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Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. Why Users Delete Your Mobile App

    Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue?

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  2. 9 Points to Ponder About the New iPhone 5S/5C

    The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers.

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  3. 3 Essentials for Great Mobile SEO

    Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content."

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  4. YouTube to Add Offline Viewing to Mobile Apps

    At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.

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  5. The Mobile Local Opportunity, By the Numbers

    One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

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  6. Google Names Next Android Operating System KitKat

    The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after a decision by Google to take a break from the norm and name its latest OS after a candy bar. No money changed hands.

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  7. Google Maps Adds Real-Time Traffic Alerts

    Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images.

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  8. Google Patents Pay-Per-Gaze Advertising

    The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns.

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