SEO News

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  1. Google Gives Advice on How to Expand Your Website to…

    If you have a really popular website, the idea of expanding that site to reach more languages has probably crossed your mind. Such an expansion could mean a broader audience reach in more…

  2. Matt Cutts: You Don't Have to Nofollow Internal Links

    A recent Google webmaster help video brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply…

  3. 5 Things We've Learned From Google's New War on Links

    It's been 18 months now since Google's Penguin update launched and a similar amount of time since the first manual penalty messages were sent to unsuspecting webmasters. That's a long…

  4. Using the Google Analytics Service Provider Report…

    The Service Provider Report is a small but significant report in Google Analytics. It's great for finding sales leads and markets to target, troubleshooting and reviewing cross domain…

  5. How to Build an Analytics Package to Measure…

    Marketers and advertisers have been spoiled in the cloud-based world we now call home. Data is seemingly ever present and infinitely divisible into segments that allow for minute-by-minute…

  6. Google Web Designer Beta Launches for Advertisers

    Google has announced the launch of the Google Web Designer, which was released as a public beta. Advertisers first heard about the tool in June and that it would be integrated with…

  7. Google Fixes Webmaster Tools Bug, Missing Search…

    When Google turned on secure search last Monday, it meant webmasters were seeing nearly all their keyword referral data as "(not provided)". The best workaround to get organic search data was…

  8. Yelp on Fake Reviews: We Filter 25% of Reviews for…

    The validity of Yelp reviews has always been called into question. Are those great reviews from the business itself? Are those horrible reviews from competitors? It's always hard to know…

  9. InboundWriter Promises More Insight into How Content…

    InboundWriter released research findings in September that stated just 20 percent of a site's web content is responsible for driving 90 percent of the traffic. With that, InboundWriter is…

  10. Top Search Result = Poor Ad CTR [Study]

    Advertising network Chitika released a study today that showed how ad click-through rates on a website vary when users come to that website from Position 1 in the organic search results versus…

  11. How to Build Links Using Expired Domains

    Image Credit: Travis Isaacs/Flickr Many people have had great success snapping up expired domains and using those sites for link building purposes. One of the main reasons for this was that…

  12. New AdWords Estimated Total Conversions Tracks…

    Starting today and over the next few weeks, Google AdWords will roll out a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of…

  13. Do Second Screen Campaigns Have Marketing Potential…

    Earlier this year, New York-based TV channel WNET/THIRTEEN hosted #wnetinno, an internal innovation day aimed at discussing social media engagement around TV shows. The second screen is the…

  14. Fine Tuning Your Local Keyword Research Using Google Trends

    When it comes to local SEO one of the toughest parts of the job is keyword research. Oftentimes query volume for keywords with locations as modifiers is so low that Google's keyword tool, and…

  15. Google Faces $400K Fine in France Over Privacy Policy

    Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions in the form of a fine of more than $400,000.…

  16. Google Keyword Data Goes Missing Again, This Time…

    Encrypted search has been hard on SEO professionals and marketers. For two years, we've been hit with keywords "(not provided)" in Google Analytics. While the keyword data was still available…

  17. YouTube's New Comment System: 7 Things Video…

    YouTube has announced that better commenting is coming. In a post on YouTube's Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, said: Starting this…

  18. Facebook Tries to Make News Feed Ads More Relevant…

    Facebook is attempting to make News Feed ads even more relevant to users. “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we…

  19. Google '(Not Provided)' Keywords: 10 Ways to Get…

    SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while. Despite initial claims by Google that it would only affect a small percentage of overall…

  20. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par…

  21. Online Reputation Management (ORM): A Quick Guide

    Most people don't give a lot of consideration to online reputation management until the time comes when they think they need it. In actuality, you need to institute an online reputation…

  22. Riding the Motivation Wave in Search Engine Marketing

    Image Credit: HaPe_Gera/Flickr Every couple of months I get the urge to meditate. Like, to free myself once and for all from the illusion of separation and fully realize my oneness with…

  23. Twitter Adds Alerts to Help Users During…

    Twitter has announced the launch of Twitter Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations. "Today, we're launching Twitter…

  24. Google Street View Takes You Into CERN

    Google has taken its Street View cameras into the CERN laboratory, and brought web users with it. Google Street View will now give you passage into CERN and around its Large Hadron…

