SEO News

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  1. Rule the SERPs: Become an Expert

    Getting your message across is often much more effective on other websites than your own site. Strong domains require less SEO effort to rank. This means you could potentially rank multiple…

  2. Google: Sites Penalized for Long-Term Spam Tactics…

    If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s good graces, you probably have a harder time ahead of you than…

  3. Moz + Bitly = More Link Data

    URL shortener Bitly and search and social software company Moz have announced a partnership in which Bitly will power Moz's tools to "discover, score and display inbound links from across the…

  4. 4 Ways to Avoid Getting Hit by Negative SEO or New…

    When helping clients with Penguin or manual actions for unnatural links, it's common for companies to start asking questions about negative SEO. Once clients understand how Penguin works, and…

  5. 5 Tips for Using Facebook News Feed Ads

    Will Facebook's right-rail ads finally disappear in 2014? It may be too soon to sound the death knell for Facebook's right-side "banner spam" – after all, these ads work well for many…

  6. Improve PPC Performance Now: How to Take Advantage…

    PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an…

  7. Google is About to Penalize Spanish, Italian Link Networks

    If you're participating in Spanish or Italian link networks, you might want have a pretty close look at your site and see if there’s anything you clean up now. Google's Matt Cutts has…

  8. 4 Ways to Get the Most Out of Your Next Marketing Conference

    Whatever anyone says about digital and social media, nothing can replace the power of face-to-face engagement, networking, and learning that can be experienced at a conference relevant to…

  9. Google AdWords Adds Consumer Rating Annotations

    You may already be familiar with Google's Consumer Surveys. If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites,…

  10. 26 Free Must-Have Tools for PPC Success

    Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a…

  11. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven…

  12. Free Getty Images: What is Getty Giving & Getting in Return?

    There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions that we should consider when deciding…

  13. Top 8 Google Analytics Reports for Managing Organic…

    Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven. The biggest problem isn't…

  14. How to Deliver Useful Marketing With Video Resource…

    Great marketing strategists bring their products to market by finding creative ways to help their universe of potential buyers solve problems faster, better, or cheaper. It's called utility…

  15. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of…

  16. 12 Types of Evergreen Content That Attract Valuable Links

    Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period,…

  17. Facebook Aims to Restrict Gun Sales With New Rules

    Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant…

  18. Twitter’s Vine Updates Rules on Explicit Sexual Content

    Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. Twitter…

  19. 'New' Facebook News Feed Redesign Now Rolling Out,…

    Facebook has spruced up its news feed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its news feed redesign exactly 12 months ago today,…

  20. It's BrightEdge vs. Searchmetrics in SEO Patent Case

    Patent wars are nothing new. Every day, tech companies battle in and out of court over patented innovations. Take high profile cases like Oracle v. Google, for example, or recent cases like…

  21. Take Your Sitelinks to the Next Level With Descriptions

    Back in June of last year, in conjunction with new features of enhanced campaign, Google introduced an enhancement to sitelinks that allows users the ability to add descriptive text for your…

  22. Link Building Basics for International Search Engine…

    Whether international or local, link building is the all-important SEO topic. Anyone at least moderately familiar with SEO best practices has a good understanding of both the importance of…

  23. Matt Cutts Shares 4 Ways Google Evaluates Paid Links

    Webmasters and Google have such a love-hate relationship when it comes to backlinks. Webmasters know they need great backlinks in order to rank well, and Google knows they need to keep on top…

  24. New UserStats Tool Uses Social Proof to Grow Conversions

    UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof.” Social proof is a concept…

  25. Xbox One System Update Adds Bing, New IE Search

    If you have an Xbox One, you may have noticed a new system update earlier this week. As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back…

  26. Investing in Big Content Assets for Big Returns

    There is a lot of debate in the online marketing world about whether investing in fewer larger pieces of content or creating regular small pieces content is the best way to go when it comes to…

  27. A True Integrated Marketing Framework

    The goal of making your agency or your work more integrated is a great one. Or at least it starts out that way. After all, you have design people over there, a content team here, a development…

  28. New Google Search Layout Has No Underlines, Makes…

    Google is testing out yet another new layout design featuring a few significant changes to the search results. The new layout was first spotted by Dan Barker and seemed heavily…

  29. 10 Huge Online PR Mistakes You Must Avoid

    We're all pretty familiar with Murphy's Law "anything that can go wrong, will go wrong". It's an amusing and important point of view that teaches us not to take things for granted. Yet few…

  30. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. Each day…

  31. So Why Did All Those Movie Sites Lose Google Search Traffic?

    In the last month, many webmasters noticed there seemed to be an update to the Google algorithm that hit mid February. On February 14, people were noticing fluctuations in rankings, but some…

  32. 30% of Ecommerce Site Traffic Came from Mobile in…

    If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks, payment methods, shopping channels and more…

  33. Building Relationships (and Links) from Natural Content

    Those embedded in the digital marketing industry know only too well how important relationship building has become in an effort to gain awareness, visibility, links, and citations for your…

  34. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Previously, on British Outfitters ... Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on…

  35. How Content Marketing Is Changing & What We Can Do…

    We are on the cusp of a new content phase. As digital marketers, we should be aware of what is coming. Much of the evolution is occurring first in B2B marketing, but I believe this foreshadows…

  36. Show Me the Menu: Google Now Displays Restaurant…

    Looking for a restaurant menu? Now you can search Google and never leave the search results. You can search [show me the menu for (insert restaurant name)] and Google will display their full…

  37. 'OK Google': Desktop Voice Search is Here

    In May 2013, we reported on a talk given by Google's Amit Singhal about a new feature the search engine was working on that allowed a user to prompt a voice search on desktop simply by saying,…

  38. How Easy is it to Spam Google Places for Business?…

    It's no secret that people think Google Places for Business listings are primed for spam. But the latest debacle making headlines involves an example of just how dangerous those spam listings…

  39. Optimize Your PPC With a Segmented Performance Analysis

    When working in PPC accounts for months on end, it's very easy to get sucked into all the little details and get stuck in the weeds. It feels natural to look at smaller optimizations –…

  40. 8 Content Marketing Lessons From Improv

    I recently finished my first level of improv classes. Three hours a week for eight weeks, I stepped on stage with a group of 15-some strangers and learned the techniques needed to establish a…

  41. 5 Examples of 'Spam Link Building Tactics' Done Right

    Link builders have a horrible reputation for chasing fad tactic after fad tactic, looking to build quick and easy links designed to manipulate search engines, scaling their processes as much…

  42. Attention Small Business Owners: SEO Demands Your…

    SEO has changed dramatically in the last few years. With massive algorithmic changes from Google launching each season, it can be tough for small business owners to keep up. Some small…

  43. Content Marketing Put a Man on the Moon, What Can it…

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? It began with President John…

  44. Matt Cutts: Write Clear, Understandable Content

    As webmasters, it's constantly drilled into us that quality content is key as part of an SEO strategy. But when it comes to more technical content, how should you handle it? Should your…

  45. Matt Cutts: Submit Scraper Sites That Outrank You on Google

    Scraper sites – those sites that copy content others have created and post it on their own site or blog as their own – have been the bane of webmasters for many, many years. Even…

  46. Google AdWords Launches Flexible Conversion Counting

    Earlier this month we reported that Google AdWords was planning to change the way conversions are counted. Now it's official. Google AdWords has officially announced a new way for…

  47. Amazon, Best Buy, Bank of America Top Mobile Search…

    Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America? AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top…

  48. Why SEO is About Pull, Not Push

    The best advice for executing SEO in 2014 is to always be open to new ways of thinking about the industry. Over the past few years, SEO has been forced to evolve and segment into several…

  49. Responsive Design vs. Task-Oriented UX Design

    Responsive design is all the rage these days, but most folks don't really know what it means. Consequently, when they ask a design firm to build a responsive website, they end up with what…

  50. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than classic display media buying due to the fact that the…

  51. Google Powers 'American Idol' Voting, See Live…

    Are you an "American Idol" fan? Do you vote on your favorite performers? Then this little announcement from Google may just have you jumping for joy – especially since the 13th season…

  52. Facebook News Feed Now Shows Content From Pages That…

    If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you…

  53. Twitter Adds Promoted Accounts to Search Results

    Twitter is introducing a new feature sure to make advertisers happy. Twitter advertisers will now have the option to promote accounts in search results, the great new high exposure ad…

  54. Google, Yandex Integrate Display Ad Platforms

    If you can't beat 'em, join 'em? Google has teamed up with Russia's top search engine to help revolutionize display ads in the Russian market. This morning, Yandex announced a partnership…