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Local & Mobile Search
With the advent of universal and blended search, ranking well in local search results is even more important, especially for a small business, or a national business with a local presence. And advances in search and mobile technology may mean the time is finally ripe for mobile search to fulfill its long-standing promise of being the next big thing.
Local Mobile Search
Articles from Our Expert Columnists
The Year of Mobile: Closer Than We Think?
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. Nov 13, 2009Local and Social: It's all Coming Together
Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search? Oct 30, 2009Consumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. Oct 16, 2009
More Local Mobile Search Stories
More Articles about Local & Mobile Search
Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.Google Mobile Advertising: It's Time to Start
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile.The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance.Local Search Revelations
The latest local search survey statistics: Who's online and what they're up to.Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy
Why Ingenio's apple of AT&T "I phone" local search strategy.Citysearch Looks to MerchantCircle to Complete Picture
The local merchant social network brings some complementary elements to Citysearch's offering.
More Local & Mobile Search Stories
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Reporting and Data Analyst
Varick Media Management New York, United States
Account Manager
Varick Media Management New York, United States
Director of Marketing Communications
Avery Dennison Brea, United States
Publisher
Confidential Leading Publisher New York, United States
