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The latest stories about local search and local promotion, including how-to guides to improve visibility of local businesses.
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Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency.
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and location markup for your local business.
Google started rolling out its biggest update to Street View ever, updating 250,000 miles of roads. It's even available on iOs 6. In addition to updating hundreds of thousands of miles of roads, Google has doubled its special collections.
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed upon, the monetary value could be tremendous.
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart. Follow these tips to increase your odds of success.
Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on IOS 6 just doesn't cut it against the competition. Apple's Maps app has been panned as a failure thus far.
Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are some offline strategies to consider.
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman on a business with available interior photos (indicated by small orange circles on the map).
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the customer experience, and rigorous in your measurement.
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from YP.com’s Local Insights Digital Report for Q3 2012.
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the deal. As Google moves further into the content publishing space, can they remain a neutral search engine?
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online.
Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search.
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website ranks across multiple cities. BrightEdge shares local SEO best practices from a recent Yelp SEO campaign.
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for that same keyword across all other locations, according to a new report from Linkdex examining companies that operate in multiple locations.
The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice for your business. There is real opportunity to get found in these directories and the main search engines.
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and business opportunities. Here's how to get started.
Keeping a steady flow of relevant images, blog posts and videos coming to promote your local business is challenging. Use this list of 88 creative content ideas to keep your company’s editorial calendar full and increase your visibility.
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. Microsoft also announced that it has integrated Foursquare into Bing search results.
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns.
