SEO News
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I'm proud to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates. I've seen my fair share of Google fallout though, usually…
As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. 2012 threw us quite a few curve balls but…
The techniques and tactics of “doing” SEO are forever changing and constantly challenging. For many SEO agencies, the marketing and selling of SEO services is a bigger hurdle…
Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of…
Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. In reverse chronological order,…
As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with…
Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to…
As you may have heard, Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns, and for many SEOs, the moved seemed…
As you may have heard, 2012 has the distinction of shouldering the demise of Planet Earth. At least, that's what the Mayans said. According to the calendar created by this ancient…
Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is…
Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the year. But... Any content writer…
Search engine reputation management (SERM) is reaching the next level. PR firms across the globe are starting to offer elaborate services in corporation with SEO firms. A professional approach…
The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes…
Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. At BlueGlassX, Greg Boser went as far to predict…
One of the problems with public relations is that you can't always guarantee editorial coverage. And when you do score some major media coverage, the sweet taste of success can be a little…
With the end of the year upon us, I wanted to review my team’s 2012 performance to inform our approach for 2013 and set ourselves some targets. As we’ve been preaching to clients…
Investment bank, Morgan Stanley, has been fined $5 million by the US state of Massachusetts for its role in the botched Facebook initial public offering (IPO). Facebook's IPO descended…
Google dealt another blow to Apple today, announcing that its Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google…
No longer can we get away with creating content. It has to be newsworthy content. It has to be unique (or you'll find Twitter abuzz with people fussing about how sick they are of seeing x…
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your…
The world is shrinking and with it the need to support content for more users means supporting more languages. Supporting multiple languages on websites is nothing new, but with browser and…
Facebook released a native app for Android devices on Thursday, which it claims is "twice as fast" as its previous effort. The new app, Facebook for Android 2.0, sees the social network…
Instagram updated its privacy policy today, revealing that it will soon start sharing data with Facebook. To go into effect from 16 January, Instagram's new privacy policy reveals that the…
As 2013 is now just days away we’re into the critical planning period for most marketers. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan,…
If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel…
In mid-September, the iPhone 5 came out sporting the highly anticipated iOS 6 operating system. Since that time, running an iOS Direct Traffic and iOS Organic Traffic report will reveal…
Slowly but surely, Google continues to close in on 70 percent market share, moving up 0.1 percent again this month to take a U.S. record 67 percent of all search traffic in November, comScore…
Do you consider yourself a white hat SEO? Or a holistic Internet marketer? Let's put you to the test with these 10 questions. There are many more you could ask, and I would love to see…
Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. And a crowdfunding campaign landing page, in simple terms, is a low cost…
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. According to the study, only 23 percent of the brands surveyed were using…
Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories. President Obama’s tweet,…
Throughout your career as a SEM manager you will most likely connect with many other marketers. Through social media, meet-ups, or conferences you’ll meet some interesting characters.…
If you aren't already up to speed on search retargeting, now is the time. Though still not widely understood, search retargeting became one of the fastest growing retargeting techniques in…
YouTube is the second biggest search engine in the world (well, if you pretend that search box is a search engine). It can drive massive amount of traffic, help build your brand, and work…
How many of you have had this experience recently? Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping…
Every year, consumers break out their wallets on Black Friday and Cyber Monday and spend, spend, spend. Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on…
It would be an understatement to say that the SEO landscape has changed a lot through the years. In just the last two years the changes have been dramatic. Panda and Penguin top the…
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. They’re the vitamins, nutrients, cardio,…
One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics…
For many advertisers, the ability to geo-target PPC ads is of utmost importance. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business…
Dear Readers, It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user experience for tablet…
When you think about it, search is really one of the most fundamental human activities. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our…
The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among…
Google has released its overview of what people in the UK concerned themselves with during the past year, and naturally it is a mixed bag. The top searches of the year were for football…
Google shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes, Bloomberg reported. The search giant reportedly used common revenue funnelling techniques…
The Federal Trade Commission (FTC) has issued a report on mobile apps for children that criticizes their trampling of kids' privacy. The FTC report, "Mobile Apps for Kids: Disclosures…
Following yesterday's update to Snapshots, Bing cleaned up their social sidebar today. The background has been switched from dark grey to white and the "hover cards" have disappeared -…
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. Over…
What’s on your Christmas list this year? For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality.…
Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked video on YouTube. The most viral…
The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly complex segments. Most global organizations have…
Google has made their new bulk edit facility directly in the AdWords interface for all advertisers globally. This is a positive move that replicates some of the best features of AdWords Editor…
Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks. A boxed result akin to 'Snapshots' called 'Places' were previously in the main organic…
Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide featured videos as part of the airline's in-flight…
