For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will launch. Separately, Google has launched City Experts, a new program that incentivizes reviews on Google Maps.
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used.
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration.
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow these steps to get started, add your listing and get it verified, plus how to optimize your listing so searchers can find you.
Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it rewritten by a native.
A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism.
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.
Change is a constant, but you can stay on the right path by making sure you include contact information on your site, claim your social profiles, don't ignore social media, monitor your business name, and make sure your site is mobile-ready.
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining.
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. Follow these step-by-step instructions to set up your business with Bing Places.
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the new carousel that was recently launched. Find out where people clicked and why.
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review – 60 percent read between two and six online reviews to help form an opinion, according to a new BrightLocal survey.
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of the state of local search, the key players, and how to chart your way forward in this complex area.
If you haven't yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local?
Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results.
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers.
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.