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SearchEngineWatch.com
SEW Daily September 18, 2014
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Search Agency Covario Acquired, but its Saas Tools Remain Independent Search Agency Covario Acquired, but its Saas Tools Remain Independent
September 18, 2014 - Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Jessica Lee  |  Print version
Google's My Maps Upgrade Presents Opportunities for Local Search Google's My Maps Upgrade Presents Opportunities for Local Search
September 18, 2014 - Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
Ashley Zeckman  |  Print version
Amazon and Google: Friends, Enemies or Frenemies? Amazon and Google: Friends, Enemies or Frenemies?
September 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Yuyu Chen  |  Print version
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
September 18, 2014 - Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
Julie Joyce  |  Print version
6 Crucial Link Building Strategies to Drive Quality Traffic 6 Crucial Link Building Strategies to Drive Quality Traffic
September 18, 2014 - Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Pratik Dholakiya  |  Print version
Google Patent Aims to Use TV as a Signal in its Search Algorithm Google Patent Aims to Use TV as a Signal in its Search Algorithm
September 17, 2014 - A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
Jessica Lee  |  Print version
Bing Predicts Weighs in on Scottish Independence Vote Bing Predicts Weighs in on Scottish Independence Vote
September 17, 2014 - As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum.
Lisa Lacy  |  Print version
Bing Rolls Out Tablet-Related Device Targeting Updates Bing Rolls Out Tablet-Related Device Targeting Updates
September 17, 2014 - After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
Ashley Zeckman  |  Print version
How New gTLDs Fare in Search Marketing [Research] How New gTLDs Fare in Search Marketing [Research]
September 17, 2014 - Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
Jessica Lee  |  Print version
8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey 8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey
September 17, 2014 - One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.
Ken McGaffin  |  Print version
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
September 17, 2014 - Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Jay Taylor  |  Print version
 
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