SEO News
Today's stories shown visually
Yahoo has unveiled a new search tool that its claims will offer users a better way to search the Internet on their iPhone, iPad, or on a desktop browser. Yahoo Axis displays search results…
Google has claimed victory in the second phase of its high-profile legal battle with Oracle. A U.S. federal court jury ruled that the company did not infringe on Oracle patents with its use…
Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search speeds. The update makes app pages load faster and…
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link…
Of all the topics in the hot mobile location space, mobile monetization seems to be the biggest question mark. Though ad networks and search engines like Google see real revenue,…
Google unveiled its Knowledge Graph recently, which it coined the "first step in the next generation of search.",While it makes its way to my part of the world (Hong Kong), Baidu is…
Google receives more than 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google has received 1.2 million requests from 1,000 copyright…
Have you seen Bing Visual Search lately? Probably not. Heck, nobody even noticed it was gone and the www.bing.com/visualsearch link was no longer working until a report…
So you’ve heard about the SES new social platform – Vivastream. Now what? I know what you’re all thinking …. “oh no, not another social network to keep track…
Many small businesses have lost search rankings, traffic and income in the weeks since Google’s latest algorithmic update, known as Penguin, was launched. A Wall Street Journal article…
In “Keyword Clustering for Maximum Search Profitability” we discussed the idea of clustering keywords and how doing so can increase the speed and effectiveness of your link…
It has been a while since I last touched up on the topic of Change, Convergence & Collaboration in our industry. A lot has happened since then! During that time I made a few predictions…
Many small businesses are still severely rattled by Google’s aggressive moves in the spring of 2012. Many webmasters received the dreaded backlink warning emails directly from Google…
Google CEO Larry Page took the stage at Zeitgeist 2012 sporting an augmented reality headset and joked, “If you guys are going to take my picture, I’ll take your picture,…
Google has begun testing "Ads Related to" for segments and categories for a few different search queries. They tested this last year but it quietly went away. Dream Systems Media broke the…
Where are you spending your spring or summer vacation? Americans searching Google for travel destination information are most interested in Disney, Las Vegas, and Florida, according to a new…
Now that we've seen entire link building related companies vanish due to Pandas and Penguins and other search quality improvements from Google, my hunch is we will see a surge in freelance or…
There's no denying it: coming up with solid topic ideas for content and linkable assets on a consistent basis is hard work. Using keyword tools to unearth keyword ideas that are proven to…
Paid search marketing is a 24/7 industry. Even when you're sleeping, someone, somewhere is searching. That’s what we all love about paid search. It’s a dynamic, always on game that…
A whopping 90 percent of consumers now use search engines when researching products or services in their local area, according to BIA/Kelsey. Google began more aggressively serving local…
In his book "The Filter Bubble: What the Internet is Hiding From You" and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about…
Google’s homepage logo today celebrates Robert “Bob” Moog, electronica pioneer and inventor of the Moog synthesizer, who was born on this date in 1934. In what just might be…
Small and medium businesses face a number of challenges inherent to their size; many simply don’t have the budget, manpower, or in-house expertise to pull off the online marketing…
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. Competition commissioner Joaquín Almunia said…
Google has announced a new AdWords feature promising to provide advertisers with more transparency into the ad auction. The ad auction is the process by which Google determines the cost per…
Like many webmasters affected by the Google Penguin update, Trent Harbour of Berkeyshop.com needed to find out why his site had dropped positions in the Google organic results and how he could…
It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Caledonia, Wisconsin, scored a $30,000 college scholarship, a $50,000 technology grant…
Facebook was hit with a $15 billion privacy lawsuit hours before its initial public offering (IPO), which valued the firm at more than $100 billion. The lawsuit, filed in the Northern…
Yahoo has agreed to sell its half of its stake in Chinese e-commerce firm Alibaba back to the company in a deal worth $7.1 billion. Yahoo currently holds a 40 percent stake in Alibaba, but…
Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. According to widespread reports confirmation of the deal was given on Sunday and now…
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are six tools to save you time. Twepe A little…
Facebook performs much more similarly to, say, a content network than a paid search advertising platform (both generally provide display network like click-through and conversion rates). The…
The best way to engage followers is to talk about subjects related to your brand, but not necessarily your own products or services. Brands looking to generate shares should use photos and…
Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The initial release is gradually rolling out to U.S. English…
The world is going mobile and with that so are our websites. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space…
Over the past two years, Pinterest has become a major factor in the online social space. The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to…
The Federal Appeals Court has upheld the National Security Agency's decision not to release information confirming or denying if they have a relationship with Google. This particular ruling…
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Scott Monty, head…
In looking back at my recent posts here it seems, though not by design, there was a theme emerging. Have a look... Google Penalty or Algorithm Change: Dealing With Lost Traffic –…
Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can find what you need separated…
For many people, web analytics on a budget means Google Analytics. There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data. They often don't…
When it comes to lead generation, Google and Bing can only get you so far. If you happen to work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per…
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The…
A wise marketer once told me, "You can be a likeable community manager and still suck at managing a community." The best community managers are likeable, yes, but they also use data to learn…
Getting lost in the trenches of PPC warfare is a common but dangerous hazard. Sometimes you need to take a step back and review the battleground from afar. In other words, extract yourself…
Yahoo has unveiled its answer to big data-driven audience targeting. The company's new Genome offering combines the huge inventory capacity of the network it's formed with AOL and MSN with…
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could…
Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. According to the Financial Times, two…
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile…
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore –…
It used to be that sites linking to yours couldn’t harm you. Then along came Google’s Penguin Update. Now for many websites (and a lot of business models that involve selling…
Interactivity is a cool feature and all, but old school mass media muscle still builds brand recognition better than anything else out there. And that's why cross-channel marketing works so…
Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these…
Google Webmaster Tools has a slightly different look. The new look augments the new functionality Webmaster Tools added last month. The changes include a new look to the dashboard, redesigned…
