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The latest stories about local search and local promotion, including how-to guides to improve visibility of local businesses.
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Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating you from your clients, customers, or your own staff.
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.
Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways.
When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact on a site's ability to rank internationally.
Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified.
A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps.
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much.
Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants, coffee shops, bars, gas stations, and other places. Tap the search box, then tap an icon, and you’ll get a list of local businesses.
Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success.
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers.
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues.
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted.
With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country. But North Korea won't be happy about Google's labeling of "gulags."
Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver them more business. Ads are showing up in Google+ pages as a way to "get customers to your Google+ page."
Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers.
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them.
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices to search for local products and services. This presents a major opportunity for local businesses.
Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!"
