SEO News

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  1. From Old School to New School: SEO in Transition

    SEO is growing up. For more than a decade SEO was filled with get rich quick schemes where the connection between the business and the customer was not a material part of the strategy to get…

  2. 5 Predictions About Real-Time Bidding in 2014

    In the digital space, 2013 has been another massive year. 2013 has been branded the year of mobile, the year of video, the year of enhanced campaigns (gasp!), and the year of audience, etc.…

  3. Naver Optimization: 5 Best Practices

    Back in 1999, not even one year after Google incorporated in the United States, another search engine was emerging across the Pacific in South Korea. Founded by ex-Samsung employees and dubbed…

  4. Did Anglo Rank Link Network Get Websites Penalized…

    When the news about Anglo Rank first broke, via a tweet by Google's Matt Cutts ("There are absolutely NO footprints linking the websites together" Oh, Anglo Rank.), there was a lot…

  5. New Facebook Like-Share Buttons Now Available to All

    Back in November, Facebook announced a redesign to its Like and Share buttons to unveil the new Like-Share combo button to select brands. This week, Facebook announced the new buttons would be…

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. In fact, Aberdeen's 2012 Marketing Lead Management research report found that,…

  7. Google's Matt Cutts on How to Avoid the Guest…

    A couple of months ago, Google's Matt Cutts talked about ways that writers can guest blog without coming across to Google as spammy. But is it possible Google might penalize guest blogging…

  8. Top Manufacturers of Consumer Goods Using PPC for…

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand…

  9. Old Sites vs. New Sites: Which Will Win in SEO?

    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer established websites. Should Google change the way it values authority or is the…

  10. Localization for International Search Engine Optimization

    Localization is important to international search engine optimization (SEO) because it helps connect your brand to a location using the words, terms, and behaviors of an audience in a…

  11. Reports: NSA Used Google Cookies for Data Spying

    Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants are faced with another rather inconvenient truth, as the WSJ revealed today…

  12. Matt Cutts: Google Penalties Get More Severe for…

    For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that…

  13. Retweets Most Likely to Happen After Hours [Study]

    Expanding your engagement on Twitter can be a challenge. If you aren't communicating at the time your audience is online, you could miss that first touch. And how your tweets are structured…

  14. Acronym Launches 'Keyword Provided' Algorithm to…

    When Google unleashed 100 percent secure search, many brands scrambled to figure out how to measure their SEO performance heading forward. While SEO as a practice continues to evolve, search…

  15. YouTube Shares Most Watched Content & Video Ads in 2013

    In the not too distant future, social historians and cultural anthropologists will look back at the top trending videos and ads on YouTube for 2013 and wonder, "What were they thinking?"…

  16. These 10 Types of Blog Posts Save the Day When…

    We’ve all been there, facing an impending deadline with nothing written. You could miss the deadline, but that just puts the problem off for a few more days and doesn’t address the…

  17. Majestic SEO Adds Live Rank Factors & New Link…

    Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now version 0.3). With it, they’ve introduced two new…

  18. Google+ Launches Social Ad Called +Post to Appear…

    Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept…

  19. Google Adds Earned Actions in AdWords Reporting for…

    Google AdWords has added new columns to video advertising reporting, making it easier for advertisers to determine how well the video ads are actually doing via TrueView. Advertisers can now…

  20. The Actual Impact of PPC on Sales [Case Study]

    Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of…

  21. 7 Reasons Your Blog Sucks & How to Fix It

    Does your blog suck? If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers, it probably does.…

  22. Google Busts Anglo Rank Link Selling 'Service'

    Google has targeted yet another link selling network, Anglo Rank, as announced in a cheeky tweet from Matt Cutts: Anglo Rank was a paid link service with links reputed to be from multiple…

  23. Google SERPs Updates: In-Depth Articles & Knowledge…

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query.…

  24. Google, Facebook, Microsoft & Others Join Forces to…

    Eight of the world's largest technology companies have signed a joint letter to the US president and congress, demanding reform on the methods used by government agencies to gather user data.…

  25. 6 Ways to Improve Owned Digital Assets

    I come bearing gifts. It is difficult, from time to time, to get the creative juices flowing -- especially when it comes to finding strategic next steps for a client. For a longstanding…

  26. 10 Outrageous Social Media Predictions for 2014

    Every year, around December, I write my predictions for the next year. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to…

  27. SEO: You're Now Being Graded on the Curve

    SEO or whatever your firm is calling it these days is not dead, yet as my daily emails come in with SEO-related articles, I see the plethora of ‘SEO is Dead’ posts mounting. Though…

