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Experts - Search Engine Marketing

Advice and opinions, by and for marketers

Search engine marketing is both an art and a science. Its goal is to optimize a site's ability to be found on Internet search engines and directories by employing relevant keywords, key phrases, and design. This column will help you understand the basics of optimizing your site for better positioning in search databases and will update you on search industry trends.

The Art of Active Listening

How to use social search tools to listen to conversations and then participate.

Educational Requirements for Search Marketers

How important is a formal SEM education in today's market?

How to Use Yahoo's Webmaster Tools

Five features in Yahoo's Site Explorer that should be on your radar.

SEO Can't Fix Stupid

Investing in search engine optimization is wasteful if you don't fix these shortcomings first.

SEO Takeaways for Fall '09

Recent SEO announcements and what they mean for your site.
Search Engine Marketing Archive More Search Engine Marketing Stories

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Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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