SEO News

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  1. AdWords Patent Infringement Costs Google Big Money

    The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is…

  2. Index Your Content Faster With the Fetch as Google Tool

    Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled machine. Two tools our SEO team uses on a regular…

  3. Take Your Mobile App Marketing Campaigns to the Next…

    What separates a successful mobile app from an unsuccessful one? Design, ease of use, demand, effectiveness, etc. all play their part. The truth is, however, that effective marketing can…

  4. Matt Cutts: Using Article Directories for Links? Just No

    If you've worked in the SEO industry for more than a couple of years, you probably remember the days when article directories were all the rage. You could write a quickie article, submit it to…

  5. 6 Google Search Changes You May Have Missed

    Google is constantly testing new features and making updates to its search product. Sometimes, the changes spotted are in beta, while others are confirmed new features. We've rounded up some…

  6. Seahawks Beat Broncos 33-17 in Battle of Bing Search…

    All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big football game, Bing looked at U.S. search volume for both NFL…

  7. Link Network Buzzea Calls Google Penalty 'Abusive'

    It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient…

  8. Building a CRAP SEO Content Strategy

    I'm not a designer, which is why Robin William's excellent book series was my go-to resource when I started at my first design agency in 1994. The concepts of Contrast, Repetition, Alignment,…

  9. 4 Tips to Effectively Localize Your Search Marketing

    Localizing search efforts is a great way for advertisers to take their direct response marketing to the next level. From large brands with physical store locations, to franchise model…

  10. Global Mobile Advertising Opportunities: Brazil.…

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as…

  11. Pinterest Interests: New Tool Delivers Personalized…

    Pinterest has introduced a new tool called Interests. It is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most…

  12. WordStream Enhances AdWords Grader: New Benchmarks,…

    Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords…

  13. 2014 Industry Survey Reveals Salaries, Top SEO Tools & More

    Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are…

  14. 4 Website Testing & Optimization Tips For More Revenue

    "What should we test?" It's the million dollar questions, folks. The website has launched, the keywords are in the place, and the first content pieces have been written. So, naturally,…

  15. Twitter Advertising Guide

    Twitter's active user base has grown to more than 200 million, with an average of 400 million tweets posted every day. Sixty percent of Twitter users log in via mobile devices. Mobile growth…

  16. A Simple Test to Guide Every UX Design Decision

    During the design process, the tendency is to add more features, controls, or content than a screen really needs. There's a simple test to determine if you actually need one of these…

  17. How Video Site NDN is Driving 500 Million+ Video…

    The top four U.S. online video content properties in comScore's December 2013 U.S. online video rankings are well-known brand names: Google sites, driven primarily by video viewing at YouTube;…

  18. Google & Bing Agree: Past SEO Success Guarantees You…

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). Why does this…

  19. Google Buys AI Company DeepMind, May Have Big Plans…

    Google has reportedly spent $400 million to buy a London-based artificial intelligence company called DeepMind. Neither firm offered up more information, but apparently DeepMind's team will…

  20. Mobile Cost Per Click Down for PPC in Retail,…

    The Search Agency released today its quarterly State of Paid Search Report for Q4 2013. The report looked at overall trends for paid search spend, click-through rate, cost per click and more.…

  21. 8 Deciding Factors that Influence SEO Keyword Prioritization

    Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords that you bucket into high-level keyword…

  22. 2014 AdWords Wishlist

    Enhanced campaigns, image extensions, third party reviews... the list goes on. Fantastic features that have improved performance for search marketers. But we always want more, don't we?…

  23. Matt Cutts: Facebook, Twitter Social Signals Not…

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. While some…

  24. Google Search Features Images, News or Shopping…

    SEO technology company Conductor recently set out to see how many “blue links” were still alive and well on a search engine results page. So the company analyzed 1.5 million…

  25. How to Write Headlines Google Will Love & You and I…

    I really don't like BuzzFeed. I'm scornful of viralnova. I feel more than annoyed by the supposed feel-good site, Upworthy. Every time I see a post from these sites in my Facebook news feed…

  26. Understanding Seasonality in Search

    The concept of seasonality may be a little harder for one to discover or understand than the laymen's idea of "if you're an ecommerce site, then site traffic will trend upward in December; if…

