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Google has settled an investor lawsuit that paves the way for it to issue Class C shares. Google announced its intention to issue Class C stock last year, however the Brockton Retirement…
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives in the latest twist in the PRISM scandal. Since…
It may sound like a belated April Fool's joke, but it's not. Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed…
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new…
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can…
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. This has been driven by technological and…
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer…
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them.…
Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year. Just last week, Inside Facebook revealed…
Another month and another new release of comScore search engine rankings for the U.S. for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask,…
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original…
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending…
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm…
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website?" And, in many cases that approach, while somewhat shortsighted,…
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is…
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace…
In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent…
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary…
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails…
As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client." Not because they are a big name or spending…
Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if…
As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are watchdog groups,…
Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very…
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement,…
Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. At Google I/O 2013, huge changes to…
In Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling we discussed how a significant number of searches conducted on iOS 6 mobile devices fail to pass referrer…
A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry. The results…
Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple, which were also rumored to be mulling…
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad…
On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords. We want to make our ads as relevant to the…
Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business, you…
In the early days of the Internet, few people had much concern about online security, in terms of their personal information. After all, there was no eBay, Amazon or online banking available…
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.…
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Designed to appeal to the ego of an influencer, it's a concept that has some negative…
Does your website target users in a specific location or around the world? Whatever the size of your business, you can gain valuable insights from the Google Analytics location report. Let's…
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor's…
How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? If you answer "very often", you're a digital marketer's dream. You, the uninformed and…
Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such children's books as "Where the Wild Things Are," "In the…
Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. Mississippi Attorney General Jim Hood claimed Google was up to…
Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements, including API calls. Last week, Google announced…
Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will…
Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve…
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen…
The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market for words. If you bid on "donate your car Sacramento" or "DUI…
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward…
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make…
I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality.…
In a world where we're distracted by some 30,000+ brand messages per day, effortlessness in the user experience is becoming a highly desirable quality. Crafty Google, in realization of this,…
The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers and service providers. Dubbed PRISM,…
A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to…
Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a…
Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users alike. This week,…
Are you the owner of a good quality site who has been asked to remove a link, or multiple links? If so, you're probably wondering why a site like yours would get such a request. Let's look…
Making social media work for your company is not a matter of "if". It's a question of "how". Social media marketing affects and supports all critical areas of the organization – from…
