Local & Mobile Search

With the advent of universal and blended search, ranking well in local search results is even more important, especially for a small business, or a national business with a local presence. And advances in search and mobile technology may mean the time is finally ripe for mobile search to fulfill its long-standing promise of being the next big thing.

Local Mobile Search
Articles from Our Expert Columnists  
Gregg Stewart
Gregg
Stewart

Michael Boland
Michael
Boland

Bing -- Early Estimations in Local Search

It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.  Jun 26, 2009

The Future of the Mobile Web: To App or Not to App?

Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development.  Jun 12, 2009

Ranking in Local Listings

Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy to help gain favorable positions.  May 29, 2009
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Google Mobile Advertising on the Content Network

Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.

Google Mobile Advertising: Start Now!

Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.

Google Mobile Advertising: It's Time to Start

Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile.

The Challenge of Mobile Web Analytics

One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance.

Local Search Revelations

The latest local search survey statistics: Who's online and what they're up to.

Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy

Why Ingenio's apple of AT&T "I phone" local search strategy.

Google Mobile Search Gamble: Everybody Wins?

Google gambles on Android dreams: everybody wins?

Citysearch Looks to MerchantCircle to Complete Picture

The local merchant social network brings some complementary elements to Citysearch's offering.

What Local Can Learn from Universal Search

Local content providers can learn from the trend toward blended search results.

Will the Revolution in Mobile Search be Televised?

CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. Is this "the shot heard round the world" of mobile search?

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