SEO News

The NewsWall™

Today's stories shown visually

  1. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. In a blog…

  2. For Every Link You Earn There Are Five More Worth Building

    What is the difference between link building and link earning? Links you build require action on your behalf, while links you earn happen without any work specifically toward acquiring…

  3. 3 Campaigns Your E-Commerce Account Should Have for…

    Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs,…

  4. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on…

  5. How to Speed Up the Link-Building Process

    Link-building has been a tried-and-true SEO strategy for years, but there are still many experts practicing this technique who aren’t aware of all the tools available to assist them in…

  6. 5 Questions to Consider When Thinking About Bidding…

    The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of benefits - they tend to have a…

  7. AdWords Will Drop 2nd Line of Ad Text for Ad…

    Google has announced an improvement to the way mobile search ads appear on smartphones in order to show more relevant and useful information to customers. Starting October 15, Google says ad…

  8. Better, Faster, Cheaper…Pick 2

    I can’t remember how many times I’ve lost a bid because a new client – one that I have not worked with before – chose the cheaper bid. I also can’t count how many…

  9. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. I have been asked this…

  10. Marin Software Adds Support for Russia's Largest…

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan.  That means…

  11. Content Is King in SEO, But User Signals Are Also…

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of…

  12. Google’s AdSense for Shopping Takes PLAs to Retail Sites

    Google announced it has launched AdSense for Shopping, a product it says will help retailers like Walmart.com monetize site traffic. According to Google, by opting Shopping Campaigns into…

  13. SEO and PPC Need to Stop Being Enemies

    There, I said it. I’m willing to put down my battle ax if you’re willing to cease fire. For as long as there have been search engines, there have been two views of the best way…

  14. Bing Ads Enhances Geo-Targeting for Increased Relevancy

    Bing Ads is releasing enhanced location targeting that will include several new and important updates that help advertisers refine and define their geo-targeting for PPC. Besides increased…

  15. Ranking Boost Possible Without Penguin Refresh From Google

    It's possible for webmasters to change their sites to improve rankings without a Penguin update from Google. So writes Google Webmaster Trends analyst John Mueller in the Webmaster Central…

  16. Bad Link-Building You Should Be Doing

    I’m in the process of training a new staff member in the art and science of link-building. For those who read SEW regularly, you’ll know that for the past few months my articles…

  17. Verify Analytics Accuracy With Google Webmaster…

    Performing SEO is hard, and quantifying SEO efforts can be even more difficult. Google Webmaster Tools (GWT) helps us regain the keyword level granularity lost with Google’s switch to…

  18. More Local SEOs Earning Less Than $30,000 [Study]

    Local SEO tools and search engine marketing service BrightLocal has released the results of its 2014 Local SEO Industry Survey. The survey included nearly 1,800 SEOs. According to…

  19. Google Launches Improved Sitelinks Search Box

    You may have noticed a slightly new look for certain search results. That's because Google announced a new way for users to perform a site search on a website within the search results…

  20. Social Customer Service Secrets to Avoid Negative…

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re…

  21. Paid Media Is the Future

    We know as digital marketers that the landscape has evolved to a complex world of options. "Back in the day" of digital advertising you could spend your money with Google for search and the…

  22. YouTube Keyword Tool Goes Missing

    Past research by comScore has named YouTube the second largest search engine behind Google, so it is clear optimizing YouTube videos is a must for marketers. Unfortunately, per a recent…

  23. Is a Proposed Twitter Algorithm the Death of "Real…

    At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony Noto discussed what’s on the horizon for Twitter in 2015 – and a new…

  24. Callouts for AdWords Offer More Space for Advertisers

    Google has rolled out the callouts extension for AdWords, giving marketers more space in which to advertise their products. The new feature displays additional text that appears below search…

  25. 4 Things Your Competitors Are Doing This Q4 to Crush…

    Google Shopping Q4 e-commerce strategy is key for more holiday sales and exposure. Here are some of the major plays your competitors will use to try and out leverage you on the Google field.…

  26. Block Determination and Link Distribution

    Google is getting better and better at recognizing what blocks within your Web page serve what purpose. For Google this is especially effective when trying to figure out what the main content…

  27. Bing and Google Are Ready for Some Football

    The Seattle Seahawks have a 74.2 percent chance of beating the Green Bay Packers in the opening game of the 2014 NFL season, according to Bing Predicts, a service that uses search, social, and…

