In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for.
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be extremely costly. These simple updates will ensure a less painful move to your new location.
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country.
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for.
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times.
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.
Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process.
If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve to Googlebot is the same as what you would serve to a user from the same country that Googlebot is coming from.
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing's algorithms will do the rest.
Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here's a look at how Google's Carousel works, its impact on industries, some tips on images, and how to optimize.
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store.
Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues.
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate.
Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics data to pull from. Here's how to leverage data from Google Trends to help you make better decisions about your keywords.