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Articles on Local

How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare, and more.

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  1. Google Puts Local Ads on the Maps App

    For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.

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  2. Local Keyword Research: 3 Ways to Use Google

    The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.

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  3. Yelp's New Wordmap Helps You Avoid Hipsters

    Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining.

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  4. Local Link Building: An Easy Win

    Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.

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