SEO News
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The classic way that people have determined link value is by using Google PageRank. It is well known that Google doesn't use PageRank as a direct determinant of link value, but it remains…
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Over the past year, total…
SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad.…
Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite…
The past few years chalked up many changes in the search marketing and social media world. Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of industry…
Learn how to scale your link marketing strategy to build your traffic, exposure and rankings. Here are the steps to get things started. First I'm going to assume you already have a link…
When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows. In a three-foot wide bed, that meant I had room…
Launching new Google Display Network campaigns is an exciting thing. You brainstorm on strategies. You pick your keywords, placements, topics and interest categories. You develop your…
That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven’t already…
Tweeting from events and around conference hashtags is a great strategy for both individuals and companies looking to build their social following and add value to their network. This tactic…
LinkedIn rose to popularity as a job finding network, though as Agent-cy CEO Jasmine Sandler pointed out in her pre-keynote workshop this morning, it has evolved into a sophisticated…
Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it’s the central focus for a growing number of marketers, 87 percent of whom…
Content marketing is often a key component of digital marketing strategies. Utilizing social media is frequently a key driver in content marketing success. Knowing how to measure the impact…
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Yet, many small businesses still…
I'm a huge fan of schema protocols. I love the discipline of structuring data and showing Google exactly what I want them to index, and exactly how I want it to look. My last article…
Split testing is important. Really important. It’s the single most neglected discipline (just ahead of user experience) within the search industry, yet so many practitioners seem…
I was a part of a much anticipated website redesign and relaunch recently. I fervently monitored post launch metrics, page crawl rate, 404s, indexed pages, and so on as any other anxious…
When it comes to creative testing, the two main areas where people struggle is with what to test and how to test it. If you read my column about the six top elements to test in a PPC ad,…
During the holiday season, time is precious. If a certain product isn’t likely to be successful, why would you waste your time negotiating with suppliers, warehousing, working out…
Here are the main reasons why people redesign their websites: "We want to freshen the look/feel." "We need to update our content, to be more relevant for where we are today." "We have…
You have a great idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a…
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Of those…
This series (which began here and continued here) has aimed to put forward some ideas around how to improve keyword research in order to make it more rigorous and efficient. In order to say…
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Let’s look…
One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. I ran a poll a while…
Every year, like clockwork, the big paid search platform companies publish a report following Black Friday/Cyber Monday weekend which, to paraphrase artistically, says that online retail…
Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. Other than clean up the quality of Google's index what else could…
In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. For example, putting staple items such as milk at the back of the convenience…
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. On first grok it does not seem like much of a change. Just a new button that says "search…
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. BIA/Kelsey projects that mobile will account for over…
Note: This article is part of a series. To understand this piece I recommend you read part 1, which can be found here. Here's a downloadable Excel template to help you execute the process…
You live search. You breathe search. You eat negative keywords for lunch and cook up scrumptious ROIs for dinner. The best part of your day is getting knee-deep in the AdWords interface…
Researching a new market, customer, or channel can be wildly inefficient. The Internet has abundant information, but finding just the right information you need is time consuming if you…
Businesses have probably heard a lot more about “converged media” recently. Though not a new term, its role in digital marketing is a new concept for many marketers that presents…
Google has been accused of not deranking so-called "piracy" websites as it promised to do. Google had said that it would not return "piracy" websites in its search results as an attempt to…
Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the…
All three of the major U.S. search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources.…
Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994. Given the technical level of the audience, his presentation was, for the most part,…
Sales are a time tested tradition in business. Many brands have sales to drive incremental revenue, or clear out excess inventory. As customers there is a passion around finding the best deal,…
The importance of good content in the practice of SEO and online marketing in general has increased dramatically over the past year with the search engines’ increased focus on content…
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. One of the most…
Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. Michael Trkulja of Melbourne won a defamation lawsuit…
If the presidential election were held today, Barack Obama/Joe Biden, the Democrats would get 36.7 percent of the vote, and Mitt Romney/Paul Ryan, the Republicans would get 36.1 percent of the…
Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most likely to first turn to Google or another search…
When it comes to infographics, the discussion usually revolves around design and promotion. And there are some great articles and case studies written about conceptualizing and marketing…
There’s a myth that failed content can be blamed on brands only conveying what they want, and conversely, that successful content is accomplished solely by intuiting what audiences want…
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Why? Because an informed client will judge you on how visible…
Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing…
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office. SEO…
The modern website is becoming more about what have you done lately (content marketing, social content, and social signals), than what you did yesterday (backlinks from sites alone). More to…
Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly…
Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Announced in August, and already available on smartphones running Android 4.1 Jelly…
Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign? Then you’ll want to go to SES Chicago…
Are you struggling with link building? Freaked out by Penguins and unnatural linking messages? A lot of folks are and seem to be putting a ton of stock into outreach and guest posting.…
