SEO News

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  1. Ripoff Report to Revise Removal Policy: May Accept…

    Ripoff Report is notorious for its "no removal" policy, and claims enthusiastically that it doesn't remove reports. No amount of money, pleading or legal litigation seems to be capable of…

  2. Apparel PPC: Zappos Dominates the Competition

    When it comes to paid search advertising in the apparel category, Zappos is king, according to AdGooroo's latest report, which examined U.S. Google AdWords data from Q2 2014 on the top 530…

  3. 3 New Bing Ads Geotargeting Features Now Available

    Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.   First, new map features give advertisers a way to visualize where…

  4. New App-Based Search Engine Startup Relcy Tries to Reset SEO

    What if I told you that the future of SEO didn't include Google? That might sound crazy, but it could just happen thanks to a well-funded, San Francisco-based startup called Relcy. What is…

  5. Managing Your Robots.txt File Effectively

    The robots.txt file has been in the headlines of late – as we celebrated its 20th birthday last month, and Google Webmaster Tools updated its Blocked URLs section with the new Robots.txt…

  6. 4 Amazing Things You Simply Must Know About…

    An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.…

  7. Google Love Grows, Bing Satisfaction Drops Among…

    Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American…

  8. Blogger Fined for Top-Ranked Restaurant Review

    Is it possible to get reprimanded or even fined for being too good at your job? It appears that you can. French blogger Caroline Doudet must pay damages for a negative restaurant review that…

  9. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest…

  10. What is Link Building?

    Webster's Dictionary defines link building as... it doesn't actually. Why is there no standard definition? It isn't like link building is a secret. According to a recent survey, 80 percent…

  11. PR for SEO: Advanced Social Media Tips to Engage…

    Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in…

  12. The Evolution of Audience Targeting: 3 Opportunities…

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information.…

  13. Google Showing Far Less Video Snippets in Search Results

    If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent…

  14. Hidden From Google: New Website Reveals 'Forgotten'…

    In every corner of the world we've seen organizations and individuals taking on search engines. Model Maria Belen Rodriguez filed a lawsuit against Google and Yahoo because of search results…

  15. Remarketing Across Ad Exchanges With DoubleClick Search

    Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who…

  16. Google Analytics Now Available for iOS

    It's finally here! You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first…

  17. 3 Reports Offer Insights on State of Paid Search in Q2

    We just recently saw Q2 come to a close, and a flurry of findings of Q2 activity in the paid search arena have been published. Three reports hit our inboxes yesterday, one from Adobe’s…

  18. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. Bing has created a form for people to use who…

  19. Google+ Drops Controversial Real Name Policy After 3 Years

    When it comes to Google+, Google has been known for their strict guidelines and restrictions. From inception, Google+ has required that users use their real name. In fact, those that chose to…

  20. Google Now Calculates Bitcoin Prices in Search Results

    How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as [Price of BTC] or [Bitcoin…

  21. 3 Ways to Help Prioritize Your SEO Efforts

    Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization. And it isn't just…

  22. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? UX design was largely…

  23. 5 Takeaways From the World Cup for Global Search Marketers

    If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you…

  24. New Google Mobile Alert: Websites Using Flash May…

    Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously adorable), and of course you must see more…

  25. New robots.txt Tester Launches in Google Webmaster Tools

    The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs…

  26. Mobile: 34% of Organic Search, 42% of Social Traffic…

    'Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search, paid search, and social. Just…

  27. Google AdWords Express App Now Available

    Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting…

  28. You've Been Hit by Penguin! Should You Start Over or…

    If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. I speak regularly with business owners who are distraught because they have done everything…

  29. Guide to Google Analytics Demographics Reports: Age,…

    Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming…

  30. Improve Your AdWords Performance With These 3 Google…

    In a recent Google Hangout, AdWords Hangout: Improve AdWords with Google Analytics Data, Googlers discussed three reports in Google Analytics and how they can be used to improve your PPC…

  31. Germany to Treat Google Like a Public Utility?

    German officials are reportedly planning to clip the wings of technology giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to…

  32. You Can Now Link Your Google My Business & AdWords Accounts

    Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local…

  33. Mobile Paid Search Spend Up 98% Globally vs. Last…

    Covario released its quarterly report today that looks at global paid search spend. Mobile online advertising was the undisputed star of the findings, with 98 percent increase in spend…

  34. How to Detect and Deal With Toxic Content (That…

    With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and…

  35. The Virtuous Content Cycle: How to Strategize,…

    Have you heard about the vicious cycle of content creation? Perhaps you're even in it. It goes something like this: You create content. You share that content with your network. Your…

  36. Google Webmaster Tools Adds International Targeting…

    If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective customers might only…

  37. Google Search Quality Guidelines Now Reward…

    The latest version of Google's "human rater handbook," a.k.a., search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Version 5.0…

  38. How to Sell Your SEO Plan With 5 Slides in 5 Minutes

    There are so many benefits to implementing an SEO strategy, yet convincing a company to get on-board can feel like pulling teeth. Oftentimes the biggest challenge is in navigating the…

  39. Social Media Marketing Gone Wrong

    Social media has progressed from the infancy stage, with most companies recognizing that they need to have a social strategy in order to effectively communicate with their customers in this…

  40. Optimizing Across Paid & Organic Search: 3 Ways to…

    Over the past few years the world of digital marketing has been fragmenting across devices (mobile, tablet, and desktop) as well as platforms (apps, Pinterest, Twitter, Facebook, Yelp,…

  41. YP Adds Social Sharing, Curated Collections to Mybook

    YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow the feature's 2 million users to share…

  42. Twitter Engagement Study: Top Apps, Content Sources…

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on…

  43. Organic Search Accounts for Up to 64% of Website…

    Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face…

  44. Google Panda: Understanding the Technical Inner Workings

    The concept of a search engine is very simple. Database the location of pages and return the most relevant results. Primitive search engines only understood words on the pages in their…

  45. 3 Tests to Determine if Mobile Ads are Right for…

    Mobile use is such a part of our lives that 73 percent of people admit they would feel panicked about losing a phone. Mobile use is a pervasive habit for our society- across search, shopping,…

  46. How to Implement an Engaging Content Marketing Plan…

    Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to…

  47. 4 Ways to Maximize Agency Relationships

    I've had the pleasure of working in multiple capacities throughout my career. On the one hand, this includes roles on the brand side of marketing and dealing directly with agencies. The flip…

  48. Influential Twitter Accounts Indexed More in Google…

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential Twitter…

  49. Publisher Guide for Adding Custom Variables in…

    If you're an online publisher using Google Analytics, I'm sure you've heard this before: you need to use custom variables so that you can really segment and measure your audience. You also…

  50. How to Diversify Your PPC Campaigns – and Your Skill…

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are…

  51. Mobile Site Configuration 101: How to Choose

    IPhones and Androids, now in their eighth and seventh year of existence respectively, have 23 percent of the organic search market, according to April data from BrightEdge's Data Cube.…

  52. 'Delete' is Now 'Remove' In AdWords

    Google Ads on Google+ announced yesterday a tiny change to the language within its user interface (UI) that could have a big impact on how people view "old" campaigns. In about two weeks,…

  53. Top Keyword Combos for PPC Retail Ads During Back to…

    The back-to-school and back-to-college retail audience spent an estimated combined $72.5 billion in 2013 – this season is second only behind the holidays for highest spending. The…

  54. Mobile Now Exceeds PC: The Biggest Shift Since the…

    If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. Mobile Exceeds PC Internet…