  28. Gmail Strips Email Marketers of Data with Image Caching

    The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there…

  29. Facebook Admits: Expect Organic Reach for Pages to…

      Companies using Facebook pages have found it increasingly difficult to reach their audience through unpaid, organic promotion. Even those with thousands of fans see only a tiny…

  30. IAB Tackles Native Advertising Standards as FTC Investigates

    As the Federal Trade Commission (FTC) starts to look into the ecosystem of native ads in an attempt to better understand and serve consumers' interests, the Interactive Advertising Bureau…

  31. Google Now Allows Gmail and Calendar Data Downloads

    Google is rolling out the ability to download an archive of Gmail and Calendar data, to allow users to store an offline backup of their information from these services. Google already offers…

  32. Cyber Monday 2013: Largest Online Spend in U.S. History

    Online shopping in the U.S. this holiday season was expected to be big, but many didn’t know just how substantial it would be. Data flooding in from all over shows Cyber Monday was a…

  33. Surprise! Google Updates PageRank Just in Time for Christmas

    Christmas has come early for webmasters eagerly waiting to see if PageRank would ever update again. Twitter is abuzz with webmasters who noticed PageRank was updated early this morning, for…

  34. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential? The…

  35. The 'New SEO' is Plain Old Marketing

    The latest trend in SEO seems to be change. Changes in the way Google evaluates signals, changes in the way brands are treated, changes in the way we all have to approach what optimization…

  36. Google Trends Updates Accommodate Misspellings and…

    Google Trends is a great place for webmasters to spot trends and get some concrete marketing data. However, the data doesn’t take into account such things as misspellings or alternative…

  37. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    It can be bit complicated for websites with a high number of smartphone visitors to figure out issues like 404 errors when only smartphone visitors or desktop users may be affected. Often,…

  38. Matt Cutts: Don’t Stitch Copied Content from Multiple Sites

    While many marketers and site owners understand the importance of quality, original content in their marketing plans, there are still those who are testing the boundaries of what that actually…

  39. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. The social network will work alongside partner companies to offer advertisers access to…

  40. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Bing, Yahoo and Ask have each revealed the most-searched people, places and things for 2013, on each of their respective platforms. Hot topics this year include Obamacare, Miley Cyrus and…

  41. 5 Steps to Building a Results-Driven Multi-Channel…

    One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results. Far too often, marketers depend on search position,…

  42. Google AdWords Call Extensions: Beware the Data Gaps

    Do you have major gaps in call tracking data from Google AdWords Call Extensions? You just might, if you haven’t followed important rules. Thankfully, there are solutions to fill these…

  43. Consumer Packaged Goods Keyword Strategies Offer…

    One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are, but very few can say…

  44. Google Search Results Now Include Apps for Android Users

    Android users can now see apps in search results when searching on their mobile device -- and if they're logged in, they can see links to apps they already have. "Starting today, Google can…

  45. Stolen Logins for 2 Million Email & Social Media…

    Almost two million login credentials including those for sites such as Facebook, Google and Twitter have been found online by security researchers. Researchers from Trustwave’s…

  46. Google & NORAD/Microsoft Go Head-to-Head with…

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has…

  47. Google's Universal Privacy Policy Class Action…

    A lawsuit against Google over their universal privacy policy has been dismissed by a California judge. Plaintiffs sought damages from Google, arguing the search and social giant "made money…

  48. Racist YouTube Video Epicenter of Bizarre…

    It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker at a football game. A commercial for law firm McCutcheon & Hamner, P.C. is going viral for all the…

  49. Facebook News Feed Now Favors High-Quality Articles

    As part of an ongoing effort to keep Facebook users up-to-date, Facebook announced recent algorithm changes that give high-quality articles shared on the social network favorable position in…

  50. Digital Marketers: 'Insanely Ambitious' Wolfram…

      Image credit: Wolfram Alpha Stephen Wolfram has been working on a knowledge-based programming language he promises will become profoundly important in the world of technology and…

  51. Marketing & Sales Alignment: 5 Practical Tips

    Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings. This has to…

  52. Give a Little, Get a Lot: How Superstar SEOs Use…

    At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and…

  53. Matt Cutts on Linking Guidelines: How Many Links on a Page?

    There has been a rule of thumb for many years that you shouldn’t have more than 100 links per page. While the webmaster guidelines have changed to state that link should be keeping to a…

  54. 'Demerol,' 'Butt' & 'Preggers' Among 1,400 Strange…

    Internet giant Google's Android mobile operating system has a dictionary of unsavoury words that it would rather users not type. The list, part of a file called Dictionaries in the OS…