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The latest stories about local search and local promotion, including how-to guides to improve visibility of local businesses.
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Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on Android smartphones, the feature enables users to get directions while indoors, with 40 venues already onboard
Aided by Nokia, Bing has added thousands of "Venues" to its mapping offerings to help users in North America, Europe, and Asia find and navigate shopping malls, airports, convention centers, museums, parks, racecourses, racetracks, and stadiums.
Google is undertaking the project in conjunction with the Canal & River Trust, which is responsible for the UK's water systems, and wants to highlight the existence of canal path routes through towns and cities by adding them to Google Map searches.
Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players.
Bing and Yelp are teaming up to provide more local information. Bing's U.S. users will see significantly more Yelp data included directly on Bing search results pages in the center column – including images, reviews, star ratings, and more.
The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the company was fully aware the technology would grab users' data off Wi-Fi networks.
A Swiss court has relaxed the privacy and anonymization requirements being placed on Google's Street View service. Google won't need to guarantee 100 percent accuracy when blurring out the faces of individuals who appear in Street View images.
Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July.
Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their plan to continue dominating the paid search advertising market through increased mobile ad revenue.
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision.
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage.
While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call.
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name.
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans.
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday closed out its IPO with its stock price up nearly 64 percent eight years after its founding.
While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful?
Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze.
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a local marketing Google+ pilot program and which metrics to focus on and track.
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.
