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Mobile

Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. New Technology Enables One-to-One Mobile Targeting

    The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are still limited but a new platform by a company called 4Info has opened up tremendous possibilities for advertisers.

  2. Meet Izik: Tablet-Friendly Search From Blekko

    Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets.

  3. Facebook Ports Pages Manager App to Android

    Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets.

  4. How to Create Websites Optimized for Mobile

    If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices.

  5. Glowing Reviews for Facebook's Faster Android App

    Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code - as it did with its IOS app earlier this year.

  6. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered.

  7. FTC: Mobile App Developers Still Failing to Protect Kids

    The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade", is the second on the subject – and like nearly all sequels, it's bad.

  8. Mobile Search in the Age of Holiday Shopping Insanity

    As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The short answer: Most aren't. But it can be done.

  9. The Imminent Mobile Commerce Avalanche

    A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried!

  10. Twitter Tweaks Search Features in App Update

    Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking.

  11. Google's iPhone Maps Quest Nearing End?

    Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report.