ValueClick Adds Three Publishers to Health Online Ad Network
ValueClick has added three publishers to its health and wellness online advertising network. HealthCastle.com, eMedTV, and Hearthstone Communications join a group that includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, and Wrong Diagnosis.
HealthCastle.com is a large nutrition community featuring Registered Dieticians. eMedTV hosts health articles and videos. Hearthstone Communications owns women’s health sites including GYNOB.com and Fibromyalgia-Symptoms.org.
“As we continue to expand the AdRx Media network, these premium publishers add to our potential reach and the ability to more narrowly align advertisers with the content they want to be associated with,” said Denise Zaraya, director, AdRx Media. “Their vast experience and expertise within the health community, their commitment to excellence, and their high volume of quality traffic are aligned with our vision to create the leading premium health and wellness ad network.”
Related Reading:
Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
Two Health Sites Merge to Challenge WebMD
Valueclick Joins Gang-up on Tacoda
Valueclick Still Touts Lead Gen , Would Love to Own DoubleClick’s Performics
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now