Mom Bloggers Prove Powerful Resource to Marketing and Branding Success
A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that mom bloggers can have a powerful impact on your online marketing campaign.
Here’s some data from Mom Central Consulting to help let this idea sink in deep into your marketing grey matter:
Woah! Did you see that last number? Kind of small considering how powerful moms are. There’s clearly an opportunity for you to go in there and snag some good mom blog coverage.
Need tips on how to approach bloggers? (Hint: It’s not like pitching a journalist)
What are your tips for approaching mom bloggers? Any success stories? Share your success in the comments!
Related Reading:
Moms See Search as Task-Oriented; Websites as Entertainment
Women More Likely Than Men to Begin Real Estate Search Online
Yahoo Wants Women Now
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