Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries.
The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo's search results. So far, Yahoo has declined to comment on the report.
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization.
Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard.
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google.
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for.
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be extremely costly. These simple updates will ensure a less painful move to your new location.
Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country.
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for.
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times.
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.
Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process.