22 Penguin update having the biggest impact for small business websites. After some severe reductions in traffic, some webmasters are at…

  32. Topsy Has Every Tweet Ever

    If you're an avid Twitter user, you've probably experienced the frustrations of trying to use their built-in search. Ever since the deal between Twitter and Google ended in 2011, it has become…

  33. Facebook Organic and Paid Posts With Photos Get Most…

    ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other…

  34. Matt Cutts on Auto-Generated Content: Google Will…

    The latest webmaster help video from Google's Distinguished Engineer Matt Cutts deals with auto-generated content and whether manual action is taken against these types of sites (i.e., whether…

  35. Google Doodle Honors Social Work Pioneer Jane Addams…

    A Google Doodle today celebrates one of the pioneering United States social workers, Jane Addams. She was the first American woman to win the prestigious Nobel Peace Prize, doing so in 1931.…

  36. 20:20 Vision: 20 Brands Share Insights on 20 Topics…

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13…

  37. 5 Tips on Dealing With Small Budget Search Clients

    I've been working in online marketing for nearly 10 years now. My experience has ranged from being both in-house and agency side as well as running my own freelance company. Today I run an…

  38. Google Places for Business vs. Google+ Local

    Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and…

  39. Meetup Groups Talk Industry Changes, Budgets, and Q4…

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept. 11, for a collaborative get together with SES attendees, speakers and…

  40. New Yahoo Logo Revealed

    Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Yahoo's new logo isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains…

  41. International SEO: Top-Level Domains, Subdomains &…

    SEO for international targets has many facets, all of which require a slightly different approach than SEO within a single country. One of the most important items is how you structure your…

  42. Google Names Next Android Operating System KitKat

    Google has announced that the next version of its Android 4.4 operating system will be called KitKat, in a surprise move to use the chocolate bar brand over Key Lime Pie. "Android is the…

  43. Facebook Hashtags Not Yielding Added Exposure for…

    Ever since Facebook hashtags hit the scene in June, marketers have been trying to figure out if they're worth the extra effort. So far, the results aren't looking good. First, Simply…

  44. Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

    Many PPC advertisers who need to geo-target their audiences can find it challenging to find the volume they need when limiting to location. Since some searchers limit cookies or browse…

  45. SEO Packages: Buyer Beware

    All too often, I have new clients share the "strategy" their previous SEO company/consultant had suggested (or worse – implemented) and it's some sort of a package deal. Often, these…

  46. Thin Content With Little or No Added Value Manual…

    If you've received a warning in your Google Webmaster Tools account about thin content with little or no added value, you will need to rectify that before your site will have much success in…

  47. Multi-Channel Analytics: An Interview With SES San…

    SES San Francisco is next week, taking place September 10-13. The comprehensive agenda of this conference will walk you through the new marketing landscape of converged media will be led by…

  48. Facebook to Users: You Have Exactly 7 Days Until We Own You

    In connection with a class action settlement, Facebook last week made "proposed" changes to its data use policy and statement of rights and responsibilities. In an official announcement,…

  49. How to Use Google Trends for SEO

    Google Trends is one of the best and most versatile tools available for SEO. It is the marketing equivalent of the Leatherman or Swiss Army knife. If you could only use one SEO tool to develop…

  50. Seasonal Link Building in 6 Steps

    Just because your business doesn't have traditional seasonal spikes doesn't mean that you can't use a seasonal approach in order to capitalize on the increased interest that comes with…

  51. Monitoring Your SEO Clients with Cyfe

    Ever have trouble keeping up with everything when it comes to managing your clients – or even your own websites? If so, then Cyfe could be the answer to managing multiple SEO campaigns.…

  52. What Are Some Post-Google Penguin, Budget-Friendly…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  53. Why Google Wants to Know About Small Websites That…

    Do you have a small website that isn't performing as well in Google's search results as you think it should? If so, you could have the opportunity to have someone on the Google webspam team…

  54. New on Twitter: Lead Generation Cards for All…

    Twitter was busy this week with two announcements that included the availability of Lead Generation Cards to all advertisers, and an easier way to follow conversation happening on Twitter.…