Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook.
The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores.
Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are slow, freeze, or kill batteries. Unless you don't mind losing thousands or millions of dollars in revenue?
UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to add support for Apple's iOS 7 mobile operating system and, perhaps ironically, a number of security improvements.
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads.
Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new version of the Google Search app for iPhone and iPad users and announced a new "look and feel" on mobile devices.
The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers.
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.
Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content."
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for?
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought.
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.
If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install.
The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after a decision by Google to take a break from the norm and name its latest OS after a candy bar. No money changed hands.
Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images.
The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and
a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns.
In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users.
xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy.