SEO News
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Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords advertising? That's right, Google takes care of the bill via its Google Grants…
Last year, Bing introduced friend tagging in search results. According to Bing, allowing you to tag friends - or yourself - in search results helped you tap into the resources and "wisdom of…
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of…
Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for…
If you use Google Analytics, you likely already know how powerful it can be. From advanced segments to multi-channel attribution, there are plenty of ways to segment your data to view goals…
A Google spokesperson says the company's engineering team has fixed an issue that was causing conversions from Google Analytics to not be properly imported into AdWords. Past data will be…
Today, Google released new data in the Transparency Report, showing user data requests received, through which means, and for how many of those requests data was produced and presumably…
The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it…
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the Q4 2011, and an…
Reclaiming old backlinks is the easiest and most efficient link building method you can perform. I love digging into what I like to call the "catacombs" of large, established websites that…
Author's Notice: This is an opinion piece, intended to provoke thought and discussion. As such, it reflects my opinion of the direction search is going, not where it necessarily is today.…
It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat,…
Google has seen its share of the UK search market fall to its lowest level in five years as competition from rivals, notably Microsoft's Bing service, continue to erode its lead. Figures…
Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This update, according to the notice, should only…
We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients…
SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop? There are…
During Google’s third quarter earnings call, CPCs and growth were a hot topic. This won’t change, especially as analysts question the impact of Facebook’s Graph Search and…
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building…
On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but…
You know it’s going to be a bad (day, week, month …), when Google sends you one of these: Receiving an email like this is scary. At best, your business won’t receive…
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic (see below) that recounts all…
Last year, Bing introduced its social sidebar. It included content from your friends on Facebook in a sidebar that augmented but didn't get in the way of search results. Since then, there…
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of "this is how XYZ will reduce…
As we look forward to 2013, the New Year provides limitless opportunities and the chance to nail down our SEO to-do lists. As we go through our lists, it's important to remember that there are…
Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. Some may even say merchants are getting Scroogled with the new Google Shopping…
Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which…
With all the antitrust issues surrounding them lately, the last thing Google needs is another group upset by their business practices. But, after pictures taken by a Google Street View car in…
Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a…
The mobile device is the single device that follows a person around at all times. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute to work and is…
Optimizing your website is a balancing act. On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a…
LinkedIn now has 200 million registered users. Of those, no one except LinkedIn knows who is truly active. But as a heavy LinkedIn community user myself, I can say with certainty that a good…
The fundamental tenet of organic search engine optimization (SEO) is that great content triumphs online. This ideology is user-centric in that it presumes the preponderance of search engine…
Big, big news announced last week. Google finally launched phone support for Google+ Local Pages listings verification, something unheard of for a non-revenue generating service offered by…
Another executive is out at Yahoo. Shashi Seth, Senior VP of the Connections business unit has announced he's leaving Yahoo. During his three and a half years at Yahoo, Seth's…
A Google Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over. The interactive Doodle was created in the style of…
Google Chrome blocked access to websites including TechCrunch, Cult of Mac, Inside Facebook, and VatorNews for some users yesterday after detecting malware in ads from the isocket ad…
Looking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine when it fully launches? Facebook has shared a few basic tips on how you…
SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort. They also often come with a price tag…
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online…
One of the most appealing parts of Facebook ads is the across-the-board low CPCs – almost universally lower than display ad CPCs. These ads, which act very much like display ads (and…
Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building blocks required for advanced visitor segmentation above and…
Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains, as Yahoo’s…
Rumors of a Facebook search product have been debated and discussed for a long time. Today, led by founder and CEO Mark Zuckerberg, the Social Network held a press conference introducing the…
Yahoo has announced a new image search. Images are now also pulled from Flickr, the photo sharing service owned by Yahoo since 2005. The new image search allows you to find photos that are…
Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to do the best work possible. Most of the time…
You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to a successful…
Optimizing PPC campaigns with faulty data is like driving with an upside down map. You’ll end up in the exact opposite direction of your destination. Irregular performance data can be…
The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: It is in the major search engines’ best…
Google have launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help…
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses…
2013 is the year digital fully embraces a content-led future. Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business…
Perhaps one of the most overlooked aspects of ad testing is formulating a hypothesis. Some may choose to skip the hypothesis because it is easier to create a few different ad or landing page…
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA…
Rory Eakin of CircleUp; recorded in December 2012 Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are…
