Nielsen//NetRatings: 11% of Blog Readers use RSS
The results of a new study out today from Nielsen/NetRatings (PDF) shows that 11% of blog readers use RSS to access headlines and read blog content. I would have thought the number would have been somewhat higher amongst blog readers given the amount of attention RSS gets in the blogosphere. I would also be interested to learn how “blogs” were defined since more and more non-blog sites are now offering RSS feeds.
From the survey:
Use of RSS Feeds, June 2005
Survey Response Percent of Respondents
I use feed aggregation software to monitor RSS feeds for blogs——4.9%
I use a feed aggregating Web site to monitor RSS feeds for blogs—-6.4%
I?ve heard of RSS and know what it does but don?t use RSS feeds—-23.0%
I?ve heard of RSS but don?t know what it does———————-15.7%
I?ve never heard of RSS before today——————————-50.0%
Last month, a survey from the Pew Internet & American Life project showed that only 9% of those surveyed had a “good idea” of what the term RSS means.
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