SEO News

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  1. LinkedIn Showcase Pages Let Users Follow Specific…

    In what appears to be an effort to consolidate brand presence, LinkedIn has launched Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now…

  2. Google's Your Money or Your Life Search Quality…

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your…

  3. Google Pays $17 Million to Settle Apple Safari User…

    Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser.…

  4. Bing Webmaster Tools Connected Pages Let You See…

    While one search engine is taking away keywords, Bing is letting you see more. Bing has announced Connected Pages, a feature that lets you claim your owned content properties and see how…

  5. Search Engine Traffic Drives Most Ad Clicks on…

    Advertising network Chitika released a study today that showed how ad click-through rates (CTR) on a website vary when users come to that website from search engines like Google, Bing, Yahoo,…

  6. 5 YouTube Video Optimization Tips

    "This video is going to generate a ton of views!" is an overoptimistic sentiment we hear too often. YouTube is the second largest search engine in the world, with 100 hours of content uploaded…

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Today those are the buzzwords that…

  8. SES Conference & Expo Rebrands to ClickZ Live

    SEW's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. In a natural transition that recognizes the ever-evolving changes taking place in the…

  9. 3 Reasons Why SMBs Should Have a Website-First…

    Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive traffic to their website, yet are willing to devote little investment in the…

  10. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. The move follows UK government calls made earlier this year for search engines…

  11. Google: 25,000 Government Requests for Data in First…

    Governments requested data over 25,000 times from Google in the first six months of 2013, the search giant has revealed. Data released by Google as part of its twice-yearly transparency…

  12. Google Wins Book Lawsuit: Judge Rules Digitization…

    Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google's use of copyrighted material was allowed under fair use. The case, brought…

  13. Make Way for YouTube Partner Channels in Online…

    If you know some of the advertisers or media buyers who've been waiting for Google to let you place Nielsen measurement tags on YouTube ads before buying more advertising on the online video…

  14. 7 Ways Your Content Can Increase Facebook Engagement

    Raise your hand if you’ve ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are…

  15. Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

    Content led digital marketing is hard. I get it. Almost every day I have the discussion with an in-house marketer or business owner wanting to realign strategy for 2014 and put content at the…

  16. Find & Hire Talent With LinkedIn Education and the…

    If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. The Answer to Your Hiring…

  17. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language. However, it isn't as complicated as it may…

  18. Google+ & SEO: How Google+ Impacts Search Results

    Not too long ago, Greg Jarboe wrote up the results of a study I did showing that Google+ shared links don't appear to impact SEO. This study focuses on the impact of Google+ shared links when…

  19. New Pinterest Feature Lets Brands Showcase What's…

    Pinterest has been busy lately with feature releases like related pins, promoted pins, and now this: dedicated Pinterest pages on brand websites showcasing the pins that are trending…

  20. Matt Cutts on Blog Comments, Links & Spam: Use Your…

    If you've ever wondered whether those links from comments on blogs would hurt or help your SEO strategy, Matt Cutts is tackling this scenario in his latest webmaster help video from Google.…

  21. 10 Google Analytics Advanced Segments That Reveal…

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data,…

  22. 5 Content Marketing Myths That Need to Die

    In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you're a brand thinking about…

  23. 5 Key Takeaways from SES Chicago 2013

    SES Chicago wrapped up last week and with it, the 2014 conference season is coming to a close. It's been a whirlwind of a year for search marketing. If you weren't able to join us in the…

  24. Google Now Gets Waze Integration; News, Website…

    Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the addition of Waze-powered traffic reports, allowing…

  25. Yahoo Hopes to Raise $4 Million by Selling 500 Domains

    Yahoo wants to raise some cash by selling some of the domain names that it has acquired over the years. Over time Yahoo built up quite a portfolio of domain names, and it is now ready to…

  26. Google Fails to Gain Search Market Share, Bing…

    It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market…

  27. Google Analytics Real-Time Event and Conversion…

    Google Analytics developers have taken the "beta" moniker off of real-time Event and Conversion reports, are expanding it to apps, and are adding metrics for active visitors. The Google…

