Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store.
Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues.
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate.
Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics data to pull from. Here's how to leverage data from Google Trends to help you make better decisions about your keywords.
"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments," said Google.
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries.
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery.
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and it's left many frustrated. Let's clear up the confusion.
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in.
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged.
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu.
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads.
If you're a big fan of "Doctor Who", then you'll love the new Google Maps Easter egg. When you go to the address of the Police Telephone Box – a.k.a., TARDIS - you can actually "look inside" to see exactly how it appears on "Doctor Who".
For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.
Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.
When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will launch. Separately, Google has launched City Experts, a new program that incentivizes reviews on Google Maps.
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used.