SEO News

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  1. Future of Search & Content Marketing: Expand Your Mindset

    Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. This, according to concepts emerging from Covario’s…

  2. Bing to Showcase Winter Olympics Data in Search Results

    The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes,…

  3. 6 Usability Mistakes That Kill Conversions

    It's happened to you before. You arrived on a website confident in your mission. You needed to buy a vacuum cleaner! But once you got to Target.com or Amazon.com or wherever you planned to…

  4. 7 Ways to Get More Links From Every Piece of Content…

    Every day online there are vast amounts of content being created. More than 90 percent of all data ever created was in the last couple of years, yet a lot of people seem to think that they…

  5. 4 Tactics to Drive Incremental Local SEO Performance

    Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results. The last thing brands that have built successful local SEO programs should do is rest on…

  6. Google Gives More Prominence to First Playable Music…

    Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google is using the space above its organic search results to give more…

  7. Google Adds 1,000+ New Categories to Places Dashboard

    Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000…

  8. Google, Europe Near Antitrust Deal, Really This Time?

    Google has offered further concessions to address the European Commission's (EC) antitrust concerns, which could finally put an end to the ongoing case. The EC said today that with its…

  9. Google Vows to Reduce Fake YouTube Views

    Google is stepping up its efforts to stop what it calls "fraudulent" views on YouTube videos. Google, which owns YouTube, said that reports of fake views on the video sharing website's…

  10. Facebook Tests Mobile Graph Search

    Facebook has confirmed it’s testing a mobile version of Graph Search – the social network’s unique search function that allows you to connect people you know with places and…

  11. How Can SEO Stimulate Export Sales?

    Most of us know that SEO increases export sales: it's almost a given and therefore not that remarkable. However, for clients it can often be a different matter: they don't see SEO and link…

  12. 5 Social Media Profile Optimization Tips for Brands

    One of the easiest things you can do as a social media marketer is to optimize your social media profiles. It only takes a few minutes to improve a social media profile, and most of the…

  13. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like…

  14. Yahoo Wants Back in the Search Game

    Yahoo is rumored to be planning a return to the search market, with two projects they hope will get the company back on the map with their own search engine. Yahoo CEO Marissa Mayer has…

  15. The Correlation Between SEO Success, Budget & Your…

    If we wanted to determine how an organization achieves SEO success, what would we analyze? We might examine the technical breadth of knowledge of their lead SEO, the volumes of content they…

  16. YouTube Vloggers and Haul Girls Crush Big Beauty…

    Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the beauty industry. She's just one of the best known YouTube vloggers (video bloggers), "haul…

  17. Conquering Content Marketing, Step 2: The Content…

    Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get…

  18. Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?

    We won't know which 2014 Super Bowl commercials won the YouTube Ad Blitz until Feb. 14, but digital marketers can still share some eye-popping video statistics and a couple of compelling Super…

  19. Link Building With a Healthy Dose of Marketing: 8…

    Show of hands: who likes working for free? Let's be honest: no one really likes working for free. I'm not talking about volunteering. I volunteer around my community when I have the time.…

  20. How to Create an Effective PPC Competitive…

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC…

  21. How the Mobile Shift Will Affect Paid Search and…

    In 2014, more than 1.75 billion consumers will use smartphones. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device…

  22. Avoid SEO Hype: Why Small Businesses Should Focus on…

    With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from…

  23. Yahoo Updates Its Local Search Results

    They say imitation is the highest form of flattery. So Yahoo must be giving a hat tip to Google with the latest update to its local search results. The new Yahoo local search results give…

  24. AdWords Patent Infringement Costs Google Big Money

    The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is…

  25. Index Your Content Faster With the Fetch as Google Tool

    Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled machine. Two tools our SEO team uses on a regular…

  26. Take Your Mobile App Marketing Campaigns to the Next…

    What separates a successful mobile app from an unsuccessful one? Design, ease of use, demand, effectiveness, etc. all play their part. The truth is, however, that effective marketing can…

  27. Matt Cutts: Using Article Directories for Links? Just No

    If you've worked in the SEO industry for more than a couple of years, you probably remember the days when article directories were all the rage. You could write a quickie article, submit it to…