  28. Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

    On the heels of its IPO, Twitter has released new features that give more flexibility to publishers and more control to advertisers. First, custom timelines allow publishers to create and…

  29. Why Obsessing Over One Keyword Could Sink Your Whole Site

    Ever dealt with prospective clients who only want to target a single keyword? These folks have only one goal: reaching Page 1 of Google for a single, solitary "money term." They aren't…

  30. 4 Ways to Get Link Building Into Your Client's DNA

    I always try to get link building integrated into the DNA of my client's daily activities. Links as "votes of confidence" shouldn't be requested, but earned. Being conscious about the…

  31. Top 9 Twitter PPC Opportunities and Challenges

    After a wildly successful IPO last week, Twitter is the talk of the town with a market valuation to match. We know all about the hashtags, celebrity endorsements, and the infamous fail whale,…

  32. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might…

  33. Google AdWords Adds Click-to-Call Ads to Conversion Columns

    Google AdWords advertisers who are currently using mobile click-to-call ads will now find them listed in the regular Conversion columns, Google announced. This is part of a change Google…

  34. Mobile SEO: 5 Ways to Ensure Your Brand's Content is…

    Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.…

  35. How to Implement a Tiered PPC Bidding Strategy

    When building out and launching a new PPC campaign, approaching match types and your bidding strategy correctly is extremely important in getting your new account off on the right foot. When…

  36. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means…

  37. Google Lets Advertisers Test Nielsen Measurement…

    Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube, The Wall Street Journal reported. "We know our clients want…

  38. Google AdWords Adds Search Network with Display…

    Google AdWords has been trying to encourage more advertisers to include the display network in their PPC advertising. But because some advertisers feel the quality of some sites within the…

  39. Google Helpouts: Pay For Expert Advice By Video

    Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to ask the questions, have an expert answer them, and pay for the…

  40. SEMPO State of Search Survey: Weigh In, Get the…

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. Now in its ninth year, the survey asks…

  41. Cyber Monday Optimization Checklist

    If you're in the ecommerce space, this is one of the busiest times of year for your business and your website. It's about to get even more hectic from here on out. The Monday after…

  42. Top Tips for Social PPC Success From the Experts

    As I write this, social media is abuzz with news of Twitter's IPO. Social channels like Facebook, Twitter, and LinkedIn are here to stay – and they all have PPC ad platforms. More and…

  43. 5 New Awesome Features Twitter Would be Crazy Not to Add

    Twitter went public last week. As Twitter stock fluctuates, the company will try to find new revenue streams to justify its hefty $22 billion market cap. Since, as a Twitter user, I'm worth…

  44. Twitter Lead Gen Cards: 3 Keys to B2B Domination…

    Back in May, Twitter began piloting “Lead Generation Cards,” a new advertising feature that let companies build their email marketing lists right within Twitter. In August, Twitter…

  45. 5 Analytics Focal Points for Proactive SEO Tacticians

    I had the wonderful opportunity to speak last week at SES Chicago in the "Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic" session. As part of that session, I discussed how…

  46. Make Your Own Keywords

    Language evolves and is shaped by active forces. As technology, culture, and society moves forward, our language and keywords are forced to keep up. Because this change happens fast, it's…

  47. New Pinterest, Instagram Advertising Options: 4 Tips…

    For most consumers, two of their most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Users are used to ads in…

  48. 4 Google Changes and How Online Merchants Can Adapt

    Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since…

  49. Google Webmaster Tools Adds Manual Action Penalty:…

    Google rolled out manual action viewer in Google Webmaster Tools this past summer to let site owners know when a manual penalty action had been taken against their site. This week, reports of…

  50. Google Doodle Administers Rorschach Inkblot Test

    Today, Google honors Swiss psychiatrist and psychoanalyst Hermann Rorschach, best known as the founder of the psychological test, the Rorschach inkblot. The Rorschach test, created in 1921,…

  51. The Role of #Hashtags in Social Media and Search

    By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog…

  52. 315 Businesses Boost Rankings by Optimizing Their…

    The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+ continues to prove itself out as a winning strategy that can pay big dividends, according to a…

  53. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully…

  54. Mobile Ad Spend Up 5% on Google; Marin Gives Tips…

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of…