Today's stories shown visually
Social network Facebook has said it will roll out some major changes to its news feed during a March 7 event. Invitations were sent out Friday summoning media to "see a new look for News…
Goal measurement is quite possibly the most important element of SEO itself…because it is the justification of the investment. Those new to SEO often want to base campaign success on…
What would it be like for you if, with your same monthly paid search spend and related efforts, you could yield 50 percent more conversions? Not only would it help you get a nice, fat bonus,…
With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately…
When using AdWords or any advertising medium, you always create ads with the prospect in mind. But unlike most other media that will run your ad as long as your checks clear and you…
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your…
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social…
Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Developers building apps for…
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. But what exactly do these people search for? A number of…
We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. To review, those five mistakes were: Pausing an ad within the first couple days.…
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes. However, out of the box, WordPress is not as SEO friendly as you'd think. This…
It’s been years since the digital marketing industry started touting “outreach” as the future of link building. The concept of actually communicating with a human being to…
SEO professionals who look at press releases as a way to garner links are missing the point. The strategy of spamming wire services with sales pitches or informative articles under a press…
Editor's Note: See Update/Correction below. What is the secret of ranking well in Google News? A recent ComputerWorld article has revealed new insights into Google’s news-ranking…
Social media is a focal point for brands. One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them that being social is required to…
Each year SEO experts profess that SEO, as we knew it, is dead. They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update. But…
You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder…
Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that…
Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. Product changes are inevitable, but the value is often mixed.…
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go…
In the past, link building was less about bringing people straight to your site and more about making sure Google rank your site as high as possible. These days, many link building methods…
The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. Proulx will be the opening keynote speaker at SES New York 2013. The leading event…
A GeekWire article, "We Need More Startup Marketing Minds (a.k.a. Full-Stack Marketers)", muses that the startup community needs more "full-stack marketers." That is, more marketers…
Display campaigns didn't lose out on all the glory when Google announced Enhanced Campaigns recently. Check out some of the changes. What's the Difference? Display campaigns haven't been…
Have you ever made a change to a filter or other setting in Google Analytics only to wonder why months later? Do you have a team of people who have admin access to your site's Google Analytics…
For years now we have heard the phrase “the year of mobile.” In 2013 we are getting much closer to that prediction becoming true. A key theme during many sessions at this…
PLAs are hot! We’ve been hearing that consistently since Google Shopping switched to a fully paid marketplace in October. This channel is suddenly akin to the early days of paid search…
At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief Strategist of Distilled, tackled some thorny topics during the session on…
Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help…
In August, Google began showing seven search results, rather than 10, for certain queries. SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from…
Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them…
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate…
Marketers have access to an amazing amount of data – from clickstream data to webmaster tools to A/B/C/D/E testing experiments and keyword data, from surveys to PPC campaign reports, and…
For years Google has tried to court SMBs into search marketing through various means. This includes local sales channels (resellers) and directly to the more savvy "self-serve" SMB…
As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. When Google makes a change…
AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. In the SES London Day 3 keynote, Weintraub talked about…
Oliver Snoddy, the Head of Planning at Twitter UK, was the keynote speaker at SES London on Wednesday, 20 Feb. (In his Twitter profile, Snoddy describes himself as the “Wannabe love…
When you put aside Quality Score’s function as a landing page and user experience thermometer, you can think of quality score as a tool to help you benchmark your click-through rate…
When you only have 140 characters to work with, you have to be cautious of every character you add to a tweet to determine what value it will add to it. Advertising on Twitter gives you the…
It isn’t uncommon to hear that Google has made a mistake. It is, however, rare to discover that buried deep within Google’s best practices documentation (for mobile), a potentially…
Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google Analytics code mucking up your website? If it's been a while, you…
CPA starting to get high? Lower the bid price to compensate. That's the automatic reaction for a lot of us who run paid search campaigns on the Google Display Network. While we may end up…
Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content,…
Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping…
My Google Chrome Browser wants me to buy a new Chromebook for $249. Developers have reported seeing such advertising from Google on Chrome start pages - where your apps, bookmarks or…
Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin…
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub…
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming equally…
Type "t shape employee" into Google and you'll see headlines like "T-Shaped People: the New Employees of the Digital Age" and "T-Shaped Employees: The Key to Success in the New World". This…
AdWords search funnels reporting was originally released in beta in 2010. It’s been available since then living quietly in the conversion section of the accounts of advertisers who have…
Twitter bought Posterous last March, basically as a talent acquisition, for an undisclosed amount, possibly between $5 million and $10 million. The founder of Posterous, Sachin Agarwal, is now…
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the…
Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has introduced a new URL submission tool open to…
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused…
