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SearchEngineWatch.com
SEW Daily May  2, 2013
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Twitter Ads Self-Serve Platform Opens to All U.S. Users Twitter Ads Self-Serve Platform Opens to All U.S. Users
May 1, 2013 - Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
Mary Lisbeth D'Amico  |  Print version
46% of Searchers Now Use Mobile Exclusively to Research [Study] 46% of Searchers Now Use Mobile Exclusively to Research [Study]
May 1, 2013 - New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity.
Jessica Lee  |  Print version
Patch.com, Huffington Post Dominate Google News Results [Study] Patch.com, Huffington Post Dominate Google News Results [Study]
May 1, 2013 - A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com.
Jennifer Slegg  |  Print version
Awesome Frickin' Content Awesome Frickin' Content
May 1, 2013 - Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing.
Grant Simmons  |  Print version
4 Frustrations for In-House SEOs 4 Frustrations for In-House SEOs
May 1, 2013 - Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead.
Simon Heseltine  |  Print version
5 Rules to Effectively Use Press Releases for Links 5 Rules to Effectively Use Press Releases for Links
May 1, 2013 - There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way.
Jennifer Van Iderstyne  |  Print version
Google Adds Android App Activity to Search Results Google Adds Android App Activity to Search Results
May 1, 2013 - Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
James Dohnert  |  Print version
 
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