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AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up. 1. AdWords Labels are Great for…
Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are…
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google…
Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better idea of you “not provided” and “not set” traffic to a wide…
We discover, consume, and share digital content in radically different ways than we did five years ago. This fundamental change has been driven by the rapid adoption of social media and mobile…
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach their existing…
Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris. Today's Google Doodle depicts a carnival…
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. About 66 percent of advertisers say they integrate paid…
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation…
The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer. Speaking at the Goldman Sachs Technology and Internet Conference, Mayer said she wants to see…
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). Advertisers can expect to see a…
I'll start with a confession. My name is Lisa Barone and for years I ignored analytics. I'm a content person. I deal with words and encouraging people to share those words. Numbers?…
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. When I first begin speaking with companies that…
The best account managers have such deep client relationships that they become a direct extension of a client’s internal team. Along with that comes responsibility, often in forecasting…
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad…
Google+ is establishing itself as the mainstream social network for top brands with a 9,400 percent increase in followers since 2011, according to a report by BrightEdge. The ‘Social…
American Express is working with Twitter on a payment system that will let people spend money with short messages. Described as "seamless solution that redefines what's possible in the world…
Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and…
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly.…
When developing your video strategy, it's important to ask yourself in a serious way what you're looking to gain from it. Start by defining your approach and establishing if your goals are…
NASA will host an hour-long question-and-answer session through Google+ Hangouts with three astronauts aboard the International Space Station (ISS) on Feb. 22 from 11 a.m. to noon ET. …
Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the past week or so. Only a "fairly small percentage" of these older…
Google will pay Apple $1 billion in 2014 to be the default Internet search provider on iOS devices, including the iPhone and iPad, according Scott Devitt, an analyst at Morgan…
Google Executive Chairman Eric Schmidt is to sell off roughly $2.5 billion of his company stock holdings. In a filing with the U.S. Securities and Exchange Commission (SEC), Google said that…
As marketers you will be very aware of the concept of paid, earned, and owned media. It’s the basis of inbound marketing and the currency traded among the globe’s largest media…
There are many steps in a “site migration.” If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content…
Ever heard the saying “you can’t please everyone”? Turns out, you actually can... at least when it comes to your landing pages. In order to appeal to different buying…
For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all.…
Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then…
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online…
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. We made it through 2012 without facing an apocalypse, and now thoughts…
Many people have a skewed concept that viral videos are random, that the virality of a video is based on luck. But viral content isn’t random. The factors affecting virality have a lot…
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The…
Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that Google didn’t engage in…
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed…
Links that are tightly related to a keyword combination have a much stronger effect on its specific ranking. Their effect regretfully isn't very broad and your site needs links in various…
The Big Game has come and gone. While most people are talking about their favorite - or in some cases - least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even…
Digital marketers are excited about big data, or, at least, they should be. By amassing an enormous amount of data on user behavior, online marketers can target customers more precisely and…
As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns. These bring together the converging world of device types to help advertisers…
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type,…
Since announcing the disavow tool in October 2012, Google hasn’t given much insight regarding how to properly identify links that should be disavowed, leaving webmasters and SEO…
Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors. Barone, Vice President of Strategy at Overit, is one of the most well-known and respected…
The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are…
Search marketers depend on data to make decisions. Bids are raised, keywords are paused, and ad text is changed based on data. Unfortunately many decisions are being made based on metrics that…
Back in the day, the “gatekeepers” of information were the traditional media like newspapers, and they had all the power with what went into print. The gatekeepers also had…
Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use to extend the…
London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London, Europe’s biggest search marketing event, from 18-21…
It's no understatement to say that Google's former CEO Eric Schmidt is quite outspoken. His "talk first, think later" approach has a tendency of providing some great soundbites for the media.…
It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Last year Google unleashed the most aggressive campaign of major algo updates…
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis, and being able to do so quickly. Facebook users log on a lot and spend a significant amount of time…
Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes are the best way to…
Users search in different ways based on their intent of search. In a Google age, where every query is treated like a question, we need to understand both how and where users search to allow us…
M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those two teams who…
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners,…
