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The latest stories about local search and local promotion, including how-to guides to improve visibility of local businesses.

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  1. Are You Competing with Your Own Business Identity?

    As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.

  2. Google+ Check-in Offers Coming Soon

    Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus shout-outs for local businesses – but stepping on the toes of other Google services.

  3. Foursquare Introduces "Save" Button

    Geo-location social network Foursquare has announced a "Save" button for webmasters. This button allows users to store a location with a single click, then receive a notification when they're close to the location itself.

  4. New Google Map Ads Stir Controversy

    Google recently added bubble ads to select Google Maps locations. The choice to create new ad space has caused controversy, with some business owners concerned about the potential for reputation warfare and poorly targeted ads.

  5. Google Maps Highlights Google Local Recommendations

    Google has added highlighting for businesses in their maps that are tied to recommendations users make through their Google account and others the company thinks match their reviewed locations, further distancing users from review sites like Yelp.

  6. Google: Websites Are Now Free For New York Businesses

    In conjunction with the new deal they have made with Intuit, Google is now offering free websites - built with the Intuit product - as well as domain names, help setting up AdWords accounts, and tips on online marketing to New York businesses.

  7. Google Maps API to Charge for High-Volume Usage

    Any site or app using the Google Maps API (such as through embedded maps) may be charged for usage, should their visitor volume be high enough. Google will charge $4 for every 1,000 visitors past 25,000, starting on January 1, 2012.

  8. Google Offers Now Aggregating Local Deals

    Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District.

  9. Business Listings: What’s the Crowd Appeal?

    Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business content to search and mobile apps, but less valuable for authoritative, anchor identity details.

  10. Google Maps Adds Helicopter View, Streamlines Design

    Users who request driving directions on Google Maps will now be able to get a fly-through of their route with a new Helicopter view. This additional feature coincides with a minor Maps redesign and a new “My Location” location finding feature.

  11. Bing Adds Airport Maps for 42 U.S. Hubs

    Bing Airport Maps offer various views of medium and large airports, with sortable business and service listings. Check traffic speed around the airport, find your baggage claim, check currency rates, sort through businesses on each level, and more.