SEO News

Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

  1. Google Names Next Android Operating System KitKat

    The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after a decision by Google to take a break from the norm and name its latest OS after a candy bar. No money changed hands.

  2. Google Maps Adds Real-Time Traffic Alerts

    Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images.

  3. Google Patents Pay-Per-Gaze Advertising

    The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns.

  4. Google+ Local App Killed Due to Extremely Low Usage

    Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile app instead. Fewer than 0. 75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June.

  5. Facebook's Mobile Surge: Ad Revenues Double

    How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter.