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  1. Auto, Health & Life Most Competitive in Insurance…

    The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and more – in a new infographic from digital…

  2. Matt Cutts: Excluding Links From Google's Algorithm…

    Backlinks are a huge part of the Google algorithm. Because of this, webmasters have tried to manipulate links to their advantage, such as by buying links. What would Google's search results…

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like…

  4. Link Building on a Budget

    Have more time than money, but want to beef up a backlink profile? It can be done. Link building, even if it's on a small budget, will help your site become far more resistant over time to…

  5. SEO, Demand Generation & Content Marketing: 5…

      "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection." That's according to Joe Pulizzi, who is one of the…

  6. Google Display Ads on Mobile Devices: How to Avoid…

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There…

  7. Google Penalizes Social Video Advertising Site Virool

    Virool is the latest to be hit with a Google spam penalty. Virool, which received $6.62 million in seed funding last year is a self-service social video advertising platform, however what it…

  8. Why Yahoo Wants to Move Into Contextual Search and…

    Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. At the Goldman Sachs technology conference in San Francisco last…

  9. Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?

    When the popular science video blog Veritasium posted its "Facebook Fraud" video, it got many marketers concerned about just how much ad fraud there is on Facebook. In fact, it has almost 1.5…

  10. Crush Content Marketing in 2014: 5 Outside-the-Box…

    There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the…

  11. Bridging the Gap: A Recipe for Enterprise SEO…

    At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose…

  12. 3 PPC Power Plays: Monday Mornings, Luxury Hotels &…

    2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long…

  13. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent…

  14. Google: Here's How to Make Infinite Scrolling…

    Infinite scrolling websites are the latest trendy thing for webmasters to do on webpages it seems. It especially became popular with social media sites such as Twitter, Pinterest, and…

  15. Google Tests Restaurant Menus in "Card" Results

    Reports about Google testing menus in the direct-answer “card” results for queries like “[restaurant] brunch menu” have sparked debate about where Google is pulling…

  16. Amazon Flow Ups the Search Ante With Augmented Reality

    Augmented reality (AR) is nothing so new – marketers have been hypothesizing about the experiential potential of augmented reality since the early days of the iPhone in 2008/2009. But it…

  17. The 18 Worst Online Marketing Pickup Lines

    Yes, it's Valentine's Day, so it's the perfect excuse to throw up a post with the worst online marketing pickup lines this side of that last meetup meeting you attended. We heartily recommend…

  18. Yelp Gets a Facelift, Puts Visual Content Front and Center

    If you've been over at Yelp this week, you may have noticed a few changes. A new redesign puts photos front and center, and gives users more chances to get the info that's important to them…

  19. Local SEO & Listing Management: A Blueprint for…

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms…

  20. 5 Key Points to Consider When Choosing a Demand-Side…

    Demand side platforms (DSPs) are systems built to allow advertisers to bid for display inventory across multiple exchanges in order to run real-time bidding (RTB) display campaigns. Whether…

  21. Domaining for Links

    Collecting a lot of link value can also be aided by acquiring domains (domaining). Buying a domain that ranks number one will bring you that number one position even when you slightly alter…

  22. Google Refreshes Page Layout Algorithm

    If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a…

  23. 3 Google Updates for AdWords, DoubleClick Advertisers

    Google has released a trio of new updates for AdWords and the DoubleClick network that advertisers should be aware of. 1. Changes to AdWords Conversion Tracking Google AdWords is changing…

  24. Google Blocks 'Racist' Search Suggestions for UK Cities

    Google doesn’t like to censor its results unless it feels it has to. That’s why the search engine has had so many run-ins with scenarios involving its autocomplete feature and…

  25. Google Fires First Shot in War on German Link Networks

    Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German…

  26. Google on How to Reach Consumers Across Devices at…

    Day 2 of SES London 2014 opened with a keynote from Ian Carrington, Google's Director of Performance for Northern and Central Europe. He started off with a slide of his son using an iPad and…

  27. 5 Examples of How Recrawling Site Changes Can Nip…

    When I start helping companies that have experienced a serious drop in organic search traffic, I almost always begin the engagement by conducting a thorough SEO audit. Whether it’s…

  28. We Love Google, We Love Google Not: 6 SEO-Inspired…

    It's Valentine's week. Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year to stock up on chocolate candy. This is also a good time of year to…

  29. Is Pinterest the New Darling of Retail Search?

    For more than the past year, there has been a lot of discussion on the war for retail searchers that has broken out between Google and Amazon. Performance marketers have flocked to Google's…

  30. Matt Cutts: Bad Grammar in Comments Isn't a Negative…

    Creating quality content for websites is always a hot topic. Part of that naturally is ensuring that your content has good readability, is somewhat grammatically correct, and gives users what…

  31. Yahoo-Yelp Partnership on the Horizon?

    Yahoo is further investing in its search results as rumors have surfaced that a deal with Yelp is imminent. As reported by the Wall Street Journal, a “person who attended” a recent…

  32. Understanding Search Analytics: Making Better,…

    Do you feel like your analytics is working for you? Like really working? If you don’t, you’re not alone. In fact, a survey by Covario revealed only 20 percent felt their current…

  33. Running In Real Time: Twitter on Bringing Campaigns…

    "Getting the right message to the right people at the right time can strongly augment your message." That was the opening message from Bruce Daisley, UK Managing Director for Twitter. Citing…

  34. Future of Content Marketing: Business & Scaling…

    Content marketing growth is about evolution, not revolution. There has been no revolution in the content marketing space. People have been publishing content since the days of cavemen…

  35. How to Generate Awareness Using PPC

    Every year, media pundits question the wisdom of spending money on Super Bowl ads. They're ridiculously expensive, and it's difficult to track the ROI. Many would argue that Super Bowl…

  36. The Evolution of Artificial Intelligence in Search:…

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the…

  37. Top Content Sources, Topics & Profiles Among…

    Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after…

  38. Google Unnatural Links Manual Penalty: A Recovery Guide

    Google initiates more than 400,000 manual actions every month, according to Matt Cutts, the head of Google's webspam team. Concurrently, Google processes 20,000 reconsideration requests…

  39. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but…

  40. 7 Ways to Attract Higher Quality Links With Better…

    When I first started dealing with links, I loved it because it was something that could be done without having to make changes on a website. You don't need to file a request with IT in order…

  41. Google Warns Local Businesses: You Have 3 Weeks to…

    If you have your business set up on Google local pages, there are a couple changes that you should be aware of when it comes to verifying and updating your Google+ business listing. You Have…

  42. Google Gay Rights Doodle Kicks Off 2014 Sochi Winter…

    Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's…

  43. How E-Comm Retailers Can Rock it With Inventory Campaigns

    Do you have a large website with an ever-changing inventory of products? Do your items seem to go in and out of stock on a daily basis, with products frequently being discontinued or…

  44. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what to expect. To say that…

  45. Facebook Custom Audiences: 7 Strategies Marketers…

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to…

  46. Doodle 4 Google 2014 Contest has Begun

    "If I could invent one thing to make the world a better place..." This is the thought occupying many young minds right now. The seventh annual Doodle 4 Google contest is under way and young…

  47. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube…

  48. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. The new warning was first mentioned in a forum post…

  49. Future of Search & Content Marketing: Expand Your Mindset

    Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. This, according to concepts emerging from Covario’s…

  50. Bing to Showcase Winter Olympics Data in Search Results

    The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes,…

  51. 6 Usability Mistakes That Kill Conversions

    It's happened to you before. You arrived on a website confident in your mission. You needed to buy a vacuum cleaner! But once you got to Target.com or Amazon.com or wherever you planned to…

  52. 7 Ways to Get More Links From Every Piece of Content…

    Every day online there are vast amounts of content being created. More than 90 percent of all data ever created was in the last couple of years, yet a lot of people seem to think that they…

  53. 4 Tactics to Drive Incremental Local SEO Performance

    Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results. The last thing brands that have built successful local SEO programs should do is rest on…

  54. Google Gives More Prominence to First Playable Music…

    Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google is using the space above its organic search results to give more…