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A Google Doodle today celebrates mathematician Ada Lovelace, widely known as the world’s first computer programmer, who was born on this date 197 years ago. Her work on Charles…
As the integration of search and social powers ahead, you should optimize your social search strategy by taking advantage of what’s happening on Bing. It’s now easier to share…
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. With the conclusion of 2012…
Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend…
It's back. For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt…
YouTube has unveiled a new look to help users find their favorite channels and “subscribe, subscribe, subscribe.” “Last year we began to make it easier to subscribe to the…
It is that time of year and most are hoping to receive some awesome gifts from someone. Unfortunately, as SEOs we often do not get the things we really need - like links, for example. But not…
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Through a deep integration between the two companies,…
2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing. We're in an…
PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and multiple categories, life can get complicated…
If you're in ecommerce today you know that there is plenty of opportunity to improve things but, where do you start? The CMO club recently asked its members "What do you see as your biggest…
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured…
Technical SEO audits are one of the most powerful deliverables in all of SEO. They definitely provide the most bang for your SEO buck. Thorough audits take time, need to be guided by…
Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don't have the time or resources to stay…
Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. This year saw a lot more aggressive monetization by Google, with…
While most link builders complain about Penguins and Pandas, I'm happy to say there has never been a better time to be in the business of helping great content get found. Why? Because of The…
Last week SEO Software company, Conductor, released an infographic which compiled data from Indeed and Payscale that illustrated SEO role salary ranges across the USA. Unsurprisingly the…
It all starts with Google, doesn’t it? Not really – it’s all about Google today because Google is the most used search engine. Google, like any other software, evolves and…
Advanced search commands are the cornerstone of “good, old-fashioned SEO.” By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated…
Remarketing works because you already know something about a user: at the very least, they’ve been to your site and therefore have some interest in whatever it is you’re offering.…
In SEO circles, we're never lacking for buzzwords or the new, hot item. In fact, it can make your head spin just trying to keep up with whatever is being touted as the latest and greatest…
With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of the year rapidly approaches, year-end retrospectives that examine the…
In paid search marketing, the goal at all times is to drive better results. You spend your time pouring over data looking for that one data point that will help you achieve those better…
A new study from IDG Research Services has found that 95 percent of technology consumers use at least one type of social media. "The Echo Effect: Understanding the Value of Tech Buyers"…
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of…
One of the most effective "next step" keyword targeting strategies for clients involves focusing on "low-hanging keywords." This means concentrating SEO efforts on keywords and corresponding…
When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time. If the goal is profit maximization, what’s the ideal way to…
Due to a past felony I must have committed during my early life, my karmic payback was having to go out shopping on Black Friday this year. After almost committing seppuku, I accepted my fate…
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its…
IOS has overtaken Android in the U.S., according to research firm Kantar Worldpanel Comtech. Their third quarter 2012 numbers show that iOS has once again pushed past Android in the U.S.…
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set…
Google+ VP Bradley Horowitz gave an interview on-stage at IGNITION conference that showcased his seeming lack of comprehension of how the rest of Google actually works. Horowitz began…
Quality score is one of the most misunderstood concepts in paid search. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological…
It is that time of year again, the holidays are here. One of the most difficult things for me is always wondering which gifts to get my friends and family. As you might assume most of…
An internship is a great way to open the door to a career. Competition is often fierce – especially in the current economic climate. I've been interviewing interns for several years.…
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google…
Google has created a website to warn its German users about government proposals to control the Internet. The website is called "Verteidige dein netz" or Defend your network, and Google has…
Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced…
Google has been meeting with the U.S. Federal Trade Commission (FTC) ahead of its investigation into the firm coming to an conclusion. Earlier this week we reported that the case may be…
A baby girl has been born and given the name Hashtag (and no, that isn't her over there on the right). Mashable has the skinny on the small one, pointing us, ironically, in the…
You're awesome. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting plenty of links. Search engine…
Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. They must obtain improved organic search results as quickly as possible given a limited budget…
A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax. The press release was short in content…
Each holiday, it gets more difficult to decipher the various reports we receive, as more and more companies share their insights. Research and e-commerce companies give us a glimpse at the…
After the cheating saga of “Twilight” co-stars Robert Pattinson and Kristen Stewart came to light, Ask.com users this year overwhelmingly asked one question: "Will Rob and Kristen…
How can you more effectively sell your SEO services, build your brand, and ultimately make more money? Many of us come from a technical background and are still developing creative or sales…
Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has…
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. With the online holiday shopping in full swing after a record-breaking Black Friday,…
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do…
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here you’ll find a run-down of the most common self-service…
It has been an action-packed year for paid search advertisers. Seems like every month some new feature was released within AdWords or Bing Ads – some small, and some mega-important. In…
A hacker has begun selling what is claim to be a zero-day exploit that will let criminals hijack control of Yahoo Mail users' accounts. The hacker, who goes by the moniker TheHell, posted a…
Twitter users will be able to download every tweet they've ever sent by the year's end. Twitter CEO Dick Costolo revealed the news while speaking at his alma mater, the University of…
Bing has announced the top searches in 2012 across a variety of categories, including people, sports stars, news, reality TV and more. What most captured the interest of the American…
