SEO News

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  1. Google Uncovers Black Friday Shopping Trends [Study]

    Black Friday is less than a week away and shoppers are now more prepared than ever, as evidenced by a Google study released today that highlights the Black Friday online shopping trends for…

  2. Website Visibility (SEO) – Don’t Stop

    SEO or as I think more aptly put, website visibility, plans are often thought of as one-time investments or just seasonal expenditures when a site’s traffic drops or a holiday season is…

  3. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search…

  4. Google Adds New Features to Improve Shopping Campaigns

    As Thanksgiving is just a week away and Christmas is fast approaching, Google has released a number of new additions to help users boost their Shopping campaigns. The new updates include an…

  5. Justifying Your Spend – Getting SEO Buy-In

    Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force marketers to…

  6. Search Top Priority Among SMBs [Study]

    In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey of SMBs that are known for investing more…

  7. Search Marketing Reporting: 8 Metrics Clients…

    Do you produce search marketing reports for clients? Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what…

  8. Target Adds Product Search to App in Time for Black Friday

    Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for pushing, shoving, and sprinting their way to the items on their shopping lists. This…

  9. Google Officially Debuts "Mobile-Friendly" Labels

    After testing a number of "mobile-friendly" and "not mobile-friendly" icons in the past few months, Google has finally decided to officially release "mobile-friendly" labels within its…

  10. How to Avoid Contributing to Content Bloat

    I have a serious problem with words. I use too many of them and I would rather structure elaborate sentences than write clean and simple ones. I'd rather read sentences like that, too, but…

  11. Google Discontinues Carousel for Local Search Results

    The horizontal Carousel will no longer be at the top of Google searches for local hotels, restaurants, and nightlife options, replaced instead with a "three-pack" of ads. Google started to…

  12. A Quick Start Guide to Schema – Your Competitive Edge

    Did you know that that more than one-third of Google’s search results include a rich snippet with information derived from Schema.org? Despite the high percentage of rich snippets found…

  13. 3 Basic Principles of Journalism to Consider When…

    Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue reading. ...but Mark…

  14. Facebook Quietly Debuts New Local Search and Discovery Tool

    Facebook's new Places Discovery tool for local search taps into the platform's Graph search, page locations API, and other components to help users explore cities around the world. Once…

  15. 2 Successful Holiday Strategies for Online Retail

    Santa must have a crystal ball that lets him know what toys to have the elves stock up on. For online retailers, looking at the top searches on the top e-commerce websites can give them…

  16. Panda Audit 101: The Roadmap to Complete Panda Recovery

    Have you seen a noticeable decrease in your site’s traffic? Did your site fail to recover from a Penguin update? Do you have lots of old pages sitting on your domain, or pages that have…

  17. Mozilla Celebrates a Decade With New Feature Release

    Ten years after its initial launch, Firefox from Mozilla is still going strong. In fact, Mozilla used its 10th anniversary as an opportunity to release some new features that its audience…

  18. How Location Data Can Change Search

    It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users…

  19. Instagram Upgrades Search, Editing, and Explore Features

    Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version…

  20. The Big Burden of Backlinks for Small Businesses

    SEOs around the world now mark their calendars for the fall Google algorithm update season. This year, Google delivered right on time with Panda 4.1, Penguin 3.0, and even Pirate 2.0. These…

  21. What Does Apple’s iAd Global Expansion Mean for…

    Since Apple’s launch of iAd in July 2010, it has continued to grow vastly. iAd began serving advertisements only on iPhones and iPod touch, and it wasn’t until November 2010 that…

  22. Disney Fights Piracy With New Search Patent

    The Internet has made it much easier for consumers to pirate copyrighted material from companies like Disney. So to combat this, Disney has decided to take action by filing for and winning a…

  23. Stop! Before You Fire Anyone, Try These Proven Tips…

    We’ve all been there at some point or another in our SEO careers. Struggling with those oh-so-very-special clients who wreak havoc on your sanity and make you want to rip your hair out.…

  24. Thanksgiving 2014 - What I’m Grateful for in SEO

    I think it’s a fair assessment to say that the SEO industry can be pretty negative. By that, I don’t mean negative SEO. What I mean to say is that we allow ourselves a lot of…

  25. 10 Tools to Help Discover and Monitor Negative SEO Activity

    People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your…

  26. Google Maps Adds New Features and Brighter Colors

    In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of…

  27. Cliff Diving With Panda, Penguin, and Pirate: Now What?

    Google Updated. Now What? So the last few weeks marked the most active set of algorithm refreshes this year or at least since May. We had Panda, then Penguin, and a Pirate thrown in for good…

  28. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. Until recent years, it seemed that almost any kind of link could help your site. But…

  29. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the…

  30. Election Day 2014: Google Doodle Finds Your Voting Location

    November 4, 2014 marks the midterm elections for American citizens. And in order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.…

  31. Your Job Is to Make Google Look Good

    Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy. Why, Oh Why, Is This…

  32. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction. This report is…

  33. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency.…

  34. Should Hotels.com Get a Google Slap for Soliciting…

    By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo. In early October, travel…

  35. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. Of course, no one likes declining sales trends or even the occurrence of just…

  36. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.  To get us in the mood for this year’s ghouls,…

  37. Fast SEO Competitive Analysis Part 2: Competing…

    This is part two of a series on fast SEO competitive analysis. In part one we focused on keyword research, using the competitive landscape as a foundation for strategy, understanding, and…

  38. A Step-by-Step Guide to Creating Robust Content for…

    Searches are seasonal in nature. Common sense dictates that the things people search for during one part of the year would be very different from those during another and vice versa. Winter…

  39. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No…

  40. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of…

  41. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S. consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is…

  42. Google Mobile Usability Report IDs Website Issues…

    Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company's website, the search giant announced today,…

  43. How to Get Tons of Great Data From Google AdWords Instantly

    The Forgotten Dashboard Lately, I’ve been thinking a lot about managing paid search accounts efficiently. Optimizing pay-per-click accounts requires heaving lifting from analysis,…

  44. seoClarity: In Mobile World, Search Result Placement…

    Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search, according to a study…

  45. Bing Allows Consumers to Use Emojis as Search Term

    Bing's search engine now recognizes emojis, the company announced yesterday, October 27. "With the explosion of mobile devices and the ubiquity of texting, it has become a shorthand language…

  46. Scaling SEO Across Your Enterprise Business – The…

    Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process. Whether you’re a small business that wants to get…

  47. Yahoo Bing Network Audience Stats That Might Surprise You

    If you’re investing in paid search, you’re investing in Google for sure. But there are other options. This means search marketers have to "stop treating the Yahoo Bing Network like…

  48. 3 Ways to Form More Integrated Social and SEO Teams

    Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target…

  49. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that…

  50. Mobile Ad Revenues Soar as Search and Directories…

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The…

  51. Finding Local Search Success, Post-Pigeon and Penguin 3.0

    Hot on the heels of the latest Penguin update, marketers are scrambling to measure its effects. Penguin 3.0, the first update since October 4, 2013, completed its rollout early Monday, October…

  52. The Votes Are In: Bing, Internet Explorer, & CNN…

    For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in…

  53. Penguin 3.0: A Proven Roadmap to Recovery

    Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this…

  54. Facebook Ads: Lessons From the Trenches

    OK, enough with the random "war time meets Pirates of the Caribbean" analogy and onto the Facebook Ads strategies! Facebook Ads has been around long enough that it is no longer considered new.…