Small Business Owner Says He Lost $500,000 Due to Click Fraud
Adam Penenberg’s Wired article Click Fraud Claims Drive Lawsuits, provides another example of a small business owner who says his company lost big bucks ($500,000) due to click fraud. Penenberg also touches on the Lane’s Gifts and Collectibles and Click Defense law suits and then comes down hard on search ad providers:
Don’t count on the search engines to confront the problem, though. Sure, they pay lip service to cleaning up click fraud, and issue credits — not refunds — to businesses they identify as having been victimized by false clicks. Usually, however, these refunds are a pittance compared to the revenue click fraud generates for them.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now