SEO News

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  1. Is rel=author Really a Good Way to Judge Sources of…

    The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone). More to…

  2. Google Android Now Powers 3 in 4 Smartphones

    Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly…

  3. Google Brings Voice Search to iOS: Siri-ous…

    Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Announced in August, and already available on smartphones running Android 4.1 Jelly…

  4. Why Geo-Rankings are an SEO KPI Game Changer #SESCHI

    Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign? Then you’ll want to go to SES Chicago…

  5. Taking Another Look at Guest Blogging & Outreach

    Are you struggling with link building? Freaked out by Penguins and unnatural linking messages? A lot of folks are and seem to be putting a ton of stock into outreach and guest posting.…

  6. Beyond Engagement: Harnessing the Power of Social…

    SES Chicago kicks off in just a couple weeks, and boy oh boy, we are stoked. Industry luminaries and brainchow-hungry marketers alike will flock to the Windy City in droves and saddle up for…

  7. Bookmark November 1st! SEW Weekly Show Launching on…

    Thursday, November 1st at 1pm EST, Search Engine Watch (SEW) enters a new era with our very own radio show, SEW Weekly! SEW joins forces with WebmasterRadio.fm for a weekly radio series…

  8. Google Goes Batty with Horror Movie Easter Egg

    There is more Halloween fun to be had on Google aside from the Haunted House doodle. If you haven't noticed them already, Google really want you to notice their freebase results which makes…

  9. Happy Halloween Google Doodle: Spooky Haunted House…

    Today a Google Doodle celebrates Halloween with an interactive logo on the search engine's homepage. Clicking on various features in the Doodle causes the image to come to life, complete with…

  10. Trick or Treat? 5 Fabulous and Frightening AdWords…

    Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Some of these same features, however, have a few nasty tricks up their…

  11. Properly Attributing Email Campaigns in Analytics

    All of our online marketing efforts are useless if we don’t act on and improve upon their results. Email marketing continues to be one of the more common marketing strategies. There…

  12. Writing Search Ads in Context

    A mother gives her son two ties for his birthday. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s…

  13. If You Can’t Be a Creator, Then Be a Curator

    Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. If you are based in or do business in India, drop us a…

  14. How Often Do You Optimize?

    When you launch a new site or enter the SEO game for the first time, one of the most obvious first steps is spending some quality time working on on-page optimization. But once…

  15. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal…

  16. How to Establish a Goal Plan for Your PPC Campaign

    Managing paid search campaigns without specific objectives or goals is like driving a car with no destination. If you don’t have a map and a target, you’ll end up in the middle of…

  17. Google Paints a Happy Little Bob Ross Birthday Doodle

    “The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Google Doodle paying tribute to the artist known for teaching PBS viewers to paint…

  18. 8 Elements to Test in User Reviews

    Reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. User reviews are the most under-tested element on product pages – and can…

  19. 4 Google Product Listing Ads Tips for Q4

    Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel. If you’re one of these…

  20. 3 Enterprise SEM Challenges & Solutions

    Managing SEM campaigns can be challenging for any agency, in-house expert, or consultant. These challenges tend to be compounded as the budgets increase and the organization gets…

  21. Google AdMob Challenges & Rewards

    Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks?…

  22. Facebook Claims Site Scraper Responsible for Leak of…

    Yesterday, we reported that a blogger claimed to have purchased a list of over one million Facebook user emails, complete with full names and the URLs of their Facebook profiles. Facebook…

  23. How Google Rakes In Over $100 Million in Search…

    Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network. On…

  24. How to Update Your Keyword Research Process for 2013…

    The SEO landscape has changed significantly over the last year. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real…

  25. Niche Social Networks: New Players, Platforms &…

    Just this month Facebook announced it had passed the 1 billion active members mark. You may think that the rest of the social media world might as well just turn around, go home, and switch…

  26. Facebook & Twitter Apps Exploited to Profit From…

    Internet marketer Bogomil Shopov has been blogging his saga of allegedly buying the emails of more than 1 million Facebook users from a person representing themselves as a Facebook and Twitter…

