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Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Four intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Rob
Graham

Brian
Massey

Anna
Papadopoulos

George
John

Just-In-Time Target Marketing

Tips on how advertisers can identify their target audience by using today's behavioral targeting tools and methodologies. Nov 18, 2009

The Banner Ad as Concierge

Four examples of ad-as-a-service ads and how they hold the promise of engaging a prospect. Nov 11, 2009

Digital Advertising Needs to Impress

What compels someone to click through an online ad? Psychosis or a tailored message? Nov 4, 2009

Everything Matters in Display Ad Campaigns

Multiple factors can influence the success of a display advertising campaign. Here's a look at some. Oct 28, 2009

Tools for Semantic Targeting

Can semantic targeting help advertisers reach their target audiences while simultaneously protecting their brands? A look at three semantic targeting vendors. Oct 21, 2009