User Reviews Platform Gets Metrics
Word of mouth enabler Bazaarvoice has partnered with Coremetrics, Omniture, WebSideStory and WebTrends to offer its merchants deeper measurement of its user reviews product. From the release:
The partnerships allow clients to quickly and easily incorporate word of mouth metrics into overall measurements of online performance, as well as quantify and compare the strategic impact of customer ratings and reviews versus other online initiatives.
My heritage is in Web analytics, and I founded Bazaarvoice with the goal of associating the ambiguity of word of mouth with tangible marketing ROI, said Brett Hurt, founder and CEO of Bazaarvoice. By establishing relationships with the major Web analytics vendors, Bazaarvoice has made it much faster and easier for our clients to bridge the strategic gap between the customer voice and solid business metrics and performance.
Bazaarvoices partnership with each of the top four Web analytics solutions means mutual clients can track and assess authentic customer conversations through familiar tools and reporting structures without additional training or effort.
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