Search Engine Marketing, Search Engine Optimization (SEO) and Paid Search Advertising (PPC)

Marketing Tactics vs. Social Media Strategy by Liana Evans

SEW EXPERTS: SOCIAL MEDIA MARKETING
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? - Nov 23, 2009

Measuring Success 101, Part 1 by Ron Jones

SEW EXPERTS: SEM 101
Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. - Nov 23, 2009

Frugal Is the New Black by Joshua Palau

SEW EXPERTS: OUTSOURCED
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. - Nov 20, 2009

SEO Tools -- Worth the Time and Money? by Chris Boggs

SEW EXPERTS: SEM CROSSFIRE
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. - Nov 20, 2009

Google Launches Mobile Coupons 4 Days Before Black Friday by Nathania Johnson

NEWS: Google: Local | Google: Maps | google
Google is giving local businesses the ability to make their coupons available to mobile devices. Accessing Coupons You can find coupons on the recently launched Place Pages, which are accessed by searching Google Maps. Offering Coupons If you already have a printable coupon ... - Nov 23, 2009

Yellow Journalism: New York Times Calls for Bing Boycott Over Chinese Results by Nathania Johnson

NEWS: Microsoft: Bing | bing | china
Nicholas Kristof took to the pages of the New York Times to call for a boycott of Bing. Yes, Kristoff is attempting to create the news instead of just cover it, and yes, that goes against the fundamentals covered in ... - Nov 23, 2009

Google to Acquire Display Ad Optimization Startup, Teracent by Nathania Johnson

NEWS: Advertising | Google: AdSense | Google: AdWords
Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and ... - Nov 23, 2009

AOL Previews New Brand Identity for Independence Day by Nathania Johnson

NEWS: aol
AOL will be going independent in December and they've unveiled their new branding. A new minimalist font has been selected, the "o" and the "l" have been lowercased, a hip period has been added. I love closure. Oh - and ... - Nov 23, 2009

If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking by Greg Jarboe

NEWS: SEM Industry: Events | SEM Industry: Trade Shows | 11 topics breaking
Search Engine Strategies Berlin is being held this week at the Crowne Plaza Berlin City Centre, and SES Chicago 2009 gets underway in two weeks at the Hilton Chicago. During the past 10 weeks, I've shared 10 important reasons for going ... - Nov 23, 2009

Shaking My Head at Steve Ballmer... by Nathania Johnson

NEWS: Microsoft: Bing | bing | mark cuban
Last week, I was shaking my head at Mark Cuban. He suggested that Microsoft pay online publishers to de-index their sites from Google. Presumably, then Bing could go out there and say "Hey, search us to find the Wall Street ... - Nov 23, 2009

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