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Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. The Imminent Mobile Commerce Avalanche

    A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried!

  2. Twitter Tweaks Search Features in App Update

    Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking.

  3. Google's iPhone Maps Quest Nearing End?

    Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report.

  4. Mobile App Marketing Guidelines

    Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out.

  5. Google Android Now Powers 3 in 4 Smartphones

    Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile operating system is the first to surpass 100 million quarterly shipments in a single quarter.

  6. Google AdMob Challenges & Rewards

    Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They’re in AdMob, and they’re ripe for the picking.

  7. Dialing Into Success with Google AdWords Call Tracking

    The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity associated with your search ads. The implementation is easy and the reporting is at your fingertips.

  8. Eric Schmidt: Google vs. Apple Fight a Big Win for Users

    The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman. Eric Schmidt also said Apple has learned "maps are hard" and they should have kept Google Maps.

  9. Google Brings Street View to Mobile Browsers

    Google has updated the mobile version of its Maps application, which will allow users to access the Street View function on iOS devices. The mapping tool will offer Street View as an optional presentation method alongside the traditional Maps layout.

  10. Desktop Map Searches Increasingly Shifting to Mobile

    More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches are down 34% in the past 15 months, while map search clicks declined 41% in August.