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SEW Daily July  1, 2013
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Yahoo Axes AltaVista Search Engine, Axis Search App Yahoo Axes AltaVista Search Engine, Axis Search App
July 1, 2013 - Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed.
Jennifer Slegg  |  Print version
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
July 1, 2013 - Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, Google is steering users to their new Keyword Planner, which launched earlier this year.
Jennifer Slegg  |  Print version
After Google Panda, Standout Content is Essential After Google Panda, Standout Content is Essential
July 1, 2013 - The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content.
Eric Enge  |  Print version
Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports
July 1, 2013 - A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators.
Purna Virji  |  Print version
What can Sales Psychology Teach Digital Outreach? What can Sales Psychology Teach Digital Outreach?
July 1, 2013 - Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.
Simon Penson  |  Print version
Content Marketing Tactics from the Trenches: A How-To Extravaganza Content Marketing Tactics from the Trenches: A How-To Extravaganza
June 30, 2013 - Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Jessica Lee  |  Print version
 
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Featured Jobs White Papers
  • Senior digital marketing Analyst
    Senior digital marketing Analyst (Consumer Reports) - yonkers -   The Senior Digital Marketing Analyst, in the digital marketing group of...
  • SEO Manager, HotPads
    SEO Manager, HotPads (Zillow) - San Francisco -  HotPads is a map-based housing search engine on a mission to make the internet a better place to find a place....
  • Digital Media Director
    Digital Media Director (Starcom) - New York - Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who can help define...
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