  27. Can You Build Buzz Like Brands Advertising in the…

    It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light)…

  28. 6 SEO Predictions for 2014

    For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn't disappoint. Last year I made 6 predictions, and it is time for me to give it…

  29. States Legalize Marijuana, But Google, Facebook,…

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so as…

  30. Click to Call, Cross-Device Conversions Deliver…

    It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your…

  31. 7 Content Marketing Tips to Recover From Google Penguin

    If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no…

  32. Google Changes Smartphone User-Agent

    Google announced that they are changing the user-agent they use when crawling content for smartphones. It will now be: Mozilla/5.0 (iPhone; CPU iPhone OS 6_0 like Mac OS X)…

  33. Google Webmaster Tools Updates Crawl Error Reports

    Google announced it is implementing new crawl error reports in Webmaster Tools to help webmasters understand crawl errors that are being displayed for redirected URLs. There has been much…

  34. Google Search Results Add Details About Notable Websites

    Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature…

  35. Facebook News Feed Algorithm Change Reduces…

    Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that…

  36. A New Look for Google AdWords Rolling Out Now

    Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering…

  37. Pinterest Tests Personalized Home Page, Adds GIF…

    Never dull, the Pinterest platform was abuzz with news this week, including an announcement for a new recipe search for special dietary needs and a couple features spotted by users in testing,…

  38. Reputation Management Mistakes, Challenges &…

    With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who…

  39. What is Duplicate Content?

    We all know that duplicate content is a bad thing, right? But what is it? And why is it bad? To fully understand the issue of duplicate content, we need to look at it not from the context of…

  40. How to Integrate Content Marketing – Your Path to ROI

    Content marketing is a hot topic. It's something that's frequently misunderstood by both business owners and marketing professionals alike. So often, digital marketers and business owners…

  41. How Do You Stack Up Against Top Brands on Twitter? [Study]

    Interested in some baseline data for Twitter that will help you gauge how your brand stacks up against others in the microblogging platform? Social analytics company Simply Measured analyzed…

  42. Matt Cutts Says 'Stop' Guest Blogging for SEO:…

    We've been seeing the writing on the wall for quite some time when it comes to the viability of guest blogging as an SEO tactic. As the quality declined and the prevalence of poor quality…

  43. Employees & Your Brand: How to Reduce the Risk of…

    Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of social training for your employees? Do you monitor…

  44. 5 Critical Factors for Optimized Mobile PPC Targeting

    There's no denying that your target audience is incorporating mobile devices into their lives more with each passing day. Capturing the most value out of mobile can be a challenge – but…

  45. iBeacon: Goodbye Showrooming, Hello In-Store Purchase

    The marketing world has an ironic history of underestimating Apple – remember people dismissing the iPad as nothing more than an overgrown iPod touch? So it's no surprise that there…

  46. Google's Product Listing Ads: Adoption, Clicks,…

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and…

  47. Google Killed 350 Million 'Bad Ads' in 2013

    In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much…

  48. The 3Ps of Content Measurement: Page Rank, Traffic &…

    Let's say you're moving into a new home, and you're bringing all your existing furniture with you. In order to decide where each piece of furniture should go, you need to know the size and the…

  49. Seeking Search Engine Love? Begin With Yahoo, Bing,…

    What is SEO, really? You're bound to get a slightly different answer from each person you ask, based on their frame of reference. Because there are so many aspects of search, and the rules…

  50. 2 Essential Pivot Table Skills for Marketers:…

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of…

  51. Dissecting Google Penguin 2.1: What Factors…

    Dissecting Google's Penguin algorithm has been a passion for many SEO pros since first learning about the update. Last year, U.K.-based MathSight used reverse engineering to identify which…

  52. 9 Tools to Help You Come Up With Content Ideas

    One of the biggest challenges for content marketers is idea generation. Content marketing relies on quality and volume; you can't sacrifice one for the other. Generating good quality content…

  53. Google Updates Widget Link Scheme Definition

    Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to its Link Schemes page to clarify what types…

  54. Google Glass Driving Case Thrown Out of Court

    A Google Glass tester who was ticketed for wearing the device while driving has seen her case dismissed. Cecilia Abadie was pulled over by a California Highway Patrol officer in October for…