Wix’s Mordy Oberstein helps take your SEO content beyond acquisition

Happy Wednesday!

Team Search Engine Watch hopes everyone is staying healthy and safe.

Here are today’s good reads for you.

Mordy Oberstein, Wix’s Liaison to the SEO Community dissects the existing SEO content approach and explores the many hats content can don for your brand and business. More details on how you can move away from generic content and take your SEO content beyond acquisition.

Did you know, over 90 percentage of money spent on digital banners is wasted and up to 69 percentage of websites’ content passes unnoticed? With expenditures on digital marketing reaching up to $332.84 billion in 2020, marketing teams around the globe are employing innovative methods to improve brands’ digital presence and stay in the spotlight. Juta Gurinaviciute, Chief Technology Officer at NordVPN Teams shares five ways marketers can benefit by using VPNs in digital marketing.

SEO

Taking your SEO content beyond the acquisition

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Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content?

Five ways to use VPN in digital marketing

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Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure Read more

Digital Marketing

Leveraging customer data and AI to drive ecommerce growth in 2021

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Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year Read more

Digital Marketing

Eight simple steps to write epic product descriptions that boost conversions

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A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. Read more

SEO

Five hacks to enhance your organic CTR and rankings in SERPs

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Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting search rankings. Read more

Development

How to create an XML sitemap and submit it to Google

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Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors. Read more

Digital Marketing

Top 5 SEO Mistakes

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SEO

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes:

How to stay up to date with the latest digital marketing moves to beat your competitors.
How you can analyse your competitors SEO efforts.
And how you can get marketing ideas and adopt your rival's some time-proven solutions.

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SEW Daily: February 3, 2021

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