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SearchEngineWatch.com
SEW Daily June 19, 2013
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Google Settles Stock Split Lawsuit Google Settles Stock Split Lawsuit
June 19, 2013 - Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm's co-founders engineered the stock split to keep control of the firm.
Lawrence Latif  |  Print version
Google Fights U.S. Government Over FISA Order Data Google Fights U.S. Government Over FISA Order Data
June 19, 2013 - Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants to publish how many FISA requests it receives and users or accounts encompassed within such requests.
Dan Worth  |  Print version
Google Officially Launches Local Results Carousel Google Officially Launches Local Results Carousel
June 19, 2013 - When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results.
Jennifer Slegg  |  Print version
AOL Jumps to 3rd Place in Online Video Content Ranking AOL Jumps to 3rd Place in Online Video Content Ranking
June 19, 2013 - According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
Greg Jarboe  |  Print version
Google’s Project Loon: It's Balloon-Powered Internet Access Google’s Project Loon: It's Balloon-Powered Internet Access
June 19, 2013 - Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims to liberate those 5 billion or so people on Earth without Internet access.
Lee Bell  |  Print version
Yahoo Launches Localworks, a Listing Management Tool for Small Business Yahoo Launches Localworks, a Listing Management Tool for Small Business
June 19, 2013 - The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers.
Mary Lisbeth D'Amico  |  Print version
Getting Published: The Search Marketer's Guide to PR Getting Published: The Search Marketer's Guide to PR
June 19, 2013 - A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.
Brad Miller  |  Print version
Structured Data: Content, Rich Snippets & Authorship vs. Author Rank Structured Data: Content, Rich Snippets & Authorship vs. Author Rank
June 19, 2013 - As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
Jim Yu  |  Print version
7 Great Sites To Learn Online Video Skills 7 Great Sites To Learn Online Video Skills
June 19, 2013 - Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours.
Ken McGaffin  |  Print version
DuckDuckGo Sees Record Traffic After NSA PRISM Scandal DuckDuckGo Sees Record Traffic After NSA PRISM Scandal
June 18, 2013 - Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it broke 3 million searches for the first time. That is nearly double its pre-PRISM daily search totals.
Jennifer Slegg  |  Print version
Facebook Kills Sponsored Search Results Facebook Kills Sponsored Search Results
June 18, 2013 - Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.
Jessica Lee  |  Print version
Google, Bing Both Win More Search Market Share Google, Bing Both Win More Search Market Share
June 18, 2013 - Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to 17.4 percent in May, a significant increase from its 15.4 percent search market share in May 2012.
Jennifer Slegg  |  Print version
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No
June 18, 2013 - Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings.
Jennifer Slegg  |  Print version
Google AdWords Enhanced Campaign CPCs Grow 6% [Report] Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
June 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.
Lisa Raehsler  |  Print version
Google Makes Non-Desktop SEO an Absolute Necessity Google Makes Non-Desktop SEO an Absolute Necessity
June 18, 2013 - Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
Richard Kirk  |  Print version
How to Create Great Content: Start by Creating Content for Yourself How to Create Great Content: Start by Creating Content for Yourself
June 18, 2013 - Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.
Nathan Safran  |  Print version
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
June 18, 2013 - Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
Jason Tabeling  |  Print version
Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013 Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013
June 18, 2013 - Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012.
Shaun Nichols  |  Print version
 
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