SEO News

Articles on Local

The latest stories about local search and local promotion, including how-to guides to improve visibility of local businesses.

SIM Partners technology empowers enterprise brands to maximize digital marketing results at a local level.
  1. Google Street View Takes You Into CERN

    "We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments," said Google.

  2. The Future of Local Search: 5 Layers of Local

    Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery.

  3. How to Build Links With Location Relevance

    Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.

  4. Why Local PPC Needs Call Tracking

    Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer. The benefits far outweigh the cost.

  5. Google Places for Business vs. Google+ Local

    Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and it's left many frustrated. Let's clear up the confusion.

  6. Google Puts Local Ads on the Maps App

    For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business.

  7. Local Search: How to Rank on Google in 2013 [Survey]

    Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity.

  8. Getting Started With Google Places for Business

    In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow these steps to get started, add your listing and get it verified, plus how to optimize your listing so searchers can find you.