SEO News

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  1. Bing Expands Timelines For a Half Million Famous People

    Just a few weeks after Bing introduced the timeline feature for Olympic athletes, Bing has now expanded that to include other famous and/or influential people. From Prince to Vincent van…

  2. 8 UX Tools Every Digital Marketer Needs in Their Toolkit

    The convergence of digital marketing and user experience isn't coming; it's already here. You can't have successful website without both. The following eight UX tools can't substitute having…

  3. 3 Ways Merging Google AdWords & Analytics Can…

    Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks,…

  4. 7 Things You May Not Know About Google's Disavow Tool

    Are you completely obsessed with understanding and getting the most benefit out of the Google Disavow Links Tool? This tool has been a mystery to many since it was announced in October 2012,…

  5. Matt Cutts: EXIF Image Metadata is 'Potentially' a…

    EXIF data is the metadata that is included in most images that are taken with the camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. But…

  6. New BloomReach Tool SNAP Personalizes Site Search,…

    Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground. Big data app…

  7. Google Hammers Polish Link Networks

    Google is continuing their attack on international spam, with Matt Cutts announcing they had taken down two Polish link networks. There is some speculation about which two link networks have…

  8. How to Create Your Own Awards Show & Come Out an SEO Winner

    Have you ever considered running an awards showas a way to build links? One awards program my company ran in 2013 netted links from 124 unique domains. Let's go more in-depth on how to…

  9. Google AdWords Search Funnels Attribution Modeling:…

    You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried away and…

  10. gShift Gives Content Marketers More Ways to Mine…

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research…

  11. Video Ad Views Hit 26.9 Billion in January,…

    According to the latest data from the comScore Video Metrix service, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…

  12. 3 Ways SEMrush Can Make SEO More Effective

    In search, we love our tools. Ask anyone in the industry and they'll tell you about their favorite (or a handful of favorites) they use on a daily, weekly, or monthly basis. Tools make our…

  13. 3 Ways Context Clues Reveal a Powerful Paid Search…

    Last July, Google made a radical change with the debut of enhanced campaigns. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers…

  14. Link Building in 2014 is All About Building Your…

    Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting. You may be wondering if link building is…

  15. Google Places Updates Quality Guidelines to Include…

    Google Places for Business has updated its quality guidelines to allow a descriptor of a business to be listed in conjunction with the business name ... but not everyone thinks this update is…

  16. Facebook Gives Advertisers More Targeting Options

    Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down the…

  17. How to Find Keyword Conversions by URL Using Google…

    In January Google announced that numbers will no longer be rounded in Google Webmaster Tool Search Query reports. With that announcement these reports became 20 to 30 percent more accurate.…

  18. Stimulate Your Search Marketing Creativity With the…

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly…

  19. Google+ Pages Dashboards Now Link to Google Analytics

    Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page.…

  20. Top 10 Tips on Writing Top 10 Lists

    Nearly everyone loves reading top 10 lists. Whether it's listing the most beautiful celebrities, the world's richest people, important features you need to know about a new product, or even…

  21. 5 New Features of the New Google Maps

    Google is officially completing its work on the latest and greatest features of the new Google Maps, which has been in the making since last May. If you've used Google Maps lately, you've…

  22. Auto, Health & Life Most Competitive in Insurance…

    The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and more – in a new infographic from digital…

  23. Matt Cutts: Excluding Links From Google's Algorithm…

    Backlinks are a huge part of the Google algorithm. Because of this, webmasters have tried to manipulate links to their advantage, such as by buying links. What would Google's search results…

  24. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like…

  25. Link Building on a Budget

    Have more time than money, but want to beef up a backlink profile? It can be done. Link building, even if it's on a small budget, will help your site become far more resistant over time to…

  26. SEO, Demand Generation & Content Marketing: 5…

      "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection." That's according to Joe Pulizzi, who is one of the…

  27. Google Display Ads on Mobile Devices: How to Avoid…

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There…

  28. Google Penalizes Social Video Advertising Site Virool

    Virool is the latest to be hit with a Google spam penalty. Virool, which received $6.62 million in seed funding last year is a self-service social video advertising platform, however what it…

  29. Why Yahoo Wants to Move Into Contextual Search and…

    Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. At the Goldman Sachs technology conference in San Francisco last…

  30. Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?

