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Local & Mobile Search
Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses looking to target locally. So, what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and yellow page providers. Luckily, a local search guru can show you around the 'hood.
What Can Mobile Do?
The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. Feb 24, 2010Mobile PPCall Simplified: A Conversation with Google
Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? Feb 19, 2010Apple/Google Turf Battle Rages On: Mobile Search on the Block
Bing could replace Google as the default iPhone search engine. What impact might this have on mobile local search? Jan 22, 2010Highlights from the Local & Mobile Search Archive
Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. And it won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.Google Mobile Advertising: It's Time to Start
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs search advertising: mobile.The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance.Local Search Revelations
The latest local search survey statistics: Who's online and what they're up to.Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy
Why Ingenio's apple of AT&T "I phone" local search strategy.Citysearch Looks to MerchantCircle to Complete Picture
The local merchant social network brings some complementary elements to Citysearch's offering.
Full Archive: Local & Mobile Search
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Sr Director - Global Digital Marketing
Motorola CHICAGO, United States
Digital Product Manager
McGraw-Hill IL, United States
Eastern Sales Manager (Dealer Sales)
Source Interlink Companies Bonita Springs, United States
PR Account Executive
Waggener Edstrom Worldwide Seattle, United States
