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The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.
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As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential.
Google Play is celebrating its first birthday today by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday, but it is exactly a year since Google rebranded its Android applications store.
The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system.
Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and Facebook.
Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies.
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions.
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their next decade's marketing mix.
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings. Discover the problem what you can do.
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to visitors.
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance.
Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in 2014. Mozilla will also see the amount it receives from Google grow.
Later this month, enhanced campaigns will be available as an optional upgrade, and by June, all AdWords campaigns will automatically be upgraded. This affects all PPC advertisers. Here’s what you need to know about upgrading to Enhanced Campaigns.
Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics.
Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines.
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains how design choices will make a substantial difference in engagement and the consumers experience.
Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns.
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will ensure your company’s Google Shopping Feed will integrate smoothly with your Google Catalogs dashboard.
Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network.
Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s what you can expect from mobile ads and revenue, Facebook local, payments and shopping, and the Internet of things.
Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend?
