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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.
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SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their journey illustrates why search must continually evolve.
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe aims to surface suggestions of movies to watch, books you will find interesting and restaurants or dishes you'll enjoy.
For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most important on- and off-page factors that can impact app store ranking.
Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines, to software delivered by the Internet that allows users to access information via mobile devices.
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable marketers can find success within AdMob, even if they're not promoting app downloads.
Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn't good enough. Cook even went as far as to recommend users download rival services to their devices while improvements in its own tool are worked on.
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies.
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals.
The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so.
Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he hopes Google will remain Apple's search partner on the iPhone, but he didn't sound too optimistic that this will happen.
As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation?
The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the past few months on Zynga's casual games site.
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase.
Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs can help you render nice emails. So can some planning and design thought before you're ready to send.
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher.
Earlier this week, Apple revealed the hotly anticipated iPhone 5 as well as giving a closer look at iOS6. We take a look at the latest iteration of the operating system that runs all the iDevices and see what the new features have to offer SEO.
YouTube was rather unceremoniously removed from iOS 6 version 4 when it was released early in August. At the time Apple said this was because its license term had run out, but added that you could still visit YouTube via the Safari web browser.
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The firm expects its browser to generate cash through the sale of advertising, web apps, and content.
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices but Google has plans to roll this feature out to all mobile devices in the coming weeks.
Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned from the ground up with visuals similar to the the "Metro" style, Bing on Windows 8 is gesture-friendly and full of eye candy.
