SEO News

The NewsWall™

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  1. Big Brands, Google, Penalties & You

    For years there has been controversy about big brands and their special place in Google's heart. For the most part, Google's supposed brand bias is really an SEO myth told late night over…

  2. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Foursquare Ads, which were…

  3. Google's Matt Cutts on Search vs. Social: Don't Rely…

    You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social…

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a…

  5. Twitter Ad Users Can Now Schedule Tweets a Year in Advance

    Many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled…

  6. U.S. Paid Search Spend Continues Rising in Q3 2013

    Several recent Q3 digital marketing reports offer a healthy roundup of U.S. paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo…

  7. Ecommerce Product Pages: How to Fix Duplicate, Thin…

    Content issues plague many sites on the web. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of product pages. Typical issues…

  8. Technical SEO for Nontechnical People

    Asking a nontechnical person to understand technical SEO is like asking an infant to understand Pig Latin. Many of us didn't understand the difference between client side and server side,…

  9. 6 More PPC Tasks That Are Ideal for an Intern

    If structured properly, internships can be a win-win for both the intern and the company. Hiring the right intern and paying him or her a fair wage can be a big help to a busy PPC manager,…

  10. An Introduction to Facebook's New Page Insights

    Facebook has officially rolled out its new Page Insights analytics. While some page managers may have already been experimenting with the data as an early adopter, for many, it's a brand new…

  11. Google Shared Endorsements Ads to Include User…

    Google is expanding its “Shared endorsements” program. Starting in November, your name, photo, comments, and ratings or +1's you’ve given to a brand or local business can…

  12. Metadata & You: Best Practices, Benefits &…

    Front-end metadata is more important than ever. Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org,…

  13. 3 SEO Success Factors for 2014

    I recently came upon one of my old articles, "SEO Factors for 2011". I chuckled to myself, not only about how some of the details were actually still relevant but also how many seemed so…

  14. 5 Inbound Marketing Essentials to Audit

    If you've recently taken on a new job, conducting an audit of your new company's current demand generation status is a smart idea. Let's look at five essential aspects of inbound marketing you…

  15. Will Google Punish a Guest Posting Strategy Due to…

    "The Missing Link" is a Search Engine Watch exclusive reader-driven Q&A column with veteran content publicist Eric Ward. You can ask questions about all aspects of links and link building…

  16. Bing It On Challenge Hits London: Bing Still Finds…

    Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people have been without marketing pokes aimed at Google and kicked off…

  17. Black Friday Readiness With Search in Mind: Is Your…

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming –…

  18. New Google Playbook Outlines 5 Essentials of a…

    Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's…

  19. Bing Adds Klout-Verified Snapshots to Search Results

    Last September, Microsoft began a new relationship with Klout, integrating Klout influencers with Bing social results. That agreement also integrated search results into your Klout score,…

  20. Facebook Users Can No Longer Remain Anonymous in Search

    Facebook has removed the ability for people to remain anonymous in searches on the website. The social network announced that it has removed the "Who can look up your Timeline by name?"…

  21. Pinterest Promoted Pins Debut

    When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins on their site.…

  22. Securing the Future of SEO: Global Brands & 5 '(Not…

    SEO has changed forever. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the…

  23. Link Building 101: Finding Web Mentions

    Launching a fresh link building campaign can be an overwhelming task, especially for those new to or unfamiliar with link building. But link building isn't an impossible task – there's…

  24. 7 Ways to Make Your Google Search Result Stand Out

    Getting listed on the first page of Google is an incredible accomplishment. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get…

  25. Dissecting Moz's 2013 Search Engine Ranking Factors

    Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or may not trigger a penalty or even whether…

  26. Google Doesn't Consider Geolocation Techniques Spam

    One of the cardinal rules of SEO is to make sure you serve the same content to Googlebot that you serve to end users. Many years ago this used to be a spam technique where it would show…

  27. Fortune 100 Companies Not Measuring Up in Mobile [Study]

    The Search Agency is keeping score with its latest research on Fortune 100 companies and their adoption of mobile best practices. The agency has released a scorecard that compares what some of…

  28. Is Google Getting Ready to Retire PageRank?

    If you eagerly watch your PageRank bar to check for any tiny little fluctuation in your site's rank, you've probably noticed that it hardly ever changes. Long gone are the days when we used to…