  28. 6 Google Search Changes You May Have Missed

    Google is constantly testing new features and making updates to its search product. Sometimes, the changes spotted are in beta, while others are confirmed new features. We've rounded up some…

  29. Seahawks Beat Broncos 33-17 in Battle of Bing Search…

    All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big football game, Bing looked at U.S. search volume for both NFL…

  30. Link Network Buzzea Calls Google Penalty 'Abusive'

    It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient…

  31. Building a CRAP SEO Content Strategy

    I'm not a designer, which is why Robin William's excellent book series was my go-to resource when I started at my first design agency in 1994. The concepts of Contrast, Repetition, Alignment,…

  32. 4 Tips to Effectively Localize Your Search Marketing

    Localizing search efforts is a great way for advertisers to take their direct response marketing to the next level. From large brands with physical store locations, to franchise model…

  33. Global Mobile Advertising Opportunities: Brazil.…

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as…

  34. Pinterest Interests: New Tool Delivers Personalized…

    Pinterest has introduced a new tool called Interests. It is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most…

  35. WordStream Enhances AdWords Grader: New Benchmarks,…

    Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords…

  36. 2014 Industry Survey Reveals Salaries, Top SEO Tools & More

    Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are…

  37. 4 Website Testing & Optimization Tips For More Revenue

    "What should we test?" It's the million dollar questions, folks. The website has launched, the keywords are in the place, and the first content pieces have been written. So, naturally,…

  38. Twitter Advertising Guide

    Twitter's active user base has grown to more than 200 million, with an average of 400 million tweets posted every day. Sixty percent of Twitter users log in via mobile devices. Mobile growth…

  39. A Simple Test to Guide Every UX Design Decision

    During the design process, the tendency is to add more features, controls, or content than a screen really needs. There's a simple test to determine if you actually need one of these…

  40. How Video Site NDN is Driving 500 Million+ Video…

    The top four U.S. online video content properties in comScore's December 2013 U.S. online video rankings are well-known brand names: Google sites, driven primarily by video viewing at YouTube;…

  41. Google & Bing Agree: Past SEO Success Guarantees You…

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Why does this…

  42. Google Buys AI Company DeepMind, May Have Big Plans…

    Google has reportedly spent $400 million to buy a London-based artificial intelligence company called DeepMind. Neither firm offered up more information, but apparently DeepMind's team will…

  43. Mobile Cost Per Click Down for PPC in Retail,…

    The Search Agency released today its quarterly State of Paid Search Report for Q4 2013. The report looked at overall trends for paid search spend, click-through rate, cost per click and more.…

  44. 8 Deciding Factors that Influence SEO Keyword Prioritization

    Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords that you bucket into high-level keyword…

  45. 2014 AdWords Wishlist

    Enhanced campaigns, image extensions, third party reviews... the list goes on. Fantastic features that have improved performance for search marketers. But we always want more, don't we?…

  46. Matt Cutts: Facebook, Twitter Social Signals Not…

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. While some…

  47. Google Search Features Images, News or Shopping…

    SEO technology company Conductor recently set out to see how many “blue links” were still alive and well on a search engine results page. So the company analyzed 1.5 million…

  48. How to Write Headlines Google Will Love & You and I…

    I really don't like BuzzFeed. I'm scornful of viralnova. I feel more than annoyed by the supposed feel-good site, Upworthy. Every time I see a post from these sites in my Facebook news feed…

  49. Understanding Seasonality in Search

    The concept of seasonality may be a little harder for one to discover or understand than the laymen's idea of "if you're an ecommerce site, then site traffic will trend upward in December; if…

  50. Can You Build Buzz Like Brands Advertising in the…

    It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light)…

  51. 6 SEO Predictions for 2014

    For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn't disappoint. Last year I made 6 predictions, and it is time for me to give it…

  52. States Legalize Marijuana, But Google, Facebook,…

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so as…

  53. Click to Call, Cross-Device Conversions Deliver…

    It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your…

  54. 7 Content Marketing Tips to Recover From Google Penguin

    If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no…