Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and it's left many frustrated. Let's clear up the confusion.
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in.
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged.
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu.
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads.
If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS - you can actually "look inside" to see exactly how it appears on "Doctor Who".
For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will launch. Separately, Google has launched City Experts, a new program that incentivizes reviews on Google Maps.
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used.
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration.
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow these steps to get started, add your listing and get it verified, plus how to optimize your listing so searchers can find you.
Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it rewritten by a native.
A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism.
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.
Change is a constant, but you can stay on the right path by making sure you include contact information on your site, claim your social profiles, don't ignore social media, monitor your business name, and make sure your site is mobile-ready.
Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining.