SEO News

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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target…

  2. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that…

  3. Mobile Ad Revenues Soar as Search and Directories…

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The…

  4. Finding Local Search Success, Post-Pigeon and Penguin 3.0

    Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4, 2013, completed its rollout early Monday, October…

  5. The Votes Are In: Bing, Internet Explorer, & CNN…

    For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in…

  6. Penguin 3.0: A Proven Roadmap to Recovery

    Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this…

  7. Facebook Ads: Lessons From the Trenches

    OK, enough with the random "war time meets Pirates of the Caribbean" analogy and onto the Facebook Ads strategies! Facebook Ads has been around long enough that it is no longer considered new.…

  8. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines  Comparison websites  Hotel…

  9. The Importance of Initial Research Prior to Link Development

    When we first start working with a new client, regardless of whether we've worked with that same industry before, we generally have a period of about a week where we're simply digging in and…

  10. Existential Questions About the Future of Search

    Much to the dismay of anyone who ever wrote an article titled "SEO Is Dead," SEO will probably never die. But, SEO will more than likely change as search keeps evolving to better meet…

  11. PageRank Dead? – What Will Replace the "Green Standard?"

    The first time that SEOs were faced with the prospect of PageRank going away was a year ago, when Matt Cuts suggested that there would be no further updates in 2013. Source:…

  12. AdWords Callouts – How Are They Performing to Date?

    On September 3, Google announced callouts as a new ad copy arsenal weapon. Being a big fan of ad extensions since the day they came out, I was really excited about this. The purpose of…

  13. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found…

  14. Google Adds New Features to Tag Manager

    Google has enhanced Tag Manager's capabilities by adding new APIs, more third-party templates, and a new intuitive interface. According to Google, the new Google Tag Manager API will enable…

  15. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands are…

  16. Teens Love Google Voice Search

    Mobile voice searches have more than doubled in the past year, and, perhaps not surprisingly, they are more popular among teens than adults, according to Google's Mobile Voice Study, conducted…

  17. Have Your Doctor’s Appointment Right in Google…

    First brought to the news by a Reddit user, Google is currently testing a new feature that will allow users searching for medical-related information to connect directly with doctors via…

  18. Do Weak Links Reveal Powerful Opportunities?

    In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more effective that "strong links"…

  19. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem.…

  20. Movie-Themed Halloween Costumes Lead Google Search Trends

    What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most…

  21. Penguin – What Happens Next? 10 Data-Led Predictions

    Twitter has been alight for the past couple of weeks with news that the latest Penguin algorithm update is almost ready for action. For those still impacted by the initial "shock and awe"…

  22. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general…

  23. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign…

  24. Mobile, the Ultimate Shopping Assistant, Says Google

    Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. The holiday shopping…

  25. Google Testing "Not Mobile-Friendly" Icons

    Here's yet another incentive to make your website mobile-friendly: It seems that Google is trying to improve user experience by displaying "not mobile-friendly" icons (a picture of a phone…

  26. Right to Be Forgotten: Google Refreshes Stats

    Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report to reflect updated data on the requests and…

  27. Quality Assured! How to Create a Universal SEO QA Checklist

    If you've ever had a "facepalm" moment in SEO at least once in your career after launching a new page, such as it going live with an unwanted no-index tag, don't worry, you're not alone. SEOs…

  28. It’s Not an SEO’s Job to Create Content

    For some reason, as SEOs we think it is our job to do everything. Content marketing has quickly grown in popularity within the digital marketing industry and of course we SEOs have deemed…

  29. 3 Must-Know Findings About Cross-Channel Attribution

    Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many…

  30. Sit Back and Let Google Make Plans for You

    If you don't know where to take your girlfriend on a date or have no clue where to taste authentic exotic food when you travel abroad, don't fret - just ask the Google app on your smartphone.…

  31. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is…

  32. Google App Searches Gmail for Upcoming Bills

    What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s new update. Now, users can simply tap the microphone and…

  33. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been…

  34. It Takes a Village – or at Least a Team - to Build…

    A quality website or application requires expertise in several disciplines to truly fulfill its potential. Professionals with ample cross-discipline expertise are as rare as unicorns with…

  35. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a percent, but, to many websites,…

  36. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land,…

  37. Penguin Recovery: Should You Be Removing Links or…

    If you have been affected by Google’s Penguin algorithm, should you be actively trying to remove your unnatural links? Or, is it just good enough to use Google’s disavow tool? In…

  38. Drop the Beat: Bing Adds Song Lyrics to Search Results

    Bing users can now view song lyrics quickly in search results. This new function allows instant access to the words to your favorite songs without needing to click around to find the right…

  39. The Private Blog Network Purge - Are You at Risk?

    Google recently started to take action against private blog networks (PBNs). Basically, a private blog network is a gray hat/black hat tactic of using a set of sites under your control to…

  40. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an…

  41. 7-Point Relaunch SEO Checklist

    Search engine optimization adherence in the website relaunch/redesign process is a topic I enjoy talking about. In the past few years I have covered a few topics of what to think about from an…

  42. 4 Reasons Why Attribution Is So Hard

    One of the biggest challenges search marketers face today is their ability to fully understand the value of their keywords. We struggle with questions like: What is the value of…

  43. Google Panda 4.1 Update Will Affect 3 to 5% of Queries

    The newest Google Panda update proves yet again that there is no replacement for quality content. Based on a statement from Google, it is expected that this update will affect 3 to 5 percent…

  44. Fast SEO Competitive Analysis

    Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Not until we comprehensively understand what people are using…

  45. 2 Mistakes That Cause Advertisers to Quit AdWords…

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?", is "Oh, I tried AdWords. It didn’t work for me."…

  46. There's a Good Chance Google Is Rejecting Some of…

    Earlier this year Google updated its Google Shopping Feed Specifications. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start…

  47. So Long, Farewell, Auf Wiedersehen Yahoo Directory

    It’s never easy to say goodbye to an old friend. On September 26, Yahoo let its users know that it would be shutting down Yahoo Directory as well as Yahoo Education and Qwiki.…

  48. Privacy-Savvy Search Engine DuckDuckGo Blocked in China

    Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable. CNet reported on the story when they found a…

  49. 49% of U.K. Consumers Use Organic Search to Find…

    Forty-nine percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K. believe…

  50. 24-Hour Breakdown of Searches on Black Friday and…

    If the U.S. holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month…

  51. "Content Performance Marketing" – 3 Steps to Future Success

    From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content…

  52. Former Google Employees Launch Adult Entertainment…

    It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find…

  53. Mobile Site Migration Planning: Rolling Your M-Dot…

    Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their…

  54. Google AdWords Offers Ad Creative at Scale for PPC

    Large-scale PPC advertisers have a unique set of challenges. This week, Google AdWords rolled out a new feature to help those advertisers scale text ad creative with "ad customizers." From…