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Articles on Mobile

The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.

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  1. Does Mobile Search Really Matter?

    Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.

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  2. Facebook Tests Mobile Graph Search

    Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that's more than a year old, Facebook reminds us the functionality is not so simple.

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  3. Google Changes Smartphone User-Agent

    Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014.

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  4. Google Glass Driving Case Thrown Out of Court

    A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving. Now a court has ruled that there was no proof the head mounted screen was turned on.

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