SEO News

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  1. 73% Lose Trust in Brands Due to Inaccurate Local…

    When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition? Regardless of fault, the majority of people (73…

  2. Google Takes Down 7 Japanese Link Networks

    Japan has been the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has…

  3. Are Guest Blogs Forked?

    The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest-blog spectrum. Both logic and emotions have run…

  4. 18 Must-Have Paid Tools for PPC Success

    Last month, I wrote about free PPC tools for success. Sometimes, though, free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are…

  5. 'No-Links Ranking' – The Battle for Better Organic SERPs

    Is it possible that links will no longer be a ranking factor in the future? Some of the big search engines already have considered this possibility. We will analyze how some of the biggest…

  6. U.S. Search Awards 2014 Nominations Now Open

    No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search…

  7. Google: 'How-To' Tax Searches Increase 37% Since 2012

    Tax season. Doesn’t conjure up nostalgia like some other seasons of the year, but it is the one thing that all income-earning people in the United States around this time are facing…

  8. Google Expands App Indexing

    Last December, Google began showing content from Android apps by including a link directly to the app. This means that when users are searching for something specific, and they had that…

  9. A Lesson in Social Espionage: How to Dissect a…

    Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it's in SEO, PPC, or social media. What follows is an account of how I used public…

  10. 40+ Tools & Tips to Execute a Winning Content Strategy

    There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined…

  11. Influence the Influencers: The Magic of Co-Created…

    Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you…

  12. The Linking Dilemma: Google Has Left a Giant Mess for Us All

    Google's Link Schemes page is quite possibly one of the most critical pages on the internet if you plan on ever doing well in Google. Now I'm no legal expert, but it seems to me that the…

  13. Authority vs. Popularity: Matt Cutts Teases New…

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate…

  14. 4 Tips to Breathe New Life Into Your Paid Search Campaigns

    The paid search landscape has rapidly evolved over the last 18 months. Some might even say it has completely transformed. With new ad features, enhanced campaigns, and the evolution of…

  15. How to Schedule Photo Tweets That Expand in the Twitter Feed

    Twitter recently started expanding photos in the feed, and marketers have jumped all over it. From engaging charts and infographics to mesmerizing photography, the photo update has made…

  16. How to Remove a Penalty for Unnatural Outbound Links

    Following Google's recent manual action against MyBlogGuest and their members, a lot of people have been asking for help with removing manual actions for unnatural links – especially…

  17. 6 Objectives When Creating New Content Assets

    So many of us are deep in the content marketing race right now. We are working ourselves and our teams to the bone in an attempt to create more content, more words and more stuff to attract…

  18. Google Madness: The Elite Eight of Google+ Local Tips

    In the short history of Google+, Google has made a number of changes to its business listings offering, and confusion has crept in for brands and businesses looking to optimize their local…

  19. Matt Cutts on How Google Tests Its Algorithms

    Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? How do they judge which tweak…

  20. Customize the New Google Bar to Your Liking

    Google is adding some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such…

  21. AdWords Retiring Regular PLA Campaigns in Favor of…

    Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. Shopping campaigns are a way to…

  22. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author…

  23. Passable SEO Content is so Passé: Create Something…

    F. Scott Fitzgerald said, "You write not because you want to say something, but because you have something to say." These are two very different approaches and they're relevant to the way we…

  24. How to Edit Post Copy on Instagram

    Have you ever made a spelling mistake or grammatical error on a social media post? Frustrating, right? It's even more frustrating if you're a brand on Instagram because, unlike Facebook,…

  25. A 5-Step Action Plan for Influencer Marketing & 9…

    Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and…

  26. Google Webmaster Tools Gives More Precise Index Status Data

    Google Webmaster Tools has announced a new “Index Status” feature now tracks a website’s indexed URLs for each protocol (HTTP and HTTPS), as well as for verified…

  27. Why Content Marketers Should Step Back From Creation…

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles…

  28. Conquering Content Marketing, Step 4: Racing to Launch

    Previously, on British Outfitters... Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, was on the phone with Tim, the company's PR head. For months…

  29. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design…

  30. Marin Software's Context Connect Helps Advertisers…

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold.…

  31. YouTube Reveals the Secret Formula to Content…

    Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was…

  32. The Complete Social Media Spring Cleaning Checklist

    It's that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It's a time of new beginnings. A fresh start. Use this seasonal motivation to get…

  33. 3 Pitfalls of Using Social as a Ranking Signal & Why…

    The SEO industry moves quickly. Those of us who work in the industry are always trying to adapt and keep up with best practices. Due to the nature of our niche, we can sometimes get ahead of…

  34. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple…

  35. 3 Non-SEO Tips for Small Businesses Scared of Google…

    Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate,…

  36. The Ultimate Guide to Google AdWords Conversion Types

    Earlier this month, Google AdWords officially launched Flexible Conversion Counting, a new type of conversion that allows advertisers to track the types of conversions that are most valuable…

  37. 3 Ways Merchants Can Gain More Visibility on Google

    There are far more than 1 million Google advertisers. Even if your products are priced competitively, you have flawless SEO, and your PPC campaigns (Product Listing Ads Campaigns and text) are…

  38. Matt Cutts on How to Tell Google When Multiple…

    With all the unnatural linking penalties happening last couple years, many webmasters have become concerned about whether they should link to related websites under the same company. Whether…

  39. Many Web-Only Retailers Fail to Offer Optimized…

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience.…

  40. Bing Product Ads Now Open to All U.S. Advertisers

    After a closed beta for months, Bing has announced the release of Product Ads to all U.S. advertisers. The ads include custom images from an advertiser’s own product catalog,…

  41. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Some folks claim to do it, but…

  42. Schema & International SEO – Everything You Need to Know

    When done right, Schema markup can give a lift to international campaigns. Schema.org, which is supported by all major search engines, provides what we call structured data markup. Launched…

  43. Not Ranking in Google: Is a Manual Penalty,…

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as…

  44. Google Takes Action Against Greek Link Networks

    Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related…

  45. 5 Steps to Execute a Site Redesign Without Compromising SEO

    You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the…

  46. Google AdWords Conversions Help You Find the Hidden Value

    An AdWords PPC conversion used to be just a click and it seemed pretty simple. This came with challenges however, because PPC managers weren't able to adequately explain how valuable PPC was…

  47. 40% of Marketers Want to Reinvent Themselves: Data &…

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. Search, social,…

  48. Matt Cutts Isn't Amused by This Guy Selling Links on Twitter

    It has been nearly 2 years since iAcquire was penalized by Google for participating in link buying schemes for their clients. At the time it was pretty significant because it was an SEO agency…

  49. Learn With Google at ClickZ Live New York 2014

    ClickZ Live New York is just a week away. One unique opportunity for marketers and advertisers attending the conference will be the chance to enter the "Google classroom" and learn tips and…

  50. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the…

  51. 4 Content Activities to Help Build Real…

    Relationships are important in online marketing. Developing relationships with thought leaders, influential bloggers, or other site owners in your niche can: Lend credibility and authority…

  52. Mobile Devices to Account for 50% of Paid Search…

    If you're investing in search advertising, the time is now to understand your mobile audience. In its latest research, online advertising platform Marin Software forecasts that mobile…

  53. Google Konami Code for Desktop Voice Search Unlocks…

    Looks like Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches!  To try it out yourself,…

  54. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception. For example, since blog software was first…