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July 24, 2014
Foursquare Upgrades App, Transitions Check-Ins to Swarm
July 24, 2014 - Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
85% of Retailers Say Paid Search is Most Effective Acquisition Channel
July 24, 2014 - A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
5 Content Questions to Guide Your Site Redesign
July 24, 2014 - There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
Listing Management: The Required Foundation for Local SEO
July 24, 2014 - Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
Using Majestic's Topical Trust Flow to Find Online PR Opportunities
July 23, 2014 - Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in.
How to Optimize Your Content Strategy With Social Listening
July 23, 2014 - If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy.
How to Ensure Your SEO Strategy Delivers the Right Traffic
July 23, 2014 - When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
Ripoff Report to Revise Removal Policy: May Accept Court Orders
July 23, 2014 - Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
ClickZ Live Hong Kong
August 5-7, 2014
ClickZ Live San Francisco
August 11-14, 2014
October 16, 2014
ClickZ Live Chicago
November 3-6, 2014
ClickZ Live Bangkok
November 12, 2014
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Webinar: How to Adapt to the Changing Landscape of Keyword Searches, Covario
- Jul 24, 2014
Content-Centric Search Ebook
- Jul 17, 2014
Creating, Managing and Optimizing Your Paid Media, Lisa Raehsler
- Jul 14, 2014
How to lntroduce Customer Lifetime Value into Online Advertising Optimization
- Jul 9, 2014