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Experts - Media Buying

Advice and opinions, by and for marketers

The digital media buying business is a minefield of complexities. Your online sherpa, Tessa Wegert, can help you navigate the business of buying media online in her weekly column. It's straight talk from someone who develops strategy and cuts deals for clients every day.

Tessa
Wegert

Digital Media Predictions for 2010

What trends are strategists expecting to see in digital advertising and publishing in the coming year? Nov 19, 2009

Marketing to the Vampire Crowd

Entertainment companies and major brands stand to benefit when the line between fiction and reality is blurred. Here are some undead examples. Nov 12, 2009

Get a Jump on Online Sports Marketing

Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them. Nov 5, 2009

In Online Advertising, Creative Counts

Media buyers must become equal partners with online ad designers. Here's why. Oct 29, 2009

Fresh Ideas for Grocery Chain Campaigns

Grocery store chains have moved their marketing efforts online, demonstrating they have plenty more to offer than a special on top round. Oct 22, 2009