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Experts - Media Planning

Advice and opinions, by and for marketers

Digital media planning requires more options than ever before -- from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize campaigns.

Hollis Thomases

Hollis
Thomases

Harry Gold

Local Online Media Planning Options in Mobile

Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a three-part series. Nov 17, 2009

Predictive Modeling and Display Ads

How to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Nov 10, 2009

Local Online Media Planning Options, Part 2

Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Nov 3, 2009

Turning One Ad Impression Into Ten

Ten tactics to increase the number of ad impressions delivered for little or no additional cost. Oct 27, 2009

Local Online Media Planning Options, Part 1

Opportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Oct 20, 2009

Media Planning Archive

More Media Planning Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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