SEO News
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iAcquire have posted a video to celebrate a unique year for the company. After some high profile SEO hires such as Michael King, they got dinged by Google for shady link schemes. It was bad…
Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google, according to court papers…
Facebook will let its billion users send a message directly to its boss, Mark Zuckerberg, but only if you pay $100 for the privilege. Facebook called the Zuckerberg price point an…
Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before rushing into this, why not…
Did you get the #hashtag?! More brands are hopping in bed with Instagram and statistics show the relationship just might work. Yes, it’s more than a one night stand. And are you…
With the New Year comes the temptation to wipe the slate clean and start fresh. However, New Year’s resolutions might imply that what you were doing last year was wrong. What about all…
Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange,…
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it…
In the last year, Google really changed the game. Things that never used to "hurt" a website are now bringing businesses to their knees. Leaving most people with more questions than answers…
By now most marketers have heard the word "personas" buzzing around the industry and how we need to know our audience. However, there is less discussion about how to actually go about…
An ecommerce site offering a large product range comes with various SEO challenges. Dealing with duplicate content and effectively funneling internal link value are just a few examples.…
Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter profiles. B.L. Ochman at Advertising Age even did some calculations using…
Exactly a year ago today, you may have spotted the relaunch of HitTail… or you may have totally missed it - like I did. New CEO, Rob Walling's plan was to quietly relaunch his new…
Targeting individuals online who are over the age of 65 is no easy task. For the past 10-15 years, this specific market segment has statistically spent less time online than its counterparts…
Once you’ve attended a few search and social conferences, you may realize that you could do as well as – if not better than – some of the speakers on stage. Are you ready to…
One term I hear quite frequently that is often ambiguous is the concept of a search "strategy." Does the word strategy refer to how to execute particular parts of the overall campaign? Or…
This year’s International CES officially opened today. And the global technology event has said its social media presence will be its “biggest ever” via…
Google has announced that it will start to offer free WiFi in some parts of the Manhattan area. The search giant will rollout free WiFi in the Southwest Chelsea part of Manhattan. Free WiFi…
When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search. SEO landing pages, on the other hand, don't get as much press, which…
SEO has long relied on keywords to define content development, URL structure, and anchor text tactics. We won’t dwell on Google’s Penguin and Panda updates as the nails in the…
It’s the first full week of 2013, and New Year’s resolutions are in full swing. Some of you are kicking butt and taking names; others may have given up already. I’ll be…
When it comes to marketing on YouTube, advertisers don’t often pursue this video platform’s keen power to drive direct response leads and sales. This post will examine some of the…
Recognizing that the tablet search experience should be different than the desktop search experience, Blekko launched Izik (pronounced EYE-Zik) to kick off the new year. Izik is a new…
In 2012, not only was a baby girl named Hashtag, but now the word "hashtag" has been awarded the title "word of the year" by the American Dialect Society. The hashtag, or '#', is a regular…
Google has stopped warning Chinese Internet users that some of the words they might search for could see them kicked off the Internet. Google had been offering users a warning if they…
…It was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other…
While content marketing continues to be exceedingly important, it’s not all about articles or resources, as you may have discovered. As we kick off the new year, the most important thing…
The day-to-day grind for many SEO professionals often involves honing in on the same set of targeted keywords, likely outdated, or pouring over the same analytical data with the hope of making…
Local SEO citations and mobile madness have hit the T-minus mark and are ready for launch. The previous two years have just been test flights. You haven't seen anything yet regarding local…
Spell checking your queries has been a part of the search experience for a while. Auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what…
Another year has come and gone. For link builders, 2012 may well be remembered as the year that link building truly changed forever. There have been hints over the years that the engines…
Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. In the mobile age, consumers are relying on their mobile devices to search…
Using data to retarget Internet users with more relevant ads is growing more popular. And why not? Retargeting makes online advertising more intelligent and efficient, and that means much…
2012 was an awkward year for financial services. There was continuation of low interest rates, an election, and the impending fiscal cliff all clouded the view of the future this year. This…
Today the U.S. Federal Trade Commission closed the books on its 19-month investigation into Google’s business practices. On the question of search bias and Google promoting its own…
The start of 2013 marks a significant milestone for the internet, as it is 30 years ago that Arpanet, precursor of the modern day internet, was switched to running on the TCP/IP protocol…
Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media,…
Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the…
A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies…
People are always looking to the future marketing trends. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential. Don’t…
While the LinkedIn Profile change has impacted the design and user experience, it hasn’t necessarily impacted how you’re found on LinkedIn. For those of you who are new to…
With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a…
Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. The latest Google changes have put a real emphasis on high quality,…
Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your…
If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough…
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in go…
While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle. Over the years, I have…
January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and…
Dear Google, While I need to talk to you about a few issues, I believe it's only fair to begin this letter with a genuine thank you. For years you have provided a very solid set of search…
Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can find what you need separated…
You know you’ve hit the big time when you end up in a feature article in Wired. That’s what happened when Brian Christian wrote about the A/B test — the technology…
Around this same time last year, we were discussing the inevitable increase and appreciation of data-driven decision-making with respect to web analytics insights and back-office data…
In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the…
There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives. EMarketer predicts there will be a massive 1.43 billion…
