SEO News
Today's stories shown visually
Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure…
For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and…
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics…
Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this week. Today, I chatted with Google to ask it burning questions…
Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all the way back to 2004. Derived from…
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still…
While Google is celebrating with one of its Doodle 4 Google winners in the U.S., Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the…
"What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's love affair with content marketing usurping SEO?" "Content Marketing is…
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. When Google announced Enhanced Campaigns they said that mobile device bids would now…
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of…
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22). With so many elements changing in the AdWords…
Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her…
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of…
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment…
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving…
SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial links. One basic PR practice that works well for link building is…
Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B…
Social media’s influence on search results continues to grow. This is perhaps most evident in the convergence of paid, owned, and earned media, which explains a great deal about how…
Last week brought a barrage of announcements from Google I/O. Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users.…
Pinterest has received its first significant update with how pinned images appear on the website. Called “Rich Pins”, these images that are pinned contain a host of more…
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent…
In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship…
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. This report shows us how many visits and…
Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two organizations and a number of universities to research artificial…
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer calls it #bestoftheweb, and says it will "seamlessly include…
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which…
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to…
War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his…
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion…
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These…
Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should…
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your…
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in…
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more…
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in…
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said…
Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos. The logo…
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business…
Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced…
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce you…
When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing activity. An event can be an app…
Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference. Page has a rare vocal cord nerve condition and has not made many public…
Google has confirmed earlier rumors that it was working on a streaming music service. The company yesterday announced Google Play Music All Access at the Google I/O conference in San…
Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to…
If you have bought so-called “clean” links that pass PageRank, you might want to take a closer look to see if those links are still actually clean and that you haven’t been…
In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights. The suit, filed by an unnamed man according to the…
Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences that he would normally speak…
A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited…
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The analysis called out…
In "Can Google be Trusted to Do No Evil?", I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations... virtually…
UK price comparison firm Foundem has rejected Google's proposed web search concessions. The concessions come following the European Commission's ongoing antitrust investigation into Google's…
BloomReach announced today the release of its "Continuous Quality Management" (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets…
A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying…
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly…
