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Experts - Local and Mobile Search

Advice and opinions, by and for marketers

Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses. So what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and Yellow Page providers. Luckily, a local search guru can show you around the 'hood.

Mary
Bowling

Google Place Pages Come to Local Search

See the changes, good and bad, to Google's new display format for Local Business Listings. Nov 19, 2009

LinkedIn and Local Search 101

Five steps for local businesses to participate in this online professional network. Oct 22, 2009

Twitter for Local Search

A look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Oct 8, 2009

Social Media and Local Search 101

Local businesses can tap social media to help promote their goods and services online. Here's a primer. Sep 24, 2009

Get Started in Local Search Without a Web Site

By taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without a Web site. Sep 10, 2009