  28. Bing Ads Offers New Bulk Editing Tools

    In a recent announcement, Bing said Bing Ads will offer bulk editing plus the ability to review accounts with up to 1 million keywords, 500,000 ads, and 250,000 ad groups within the Web user…

  29. Organic Search Drives 51% of Traffic to Websites [Study]

    SEO platform provider BrightEdge recently released a report showing the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic over…

  30. Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

    There is ongoing debate about the value of including your own brand terms in paid search marketing campaigns. There is a fine line between capitalizing on the additional traffic that ads…

  31. HTTPS Doesn’t Boost Rankings [Study]

    According to recent analysis by digital marketing software and services provider Searchmetrics, HTTPS does not impact rankings and there is no discernible difference between HTTP and HTTPS.…

  32. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long…

  33. How Google Pigeon Impacted Local Queries, and What…

    Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact…

  34. Google Dorking: Feds Warn Against Malicious Cyber Actors

    The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set…

  35. Need Some Extra PPC Mojo? Revisit Bing Ads’…

    For quite some time now, PPC practitioners have been telling you (or have been told) to steer clear of Bing Ads’ Syndicated Search Partner network. The "partner" sites are often…

  36. Google Drops Authorship From Search Results

    In a Google+ post, webmaster trends analyst John Mueller says Google has "made the difficult decision" to stop showing authorship in search results. Google's authorship support page, says…

  37. Bing Waxes Lyrical on Spam Detection and Filtering

    In the latest post on the Bing blog, Bing dives into the inner workings of Web spam, what it looks like, and what Bing is doing about it. In the post, Igor Rondel, principal development…

  38. Star Ratings of a Different Color: Google Testing…

    When searching for a company review or local business, users have come to expect to see an orange star rating in their results. However, Google has reportedly been mixing it up by testing…

  39. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin…

  40. Yahoo, Bing Flirt With New Search Interfaces

    Yahoo is reportedly testing a new search interface, while Microsoft is allegedly redesigning Bing. According to Search Engine Roundtable, Yahoo's new design for its search results page is…

  41. Choosing Your Agency: It’s About the Team

    Bear with me if you will, and take a trip back down memory lane to elementary school during recess as a big group of children get together to play a team game. For me it was kickball. All…

  42. Move Over Google Knowledge Graph, Here Comes Knowledge Vault

    The Knowledge Graph is well known throughout the SEO community as a knowledge base that collects data from a variety of sources across the Web to enhance its search results. But will its…

  43. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains…

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In…

  44. Hack or Glitch? Google Image Search Only Displays Car Crash

    Google Image Search users received an interesting surprise on August 26. Instead of displaying the results related to their search terms, they saw images of a Russian car crash. Search…

  45. Panda Has a Smartphone – Here Are 7 Things You Can…

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start…

  46. Bing Releases Image Search Widget

    Bing has made the process of displaying images and slideshows on websites a lot easier by providing access to the code necessary to display its search result images. Once users copy the…

  47. Why We Need Control in PPC

    Last week, Google announced that the option to exclude close variant match types was going away in September. The PPC community, predictably, went ballistic. But then some began to question…

  48. Tennis Great Althea Gibson Honored in Google Doodle

    The Google Doodle for August 25 in the U.S. honors tennis player Althea Gibson's 87th birthday. Per Biography.com, Gibson was born in South Carolina on August 25, 1927. On her 23rd…

  49. Bing Maps Adds Streetside and 3D View for More Than…

    Are you looking to visit a new city or maybe just take in the scenery from a location on your bucket list? Bing's new Streetside imagery and 3-D cities are making all of that possible with a…

  50. The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

    For some, it will be tears of joy. Tens of thousands, if not hundreds of thousands of webmasters have performed meticulous link audits after being impacted by Penguin. Specifically, they have…

  51. How FREE Website Call Conversion Tracking From…

    Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website. Do you get calls from your website that you can’t…

  52. Want to Control Your Fate? Own Your Measurement Plan

    Data is dangerous. More specifically, the amount of data to which we now have access to is dangerous. Beyond the obvious analysis paralysis challenges and other big data pitfalls, the…

  53. Navigating Secure Search: From Keywords to Content…

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door…

  54. Close Variant Matching – 3 Important Points to Keep in Mind

    The AdWords community was once again hit by a new change - Google announced last Thursday that in September, you could no longer disable close variant matching to all phrase and exact…