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  1. Google Android's Next Destination: Audi, Honda, GM,…

    Google has teamed up with car giants Audi, GM, Honda, and Hyundai, as well as chip designer Nvidia, to form the Open Automotive Alliance (OAA) to bring the Android mobile operating system to…

  2. Conquering Content Marketing in 5 Steps: It All…

    Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama in…

  3. Reverse Engineer Sociology & Influencer…

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time consuming task.…

  4. Why Apps Will Dethrone Content as King of Digital Marketing

    Every year or so, a tried and true online marketing tactic is declared "dead." This usually happens long before it actually is dead, sometimes even while it's in its prime. So I'll do you a…

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This holiday…

  6. 40% of Facebook Users Visit the Site Multiple Times…

    As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew's Social Media Update 2013. Pew's new study reveals that more…

  7. Link Building the Right Way in 2014

    Let's face it. Link building isn't sexy. Link building isn't fun. And in 2014, if done correctly, it certainly isn't cheap or easy. Most importantly, and contrary to what you may have heard,…

  8. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a…

  9. 4 Surprisingly Awesome Google Retail Opportunities for 2014

    In the retail sphere, there is a constant need to innovate and approach consumer needs from a different paradigm, with more and more of an overlap between the digital experience and…

  10. 5 Ways to Have Killer Content in 2014

    If there's one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010...), it was that "content is king." Frankly, this phrase has been said so many times that it has lost its meaning. What…

  11. An Integrated Marketing Blueprint to Grow Sales &…

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years.…

  12. Top 10 SEO New Year's Resolutions for a Successful 2014

    It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New…

  13. Facebook Photo Sizes Cheat Sheet for Marketers:…

    Smart marketers have known the way to a fan's heart is through their eyes for some time, but significant changes to Facebook's News Feed underscored the importance of visuals even…

  14. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when…

  15. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That's not to say that SEM has…

  16. Why Content Marketing is a Definitive Method for…

    Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk…

  17. 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks…

    The one thing marketers agree on is there isn't enough time in the day to accomplish everything. Often the best way to find more time is to save time. Improving your Excel skills is a great…

  18. 6 Major Google Changes Reveal the Future of SEO

    The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of…

  19. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to…

  20. How Much Should You Spend on SEO Services?

    Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question. Robust online marketing is imperative for survival in a web-driven…

  21. Reduce Bounce Rate: 20 Things to Consider

    Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of "this is how XYZ will reduce…

  22. 2013 Web Analytics Year in Review

    With multiple updates each month, 2013 was a huge year for the Google Analytics team. The changes included several improvements to the user interface, the introduction of several real-time…

  23. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the…

  24. 3 Reasons Why Responsive Web Design is the Best…

    As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a…

  25. How Link Building Changed in 2013

    Every year, link building gets harder. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about new factors that may outweigh…

  26. 10 Essential WordPress Plugins to Improve SEO & Usability

    After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your…

  27. 16 Secret Google Analytics Advanced Segments Worth…

    Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced…

  28. The Ultimate List to Clean Up Your PPC Accounts for…

    Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your…

  29. Twitter 2013 Year in Review: Notable Features, News…

    Ah, how time flies … especially in the Twittersphere – where 140 characters rule and 6 seconds of video say it all. It seems like just yesterday we were oogling over Twitter…

  30. 20 Top YouTube and Video Marketing Stories of 2013

    Google's YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV…

  31. 4 Memorable Twitter Campaigns of 2013

    Ladies and gentlemen, I'm happy to report that many brands are not only identifying the components of a successful social media campaign, but are executing in a memorable way. It appears that…

  32. Happy Holidays from Search Engine Watch!

    As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, all of us at Search Engine Watch, as well as our sister brands…

  33. The Biggest Mobile Trends and Stories of 2013

    In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is the norm. In…

  34. 9 Things You Must Update When Moving Your Business Location

    Are you thinking about moving your business to a new location? Is your lease up and you're looking for something larger, more affordable, or with a better location? Moving your business from…

  35. How to Plan Effectively for Content Marketing in 2014

    We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and…

  36. Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

    The 2013 holiday season saw record-high increases in clicks, impressions, and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to…

  37. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great…

  38. 6 Reasons Why BuzzFeed Destroys Your Content Strategy

    Buzzfeed. That horrific amalgamation of Internet drivel. That endless stream of GIFs, "Top 21" Lists (please note the tasteful choice of only six points on this list), memes, and complaints…

  39. Did Google Help or Hurt SEO in 2013?

    Last year I wrote An Open Letter To Google. After a year of updates that smacked down site owners and took negative SEO and collateral damage to a new level, I felt some things needed to be…

  40. Facebook Likes, Shares Don't Impact Google Search…

    Eric Enge, president of Stone Temple Consulting, has done a groundbreaking study on the impact of Facebook Likes and Shares on SEO, specifically Google, as well as what role profiles play on…

  41. Google 'Let’s Go Caroling' Easter Egg Turns Your…

    Google has created a very festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select…

  42. Video Ad Views Have More Than Doubled Since Last Year

    According to data released by comScore Video Metrix, 189.2 million Americans watched 47.1 billion online content videos in November 2013, while the number of video ad views totaled 26.8…

  43. Google Reveals Top Searches of 2013: From Nelson…

    What did you search for on Google in 2013? Were you curious about “twerking” like the many others who pushed that search query to the top of Google’s “what is”…

  44. Big Data Marketing's Next Frontier: Paid Search

    It's tough to be a marketer in today's always-changing online environment. It seems that every time we master one new channel, a new and more "promising" channel emerges. We witnessed a…

  45. Hit By Panda and Confused About Low-Quality Content?…

    There has always been a lot of confusion surrounding Google Panda. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner.…

  46. 8 Tips for Building Your Internal Content Marketing Strategy

    You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like…

  47. The Pros and Cons of Big Data Democratization

    We live in very complex times. As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this statement has been shared ad…

  48. 11 Untapped Content Promotion Strategies

    Is your content getting you the traffic and inbound links that it deserves? If not, then you probably have one question burning on your mind: "why not?". After all, you work your tail off…

  49. Google's Matt Cutts: A Little Duplicate Content…

    Duplicate content is always a concern for webmasters. Whether it's a website stealing content from another site, or perhaps a website that hasn't taken an active role in ensuring they get…

  50. Twitter Shares the Year on Twitter #2013

    The end of the year is a time to reflect, and that’s just what Twitter did with its look back on the tweets that told the stories of 2013. With its interactive widget at…

  51. Google Torches Yet Another 'Undetectable' Link Network

    Google's spam team has taken down yet another link network, the second in as many weeks. The target this time was Backlinks.com. The takedown was announced by Google's Matt Cutts on Twitter,…

  52. 6 Ways to Accelerate Your Local SEO Success in 2014

    Forecasting SEO trends for local is quite difficult – primarily because I know in my heart of hearts that local SEO isn't a trend, phenomenon or fad. Local – along with…

  53. Holiday Ecommerce SEO: The (Almost) A to Z Guide

    The holiday season is upon us, which means that your ecommerce site needs to be prepared to "deck the halls" of search engines with their products. My early gift to you is an (almost) A to Z…

  54. 2014 Social Media Tricks, Tools & Trends

    When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media.…