  25. 5 Ways the Internet Celebrated '(Not Provided)'

    Editor's Note: The following column is intended for immature audiences and probably won't be suitable for all readers, especially those who anger easily at the mention of the word "Google".…

  26. Google Knowledge Graph Adds Filters, Comparisons

    Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The new tools aim to help searchers drill down deeper into…

  27. Google Updates Android Search App; Teases New…

    Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also has revealed plans for a new version of the Google Search app for iPhone and iPad…

  28. Is Bing's Siri Partnership and Page Zero Feature an…

    Bing is making more strides. Last week they redesigned the Bing search experience. They continued on that enhanced search experience continues with the release of iOS 7 last week. One of the…

  29. Hashtags Come to Google Search Results

    The Google+ integration of hashtags is getting a nice updates with Google search. Google+ introduced hashtags on posts back in May, where users can click on the hashtags and get to other…

  30. Link Building 101: 404 Pages & Link Reclamation

    When working for clients (or starting fresh on your own site) one of the best things you can do at the beginning of a link building campaign is pull in a few quick wins. Too many people have…

  31. 9 Points to Ponder About the New iPhone 5S/5C

    You may have heard rumors that Apple has jumped the shark. You may have heard that post-Jobs, a downward trajectory was inevitable. That Apple and the smartphone industry in general, have…

  32. How 123 Fortune 500s Use Instagram Marketing & 3…

    Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal. Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more…

  33. Google Celebrates Birthday With Playable Piñata Doodle Game

    Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in which you play as the lowercase "g" in Google's name…

  34. Google in 1998: New Easter Egg Takes You Back in Time

    To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, go to Google and type "google in 1998" (without the…

  35. Google Hummingbird Takes Flight: Biggest Change to…

    Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of…

  36. Does Google Penalize For Invalid HTML? Matt Cutts Says No

    It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. When one of the features in Google Webmaster Tools is the ability to validate your code…

  37. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. RLSAs are really flexible. As a feature it opens up a lot of potential…

  38. 12 Things You Need to Do NOW to Get Your SEM Holiday…

    Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven't even started thinking about how to…

  39. How Will Voice Search Change SEO for Local Stores &…

    In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention:…

  40. Major Search Engines and Directories

    Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured…

  41. YouTube Launches Audio Library, a Royalty-Free Music…

    YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks…

  42. Google Overhauls YouTube Comments Using Google+

    Google will soon change the way comments are displayed on YouTube, and will drive them with Google+. The changes will see comments that are more relevant moving to the top of the comments…

  43. The Relentless Pounding of Google Panda: Why SEO…

    Getting hit by Panda is a horrible experience. I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some combination of fear,…

  44. Removing Unnatural Links by Removing Pages on Your Website

    Trying to clean up your backlink profile? Did you know that you can quickly remove links by removing the page of your site to which that link points? Obviously this tactic can’t be…

  45. Matching Content to the Customer Life Cycle

    It's not what you say. Sometime it's not even how you say it. It's whenyou say it. The right message, at the right time, is what it takes to convert a visitor to a life-long customer. By now…

  46. Most Wanted Celebs Expose Searchers to Malware

    Searching for nude pics of Lily Collins? How about Avril Lavigne or Sandra Bullock? McAfee warns that these types of searches, along with a handful of others centered on certain celebrities,…

  47. Google: 70% of Mobile Searchers Call a Business…

    Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand…

  48. 5 Steps to Dominate Your Niche on Google

    Dominating your niche on Google can be a very profitable SEO strategy. Ranking well for keywords related to a specific niche helps drive higher quality traffic to your site and differentiates…

  49. 3 Essentials for Great Mobile SEO

    Much of the discussion around mobile SEO seems to be a numbers game. Dozens of articles focus on mobile usage statistics – from 25 percent of all searches being performed on mobile…

  50. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. Both lovers and haters responded in droves. Today's…

  51. AOL Climbs into 2nd Place in Online Video Content…

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2012,…

  52. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company…

  53. New Google Bar, Logo Begins Rolling Out

    Google is doing some housekeeping with their Google bar, the bar that appears above the search results and across many of their properties and apps. The search giant announced it is…

  54. Goodbye, Keyword Data: Google Moves Entirely to…

    The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether. Nearly two years…