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Articles on Local

How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare, and more.

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  1. How to Build Links With Location Relevance

    Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.

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  2. Why Local PPC Needs Call Tracking

    Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.

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  3. Google Puts Local Ads on the Maps App

    For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.

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  4. Local Keyword Research: 3 Ways to Use Google

    The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.

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  5. Yelp's New Wordmap Helps You Avoid Hipsters

    Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining.

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