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SearchEngineWatch.com
SEW Daily July 30, 2014
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Google Introduces Product Ratings on PLAs Google Introduces Product Ratings on PLAs
July 30, 2014 - Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.
Jessica Lee  |  Print version
Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
July 30, 2014 - The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs".
Ashley Zeckman  |  Print version
Maybe We Should Break Up With Google Maybe We Should Break Up With Google
July 30, 2014 - Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
Jennifer Van Iderstyne  |  Print version
3 Ways to Extend Your Products Into Social This Holiday 3 Ways to Extend Your Products Into Social This Holiday
July 30, 2014 - Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
Dave Schwartz  |  Print version
5 Most Important Takeaways From the Link Building Survey 2014 5 Most Important Takeaways From the Link Building Survey 2014
July 29, 2014 - A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.
Jon Ball  |  Print version
17 Keys to Success in Social PPC 17 Keys to Success in Social PPC
July 29, 2014 - While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success.
Melissa Mackey  |  Print version
 
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