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Experts - E-Mail Marketing

Advice and opinions, by and for marketers

Most of us spend far more time processing e-mail than we do surfing the Web, and smart marketers are taking full advantage of that. How? Our experts give the ins and outs on the truly killer app of e-mail marketing in this column.

Jeanne Jennings

Jeanne
Jennings

Jeanniey Mullen

Jeanniey
Mullen

Twitter, Blogs, and E-mail -- Do You Have To?

Advice for MBA students and marketers alike before starting to tweet and blog all over the place. Nov 16, 2009

E-mail Marketing by the Numbers

Making lists and keeping focused can go a long way in running effective e-mail campaigns. Start with these three lists. Nov 9, 2009

Improve Your Results by Improving Your Creative Brief

Four ways to develop a more effective blueprint for e-mail marketing campaigns. Nov 2, 2009

The Future of E-Mail

E-mail service providers are moving into other forms of digital messaging, such as SMS and social media. Here's how one firm is evolving. Oct 26, 2009

Case Study: Boosting your Reach With an E-mail Series

A series of e-mail messages can be more effective than a single missive. Here's a case, by the numbers. Oct 19, 2009

E-Mail Marketing Archive

More E-Mail Marketing Stories

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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