  27. Pinterest & Newspapers: No Pins, No Wins [Study]

    Pinterest exploded onto the social networking scene last year, after a closed beta launch late in 2010. It’s been all good news for the fledgling social site since then; in just a year,…

  28. Towards a True Bounce Rate

    The definition of 'Bounce rate' is the total number of single page visits divided by the total number of visits but analytics packages may calculate it slightly differently. However what has…

  29. If You're Only Measuring Links, You're Wasting Time

    If you're an SEO professional reporting on the number of links earned, this article is dedicated to you. Our industry is infested with executives evaluating our performance on link numbers,…

  30. Multiple Domain Choice: SEO Considerations of Single…

    One of the most difficult choices SEO professionals face is whether to operate under one umbrella website or under multiple domains. Even if you operate in multiple countries there…

  31. Search Marketing Horror Tales

    This time of year, everyone enjoys a good scare. Ghosts are around every corner, goblins meet you at your door and you are likely to face more tricks than treats. But that doesn’t mean…

  32. Facebook Brand Engagement Grows 896% [Study]

    Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick…

  33. Twitter Tests Like and Star Buttons for Tweets;…

    Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Select users have seen the new icons in place of the…

  34. Paid Search Growth Continues to Slip, CPCs Down But…

    Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent…

  35. 6 Reasons You Should Use Market Surveys in Link…

    An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here’s a…

  36. 3 Metrics to Measure Customer Happiness on Your Website

    Happy customers make for happy marketers. But how do you measure customer happiness when it comes to the web? Search marketers are all about metrics – using metrics to guide keyword…

  37. How to Forecast the Future Value of SEO in 7 Steps

    One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size of their market opportunity. For decades successful…

  38. Facebook Reports $59 Million Loss in Q3 2012, Share…

    Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227…

  39. Facebook Click-Through Rates Increase, Costs Per…

    Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and…

  40. Majestic SEO Now Updates Hourly as Link Map…

    Majestic SEO has announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near 200 billion unique URLs. Dixon…

  41. Google Adding Explanations to Knowledge Graph

    Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People also search for” section,…

  42. The Many Shades of Google’s Link Disavow Tool

    Last week’s big announcement at Pubcon about Google’s Disavow Links tool (which comes several months after Bing launched their own version of the tool) was pretty hot news that set…

  43. Using Web Analytics for PPC Optimization: Advanced…

    OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next level with…

  44. Google Plans to Combine Mobile & Desktop Ads

    Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again…

  45. Learn How to Conduct Effective & Thorough PPC Audits…

    Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and…

  46. Google, Penalties & the Disavow Links Tool: The Big…

    The announcement that Google had created and launched a Disavow Links Tool to allow people to simply “delete” spammy backlinks has been met with much fanfare as the…

  47. 5 Virtues to Help SEOs Achieve Workplace Enlightenment

    At the signing of the Declaration of Independence, Benjamin Franklin said, "We must, indeed, all hang together, or assuredly we shall all hang separately." This quote can also be applied to…

  48. YouTube Algorithm Change: 'Time Watched' Key to…

    YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view…

  49. Is Your SEO Agency Any Good?

    Within organizations, some very smart people want to understand enough to know whether their SEO agency is doing a good job. While good results are pretty easy to define, what's more…

  50. Guidelines for Running a Successful Competitor Brand…

    Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. While some SEM account managers may frown on this, this tactic can work very well if…

  51. Dialing Into Success with Google AdWords Call Tracking

    Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g., phone calls). With the massive growth in mobile advertising,…

  52. Expenses, Motorola Losses Eat Into Google’s $14.10…

    Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new…

  53. Google Q3 Financial Report Leaks Early, Halts Stock Trading

    Google revenues topped $10 billion for the fourth quarter in a row, up from the $12.2 billion reported in Q2 2012. The Q3 2012 $14.10 billion in revenue is another new record and reflects a 45…

  54. How to Focus on the Key Analytics Metrics

    When people talk about analytics solutions, they are often referring to Google Analytics. It’s simple to use, flexible, and best of all, it can help you make the right decisions. There…