SEO News

The NewsWall™

Today's stories shown visually

  1. So Long, Farewell, Auf Wiedersehen Yahoo Directory

    It’s never easy to say goodbye to an old friend. On September 26, Yahoo let its users know that it would be shutting down Yahoo Directory as well as Yahoo Education and Qwiki.…

  2. Privacy-Savvy Search Engine DuckDuckGo Blocked in China

    Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable. CNet reported on the story when they found a…

  3. 49% of U.K. Consumers Use Organic Search to Find…

    Forty-nine percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K. believe…

  4. 24-Hour Breakdown of Searches on Black Friday and…

    If the U.S. holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month…

  5. "Content Performance Marketing" – 3 Steps to Future Success

    From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content…

  6. Former Google Employees Launch Adult Entertainment…

    It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find…

  7. Mobile Site Migration Planning: Rolling Your M-Dot…

    Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their…

  8. Google AdWords Offers Ad Creative at Scale for PPC

    Large-scale PPC advertisers have a unique set of challenges. This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizers." From…

  9. Improved Targeting Available for Bing

    Bing continues to roll out new features that help SEM managers more closely manage their campaigns. We have had complete aesthetic overhauls, updates to Campaign Planner, and new mobile/tablet…

  10. 4 Tools and Tips That Will Help You Be a More…

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so…

  11. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and…

  12. Accidents Are Great for Link-Building

    Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links that result in great…

  13. Google's New Structured Snippets Pull Facts Into a…

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results.   From the…

  14. Cortana Makes Her Way to Windows 9

    After launching Cortana earlier this year for mobile, Microsoft now plans to integrate the feature into Windows 9.  Microsoft's Windows event in San Francisco on September 30 will be…

  15. Recover From Panda? Follow These 5 Steps to Avoid…

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically…

  16. Bing Unveils Responsive Design for Image Search

    As part of its mission to improve the user experience, Bing has announced its roadmap for improving image search. The first step includes features that are adaptable based on the…

  17. Responding to Device Changes in Google and Bing

    Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing and Google…

  18. Bing Ads Reveals Dynamic Sitelinks

    Bing Ads has revealed a new feature, "dynamic sitelinks", which creates annotations for ads that haven't specifically set up sitelink extensions.  From Bing's blog post: Dynamic…

  19. How to use Keyword Research to Find New Landing Page…

    Conversion rate optimization is all about finding the right elements on a page to test. Should you test a new value proposition, image, headline or redesign a page completely? All of these…

  20. Bing Ads Launches Campaign Planner Feature to Boost…

    Bing has been busy. It just announced the launch of its new campaign planner feature, which aims to add ease of use for webmasters and, earlier this week, Bing rolled out tablet device…

  21. Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

    Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off. For me, writing ad copy requires a certain Zen -- a deep concentration and focused frame of…

  22. Google's My Maps Upgrade Presents Opportunities for…

    Google has announced upgraded My Maps features, which, by the end of the year, will replace classic Google Maps, it says. How Does Google My Maps Work? When users land on the My Maps…

  23. Why Nofollow Links Could Become the Redheaded…

    This week alone, I've run into about 50 sites with advertising policies that specifically state all links will be nofollowed. They're all more than happy to sell a link, of course, even…

  24. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Since the days of Web 1.0, there have been many…

  25. Google Patent Aims to Use TV as a Signal in its…

    Google’s latest patent gaining buzz is one that seems to suggest the search engine will know what television show is playing near the device a person is using to perform a search…

  26. Bing Weighs in on Scottish Independence Vote

    In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other data to forecast the outcomes of events, to "leverage our algorithms against…

  27. Bing Rolls Out Tablet-Related Device Targeting Updates

    This week marks phase 1 of Bing's new ad initiative, which combines targeting for desktops and tablets. In June, Bing announced it would make changes to targeting functionality in September.…

  28. How New gTLDs Fare in Search Marketing [Research]

    We’re all used to generic top-level domains (gTLD) like .com, .org and .net, but did you know new gTLDs are hitting the market and ICANN states that “over 1,300 new names or…

