Subscribe to these social media channels for reading recommendations and community discussions on Industry.
The latest stories about search marketing industry changes and commentary drawn from blogs, social networks and forums.
RSS
Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what’s coming up on SEW Weekly.
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many.
An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career.
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.
Google CEO Larry Page met with U.S. Federal Trade Commission officials, while Google's Executive Chairman Eric Schmidt was seen with head of the firm's Washington, DC office and former Republican Congresswoman Susan Molinari.
A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax. The story was reported on by the Associated Press and numerous technology publications.
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more.
In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like.
Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because it doesn't have evidence to prove that the way Google ranks its search results is hurting consumers.
Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec. 3 in Dubai, which the company says will give governments the chance to set new regulations without input from citizens and user advocacy groups.
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S. Microsoft’s Bing also had a record month, hitting a less spectacular though still noteworthy 16 percent share.
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of cutting edge knowledge and tools needed to traverse the digital landscape.
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.
You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear strategy and agile plan including three key components.
Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season.
Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month.