  29. Twitter Analytics: A Beginner's Guide

    Have you looked at Twitter Analytics? Assuming you don't use any other analytics tools for Twitter, you'll find some very useful information. Everyone can access this by going to Twitter…

  30. Google & Yahoo Reveal the Most Searched For…

    Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google and Yahoo agree that Minion costumes – from the "Despicable…

  31. Organic Search Noticeably Absent From Google…

    Google says it wants to help businesses put together an accurate image of their customers through Google Analytics. Google Analytics is being used by organizations around the world to drive…

  32. 4 Terrifying Local Search Marketing & SEO Mistakes

    Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. While business owners employ…

  33. Google Penguin 2.1: Who Got Hit?

    Everybody's favorite (or least favorite) aquatic bird is back, and now site owners are once again asking how Google Penguin 2.1 has affected their website. As he did for Penguin 1.0 and…

  34. Bing Ads Express Manages Paid Search for Local Businesses

    Local businesses now have the option to advertise online in a way that might be a bit more accessible with Bing’s new managed paid search offering, announced just last week. With "Bing…

  35. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    If you've ever been arrested, whether or not you are guilty of the charges, your mug shot may be online. And a potential employer or neighbor might find that mug shot right in the search…

  36. Are You Wasting 25% Of Your PPC Budget? New Study…

    A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. That's according to a new analysis of 500 small and medium business Google…

  37. 4 Google Carousel Optimization Tips

    The fragmentation of search results from Google's continual algorithm updates, improvements to personalized search, and changes to the SERP keep practitioners of SEO on their toes in the…

  38. The Causal Nexus of SEO

    There are some aspects of online marketing that play a huge role in the bigger picture, but aren't as easy to see. Things like emotion, motivation, awareness, and relationships can be hard to…

  39. How to Turn Data & Creativity Into Great Content in 3 Steps

    Marketers seem to spend their lives trying to reconcile science with creativity. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big…

  40. Broken Link Building: Why Suggesting Your Own…

    In broken link building the general model is to find resource and links pages, check them for broken links, and then suggest a resource of your own. Sounds simple, but it's rare that a piece…

  41. Validity of Bing It On Challenge Results Put Bing on Defense

    If you live in the U.S., you're probably aware of the "Bing It On" challenge, where Bing claims that in blind testing, that users prefer Bing over Google 2-to-1. Considering Google has the…

  42. Keywords, and #Hashtags, and Hummingbird! Oh My!

    A long-standing aphorism in the search community dictates that chaos brings opportunity. Well, Google has brought us the chaos. The last couple of weeks have been full of the kind of Google…

  43. 3 Reasons Natural Language Processing (Not Google…

    In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we…

  44. Why Users Delete Your Mobile App

    Mobile app stores are growing by the minute. There are over 45,000 apps added to app stores every month. It isn't enough to just develop and launch your mobile app. Getting users aware of…

  45. Google Adds Local Availability, Local Storefront for…

    Google has announced two new local features for product listing ads (PLAs) to a limited number of U.S. retailers: local availability and local storefronts. These ads will tell customers when a…

  46. Yelp Launches New CPC Advertising Program

    Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount…

  47. BrightEdge Shifts Marketers from Keyword to Page Performance

    While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill…

  48. What '(Not Provided)' & Google Hummingbird Mean for…

    Many small businesses measure the performance of their SEO agency based on keyword-level data. They believe the value proposition stems from better rankings on specific keywords that they…

  49. Sitemaps & SEO: An Introductory Guide

    Way back in the "good old days" of SEO, many "SEO firms" made a pretty good living "submitting your website to thousands of search engines." While that has never been a sound tactic/method of…

  50. Matt Cutts: Google Penguin 2.1 is Going Live Today

    Google Penguin 2.1 is launching today, according to a tweet from Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target…

  51. Instagram Ads Are Coming to Photo Stream

    Ever since Facebook purchased Instagram, many people have been waiting to see when advertising would creep into the Instagram stream, although it has surprisingly taken much longer than…

  52. Link Building 101: Competitor Analysis

    Link building is something anyone can accomplish. There's no great secret, just hard work, creativity, and determination to get links that matter. When you're looking for some practical link…

  53. 5 Ways to Unlock the Value of the AdWords Dimensions Tab

    When people ask me how they can separate their campaigns from the competition, my answer is always the same: "Those with the best data win." When you really think about it, the rules of the…

  54. Marin Bridges the Gap in Tracking Advertising and…

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. With "Channel Connect," Marin's latest product feature,…