SEO News

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  1. Google Wages War on European Link Scheme Networks

    Google announced on Google+ on Monday that it took action on two link scheme networks. One German and one European network were affected, although Google did not specify who or what they…

  2. The Content Hack That Will Unlock 100 Years of…

    "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure." - Mark Twain Mark Twain has a point. Over the past 18…

  3. Sneak Peek at Google Stars: If Pinterest Met Google Drive

    As we all know, Google is secretly working on hundreds of skunkworks projects as we speak. One of these undercover projects is called Google Stars. It’s a social bookmarking tool that…

  4. What Marketing Executives Say About Content Targeting

    Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s…

  5. The Telegraph Mysteriously Removes "Right to Be…

    Here's a story that is likely to make your head spin. As part of its effort to combat the EU's "Right to Be Forgotten" rulings, reports say the Telegraph has begun writing stories about the…

  6. Yahoo Recovers From Search Share Low in June

    Yahoo is gaining incremental search share, with July showing a 0.2 percent increase from the month prior at 10 percent share, according to comScore U.S. search engine rankings. This is a…

  7. Goodbye, Exact and Phrase Match Keywords. Now What?

    By now you've probably read that Google is killing off exact and phrase match in AdWords as we know them. Now, it's not a crazy-new feature - it's been the default since 2012 - but what…

  8. Link Building: The Art of Persuasion

    I’ve long said that link building boils down to two steps. Step one: find a site you want a link from. Step two: get a link on that site. Realistically, that’s all there is…

  9. Bing Ads "Top Movers" Report Gives the "Why" Behind…

    Bing Ads has expanded its reporting features for added visibility into an account's performance. In an announcement, Bing Ads says its "top movers" report would give a snapshot of significant…

  10. Optimizing Search and Digital Marketing With…

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search…

  11. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have both had the opportunity to work at agencies where we…

  12. Reaching the College Market With PPC

    It's back to classes, dorms, and Greek life for our future leaders at colleges across the country. According to the National Retail Federation’s 2014 Back-to-School Survey, college…

  13. Mobile App Metrics: Attributed Install vs. Assisted Install

    To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install. Looking at which marketing channels and…

  14. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted…

  15. Is That Directory Link Unnatural?

    I have found that one of the most difficult types of links for a site owner to look at objectively when doing a backlink audit is a directory link. Sure, there are some that are obviously bad…

  16. Google Informs Webmasters of Faulty Redirects for…

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile." There are technical considerations when implementing mobile…

  17. 8 Blogging "Rules" You Should Probably Ditch

    As with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and…

  18. Perseid Meteor Shower Rains Down in Google Doodle

    The August 12, 2014 Google Doodle showcases the Perseid Meteor Shower, which happens every August, and, per NASA, is considered to be the best meteor shower of the year. In a blog post,…

  19. Google Creates Shopping Campaigns "Upgrade Tool" for…

    Google wants to motivate advertisers to make the switch from Product Listing Ads (PLAs) to Shopping campaigns and has released an upgrade tool to "help you upgrade in a matter of clicks," it…

  20. Just What Is UX Design Thinking?

    A respected user experience (UX) colleague on LinkedIn recently posed a rather interesting question: Are not UX design thinking and user-centered design (UCD) the same thing? It suddenly…

  21. 10-Point Google Analytics Implementation Checkup

    The first point in any digital marketing effort I undertake is establishing the accuracy of the analytics program. Before you perform any online marketing initiatives or optimization efforts,…

  22. You Autocomplete Me: Should Google Monitor Suggestions?

    This week, a court in Hong Kong ruled that Albert Yeung has the right to sue Google for autocomplete suggestions that link him to organized crime. According to a report from…

  23. Link Building With Ahrefs: A How-To Guide

    A couple months ago, I wrote a piece on Majestic SEO’s Clique Hunter. In the article and comments, I noted that Ahrefs had a similar tool and I thought it only fair to give equal…

  24. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Google Panda 4.0 rolled out in May and several websites were crushed in the process. Searchmetrics came out with a report following the announcement to show some sites were experiencing…

  25. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    In the wake of the "Right to be Forgotten" ruling in Europe, the Wikimedia Foundation, the non-profit organization that operates online encyclopedia Wikipedia, says it has received multiple…

  26. Google Merchant Center Adds Shipping Tool

    To help combat negative feedback about transparency into cost, Google has added a shipping configuration tool to its Merchant Center arsenal. The search engine says this means users will now…

  27. 8 Free Must-Attend Networking Events at ClickZ Live…

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live…

  28. The Incredible, Vanishing Authorship Program -- Step…

    Google's Authorship program has been a bit of a circus lately. First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google…

  29. Competitive Analysis for Panda Using SEMrush [Tutorial]

    I've written a number of posts over the past few years about Panda on Search Engine Watch. Those posts were often focused on helping companies identify and then fix problems that led to a…

  30. Not Everything in Today's SEO Has to be Organic

    No, I am not about to write about buying links...well, at least not directly. But I am going to suggest that today's SEO is truly about the bringing together of cross-channel initiatives…

  31. 5 Key Takeaways From a Successful Social Media…

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human…

  32. Bing Ads 2014 Recap

    A lot has happened at Bing Ads since our last recap. David Pann, general manager for Bing Ads at Microsoft, reports that clicks are up 30 percent in the past year and mobile clicks are up 133…

  33. SEO Strategies for JavaScript-Heavy Single Page…

    Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established to trigger the load of certain page content on demand,…

  34. Google Doodle Fetes John Venn's 180th Birthday

    Not just anyone can say there has been a Google Doodle created in his or her honor. On August 4, Google honors what would be the 180th birthday of John Venn, the creator of the Venn diagram.…

  35. Is Google's New Local Algorithm 'Pigeon' for the Birds?

    On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by…

  36. Is SEO Dead? NOOOOOOO!

    … Again? Wait! Before you send me 1,000 Fiver links filled with exact match anchor text on a link wheel, no, this will not be yet another "is SEO dead" article, and it won't rehash…

  37. What Makes Content Shareable & Why It Matters for SEO

    Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So…

  38. Want to Measure Social ROI? Start with These 5…

    In a recent Gigaom survey, 52 percent of responders stated that, "It's difficult to prove ROI for social media marketing." ROI, specifically social ROI, has been a point of contention ever…

  39. 30% of Traffic to Insurance Sites Came from Search in June

    How do auto insurance brands stack up in the search results? How much do they rely on search traffic to their websites? New data coming from Millward Brown Digital explains. Across the…

  40. Twitter Buys Image Search Company Madbits

    Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that…

  41. How to Eventually Become a Millionaire Using Your…

    There are many types of SEO services you can offer and running your own websites might even be more profitable. With a wide range of clients you get asked to offer your expertise in many…

  42. Fake Googlebot Activity up 61% [Report]

    Just in time for the annual security conferences of Black Hat and Defcon in Las Vegas, Nevada, Incapusla Security has released their latest report on the state of Googlebot (and it's evil…

  43. Danny Goodwin Leaves Search Engine Watch, Thank You…

    Today marks Danny Goodwin's last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors…

  44. New Bing Site Safety Page Tells You Why Sites Aren't…

    In the past few weeks, Bing rolled out its site safety page, a place where searchers can better understand why Bing is indicating that a site may not be safe to visit.  In the past, a…

  45. Yelp Trends Reveals What's Hot or Not Locally, But…

    Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those…

  46. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just…

  47. Defining Local SEO KPIs & How to Measure Them for…

    Accurate tracking, measurement, and reporting is mission critical for local SEO marketers. Brands have a massive amount of local and organic search data available to them (especially those…

  48. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts…

  49. Google Introduces Product Ratings on PLAs

    Product Listing Ads (PLA) will now feature product ratings, starting in late July, the announcement said:  We believe these ratings will help differentiate products across google.com…

  50. Maybe We Should Break Up With Google

    Imagine you had a friend in a relationship with someone who was unreliable, secretive and made big decisions without regard to their well-being. Beyond that, the person in question is…

  51. 3 Ways to Extend Your Products Into Social This Holiday

    If you ask retail marketers where they will be sending their product feed this holiday season, nearly all of them will say Google Product Listings Ads (PLA). Many will list off comparison…

  52. 5 Most Important Takeaways From the Link Building…

    James Agate of Skyrocket SEO released the 2014 edition of his link building survey on Moz. Big hat tip to Agate for his hard work in building the survey along with analyzing and releasing…

  53. 17 Keys to Success in Social PPC

    If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective source…

  54. Twitter Cards: A Quick Start Guide

    Everyone should know by now, the importance of creating multiple streams of internet traffic to ensure ongoing success. Relying strictly on Google organic traffic is both unwise and…