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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.
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Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in 2014. Mozilla will also see the amount it receives from Google grow.
Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns.
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics.
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines.
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference in engagement and the consumers experience.
Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns.
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate smoothly with your Google Catalogs dashboard.
Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network.
Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s what you can expect from mobile ads and revenue, Facebook local, payments and shopping, and the Internet of things.
Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend?
The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are still limited but a new platform by a company called 4Info has opened up tremendous possibilities for advertisers.
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses nearby.
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets.
Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets.
Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013.
If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices.
Facebook released a native app for Android devices, which it claims is "twice as fast" as its previous effort. Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code - as it did with its IOS app earlier this year.
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered.
The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase.
The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade", is the second on the subject – and like nearly all sequels, it's bad.
