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The latest stories about search marketing industry changes and commentary drawn from blogs, social networks and forums.
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Google's search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent.
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.
Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded.
The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted would not continue when the current one expired March 31.
The next wave of the Bing it On Challenge has arrived. Now Bing has taken their side-by-side comparison challenge out of Google's back yard and into the front lines of Kansas, where Google is bringing super-fast Internet to the masses.
There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it.
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week.
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google's results might soon look like.
Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week.
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A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to change its autocomplete feature, but Google isn't based in Japan, so the court can't enforce a change.
A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search algorithm.
Google is the subject of yet another anti-competitiveness complaint, this one from UK Internet company Streetmap. The mapping alternative has had enough of Google giving its Maps preferential treatment, so they have put their lawyers on the case.
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week.
Google has presented a list of concessions in a bid to address the European Union's concerns and put an end to a two-year long antitrust probe into its search business. Google wants to avoid paying out a massive fine and facing more legal action.
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software.
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips.
Google is fighting a National Security Letter (NSL) issued by the U.S. government. A court filings revealed Google's opposition to handing over users' data. Google is one of the first communications companies to fight an NSL, according to the EFF.
