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The latest stories about local search and local promotion, including how-to guides to improve visibility of local businesses.
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Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision.
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage.
While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call.
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name.
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans.
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday closed out its IPO with its stock price up nearly 64 percent eight years after its founding.
While you’d expect great enthusiasm for the new online economy, you often hear frustration and bitterness. Why is small business so mistrustful of online marketing? And what is so special about SEO that has them particularly distrustful?
Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze.
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should launch a local marketing Google+ pilot program and which metrics to focus on and track.
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position.
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in the works? Google, Bing, and one company supposedly involved all are denying any involvement in such a product.
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile check-ins for badges and mayors. Check out these enticing perks that come along with the new features.
PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They were asked about both their online and...
Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus shout-outs for local businesses – but stepping on the toes of other Google services.
Geo-location social network Foursquare has announced a "Save" button for webmasters. This button allows users to store a location with a single click, then receive a notification when they're close to the location itself.
You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was their stock 50 percent off their first day highs and well below the initial IPO price of $20. Why is the company's growth stalling?
