SEO News
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Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson with his own Google Doodle. Robinson was the first African-American to play Major League Baseball. His…
You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a…
Eighty percent of shoppers will research online before making a purchase according to Google. This behavior expands to business customers. 93 percent of tech B2B customers research products…
On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. For small business owners, the discussion is much more practical and…
The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry…
With the assistance of locals, Google has updated its Maps service to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country.…
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. We're no longer in 2012, and last year’s tips aren't…
Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. As Tamara Gaffney observes on the Adobe Digital Index team has just performed two…
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying,…
No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. Yet somewhere hidden within…
Tablet consumers have a high level of disposable income. If your company does a lot of its sales through catalogs, then getting your products in front of this consumer via Google Catalogs is…
While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. However, industry leaders are expecting this gap to continue…
Twitter's transparency report shows that governmental requests for data have grown over the course of 2012. Governments from around the world made 1,858 requests for Twitter data during the…
Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in…
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new…
San-Diego-based Rio SEO has launched a new suite to augment their existing SEO automation tools. After aqcuiring Meteor Solutions in November, Rio SEO wasted no time integrating the newly…
Google is facing some delayed legal action in the UK over having tracked iPhone and Safari users without their knowledge. Twelve plaintiffs have banded together in the UK to file a lawsuit…
The practice of SEO is a fairly results oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more…
Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based on features of their visit. If you don't know much about these yet or how to use…
You’ve made it through the 58-hour work week and it’s time to kick back, relax, and have some fun. You could order pizza and sit on your couch watching “Seinfeld”…
Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before it is even launched. Unruly…
When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as well.…
Habits are hard to break. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly into the dishwasher, years of…
Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants. Google has reformatted the Google Shopping home page. The redesign…
We're all pretty tired of reading about the Google Penguin algorithm update and how devastating it has been to so many websites. By now we know that an excessive amount of backlinks with the…
Mark Burginger, the creator of Qubits Toy with an appearance on ABC Shark Tank, has a great product and some momentum behind him. On the surface, his new Indiegogo crowdfunding campaign is…
Russian search giant Yandex has found its Wonder app barred from searching on Facebook's social graph hours after its launch. Yesterday Yandex launched Wonder, a search app that combines…
When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst many marketers. Questions rattled around: Why should I…
Author's Note: If you haven’t read Dave Davies’ hilarious post, "An Open Letter to Google", please read it before you read this post. It served as a great inspiration to the…
2013 is shaping up to be quite the year already. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S. market…
Just three full weeks into 2013, and we're already off to a bang. Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving tech and media…
Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords advertising? That's right, Google takes care of the bill via its Google Grants…
Last year, Bing introduced friend tagging in search results. According to Bing, allowing you to tag friends - or yourself - in search results helped you tap into the resources and "wisdom of…
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of…
Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel. One of the targeting options for…
If you use Google Analytics, you likely already know how powerful it can be. From advanced segments to multi-channel attribution, there are plenty of ways to segment your data to view goals…
A Google spokesperson says the company's engineering team has fixed an issue that was causing conversions from Google Analytics to not be properly imported into AdWords. Past data will be…
Today, Google released new data in the Transparency Report, showing user data requests received, through which means, and for how many of those requests data was produced and presumably…
The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it…
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the Q4 2011, and an…
Reclaiming old backlinks is the easiest and most efficient link building method you can perform. I love digging into what I like to call the "catacombs" of large, established websites that…
Author's Notice: This is an opinion piece, intended to provoke thought and discussion. As such, it reflects my opinion of the direction search is going, not where it necessarily is today.…
It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat,…
Google has seen its share of the UK search market fall to its lowest level in five years as competition from rivals, notably Microsoft's Bing service, continue to erode its lead. Figures…
Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This update, according to the notice, should only…
We've been talking about social media for what seems like ages now. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients…
SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop? There are…
During Google’s third quarter earnings call, CPCs and growth were a hot topic. This won’t change, especially as analysts question the impact of Facebook’s Graph Search and…
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building…
On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but…
You know it’s going to be a bad (day, week, month …), when Google sends you one of these: Receiving an email like this is scary. At best, your business won’t receive…
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic (see below) that recounts all…
Last year, Bing introduced its social sidebar. It included content from your friends on Facebook in a sidebar that augmented but didn't get in the way of search results. Since then, there…
Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space. People are almost always talking about absolutes in terms of "this is how XYZ will reduce…
