Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet.
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.
Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.
"Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response.
ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more.
Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right.
The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City.
It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study.
A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews.
While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported.
Nothing can replace the power of face-to-face engagement, networking, and learning you'll get at a digital marketing conference. With ClickZ Live New York coming up, here are four tips on how to get the most out of your conference experience.
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry.