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The latest stories about search marketing industry changes and commentary drawn from blogs, social networks and forums.
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We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. What can SEW readers expect from "The Lisa"?
M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those two teams who were playing between all the ads and the halftime show.
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback – and how those insights could very well shape the future of digital marketing.
Google has submitted a response to the European Commission. Competition Commissioner Joaquín Almunia confirmed that Google submitted the documents just in time for the deadline set by the EC. No details of the response have been made public.
The suit alleges that Microsoft infringed on two search patents owned by I/P Engine. Vringo successfully sued Google and AOL for $30 million in damages based on technology that allows search engines to work concurrently with advertisement systems.
Twelve plaintiffs have banded together in the UK to file a lawsuit against Google, which could open Google to damage payments – not just for the 12, but for anyone else with an iPhone who used Google via the Safari browser.
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech.
Google controlled 88.35 percent of the search market in December, down from 89.12 percent the month before and down from 91.15 percent in December 2011. But Google's huge share, at almost nine-tenth of the entire UK market, underlines its dominance.
Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains, as Yahoo’s share grew for the first time in longer than a year.
Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices for campaign teams but also some uncertainties with pending S.E.C. rules.
Although Google escaped relatively unscathed from a U.S. antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant search engine, based on comments by the EU competition commissioner.
Foundem, a comparison search website that helped initiate a large-scale European Union anti-trust investigation against Google, has filed a lawsuit against Google, according to court papers filed in October and released this week.
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required.
Whether your want to make a name for yourself or company by wowing an audience of your peers, or generate leads, before you get there you need to be accepted. Here's how to prepare and excel when speaking at a search or social conference.
Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move would tell them that their internet connection could be interrupted. Such warnings ceased in early December.
The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed.
A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian.
As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays.
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and down’s, thrills and spills, twists and turns. Here’s a look at the key changes the industry has faced and a list of top articles.
Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013.