  29. 8 Lessons for SEOs from Muck Rack’s "Today’s…

    One of the things that SEO and PR have in common is that many practitioners in both industries are self-taught. People in them tend to learn by doing -- just jump in and learn from experience…

  30. 7 Reasons Your SEO Campaign Will Fail and What You…

    Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are…

  31. Link Source in Google Knowledge Graph is Something…

    Depending on the nature of a Google search, there are times when results show a source and other times when they do not. In fact, Search Engine Roundtable recently reached out to Google to…

  32. Top Paid Search Keywords for Health Insurance…

    AdGooroo released findings of a study that looked at the paid search landscape for the health insurance sector, specifically the Top 5 U.S. advertisers of health insurance for the first half…

  33. Four Reasons Google+ Might Still Be Alive After All

    Between Google shutting down its authorship program and Senior Vice President of Engineering and head of Google+ Vic Gundotra leaving the company, many believe the future of Google+ is in…

  34. 4 Things Search Marketers Can Do to Ensure a Happy Holiday

    The holiday shopping season can be make or break for marketers as many count on sales to soar during this time of year. Last year, paid search continued to be a top performer with impressions,…

  35. Why Retailers Should Start Their Pay-Per-Click…

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K. department store Selfridges, which…

  36. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. In a blog…

  37. For Every Link You Earn There Are Five More Worth Building

    What is the difference between link building and link earning? Links you build require action on your behalf, while links you earn happen without any work specifically toward acquiring…

  38. 3 Campaigns Your E-Commerce Account Should Have for…

    Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs,…

  39. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on…

  40. How to Speed Up the Link-Building Process

    Link-building has been a tried-and-true SEO strategy for years, but there are still many experts practicing this technique who aren’t aware of all the tools available to assist them in…

  41. 5 Questions to Consider When Thinking About Bidding…

    The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of benefits - they tend to have a…

  42. AdWords Will Drop 2nd Line of Ad Text for Ad…

    Google has announced an improvement to the way mobile search ads appear on smartphones in order to show more relevant and useful information to customers. Starting October 15, Google says ad…

  43. Better, Faster, Cheaper…Pick 2

    I can’t remember how many times I’ve lost a bid because a new client – one that I have not worked with before – chose the cheaper bid. I also can’t count how many…

  44. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. I have been asked this…

  45. Marin Software Adds Support for Russia's Largest…

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan.  That means…

  46. Content Is King in SEO, But User Signals Are Also…

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of…

  47. Google’s AdSense for Shopping Takes PLAs to Retail Sites

    Google announced it has launched AdSense for Shopping, a product it says will help retailers like Walmart.com monetize site traffic. According to Google, by opting Shopping Campaigns into…

  48. SEO and PPC Need to Stop Being Enemies

    There, I said it. I’m willing to put down my battle ax if you’re willing to cease fire. For as long as there have been search engines, there have been two views of the best way…

  49. Bing Ads Enhances Geo-Targeting for Increased Relevancy

    Bing Ads is releasing enhanced location targeting that will include several new and important updates that help advertisers refine and define their geo-targeting for PPC. Besides increased…

  50. Ranking Boost Possible Without Penguin Refresh From Google

    It's possible for webmasters to change their sites to improve rankings without a Penguin update from Google. So writes Google Webmaster Trends analyst John Mueller in the Webmaster Central…

  51. Bad Link-Building You Should Be Doing

    I’m in the process of training a new staff member in the art and science of link-building. For those who read SEW regularly, you’ll know that for the past few months my articles…

  52. Verify Analytics Accuracy With Google Webmaster…

    Performing SEO is hard, and quantifying SEO efforts can be even more difficult. Google Webmaster Tools (GWT) helps us regain the keyword level granularity lost with Google’s switch to…

  53. More Local SEOs Earning Less Than $30,000 [Study]

    Local SEO tools and search engine marketing service BrightLocal has released the results of its 2014 Local SEO Industry Survey. The survey included nearly 1,800 SEOs. According to…

  54. Google Launches Improved Sitelinks Search Box

    You may have noticed a slightly new look for certain search results. That's because Google announced a new way for users to perform a site search on a website within the search results…