    When the popular science video blog Veritasium posted its "Facebook Fraud" video, it got many marketers concerned about just how much ad fraud there is on Facebook. In fact, it has almost 1.5…

  31. Crush Content Marketing in 2014: 5 Outside-the-Box…

    There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the…

  32. Bridging the Gap: A Recipe for Enterprise SEO…

    At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose…

  33. 3 PPC Power Plays: Monday Mornings, Luxury Hotels &…

    2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long…

  34. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent…

  35. Google: Here's How to Make Infinite Scrolling…

    Infinite scrolling websites are the latest trendy thing for webmasters to do on webpages it seems. It especially became popular with social media sites such as Twitter, Pinterest, and…

  36. Google Tests Restaurant Menus in "Card" Results

    Reports about Google testing menus in the direct-answer “card” results for queries like “[restaurant] brunch menu” have sparked debate about where Google is pulling…

  37. Amazon Flow Ups the Search Ante With Augmented Reality

    Augmented reality (AR) is nothing so new – marketers have been hypothesizing about the experiential potential of augmented reality since the early days of the iPhone in 2008/2009. But it…

  38. The 18 Worst Online Marketing Pickup Lines

    Yes, it's Valentine's Day, so it's the perfect excuse to throw up a post with the worst online marketing pickup lines this side of that last meetup meeting you attended. We heartily recommend…

  39. Yelp Gets a Facelift, Puts Visual Content Front and Center

    If you've been over at Yelp this week, you may have noticed a few changes. A new redesign puts photos front and center, and gives users more chances to get the info that's important to them…

  40. Local SEO & Listing Management: A Blueprint for…

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms…

  41. 5 Key Points to Consider When Choosing a Demand-Side…

    Demand side platforms (DSPs) are systems built to allow advertisers to bid for display inventory across multiple exchanges in order to run real-time bidding (RTB) display campaigns. Whether…

  42. Domaining for Links

    Collecting a lot of link value can also be aided by acquiring domains (domaining). Buying a domain that ranks number one will bring you that number one position even when you slightly alter…

  43. Google Refreshes Page Layout Algorithm

    If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a…

  44. 3 Google Updates for AdWords, DoubleClick Advertisers

    Google has released a trio of new updates for AdWords and the DoubleClick network that advertisers should be aware of. 1. Changes to AdWords Conversion Tracking Google AdWords is changing…

  45. Google Blocks 'Racist' Search Suggestions for UK Cities

    Google doesn’t like to censor its results unless it feels it has to. That’s why the search engine has had so many run-ins with scenarios involving its autocomplete feature and…

  46. Google Fires First Shot in War on German Link Networks

    Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German…

  47. Google on How to Reach Consumers Across Devices at…

    Day 2 of SES London 2014 opened with a keynote from Ian Carrington, Google's Director of Performance for Northern and Central Europe. He started off with a slide of his son using an iPad and…

  48. 5 Examples of How Recrawling Site Changes Can Nip…

    When I start helping companies that have experienced a serious drop in organic search traffic, I almost always begin the engagement by conducting a thorough SEO audit. Whether it’s…

  49. We Love Google, We Love Google Not: 6 SEO-Inspired…

    It's Valentine's week. Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year to stock up on chocolate candy. This is also a good time of year to…

  50. Is Pinterest the New Darling of Retail Search?

    For more than the past year, there has been a lot of discussion on the war for retail searchers that has broken out between Google and Amazon. Performance marketers have flocked to Google's…

  51. Matt Cutts: Bad Grammar in Comments Isn't a Negative…

    Creating quality content for websites is always a hot topic. Part of that naturally is ensuring that your content has good readability, is somewhat grammatically correct, and gives users what…

  52. Yahoo-Yelp Partnership on the Horizon?

    Yahoo is further investing in its search results as rumors have surfaced that a deal with Yelp is imminent. As reported by the Wall Street Journal, a “person who attended” a recent…

  53. Understanding Search Analytics: Making Better,…

    Do you feel like your analytics is working for you? Like really working? If you don’t, you’re not alone. In fact, a survey by Covario revealed only 20 percent felt their current…

  54. Running In Real Time: Twitter on Bringing Campaigns…

    "Getting the right message to the right people at the right time can strongly augment your message." That was the opening message from Bruce Daisley, UK Managing Director for Twitter. Citing…