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International Search
The world is changing, and for search marketing folks it's getting bigger by the minute. International SEO requires the right mix of site architecture and relevant content in the target local language. And international search ads bring their own set of challenges.
International SEM
Articles from Our Expert Columnists
Tiptoeing Your Way Into International Search Marketing
With global search growing rapidly, there has never been a better time to expand internationally. Nov 11, 2009The Worldwide Web Just Went Global
All countries soon will be able to apply for Internet extensions reflecting their name and using their own characters. It will be interesting to see what impact this has on search engines, domains, and trademark specialists. Nov 4, 2009Timing is Everything in Global Search Marketing
Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy. Oct 28, 2009
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More Articles about International Search
Could the Microsoft-Yahoo Deal Create a Global Domino Effect?
Now that Yahoo has teamed up with Microsoft against Google, it leaves the door open for Google's other competitors worldwide to do the same. Is Microsoft on its way to becoming an international search powerhouse?Operating Web Sites in Multiple Countries
Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there's a real risk that the search engines will see them as duplicate content.Search Goes Global
Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is.A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path.International SEO Challenges and Tips
Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.SEO Issues with Global Expansion
When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas. Big business is commonly lost with their overseas Web sites.Global SEO Strategy: Advanced Search for Large Enterprises
Global search engine optimization means more than mastering universal search concepts. IT does matter in global SEO.Optimizing the Planet: SEO on a Global Scale
Global search demands multilingual search strategies. How to succeed in global SEO and localize strategy anywhere in the world.Understanding the Global Search Marketplace - Part 2
Search Engine: Land of Opportunity? comScore world tour rocks U.S. search engines' world.
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Varick Media Management New York, United States
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Varick Media Management New York, United States
Director of Marketing Communications
Avery Dennison Brea, United States
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Confidential Leading Publisher New York, United States
