comScore Acquires M:Metrics
comScore has acquired mobile measurement company M:Metrics. The acquisition will include three measurement products:
MobiLens is a syndicated monthly online survey that captures overall mobile phone usage of a representative sample of more than 40,000 mobile device users.
MeterDirect is an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists on more than 280 device models.
M:Ad is a mobile ad tracking service that continuously monitors clickable display advertising.
“With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Dr. Magid Abraham, comScore’s president and chief executive officer. “Our acquisition of M:Metrics makes comScore an immediate market leader in this space and positions comScore to deliver significant shareholder value as wireless carriers, telecom equipment providers, media companies, advertising agencies, online publishers, and marketers extend their reach into the mobile Internet world.”
Related Reading:
ComScore Launches Search Marketing Intelligence Service
New Research Product Tracks from Search to Sale
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now