SEO News

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  1. YouTube Unveils New Comment Management Page

    YouTube has revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its…

  2. Google Images Makes it Easier to Search by Usage Rights

    Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful for webmasters and others to…

  3. Google Buys Nest, Spends $3.2 Billion on 'Smart…

    Google has announced a $3.2 billion deal to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal is also…

  4. Top Online Retailers Favor Facebook for Traffic and…

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet…

  5. 16 Examples of How to Use Non-SEO Friendly Content for SEO

    A good search marketer must understand that the content landscape is changing. This point was once again highlighted in an interesting post written by Jack Marshall at Digiday, on the "death…

  6. B2B Search: It's Time To Go Mobile

    The Who's song "Going Mobile" was written in 1971 about the joys of life on the road: I can stop in any street And talk with people that we meet Goin' mobileKeep me movin' Out in the…

  7. Will 2014 Finally Be the Year of the Web Analyst?

    One of these days, the marketing industry will collectively realize that everything can be measured and will invest in digital analytics resources accordingly. Overnight, campaign ROI will…

  8. Bing Begins Rollout of Secure Search, Say Goodbye to…

    In November, we reported that Microsoft was looking into switching their search traffic into encrypted SSL search. And it looks as if that might be becoming a reality now. Currently, the…

  9. DuckDuckGo Celebrates 1 Billion Searches in 2013

    Search engine DuckDuckGo is just over five years old, and has quite a bit to celebrate. In a recent announcement, the search engine proclaimed it served more than 1 billion searches in 2013.…

  10. Linking the Google Way in 2014

    My previous column showed you the right way to build links in 2014. Now it's time to show you a specific linking tactic that may blow your mind. You're about to learn how to link "Google…

  11. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone.…

  12. Online Content Videos Break Record with 52 Billion…

    Online content video views have exceeded 50 billion a month for the first time on record and video ad views have tripled in the past year, according to the latest data from the comScore Video…

  13. 15 Ways Clients Can Build a Better Relationship With…

    After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work…

  14. Facebook to Kill Sponsored Stories

    Marketers and Facebook users have had a love-hate relationship with Facebook's Sponsored Stories advertisements. The ads can convert very well, but many users found Sponsored Stories creepy,…

  15. Google Wins Brand of the Year, Ad of the Year

    Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the Ad of the Year for "Here's to 2013" from Ace Metrix, a…

  16. The New AdWords Opportunities Tab - How to Get the…

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. The new graphical…

  17. Content Strategy for an International SEO Campaign

    A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here's how to craft a content…

  18. Google's Matt Cutts: Here's How to Deal With…

    If your website sometimes has minor short-term duplicate content issues, how can you avoid being caught in Google's duplicate content filter? That's the topic of the latest Webmaster Help…

  19. Interactive U.S. Map Shows Google, Windows, Mac…

    Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover…

  20. Pinterest Acquires VisualGraph to Boost Image Recognition

    Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition and visual search platform. Many speculate this move not only primes…

  21. French Privacy Watchdog Fines Google €150,000

    Google has been fined €150,000 (roughly $203,000) by the French data protection authority after it ruled that the firm doesn't comply with the country's data protection laws. The…

  22. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single…

  23. 4 Local Search Tactics That Will Matter More in 2014

    One of the more interesting aspects of seeing local search mature over the past seven years has been how little the algorithm driving local search results on Google has shifted. For example,…

  24. 6 Tips for Leaving Your Marketing Bubble

    Make any good New Year's resolutions this year? How about one specifically related to your business or how you'll make 2014 even more profitable than last year? If you haven't, there's still…

  25. Google Webmaster Tools Now Provides More Specific…

    Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those…

  26. Unruly's Second Opinion on Top 10 Social Video…

    Last week, Search Engine Watch shared our top 10 predictions for video in 2014. This week, Unruly Media shared its 10 social video predictions for 2014. Why would you want to get a second…

  27. Twitter Co-Founder Launches Q&A Social Search Jelly App

    Twitter co-founder Biz Stone might have left the world's biggest social network Twitter a while back but he hasn't given up on technology entrepreneurism, having launched a social search app…

  28. 10 Lessons On Creating Spectacular Content

    The nature of link building continues to change and is likely to embrace the online PR model even more in the year ahead. Put simply, this means moving away from email blasts targeted at…

  29. How Should You Charge For SEM?

    One of the major benefits of paid search is that you can create an AdWords account and start driving traffic today. But setting up an account correctly takes time. Whether you are a…

  30. Is Your Website Bass Ackwards?

    I often give UX design presentations to small networking groups of 10-30 people. I like these more intimate groups where I can interact with folks more directly and begin speaking with my name…

  31. European Search Awards Entry Deadline is Fast Approaching

    Time is quickly running out to enter your nominations for the European Search Awards. The entry deadline is Friday, January 17, for individuals, agencies, or organizations hoping to have their…

  32. Yahoo Confirms Its Ads Spread Malware to Users

    Hundreds of thousands of Yahoo users in European countries including the UK, France and Romania may have been infected with malware injected into advertising hosted on Yahoo websites. Dutch…

  33. Rap Genius No SEO Genius: Lyric Site Fails to…

    If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with associated ads for ring tones and downloads. In such a competitive…

  34. Facebook Sued for Profiting From Private Message Data

    Facebook is facing yet more legal action as a result of its privacy practices, this time surrounding alleged "systematic interception" and commercial use of private messages sent between users…

  35. Google Android's Next Destination: Audi, Honda, GM,…

    Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance (OAA) to bring the Android mobile operating system to…

  36. Conquering Content Marketing in 5 Steps: It All…

    Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama in…

  37. Reverse Engineer Sociology & Influencer…

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time consuming task.…

  38. Why Apps Will Dethrone Content as King of Digital Marketing

    Every year or so, a tried and true online marketing tactic is declared "dead." This usually happens long before it actually is dead, sometimes even while it's in its prime. So I'll do you a…

  39. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This holiday…

  40. 40% of Facebook Users Visit the Site Multiple Times…

    As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew's Social Media Update 2013. Pew's new study reveals that more…

  41. Link Building the Right Way in 2014

    Let's face it. Link building isn't sexy. Link building isn't fun. And in 2014, if done correctly, it certainly isn't cheap or easy. Most importantly, and contrary to what you may have heard,…

  42. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a…

  43. 4 Surprisingly Awesome Google Retail Opportunities for 2014

    In the retail sphere, there is a constant need to innovate and approach consumer needs from a different paradigm, with more and more of an overlap between the digital experience and…

  44. 5 Ways to Have Killer Content in 2014

    If there's one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010...), it was that "content is king." Frankly, this phrase has been said so many times that it has lost its meaning. What…

  45. An Integrated Marketing Blueprint to Grow Sales &…

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years.…

  46. Top 10 SEO New Year's Resolutions for a Successful 2014

    It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New…

  47. Facebook Photo Sizes Cheat Sheet for Marketers:…

    Smart marketers have known the way to a fan's heart is through their eyes for some time, but significant changes to Facebook's News Feed underscored the importance of visuals even…

  48. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when…

  49. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That's not to say that SEM has…

  50. Why Content Marketing is a Definitive Method for…

    Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk…

  51. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks…

    The one thing marketers agree on is there isn't enough time in the day to accomplish everything. Often the best way to find more time is to save time. Improving your Excel skills is a great…

  52. 6 Major Google Changes Reveal the Future of SEO

    The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of…

  53. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to…

  54. How Much Should You Spend on SEO Services?

    Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven…